Strategic Marketing

Make Every Move Count. Full-service advertising agency serving Florida and nationwide since 1992.

09/08/2024

Sending messages your target audience will never see? You need more than a strategy – you need Strategic Marketing. Our agency employs a holistic approach, whereby the sum of our team’s efforts creates top-tier results for our clients. In crafting the copy and imagery, building out the customized campaign tailored to your audience to feature it, and planning your budget backed by decades of experience, our approach ensures your message is ideal – and that it is seen by the right audience.

Forget being out of touch – Think Strategic and watch people get the message about your product or service. 🎯

📞 561-688-8155

♟️ www.thinkstrategic.com

09/05/2024

🎉 Happy anniversary to our Account Coordinator Caroline Keane! In her first year at Strategic Marketing, Caroline – a Florida State University graduate – has helped our agency’s growth, preparing presentations for prospective clients, assisting our graphic design team, conducting client reporting, and much more. She continues to learn and take on new challenges and opportunities with a smile. Congrats Caroline! 🎉

09/02/2024

So, what’s on tap today? 🍻

Cheers to the hard work of our team on this Labor Day. Whether your idea of a day off involves a drink coaster or a rollercoaster, we hope you’re enjoying the fruits of your labor!

08/30/2024

Statewide Windows & Doors, a premier provider of impact windows and doors throughout South Florida, approached Strategic Marketing in 2021 to help fill gaps in lead generation, tracking and reporting, and brand building. We implemented a branding strategy to emphasize Statewide’s message: providing top-quality work and personalized service to its clients; a digital marketing strategy utilizing Google, YouTube, Facebook, Instagram, and TikTok; and produced Statewide’s first TV commercial.

The results of our partnership are nothing short of impressive: after stagnant revenue from 2018 through 2020, Statewide Windows & Doors’ revenue grew threefold in just two years after switching to Strategic Marketing. 2024 is on pace to be an even bigger year for the company.

If these are the kind of results you seek for your enterprise, you need to Think Strategic.

📞 561-688-8155

♟️ www.thinkstrategic.com/window-and-door-marketing/

08/28/2024

For businesses looking to increase their brand visibility, generate leads, and network within their industry, tradeshows have long been the preeminent option for creating B2B connections. Tradeshow marketing is an important tool in making the right impression to a highly targeted audience. How is that right impression made? Read our blog and learn more about Creating an Effective Tradeshow Marketing Strategy:

♟️ www.thinkstrategic.com/creating-an-effective-tradeshow-marketing-strategy/

08/26/2024

We’re running low on party supplies – Happy Birthday to our Project Coordinator Kelly Fitzpatrick! We hope you have a fun day out of the office – we’ll try not to eat all the cupcakes without you. 🧁

08/23/2024

It’s Danny’s anny! Happy work anniversary to our Marketing Manager Danny Lopez! For the last three years, Danny has become an invaluable part of our team, managing marketing projects in-house, handling front-end web development, and much more. She’s one of those employees that make us wonder how we ever made it without her. Keep up the great work, Danny! 🎉

08/21/2024

“If a tree falls in the forest and no one is around to hear it, did it make a sound?”

Knowing what you’re doing is crucial in running a business. But when no one else knows what you’re doing because you neglect to advertise, all else is rendered moot. That’s where we come into the picture. With over 30 years of helping businesses market their great products, services, and ideas, Strategic Marketing is the premier South Florida advertising agency. We know what we’re doing – and we’d like to know what you’re up to.

📞 561-688-8155

♟️ www.thinkstrategic.com

08/16/2024

South Florida Doors & Closets, a leading provider of customized home doors, closets, garages, and other spaces, found us in 2023. Since choosing to Think Strategic, Owners David Shrager and Mike Lee have been impressed with the multi-faceted strategy we’ve employed to increase their leads and sales – a new website, organic social media, paid search, and SEO, among other tactics.

If you’re ready to open new doors – or closets – to prosperity for your business, it’s time you call Strategic Marketing.

📞 561-688-8155

♟️ www.thinkstrategic.com

08/13/2024

With Strategic Marketing, you’re always cleared for landing…pages. Our team earned its landing page wings years ago, creating SEO-friendly pages on your website that help clicks and buys take off.

Learn more about how our digital strategy mix can create the landing page that will help you succeed – even in turbulent times.

✈️ www.thinkstrategic.com/digital/

08/08/2024

Watching that new Toys ‘R’ Us Ai-created commercial might have you questioning everything you see on your TV or phone going forward. At Strategic Marketing, we don’t question the power of new technology – we utilize it to help our clients grow and move forward, with very real results. From Ai to media planning to review generation and reputation management, we use tech to elevate what you expect from Thinking Strategic.

📞 561-688-8155

♟️ www.thinkstrategic.com

08/05/2024

Toys''R''Us – yes, the iconic toy store brand of the 80s, 90s, and 2000s that recently started reopening in Macy's locations – caused quite a stir recently with a first-of-its-kind fully Ai commercial. Created using Sora by OpenAI , the commercial premiered at Cannes Lions and features Toys ‘R’ Us founder Charles Lazarus as a boy, dreaming of being in a toy store. While the visuals are scarily lifelike, they are in fact created fully within Sora.

What do you think of this new frontier of commercial making? Are you excited to see where technology goes next, or do you have concerns for technology taking over the industry and replacing actors, directors, producers, and other experienced workers?

08/02/2024

How time flies – happy third anniversary at Strategic Marketing to our Account Manager Cody O’Callaghan! After joining us in 2021 as a Paid Media Specialist, Cody was presented an opportunity to manage accounts and has exceled at it. He has helped onboard several valued clients in the last two years while providing superior care to existing ones. Whether in the office or on site at a photo shoot, Cody always comes prepared. Congrats on your anniversary!

07/31/2024

If it’s SEO copywriting services you seek, you’ve found the ‘write’ place. From corporate blogs to pay-per-click ads to email campaigns and social media, Strategic Marketing infuses your brand values and competitive advantage with the proper tone of voice to create compelling copy. We guarantee to help you rank for search engine optimization purposes. Give us a call at 561-688-8155 today to learn more.

♟️ www.thinkstrategic.com/copywriting/

07/29/2024

Time for more celebrating! Happy fifth work anniversary to our Creative Director, John Molloy! A graduate of Ball State in Indiana and a native of the Hoosier State, John has over 30 years of experience in creative design, implementing countless successful multi-channel branding initiatives along the way.

We appreciate John and his contributions to our team. Congrats on five years! 🎉

07/24/2024

Has it been a year already?! Happy first anniversary at Strategic Marketing to our Content Producer, Riley Smith! Since joining us last year, Riley has helped us take our video and photography to the next level, producing incredible material for several of our valued clients for television and social media.

Keep up the great work, Riley!

07/22/2024

As the pandemic began in 2020, our client Stanley Steemer approached us looking to improve their lead generation and conversions in order to preserve their long-term success.

While initially concerned their TV advertising budget may be too high in a world shutting down due to coronavirus, Strategic Marketing saw things differently – this was an opportunity to leverage our buying power and negotiate increased added value with the same budget. With Stanley Steemer being a cleaning service during a time such services would be of utmost importance, this advertising strategy led to double-digit growth for three straight years due to their amplified presence in multiple markets.

With over 30 years of experience as a full-service ad agency, Strategic Marketing has carried brands to success during thick and thin. We’ve endured every kind of economic situation, and are equipped to help your home services company thrive irrespective of outside forces. Call us today to learn how.

📞 561-688-8155

📂 www.thinkstrategic.com/home-services-marketing/

Photos from Strategic Marketing's post 07/17/2024

Famed Advertising Creative Director William Bernbach said it best – “The most powerful element in advertising is the truth.” Lying to customers is the best way to ensure they will no longer be customers. Back in 2020, Burger King created a “Moldy Whopper” spot, showcasing one of its sandwiches – free of preservatives and additives – and highlighting the freshness of its ingredients. The results? A 14% increase in sales. Swipe to see the ad – if you dare…

BK’s decision to be real with its audience paid off in a big way. If you’re looking to move your product or service forward by being forward with your target audience, look no further than Strategic Marketing. Through our full array of tactics, we can help you speak power to truth.

📞 561-688-8155

♟️ www.thinkstrategic.com

07/12/2024

Strategic Marketing’s Chris Sommella, Kendal Plume, and Riley Smith were recently at Aqua Challenge in Dania Beach, capturing the fun as Events & Adventures’ South Florida singles took on the new water obstacle course!

Be sure to follow Events & Adventures on Instagram, Facebook, and TikTok – you’ll be seeing footage of what went down at Aqua Challenge soon!

07/08/2024

Amazon is turning to Ai-powered tools to help advertisers create more-engaging images when selling on its platform. In a sign the Generative Ai movement isn’t slowing down anytime soon, the ecommerce giant is empowering sellers with technology to create lifestyle images around their products. Its service, simply titled Image Generator, pulls insights from product descriptions – as well as customer reviews – to create ready-made images featuring sellers’ items in natural environments. Instead of your blender up against a white background, how about it sitting prominently in a luxury kitchen bathed in natural light? With Image Generator, it’s possible. Amazon hopes the tool will help sellers increase sales – which in turn increases their profits, too.

Strategic Marketing continues to leverage cutting-edge technologies like Generative Ai to help our clients succeed in an ever-changing landscape. Call us today to see what technological tricks we have up our sleeve.

📞 561-688-8155

https://t.ly/8Y7Rw

07/04/2024

On this Independence Day, we reflect on what it is to be Americans, to be free, and to be proud. Happy 4th of July everyone – we hope you are celebrating with the ones you love! ❤️🤍💙

06/29/2024

It must be anniversary season 🎉 Happy anniversary to our GM Chris Sommella! For 11 years, Chris has played an increasingly important role in the strategy of Strategic Marketing, working his way from Media Buyer into his current role as our General Manager. When he’s not making big decisions for our company, Chris is spending time at home with his wife and daughter, or making another album with his metal band. Rock on, Chris 🤘

06/27/2024

Has it been a year already?!? Happy first anniversary to our Project Coordinator Kelly Fitzpatrick! Since joining us last year following her move to South Florida, Kelly has quickly become a valued and beloved member of our team, always armed with a great temperament and a commitment to helping us succeed. Congrats Kelly! 🥳

06/24/2024

Despite the emergence of streaming platforms, television advertising remains king of the hill. Since 1992, Strategic Marketing has been:

🎥 Producing TV commercials
💵 Planning and buying media
🧠 Spending each client dollar wisely

All to help make the biggest impact in front of the biggest possible target audience. Learn more how you can be next – call 561-688-8155 or visit the link below.

♟️ https://t.ly/VHodE

06/19/2024

Today we celebrate Juneteenth, the anniversary of the end of African American slavery in our country and the day that EVERY American knew what it is to be free. 💚🖤❤️

06/14/2024

Looking to make it rain engagement for your business? To rein in the clients? Or just to reign supreme on social media? You better Think Strategic. Whatever your intended goal with organic social media, we can help you work toward it.

Warning: when you call Strategic Marketing, you might need an umbrella for all that rain. ☂️

📞 561-688-8155

♟️ www.thinkstrategic.com/social-media-marketing/

06/10/2024

Strategic Marketing was recently for a new commercial shoot with our client Statewide Windows & Doors! Content Producer Riley Smith and Account Manager Cody O’Callaghan were onhand to oversee the production, which featured Statewide’s John Dyda and their recent installation at a client’s home. The shoot was a rousing success – you’ll be seeing the new spot on your local affiliates soon!

For the best in hurricane protection – Choose Wise and Choose Statewide. For the best in TV production, SEO, web design, social media, and more – Think Strategic.

📞 561-688-8155

06/05/2024

Few people have known how to connect with an audience and keep them fans for life like Walt Disney. Just look at the worldwide legion of Disney fans who grow up – and old – as consumers of all things Mickey Mouse.

Mr. Disney knew the importance of a loyal customer, as does Strategic Marketing. We have multiple clients who have remained with us for years (or even decades) due to the high-quality work we perform for them. To paraphrase our friend Lou Morano of Capitol Carpet & Tile – “Why would you work with anyone else?” When you Think Strategic, there’s no reason to. As a full-service ad agency, we can create and optimize anything from audiences to websites. Call us today or visit our website to learn about the many ways we can help you create customers for life.

📞 561-688-8155

♟️ www.thinkstrategic.com/strategy

06/01/2024

The watercooler talk in the advertising industry has been all about Apple’s recent “Crushed” iPad Pro spot, depicting many items of human creation being broken and crushed within a compactor-like machine, ultimately producing an ultra-thin iPad Pro. The idea was a paper airplane – great in design, but unpredictable in flight and rough on the landing, poking the eyes of many viewers in the process. A reminder that even the mighty advertisers like Apple can sometimes fail to connect as intended with their established audiences.

Have you seen the controversial spot? Sound off below with your thoughts.

05/31/2024

The secret to good marketing?

Right message 💬
Right audience 👨‍👩‍👧‍👧
Right time 🕚

The best way to check these three boxes is Facebook Advertising, one of the most effective digital marketing tools currently available. With its unmatched reach (two billion monthly active users) and ability to accurately target audiences based on their provided data, Facebook Advertising can deliver the ideal customer on an affordable budget.

Strategic Marketing specializes in Facebook/Instagram advertising campaigns, managing multiple campaigns daily. Yours can be next – by calling 561-688-8155 or by visiting our website:

♟️ https://t.ly/NaXuw

And don’t forget to Like us on Facebook:

👍 https://t.ly/nUdjf

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Videos (show all)

Statewide Windows & Doors, a premier provider of impact windows and doors throughout South Florida, approached Strategic...
With Strategic Marketing, you’re always cleared for landing…pages. Our team earned its landing page wings years ago, cre...
Toys''R''Us – yes, the iconic toy store brand of the 80s, 90s, and 2000s that recently started reopening in Macy's locat...
If it’s SEO copywriting services you seek, you’ve found the ‘write’ place. From corporate blogs to pay-per-click ads to ...
As the pandemic began in 2020, our client Stanley Steemer approached us looking to improve their lead generation and con...
Amazon is turning to Ai-powered tools to help advertisers create more-engaging images when selling on its platform. In a...
Despite the emergence of streaming platforms, television advertising remains king of the hill. Since 1992, Strategic Mar...
Strategic Marketing was recently #OnLocation for a new commercial shoot with our client Statewide Windows & Doors! Conte...
The watercooler talk in the advertising industry has been all about Apple’s recent “Crushed” iPad Pro spot, depicting ma...
The secret to good marketing?Right message 💬Right audience 👨‍👩‍👧‍👧Right time 🕚The best way to check these three boxes is...
In March of 2021, Statewide Windows & Doors – a South Florida impact window and door installation company – was looking ...

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2541 Metrocentre Boulevard
West Palm Beach, FL
33407

Opening Hours

Monday 9am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5pm

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