Old Town Digital Agency

Old Town Digital Agency

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Old Town Digital Agency, Marketing Agency, Washington D.C., DC.

Old Town Digital Agency is a New Media firm specializing in digital asset creation and strategic ad placements for political, advocacy, and corporate public relations campaigns.

Republicans spend over $100 million on Iowa ads, with more to come 01/05/2024

Republicans spend over $100 million on Iowa ads, with more to come The super PAC backing Nikki Haley is hammering Ron DeSantis and has become the top Iowa advertiser. Her campaign is also pouring in ad money before Jan. 15.

Eyes on 2024: Pro-Trump group targets Haley in New Hampshire 12/22/2023

Eyes on 2024: Pro-Trump group targets Haley in New Hampshire MAGA Inc is launching a new ad labeling the former U.N. ambassador as "high tax Haley."

In 2024 More Political Ads Will Be Seen On Connected TV: Here’s Why 12/15/2023

In 2024 More Political Ads Will Be Seen On Connected TV: Here’s Why The 2023-24 election cycle will set another record with political advertising. One media channel expected to fuel the growth will be connected TV.

U.S. political ad market projected to reach record $16 billion in 2024 12/08/2023

U.S. political ad market projected to reach record $16 billion in 2024 More political ad money is moving from local broadcast to digital channels.

Meta updates political advertising rules to cover AI-generated images and videos 12/01/2023

Meta updates political advertising rules to cover AI-generated images and videos Meta details more updates to its political advertising policy, taking in account AI.

Nikki Haley to kick off $10 million ad campaign in Iowa, New Hampshire next month 11/17/2023

Nikki Haley to kick off $10 million ad campaign in Iowa, New Hampshire next month It’s a major investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis, who are fighting to emerge as the clear Republican alternative to former President Donald Trump.

To help 2024 voters, Meta says it will begin labeling political ads that use AI-generated imagery 11/10/2023

To help 2024 voters, Meta says it will begin labeling political ads that use AI-generated imagery Microsoft and Meta have released initiatives designed to help voters know when they see a political ad containing altered images, video or audio. Meta owns Facebook and Instagram and says it will put labels on political ads created using artificial intelligence.

Propelled By Political, U.S. Ad Market To Jump 8.6% To $175.6 Billion. 10/27/2023

Propelled By Political, U.S. Ad Market To Jump 8.6% To $175.6 Billion. Fueled by an influx of billions in political ad dollars, total media revenue in the U.S. will climb 8.6% to $175.6 billion in 2024, according to BIA Advisory Services. With

For political campaigns, candidates opt for an increasingly digital campaign trail | The Current 10/18/2023

For political campaigns, candidates opt for an increasingly digital campaign trail | The Current Publishers and ad-tech platforms are making it easier for political ad buyers to reach audiences wherever they’re watching.

Ron DeSantis prepares to pour millions into Iowa ad campaign 10/13/2023

Ron DeSantis prepares to pour millions into Iowa ad campaign The $2 million ad buy is the latest sign of the Florida governor’s significant commitment to the first-in-the-nation caucuses as the key place to battle Donald Trump.

Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakes 10/06/2023

Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakes US Sen. Amy Klobuchar of Minnesota and U.S. Rep. Yvette Clarke of New York sent a letter Thursday to Meta CEO Mark Zuckerberg and X CEO Linda Yaccarino expressing “serious concerns” a…

Beyond the Debate, Republicans Are Deep in the 2024 Ad Wars 09/29/2023

Beyond the Debate, Republicans Are Deep in the 2024 Ad Wars Many of the party’s presidential candidates have spent heavily as they try to introduce themselves to voters. Ads for Donald Trump, meanwhile, look ahead to a matchup with President Biden.

Could social media decide the 2024 US presidential election? 09/22/2023

Could social media decide the 2024 US presidential election? Social media platforms and elections are progressively symbiotic. Could AI generated content decide the 2024 US election?

Political ad spending for 2024 expected to shatter $10 billion, breaking record 09/15/2023

Political ad spending for 2024 expected to shatter $10 billion, breaking record Ad spending in the GOP race has already hit a torrid pace.

X, formerly Twitter, to allow paid political advertising again 09/01/2023

X, formerly Twitter, to allow paid political advertising again "Elon's site desperately needs money, there is some money in this. He would like it please," Karpf said.

Biden, pro-Trump group launch TV ads focused on general election 08/25/2023

Biden, pro-Trump group launch TV ads focused on general election Biden's campaign launched a new $25 million ad buy, while MAGA Inc launched an ad contrasting Biden and Trump's records.

Effort to regulate ‘deepfake’ political ads moves forward - Roll Call 08/15/2023

Effort to regulate ‘deepfake’ political ads moves forward - Roll Call The Federal Election Commission is advancing a nonpartisan advocacy group’s request for rules governing ‘deepfake’ political ads.

6 Takeaways From Political Ads in Iowa 08/04/2023

6 Takeaways From Political Ads in Iowa With the Iowa caucuses less than six months away, G.O.P. candidates are ramping up ad spending in the state.

The Mystery of How Tim Scott’s Campaign Is Spending Its Millions 07/28/2023

The Mystery of How Tim Scott’s Campaign Is Spending Its Millions Most of the money spent by the senator’s presidential campaign has gone to newly formed companies whose addresses are Staples stores in suburban strip malls.

The digital video revolution is just beginning for modern political campaigns 07/21/2023

The digital video revolution is just beginning for modern political campaigns The 2024 election is already shaping up to be historic — and not because of the cast of candidates declaring their presidential bids. History will be made because of broader trends in American cons…

We stand at a crossroads with AI in elections 07/14/2023

We stand at a crossroads with AI in elections The FEC decided that it won't restrict the use of artificial intelligence this election. How to handle AI is up to each campaign and that will impact future elections, too.

Will Twitter actually die? A Thread 07/07/2023

Will Twitter actually die? A Thread As elected officials flock to Threads, Twitter’s grasp on political discourse begins to loosen.

Ad wars heat up in the 2024 presidential race as spending nears $70 million | CNN Politics 06/30/2023

Ad wars heat up in the 2024 presidential race as spending nears $70 million | CNN Politics Former President Donald Trump is dominating cable airwaves, Florida Gov. Ron DeSantis is betting on Iowa and South Carolina, and North Dakota Gov. Doug Burgum is blanketing New Hampshire as candidates tailor their ad spending with the 2024 presidential race heating up.

How will political ads reach sports fans streaming their games? 06/16/2023

How will political ads reach sports fans streaming their games? With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.

DeSantis signs ‘Digital Bill of Rights’ into law 06/09/2023

DeSantis signs ‘Digital Bill of Rights’ into law Gov. Ron DeSantis signed the “Digital Bill of Rights” into law on Tuesday, which prohibits the collection of geolocation data and personal information through voice recognition without …

Biden campaign spends big to close digital deficit 05/30/2023

Biden campaign spends big to close digital deficit Former President Trump still has a bigger social media following.

Twitter releases more political ad data after POLITICO report 05/12/2023

Twitter releases more political ad data after POLITICO report Twitter’s latest data shows revenue from political advertising since early March was more than 50 times higher than the company had previously reported.

Analysts Say 2024 Could Be First Election Cycle To Top $10 Billion In Political Ads. 05/05/2023

Analysts Say 2024 Could Be First Election Cycle To Top $10 Billion In Political Ads. The 2022 midterm election season was a record-breaker. The political ad tracking firm AdImpact says $8.9 billion was spent during a political cycle that it says more closely resembled that

Republicans counter Biden announcement with dystopian, AI-aided video 04/28/2023

https://www.washingtonpost.com/politics/2023/04/25/rnc-biden-ad-ai/

Republicans counter Biden announcement with dystopian, AI-aided video Republicans used a dystopian video created with artificial intelligence technology to counter Biden’s announcement of his reelection campaign.

Sinclair projects up to $340M in political ad revenue by year-end 04/21/2023

Sinclair projects up to $340M in political ad revenue by year-end Sinclair Broadcast Group continued to tout strong political ad revenue in the third quarter, as its core advertising business continues to | Sinclair boasted a "record" year for political ad sales, while core advertising revenue dropped to $286 million in Q3.

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