Estrela Interactive

https://www.socialmediatoday.com/news/5-social-media-trends-that-cmos-must-know-in-2022-infographic/616779/

5 Social Media Trends That CMOs Must Know in 2022 [Infographic] Amid the global lockdowns and restrictions because of the pandemic, social media marketing has taken on increased value in many respects.

https://www.natlawreview.com/article/notice-ftc-issues-warning-to-hundreds-companies-regarding-use-fake-reviews-and-other

On Notice: FTC Issues Warning to Hundreds of Companies Regarding the Use of Fake Reviews and Other Misleading Endorsements in Online Marketing Campaigns Prompted by the proliferation of social media advertising that often blurs the line between authentic content and sponsored posts, the Federal Trade Commission last week sent more than 700 companies a

https://techcrunch.com/2021/09/22/google-ads-to-get-more-transparent-by-offering-access-to-advertisers-recent-history/

Google ads to get more transparent by offering access to advertiser’s recent history – TechCrunch Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a [&h....

https://www.emarketer.com/content/new-era-retail-ecommerce-emerging

A new era in retail and ecommerce is emerging The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will conti...

Well said! :)

Council Post: Why Digital Marketing Is Important For Business Owners Do you know what makes digital ads effective, especially compared to more traditional forms of advertising?

https://www.emarketer.com/content/podcast-ad-spend-year-pandemic-youtube-recommends-products-consumer-cookie-awareness

eMarketer Podcast: Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, an...

I have had a couple of clients dealing with this issue lately. This is a great article: http://ow.ly/h2Ej50Dm9AS

The 5 Cybersecurity Tips for Small Businesses Small businesses are a more common target for cyberattacks than ever.

Great Article! https://www.emarketer.com/content/best-practices-predictive-analytics-consumer-scoring

Best practices for predictive analytics and consumer scoring Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

Good stuff! http://ow.ly/AAmh50AXIk6

How the Coronavirus Has Changed Our US Digital Ad Spending Forecast With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

Very true indeed!

Opinion: Retail must enrich the online experience with fulfillment-focused tactics Digital shoppers want the discovery, inspiration and engagement experiences once provided in stores.

Great article!

How to Get Free Instagram Followers: 27 Tips that Actually Work Want to know how to get more Instagram followers? Here's an easy one: follow relevant users. When you do, there's a good chance they will take a look at your profile. And when they see that it's full of compelling content that’s relevant to their interests, they just might follow you back.

Very interesting...

How Are Teens Spending Their Time Online? Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

Really Interesting Article:

Promises and pitfalls of voice technology in marketing - ClickZ CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the industry.

That's a lot of coin! :)

Consumer Tech Sales To Hit $422 Billion This Year: CTA Driven by streaming services, wireless earbuds, 5G connectivity and artificial intelligence-enabled devices, the U.S. consumer tech industry is on track to hit a record $422 billion in retail sales revenue this year. That's part of the latest forecast from the Consumer Technology Association (CTA),....

Great stuff!

The Ultimate Guide to Amazon Advertising Here's everything brands need to know about paid advertising on Amazon.

Great Article!

Top 5 Reasons Your Emails Are Going to Spam | Yesware If you’re not a spammer and you’re still asking yourself “why are my emails going to spam” - you’re not alone and we have the solution for you.

Great article!

Want to Buy Instagram Followers? Here's What Happens When You Do Why do people buy Instagram followers? Is it worth it? What are the risks now that Instagram is cracking down on bots? We ran an experiment to find out.

Great Article...

Adobe Email Usage Study: "Emailed too often" named most annoying Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails.

Very interesting....

ROI advanced personalization: $20 return for every $1 spend Nearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI.

Very interesting...

Consumers Are Influenced by Brands on Social More brands are using social platforms like Pinterest and Instagram to not only discover new products, but to ultimately buy them. And that seems to be paying off, according to a July 2019 study from rating and review marketing company Yotpo.

Very interesting...

News - ClickZ

Great article.

How Mobile and Social Figure into Gen X Shopping Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Great article!

Thirteen email marketing platforms with high ROI - ClickZ Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting.

What a great article about one of my favorite artists!

WePresent & Tate: Yes, but why? Keith Haring Bite-size guides to brilliant artists.

Very interesting...

Why Does Video Ad Receptivity Change Throughout the Day? eMarketer vice president of multimedia Paul Verna talks about how the context of when, what and how someone is watching video matters. Are OTT ad dollars starting to catch up with viewership? And is the TV the most important device?

Great Article...

Here Are the Top Four Things Retailers Need to Know About Gen Z Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

Interesting...

Four steps for marketers to gain consumer trust when it comes to privacy But what could explain why people anywhere would be willing at all to give up their privacy? Survey from McCann Worldgroup has the answer, says Harris Diamond.

Very Interesting...
http://ow.ly/4SZH50oL77i

This Latest Ad Fraud Scheme Can Siphon up to 80% of Ad Budgets: SDK Spoofing SDK spoofing is a new type of ad fraud, whereby fraudsters attack mobile devices to exploit information and fake app installations writes, Michael Paxman.

Very Interesting....

A New Digital Social Contract Is Coming for Silicon Valley Tech companies need to get on board and play a more productive role.

http://ow.ly/Ii9730oblU1

What Retailers Need to Know About Influencer Marketing A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used micr...

Great article!

How Google Ads determines what you pay - ClickZ How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying.

This is a major problem.

How Does Ad Fraud Affect Advertising Budgets? In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.

Great Tactic...

National Enquirer Threatens to Publish Sexy Bezos Selfies--so He Publishes Their Threat It's tough to blackmail someone who's not the least bit afraid of you.

Good Stuff!

10 marketers share their top predictions for marketing in 2019 - ClickZ We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an eye on

Interesting article...

Why TV will undergo a year of rapid marketing evolution The linear TV business operates in antiquated models, locked into age/sex demographic currencies. This will not be the case much longer.

Great Article!

Global Commerce Review 2018: Takeaways from changing purchasing habits - ClickZ How does the rise of mobile usage affect retailers? What can we learn from global commerce 2018 about what the future of ecommerce will look like?

Very interesting...

Using “emotions” in your social media strategy: Best practices - ClickZ Psychology plays a vital role in marketing. How can teams use and cater to emotions in social media strategies? Examples of campaigns and tips for success.

Great Article!

Consumers Say Brands Ask for Too Much Information - eMarketer Trends, Forecasts & Statistics Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.