Zaelab

🚀 Exciting News! Trellis is thrilled to announce that we’ve officially joined forces with Zaelab!

Together, we’re expanding our digital commerce capabilities to offer even more comprehensive solutions for B2B, D2C, and Marketplace channels. This partnership strengthens our ability to drive growth, deliver exceptional customer experiences, and help businesses succeed in the ever-evolving digital landscape.

Learn more about how this partnership amplifies our mission to deliver transformative digital experiences here: https://trellis.co/blog/trellis-and-zaelab-a-new-chapter-in-digital-commerce-innovation

Zaelab is thrilled to present alongside our partner at the upcoming Salesforce Connections event in Chicago.

Chris and Evan will detail a case study of how a leading B2C & B2B manufacturer chose to leverage best-of-breed- headless applications to create guided experiences that help their buyers discover, configure, and buy solutions that perfectly fit their needs, with as little friction as possible- all while maintaining simpler control over business processes and data.

Learn how you can create a differentiated commerce experience and drive a lower-touch, cost-effective selling channel for your highest value products.

How do you win in B2B commerce? Today, you're about to find out.

Zaelab’s CEO Evan Klein will present before the entire B2B Online delegation and share why B2B is finally ditching one-size-fits-all tech and shifting towards a composable commerce approach to deliver an unmatched user experience.

Having a great time at B2B Online! Today, we're looking forward to the Andy Hoar vs. Brian Beck Debate. These thought leaders and B2B Online cofounders will flex their debating skills, challenging this question: will Amazon destroy traditional distribution? Our ears will be perked as we tune into the conversation addressing this million-dollar question. Swing by our booth #206 to chat with the team!

One week from today, Zaelab’s CEO will present before the entire B2B Online delegation alongside leading industry executives.

Attend Evan's presentation to learn why B2B is finally ditching one-size-fits-all tech and shifting towards a composable commerce approach to flexibly bring together all of the best commerce components and deliver an unmatched user experience.

We're excited for a few things at B2B Online next week. See what we're looking forward to each day here: https://bit.ly/3MFIdxa

Joining us at B2B Online in Chicago next week? 👀✅

Come socialize with Zaelab, Logik.io, and Pimly! Save your seat for beverages and bites at Yardbird next Tuesday (one week today).

RSVP here: https://bit.ly/3L38K6s

This year, Zaelab will be exhibiting and speaking at B2B Online in Chicago. And as we put the finishing touches on our booth and speaker notes, we’re feeling energized by the step-changes we’re seeing in B2B digital commerce and the opportunities that B2B Online presents to further industry innovation and connection. Check out our latest post to see what we're excited about for this year's event, and where to find Zaelab: https://bit.ly/3MFIdxa

See you at B2B Online 2023! At Zaelab, we’re the only partner that is 100% focused on B2B next-generation commerce solutions. Pair us with the only industry event proven to bring together the best of B2B, and forces collide.

Why are we talking about composable commerce as though it is a new concept?

In CEO Evan Klein's recent article, he discusses how composable commerce is a terminology that describes how technology has been built in other industries for a very long time.

Learn why you can’t buy composable commerce, but you can adopt it here:

Composable Commerce: It’s not a technology. It’s a mindset. (And it’s also nothing new.) Bear with me as we go down memory lane for a moment. During Zaelab’s inception days, one of our first clients was Bonobos, an ecommerce-driven apparel subsidiary of Walmart that sells men’s clothing.

B2B commerce is NOT B2C commerce. 🙅

B2B buyers must:

✅ Source vendors, goods, and services
✅ Monitor supply and inventory levels
✅ Navigate agreements, contracts, and manage suppliers
✅ And much more

Punchout harmoniously brings together procurement and B2B commerce. Read more in our latest blog post here: https://bit.ly/3YBr5eK

How are B2B businesses and B2B buyers embracing the final frontier? Two words: visual commerce. 👀💫

In this post, we discuss:

✔️ What is visual commerce and why has it become a B2B buyer expectation?
✔️ What are the use cases for B2B visual commerce?
✔️ What solutions can bring B2B visual commerce to life?
✔️ How can visual commerce extend benefits beyond buyer engagement and conversion?

Check it out: https://bit.ly/3XY02K1


cc: Threekit Visual Commerce

B2B Needs to Embrace the New Dimension of Selling: Visual Commerce Conversion is dependent on three factors: meeting your buyers where they are, effectively appealing to their needs, and simplifying the path to conversion. Sounds simple, but let’s peel back the layers.

Goodbye, out-of-the-box. Hello, thinking outside of the box. Check out Zaelab’s Commerce composable accelerator that enhances the experience with:

‣ Enhanced product information (PIM)
‣ Guided selling
‣ Product visualization

https://www.zaelab.com/blogs/think-outside-of-the-box-with-this-clutch-salesforce-commerce-cloud-accelerator

Happy New Year! 🎉

Will 2023 be the year that B2B fundamentally shifts the way it conducts digital business?

We say, yes. Consult the blueprints and call the architects: here’s what we predict will get fixed in the house of commerce this year: https://www.zaelab.com/blogs/2023-is-the-year-b2b-finally-fixes-these-7-broken-problems-in-the-house-of-commerce

2023 is the Year B2B Finally Fixes these 7 Broken Problems in the House of Commerce Between global labor shortages, international tension and conflict, and major supply chain disruptions, a light has been shone on B2B practices - and turns out, they’re broken.

Rich Morgan, Seasoned B2B Digital Commerce Sales Leader, Joins Zaelab as Head of Growth. Welcome to the team, Rich! Read more details in the news release here: https://www.zaelab.com/blogs/rich-morgan-seasoned-b2b-digital-commerce-sales-leader-joins-zaelab-as-head-of-growth

Zaelab is excited to announce we have been accepted into the MACH Alliance to help further our industries transition to adopt MACH technologies.

You can't improve the B2B commerce user experience if you don't understand which products users need and how they go about looking for them.

Here’s what we learned with our tech partner Algolia

B2B Search Needs to Level Up | Zaelab Blog Everyone understands the value of search, but B2B organizations have more complex needs. Here's a more in-depth look at how B2B commerce search works.

[PRESS RELEASE] Zaelab is excited to share our partnership with Bevi and VTEX. This partnership will deliver a new B2B Commerce Experience to support Bevi's rapid expansion and ability to serve their distributors seamlessly at scalable. Bevi is on a mission to unbottle the future, and we're proud to be part of this.

Read the Press Release here: https://www.newswire.com/news/zaelab-and-vtex-selected-by-high-growth-smart-water-cooler-21492026

With so many commerce platform providers on the market, vendor selection can quickly become a complicated process. In part two of our blog series, we look at the evaluation factors a business may consider in selecting the right ecommere platform. Read it here: https://bit.ly/3j4bJhn

How to Select the Right Ecommerce Platform | Zaelab In part two of this blog series, we share how to evaluate ecommerce vendors and what platform features are critical to business growth.

According to a McKinsey & Company study, many business leaders aren’t aware or haven’t taken advantage of sales automation benefits. Learn the strategic benefits here: https://bit.ly/3wJGf3S

Sales automation benefits: Better data, more sales, higher profits Sales automation benefits include optimized sales processes that boost the bottom line and holistic views of the customer, for starters.