WOKE

The only people who can genuinely help you are the ones who understand and support your mission.

We are a team of creatives within the social change and impact ecosystem, so we get you better than most, and we care equally about your mission and advancing a sustainable and equitable future for all.

Drum roll please...🥁

We just opened two more subscription slots for our Monthly Plans for social purpose organizations interested in building exposure, recognition and trust.

We believe there is no such thing as a small brand at WOKE. Our Monthly Subscription Plans provide small teams working hard for the people and the planet with strategic planning, content writing, public relations and digital marketing capabilities to meet audience expectations every month— at fair and low prices.

If that doesn't sound good enough, check this:

You can customize our Monthly Plans to get more of what you need based on your business and team needs.

Our plans start at $500.

We appreciate drawing attention to the climate crisis’ continued disproportionate impact on women.

Thanks to the incredible work of organizations like , we have known for some time that women are far more negatively impacted by climate events like floods and droughts, especially in communities most vulnerable to these events that can have disastrous consequences on housing, mobility and access to healthcare and other social services.

Prof. Jamie Gloor, Eugenia Bajet, Corinne Post and Winfried Ruigrok provide six recommendations for leaders to achieve more inclusive, sustainable outcomes, one being:

👉🏽 Normalize men caring about climate.

We love this recommendation. Caring about the environment and taking measures to be more climate-conscious and KINDER to natural ecosystems are too often seen as “soft economics” or “feminine politics” and are partly responsible for the state of emergency our climate faces.

Let's face it. It will take more time than we have the luxury to spend to get more women in leadership positions. So, there needs to be a concerted effort to shift how men in leadership think and feel about climate action.

And, let’s remember, Sustainability has no gender. But lousy behaviour has a disproportionate impact on one gender over the other. There’s a difference.

We are in the business of connecting people to issues affecting people and the planet, shaping behaviour and creating space for people to feel seen, heard and understood. No matter how uncertain or challenging the task, our values move us towards our purpose and inspire us to dive deeper into our creative power.

Get familiar with our values and tell us which one resonates with you!

Many organizations are shrinking, especially in the tech space. This change is a response to an impending recession and continued commitment to a long-term vision for growth and impact.

Our monthly subscription plans are fit for times like these; to help smaller teams remain brand consistent and create authentic interactions during periods of change and uncertainty.

If your organization has had to make cuts to its marketing and communications team, here's what we suggest you do:

1. Review our Monthly Plans
2. Book a call with us to discuss how we can customize the one closest to your business needs to maintain your brand engagement activities.

🤗 We'll get through this together!

📲 View Plans ➡️ https://www.wokepr.ca/monthly-plans

📈 Are you a small business looking to scale your brand and grow your thought leadership? If you are, keep reading!

😯 If your website is struggling to make your customers feel seen and understood and engage people with your value proposition, it's failing to do something fundamental for your business and customers.

🫂 Think of your website as a SPACE to acquire new customers and re-engage old ones.

👩🏽‍💻 Follow the link in our bio to get practical tips you can start implementing today that will enable your website to work as a full-time member of a growth marketing team!

The real real 👇🏼

We are all about being positive and optimistic, but the truth is, we have to acknowledge how Earth is feeling today: not good.

Yes, take time to celebrate Earth, but promise to do more today. Commit to being brave, listening well, and making an impact.

Sustainability is not just about planting trees (though that's a part of it, and you know we LOVE 🌳). It's also about changing how you've done things to make room for better outcomes, using your brand voice, and showing up when it matters, like right now.

This Earth Day, we challenge ourselves and others striving for a sustainable future (which should be all) to be brave by critically examining how we do business, show culture, and show up in this world. 

One reminder we constantly share with our clients is to update their websites. It is one of the smartest and most cost-effective marketing tools in your toolbox, especially if you are a small business. It's also often the first place people go to learn more about your organization, and that experience says a lot about your brand.

Websites that are not updated regularly get stale quickly, and that's not good for business or engagement.

❌ Stale websites don't attract new buyers or give much reason for existing customers to return. 

❌ Google prefers sites that stay up-to-date. Stale sites don't perform well on search, which means people looking for what you won't find you as quickly as they will your competitors. 

❌ Information gets old. If you're growing, listening, learning and regularly adapting to serve your customers and community better, and your content does not reflect that, don't be surprised if 'old and outdated' are how people perceive your brand. 

Don't fuss over perfection. Make changes that get you closer to greatness to keep your website relevant and informative for your target audiences.

That's what we've done. Take a look (link in bio).

Not a stunt.

Synthetic fabrics like Polyester have microfibers similar to plastic that end up in our oceans when we wash our clothes. We’re talking a million trillion microfibers causing ocean pollution, hurting marine life, and compromising our food system.

Bringing the conversation about ocean health and sustainable fashion to one of the most significant sporting events in the world () is a big deal.

The tennis court was placed on a working barge and is going to Townsville, where it will support youth sports initiatives. From our vantage point, this ain't no PR stunt. It's part of a coordinated effort to bring plastic pollution to the forefront in an industry that creates a lot of plastic waste through fashion, sports goods and events.

In addition to this floating barge, made entirely of recycled plastic, the new Adidas tennis apparel collection spotted by players at the Australian Open also consists of products from Made with Parley Ocean Plastic.

Hopefully, this sparks more conversations, research, and reform to reduce the use of polyester and other synthetic materials in Tennis and find sustainable ways to create uniforms and equipment for all without hurting the planet.

What's changed for you in 2022?

If you haven't been on our website in a while, drop everything and head over. You'll love the small changes we have made to make it more visual, interactive, and informative.

👉🏽 www.wokepr.ca

Brand Strategy | Woke | Ontario Welcome to WOKE. We build brands that are human, influential, honest, and most importantly, brave.

It's a new year, and we are sharing three ways brands can stay fresh in 2022. It's not easy to do things differently, even if different requires small changes. It takes guts. It involves a commitment to being honest with where your organization is in the present moment and how it will choose to show up in the months ahead to honour its mission.

Bravery requires us all to do the work. Let us know how you're planning on staying fresh this year in the comments below!

We show our clients how to brand with bravery. That often requires change; a change in attitude, in the way teams approach data, identify their key audiences, and respond to their changing needs and motivations.

We recognize that change can be unnerving, and demands a great deal of readiness. This mindset feeds into our practice. We work hard to deliver the knowledge and data to build momentum to brand with bravery. But ultimately, we respect the choices our clients make and do everything we can to help them reach the best possible outcome.

So, we love asking...how can we help? https://www.wokepr.ca

Culture matters. We choose to collaborate with our clients and service peers to support every organization on their quest to reimagine brand possibility, and identify creative and authentic ways to meaningfully engage with their audiences to achieve scale and impact.

Branding with bravery is not always easy. It's why we are so focused on making sure you have the right team to support you.

Interested in how we can help? Get in touch 👉🏽 https://www.wokepr.ca

As a collective, we embrace honesty and do not shy away from having difficult conversations. We believe honest interactions will empower our clients to make smart choices based on the insight, direction, and creative agency offered to scale their brand, build their communication muscle, and engage their consumer audiences.

More on how we work 👉🏽 https://bit.ly/3BgBAIe