BA Strategies

We're social media, web design and blogging experts dedicated to helping small businesses get the word out!

03/24/2021

If you want your website to look , one of the easiest places to start is with your photos. They can be overlooked when you’re planning for your site, but think about it. What beautiful website (that uses photos as opposed to graphics) have you ever seen with mediocre photos.

A lot of the problem stems from people looking at the resolution of their smartphone and thinking that their photos are going to be just as good as what they might pay someone else to take. I’ve got news for you. There’s a reason they get paid to do it, and you don’t.

Unless you are truly one of those smartphone photographers that take the kind of photos that Apple puts in their marketing, you’re going to get so much more use, function, style and beauty from hiring someone to do a session with you. Get some headshots, some action shots, background images and whatever else you need done right the first time.

And I want to be clear, photos alone won’t make your website instantly beautiful, you still need someone to arrange them in an attractive and engaging manner, but page design can’t make up for blurry, grainy, small, blown out or dark photos.

03/15/2021

One trap I find website owners falling into no matter their brand is having tiny/illegible buttons. If they are hard to find and hard to click on, people are less likely to click on them, which is kind of… the whole point of having buttons. And quite often, a button that seems big enough on desktop is small on mobile. THIS CAN AFFECT YOUR GOOGLE RANKING. ��Google wants sites that have easy to click on areas, because, well, users want easy to click on areas. So make sure you buttons are big and bold (in spirit, not necessarily font) and have plenty of padding to really entice the user to click on them.

03/04/2021

If you need all these things... that’s a new website. It doesn’t matter that it’s on the same domain, if everything is different, it’s new. That’s like tearing down your house, building a completely different one and saying that it’s the same house because the plot of land is the same.

03/03/2021

TIME. We all could use more of it, and for me, it’s actually what I sell. This is 2021. There are ways for businesses to build their own site. They can make sites that look good on every single device. They can make sites that are really fast. They can make sites that have great SEO. But it takes time.��I always say that I could become a rocket scientist if I had enough time, because on some level that is true. Time is the secret ingredient to being able to do almost anything ourselves. It’s no different with your website. If you have the time to invest in learning great page layout, how to convert visitors into customers, how to make your site fast on every device and look good while doing so, then congrats! However, if you don’t have the time to learn how to make your website as great as possible, or your time could be better spent on something else (like what your business provides to customers), that’s where I can help.�� music credit to The Rolling Stones

Mask with ties 04/03/2020

The CDC is now recommending that people wear cloth masks when out and about. Want a great place to get them? Check out Sewing for Souls Inc., where your money will not only get you a cloth mask, but will also help women in Haiti with literacy and vocational training! https://sewingforsouls.org/product/mask-with-ties/

Mask with ties This protective mask is made for workers who must wear a mask all day. The ties may be made of fabric, ribbon, or bias tape as our supplies allow. The lining is flannel to reduce irritation from …

Timeline photos 03/16/2020

Fitness Professionals! If you're struggling because of and you can't see clients, talk to us! We can set up an online studio where you can do live & recorded classes to keep making money + to reach clients who are stuck at home but still want to do a workout!

Timeline photos 03/11/2020

Once you are aware of your brand, you can focus on branding. Even if your potential customer says they are looking for the “cheapest option” or “quickest option,” at the end of the day most customers want the best. Let us help you be the best.
www.bastrategies.com

Timeline photos 03/09/2020

BA Strategies takes a holistic approach to building your brand from within. Your company’s brand is made up of the service you provide, the quality of your services, and most importantly… You. You and your company’s brand need to be in sync.
www.bastrategies.com

Timeline photos 03/06/2020

“Brand Awareness” is a term marketing and PR professional throw around a lot, but what does it actually mean? When we talk to our clients about brand awareness, we start by asking them if they are ACTUALLY aware of their own brand.
www.bastrategies.com

Timeline photos 03/04/2020

Building your brand, is building your business’ reputation. You want to ensure that your brand (which you control) matches the perception (which your customers have) of your company. Use your brand to influence your company’s reputation.
www.bastrategies.com

Timeline photos 03/02/2020

A potential client once said to us, “my company has a great logo and a cool name, so that’s my brand right?” The truth is, that’s just the start of building a brand . Find out this month why that was, and how we helped them build their brand.
www.bastrategies.com

11/23/2019

Just finished up a great SEO guide for small businesses. A 40-minute video about all the basics you can do to get yourself moving up the google rankings! Message us for details!

11/05/2019
08/02/2019

Talking about the importance of a social media calendar!

07/28/2019

The first shipment of items made by our students in Haiti has arrived in the U. S.! It includes two sizes of beautiful backpacks, bibs, burp cloths, tote bags, and placemats. I will take pictures and post them on the website, but please message me if you want me to reserve you a backpack. I expect them to sell quickly.

07/15/2019

Start your week off right with our Building Better Brands series, where we're talking about about great blog content!

07/08/2019

We're continuing our building better brands series with "Setting up your social media profiles"

06/28/2019

Our building better brands series continues with how to get your site SEO ready!

06/19/2019

Talking about crafting your ideal website

06/13/2019

Building Better Brands Part 3: Conceptualizing Your Website

MarineBio.Life - MarineBio.Life 06/04/2019

Not to toot our own horn too much for one day, but really enjoyed putting together this site for Kara, where she has her new podcast dedicated to all things Marine Biology. Give it a listen if you don't know what Marine Biologists do each day besides ride around on boats.

http://marinebio.life/

MarineBio.Life - MarineBio.Life So You Want To Be A Marine Biologist? Our Story The Ocean Is Just The Beginning See what Being a Marine Biologist Really Means Just like the ocean, there are depths to what we do as marine biologists. That’s our goal here, to show the different ways that a career in marine biology can take … Mar...

06/04/2019

Love being able to help Kelly put her site together for this venture. We've got even bigger things coming too, with a members-only online studio that we're going to be building.

Kelly Bryant Wellness Change your mind. Change your body. Change your life.
You probably already know what you should do to accomplish your fitness goals. Let's bridge that gap

05/23/2019

Brand Building 101 Series: We're talking domains and hosting!

05/01/2019

Brand Building 101: Talking about naming and branding your business!

05/01/2019

Brand Building Series starts today! Choosing a Name and Logo at 11:15.

Timeline photos 04/18/2019

When I mention drink packages (usually something I can get you as a free add on), a lot of people immediately jump to the hard stuff that's on a cruise. However, there are usually a variety of packages available from soda packages for kids, to coffee packages that mean you don't have to pay for each drink as it comes.

So, whether you just like a few morning pick me ups, something sweeter with your lunch or something more to take the edge off, talk to me! I'll get you more out of your cruise experience, sort through the details and give you the perfect vacation experience!

04/17/2019

Introducing Our Building Better Brands Series

04/11/2019

A big key to upping your social media game!

04/05/2019
03/27/2019
Patent Published for Preparing Polymeric Microspheres Using CPS Disc Centrifuge | CPS Instruments 03/27/2019

Patent Published for Preparing Polymeric Microspheres Using CPS Disc Centrifuge | CPS Instruments Scientists at Rohm and Haas were recently granted a patent for their work creating polymeric microspheres for use in coatings. The patent, Process for Preparing and Aqueous Dispersion of Polymeric Microspheres, was filed in Aug. 2018 and published Mar. 7, 2019.

03/22/2019

Pay for play reviews (Yelp, BBB). Which review sites to avoid and what to do about them!

Timeline photos 03/21/2019

This is the ☀️. At Midnight. If you want your breath taken away, then let's talk about a trip to see Iceland's famous midnight sun, viewable May-August. 🇮🇸

03/13/2019

The biggest mistake small businesses make with Google and Facebook Ads

03/07/2019

SEO or Your Website? If you have to prioritize one, which do you choose first.

media.giphy.com 03/07/2019

Which is more important? A good website or good SEO? Alex will have answers at 3pm today!

media.giphy.com

03/01/2019
02/27/2019

Want a complete, engaging and SEO friendly site? Don't overlook this part!

Want your business to be the top-listed Computer & Electronics Service in Washington D.C.?
Click here to claim your Sponsored Listing.

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4309 Connecticut Avenue NW
Washington D.C., DC
20008

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