DigitalDaya

While social media can be an effective tool for making public policy and influencing policy results, the impact on democratic processes and institutions must be carefully studied and monitored. We can better grasp the impact of social media on democracy by studying how it shapes the public agenda and working to ensure that it is used in ways that encourage openness, accountability, and democratic involvement.

The Power of Social Media: Shaping Political Discourse in the Digital Age Politics and society are being impacted by social media more and more. Social media has been essential in organizing social movements

A social media strategy was once seen as a valuable extra for businesses, but in today’s social media-obsessed world it’s become something of a necessity. With the online realm changing so quickly, it’s essential businesses can respond in the correct ways.

Social media in 2024: What businesses must know about the changing market - Business Leader News A social media strategy was once seen as a valuable extra for businesses, but in today’s social media-obsessed world it’s become something of a necessity. With the online realm changing […]

The journey of social media from centralized platforms to decentralized alternatives is far from complete, but the direction is clear. As we venture into this brave new world, let's remember the power and control that decentralized social media platforms can offer us. They have the potential to reshape online interactions, providing a more equitable, transparent, and user-centric experience.

Decentralized Social Media: The Future of Online Interactions? Let's delve into the depths of this radical shift in the digital landscape.

As social media continues to evolve, executives who embrace its potential for communication and engagement will find themselves at the forefront of a new era in leadership, where transparency and authenticity are paramount.

Executives on social media: The value of social leadership In an era dominated by digital communication, the role of executives in shaping a company's online presence is more crucial than ever. Social media platforms

As companies embrace the power of digitization, a continuous assessment of emerging innovations across the digital landscape can help organizations with a smooth digital transformation that can positively impact key business drivers such as employee engagement, customer service and cybersecurity practices.

Council Post: Digital Transformation And Its Effects On The Modern Workplace Staying up to date on the latest advancements and innovations will be key to achieving a smooth digital transformation in 2024 and beyond.

Social media’s impact has expanded well beyond marketing, touching nearly every corner of a business. More teams, from customer service to product development, benefit from the rich market insights the channel can provide. Marketing leaders must work to establish a consistent flow of social data and insights throughout their organizations to further support these partnerships.

The importance of social media marketing: 7 stats that prove social’s role in business success Make the case for more resources using these seven stats that prove the importance of social media marketing.

Blockchain tech has expanded beyond recording cryptocurrency transactions. Telecom companies, transport and logistics firms, retailers, healthcare providers and media companies use blockchain daily for a wide variety of purposes. Now, the technology is coming for the digital marketing sector. Advocates promise that blockchain will reduce ad fraud and protect customer data. Here are four ways blockchain could be used in digital marketing.

Here's How Blockchain May Change Digital Marketing There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Online Reputation Management (ORM) is dynamic, and it’s evolving faster than you think. You must be up to speed with what’s practical and, more importantly, what isn’t. When it comes to your reputation and your visibility online, you really don’t want to bring a horse to a Formula 1 race.

Council Post: 5 Online Reputation Management Trends You Should Definitely Not Ignore When people want to know something about anything, they will ask the internet first. That’s why you need to have some control over the answer that it gives about you.

Over the last two years, more companies have transformed digitally than ever before. Today, digital transformation is essential; it’s no longer a choice. As with any significant change, there will likely be some difficult obstacles to digital adoption.

Digital Transformation Challenges Enterprises Must Prepare for in 2024 Completing digital transformation is crucial despite obstacles. These are a few typical challenges that companies encounter

Social media algorithms can be a powerful ally in growing one’s online audience. Think of it as a virtual matchmaker designed to match users with content that suits their interests. Just as matchmakers strive to make meaningful connections, algorithms analyze user behavior, interactions and interests to understand their content preferences and deliver personalized content.

How to Rise Above Social Media Algorithms Social media algorithms have resulted in a big drop in organic reach, but it doesn't mean game over. Use these tips to rise above social media algorithms.

Social media sites remain incredibly popular, but users are increasingly unhappy with the control of big companies over their online social lives, whether it’s heavy-handed moderation or personal data collection. The recent launch of numerous alternative apps such as BlueSky and Threads reflects this dissatisfaction. A new primer by the Coinbase Institute explores the potential of crypto and the blockchain to power decentralized social media.

The potential of blockchain to power the future of decentralized social media Tl;dr: A new primer by the Coinbase Institute explores the potential of crypto and the blockchain to power decentralized social media, an innovative model of social networking that embraces the web3 vision of a user-owned internet.

People want human connection and use social media to find it. But with popularity, online platforms have become more transactional and less real. This is where leadership can step in to provide employees and customers alike with a human touchpoint to engage with.

Should CEOs be on social media? A proactive online presence can help leaders achieve deeper and more authentic relationships with customers and employees alike

The practice of digital transformation, around for more than a decade, must now function in a vastly changed world. The pace of change has only intensified in recent years, leaving business and technology leaders to navigate economic uncertainty, environmental change and unpredictable technological advances among other forces. The rapid evolution of AI, for example, has introduced a host of new technical, regulatory, legal and cultural issues for organizations.

12 digital transformation tips and best practices | TechTarget Digital transformation is, itself, transforming. Read these 12 tips for retooling transformation initiatives to accommodate a changing world.

Social media and the digital revolution are not just tools; they are transformative forces that can revolutionize your business, driving growth, and creating new opportunities in the digital age. Embrace these technologies, adapt to change, and watch your business flourish in the long term.

How Social Media and the Digital Revolution Can Transform Your Business Businesses are continually seeking new ways to connect with their target audiences, increase brand awareness, and drive growth. Social…

On social media sites, blockchain may be leveraged to develop more transparent and effective advertising structures. Advertisers may use Blockchain-based systems to confirm that actual people are seeing their ads and monitor the efficiency of their ad spending. This can enhance the overall efficiency of social media advertising while preventing ad fraud.

Blockchain: The Next Big Thing for Social Media Platforms By tackling some of the major problems existing platforms face, blockchain technology can completely change the social media environment.

Leaders who share their purpose clearly and authentically online are magnets for talent, as well as customer, partners and investor attraction. Purpose trumps popularity every single time.

How women CEOs are speaking up on social media and winning Lead with purpose, not popularity. Women CEOs are outdoing their male counterparts when it comes to demonstrating this on social media.

Traditionally, government services have been delivered in person, by individual departments in different locations, and often using paper forms. With digital services, government can deliver information and services to citizens anytime, anywhere, and on any platform or device.

What are Digital Government Services & Examples? | Granicus Learn what modern digital government services are and explore helpful e-government examples. Read our blog to see how you can improve yours.

Government agencies are working to conform to a changing social media landscape these days, with Twitter’s rebranding to X — among other things — presenting challenges. As such, governments that use that platform for emergency alert messaging must adapt.

Social Media Changes Are Impacting Government Messaging Government agencies are working to conform to a changing social media landscape these days, with Twitter’s rebranding to X — among other things — presenting challenges.

Blockchain technology has the potential to revolutionize the social networking space in terms of increased data control and security, privacy, transparency, and user adoption. While there are still some challenges that need to be addressed before these platforms can achieve mass adoption, such as competing with established players in the market and regulatory issues, more education and awareness campaigns are needed to increase user adoption. Looking to the future, blockchain technology has the potential to create new business opportunities and drive economic growth in the social networking industry. As more people realize the benefits of blockchain technology for social networking, it is likely that its adoption will continue to rise.

How Blockchain Technology Sets Secure, Decentralized, and Trustworthy Trends in Social Networking The rise of social networking platforms has changed the way we communicate and interact with each other. With the increasing number of users and the wealth of data generated, social networking has be

Hot take: mastering social media is what sets businesses today apart. Competition is fierce among brands and attention is scarce. Establishing an identity and sense of community via social is key to standing out. Not to mention attracting valuable new customers. Done right, a goal-driven social strategy means positive results for your business.

The complete guide to social media for businesses Mastering social media for business can produce ongoing positive results for your brand. This post explains the basics you need to know.

82% of employees believe it’s important for business leaders to communicate company vision and values through social media. Not only do more employees prefer to work for CEOs who use social media (by a ratio of 4-to-1), but it’s also become increasingly important for companies to have more executives participating in thought leadership on social media to tell a more robust, collaborative brand story.

Council Post: 5 Rules For Activating Your Social Media Superpowers On LinkedIn Activate your social media superpowers on LinkedIn, and watch your professional reputation—and your career—soar.

The only constant in business is change. This adage assumes relevance when we consider the effects of digital transformation and business automation on the workforce. Today, upskilling and reskilling are key to ensure the success of digitalisation exercises. It is also essential to stay relevant as an employee in highly competitive workplaces.

Four Employee Upskilling Tactics To Power Digital Transformation Employee upskilling is a key element of digital transformation. Here's how you can use upskilling to accelerate business goals.

Social media is an excellent place to communicate with constituents, launch campaigns, and build awareness around initiatives — and it’s an essential tool in crisis communications.

Social Media in Government: 5 Tips for Citizen Engagement Here's how local and federal government agencies use social media to engage citizens, launch campaigns, effectively communicate during crises — and more.

For small businesses looking to deepen their connection with their audience and receive feedback from them, social media polls are a great way to start. Polls on Facebook, Instagram, Twitter, and TikTok can quickly and easily engage your audience by asking questions with the option to vote. Whether it's a question regarding your products or services or a more lighthearted and entertaining one to boost engagement, social media polls can yield great results for your business.

How Social Media Polls Can Grow Your Business Discover eight ways social media polls can grow your small business by driving engagement and amplifying your business’s reputation and reach.

Social media networks built on the blockchain are revolutionizing the way we share, interact and communicate with people online. These systems offer improved transparency, data ownership and decentralized incentives by utilizing the power of blockchain technology.

5 blockchain-based social media platforms to know Explore Steemit, Verasity, Binded, Audius and Sapien, and learn how they offer enhanced transparency, user control and monetization opportunities.

While CEOs are undoubtedly proud of the corporations they run, not every chief executive feels comfortable being the public “face” of their company. Public speaking, expressing one’s thoughts in writing and communicating with the press are skills all CEOs need. However, if they don’t enjoy the spotlight to begin with and are already struggling to find the time to do so, some CEOs may simply put building their company’s media presence on the back burner.

For companies with more introverted CEOs, there are alternative, effective ways to handle media relations. Here are 15 solutions and workarounds for CEOs (and their PR teams) to help develop their company’s media presence.

Council Post: How Corporations With Introverted CEOs Can Develop A Strong Media Presence If they don’t enjoy the spotlight to begin with and are already struggling to find the time to do so, some CEOs may simply put building their company’s media presence on the back burner.

The need for change is clear, given citizen expectations of a great customer experience grounded in digital services and the increasing pressure on public finances. Proven tools and methods are available to help agencies think like their customers, realize value through data analysis, build a responsive and resilient organization, and define measurable objectives with accountability for results. By deploying the four critical practices described, public-sector organizations can begin to overcome the challenges that have previously stymied such efforts at increasing digital productivity.

Customer-centric transformation in government Public sector organizations work best when they design from the perspective of the people they serve, use data to its full potential, and adapt quickly.

Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns.

6 Advanced Social Media Marketing Tips : Social Media Examiner Wonder how leading industry professionals deliver exceptional results for their clients? Discover the social media marketing tactics they’re using to execute successful marketing campaigns.

Decentralized social media platforms offer a new approach to social media that can help businesses rebuild trust while providing creators with more control and ownership over their content.

Council Post: How Decentralized Social Media Platforms Can Benefit Your Business I believe that decentralized social media platforms offer a new approach to social media that can help businesses rebuild trust while providing creators with more control and ownership over their content.

Of all sectors, government may have the most to gain from investing in new technology and going paperless. Local governments, subject to frequent budget cuts and restrictions on revenue generation, can conserve scant resources and even boost productivity through digitization. Digitization can also improve relations with a constituent base growing increasingly accustomed to immediate, 24/7 service as a standard component of the customer experience.

13 Benefits of Digital Transformation for Local Government 2023 | GovPilot Digital transformation for local governments is critical. Here are key reasons for municipal and county governments to go paperless.