AlphaGraphics Wallingford

Great marketing is fluid, adapting to what problems your customer needs solved.

Print or digital? Why not both? We believe in using all the tools at our disposal to create highly effective marketing campaigns for our customers — and we know how to make print and digital tactics work together.

Reaching new markets often requires mixing new tactics into your marketing strategy. Consider using these activities to reach new customers.

Branded promotional products can be used for new employee welcome kits, leave behinds for new prospects, and gifts for conference attendees.

Instaworthy moments are experiences, locations, or visual elements that are so captivating that users feel compelled to snap a photo and share it with their followers. These photo and video opportunities not only engage customers but amplify brand visibility and reach by promoting user-generated content. Check out our blog to learn more about how you can make the most of print and signs to create Instagrammable moments for your business.

Creating Instaworthy Moments with Print and Signs | AlphaGraphics Corporate Instaworthy moments are experiences, locations, or visual elements that are so captivating that users feel compelled to snap a photo and share it with their followers.

Direct mail is one lever in a comprehensive marketing plan that can help you reach a specific target audience. When creating your next piece, consider adding a personal touch such as the recipient's name, to increase the open and response rates.

Branding your business can be fun! Make the most of every branding opportunity -- even co****le boards!

The best marketers understand the profound impact of the subconscious mind on the decision-making process. Whether choosing a product from a grocery store shelf or selecting a business vendor, implicit advertising significantly influences our decisions. Among the most subconscious influential elements are a brand's color and logo, which can instantly evoke brand recognition.

Brand Identity: A Guide to Choosing and Using Brand Colors | AlphaGraphics Corporate Brand colors have the power to instantly evoke brand recognition, so it's important they reflect the personality and essence of your brand.

Utilizing the same design elements across all printed collateral helps create your brand identity.

Storefront signage can inform passersby of important information such as your product and service offerings, hours, and sales.

Did you know? 35% of customers know about a local business because they passed by the sign.

Valentine's Day presents a golden opportunity for businesses to connect with their customers on a personal and emotional level. In a digital world, printed communications like these are unexpected and make your brand stand out. In this blog, we'll explore key tips for business owners and marketing professionals on how to design the perfect Valentine's Day card that resonates with customers to build your brand.

A Guide to Valentine’s Day Cards from your Business | AlphaGraphics Corporate Heartfelt and well-designed Valentine's Day cards can strengthen customer relationships, foster brand loyalty, and boost sales.

What opportunities are you looking to create this year?

Consistency is the key to successful branding. It ensures your brand remains the same across all your marketing channels, unifying the image and message your customers and potential customers see.

When creating programs and brochures, it's important to utilize colors, fonts, and images that reinforce your message, making sure they don't distract from what you're trying to communicate.

With $20,000 of signage and marketing work to donate, AlphaGraphics quickly got to work with the American Humane team to strategize about making the event more glamorous than ever to honor the heroes, all while communicating their important cause.

An Awards Gala Decked Out to Honor Hero Dogs | AlphaGraphics Corporate As Alphagraphics' Make It Happen Event Makeover Contest winners, American Humane transformed its Hero Dog Awards.

Great storefront signage is eye-catching and informative. It can capture potential customer's attention in a split second while they pass by.

Mixing different shapes and sizes of signage into a space creates a visual experience for attendees.

Showcasing examples of your cause in action at a fundraising event is a great way to show the impact donations can make.

Through a makeover of the annual Hero Dog Awards Gala, AlphaGraphics was able to help American Humane host a high-end celebration that was more glamorous than ever, all while communicating their important cause.

Hero Dog Awards Event Makeover | Make It Happen | AlphaGraphics The American Humane Hero Dog Awards® seeks out America’s Hero Dogs and their owners, putting them in the spotlight and honoring their accomplishments during ...

2024 is your year!

While working with Madelyn's Fund, we identified the opportunity to find new and creative ways to encourage donations at the event. The result was an interactive pink bow board where attendees could honor a person of their choosing with a donation.

Here's a feel-good story for your holiday week. See how the Pink Bow Gala was transformed by AlphaGraphics to help create a record-breaking fundraising event.

How a Gala Supporting NICU Families Increased Donations and Shared its Cause | AlphaGraphics Corporate As Alphagraphics' Make It Happen Event Makeover Contest winners, Madelyn's Fund transformed their Pink Bow Gala.

Communicating your organization's mission and impact is an important part of any fundraising event. To effectively highlight important statistics, include them on highly visible printed signage throughout the space.

What are you doing to get noticed and get business in 2024?

Whether you’re a business owner, event organizer, or just someone with a message to share, designing signage that leaves an impression is an art and a science. Check out our blog for tips to help you craft signs that truly speak volumes.

Crafting Signage That Speaks Volumes: A Guide to Effective Design | AlphaGraphics Corporate Designing signage that leaves an impression is an art and a science. The tips will help you craft signs that speak volumes.