Crossbow Group
Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Crossbow Group, Marketing Agency, 57 Wilton Road, Westport, CT.
We're an integrated marketing services firm providing strategic insight and seamless ex*****on of campaigns that measurably improve your customer acquisition efforts, retention and customer share of wallet.
07/22/2024
Check out my latest article: That seed in my teeth; gaps to watch; news; and archer hats https://www.linkedin.com/pulse/seed-my-teeth-gaps-watch-news-archer-hats-jay-bower-6ap8e via
06/20/2024
Check out our latest article: Situational Marketing Playbook: Driving Profitable Growth https://www.linkedin.com/pulse/situational-marketing-playbook-driving-profitable-growth-jay-bower-fwose via
Flinging Fruit, Whipping Willows, Tips, and News https://www.linkedin.com/pulse/flinging-fruit-whipping-willows-tips-news-jay-bower-8w0ie via
Check out my latest article: Generative AI Bias in B2B Marketing: What to Look for & How to Manage It https://www.linkedin.com/pulse/generative-ai-bias-b2b-marketing-what-look-how-manage-jay-bower-glsie via
Check out one of our latest articles: “Get Bent!”, Tips, and News https://www.linkedin.com/pulse/get-bent-tips-news-jay-bower-eywse via
04/24/2024
Check our latest article: Generative AI Bias in B2B Marketing: What to Look for & How to Manage It https://www.linkedin.com/pulse/generative-ai-bias-b2b-marketing-what-look-how-manage-jay-bower-jsv5f via
Three reasons buyer personas are critical to capturing clients in a post-Covid world---->
://www.linkedin.com/pulse/name-them-claim-jay-bower-h1q3e via
Three reasons buyer personas are critical to capturing clients in a post-2020 world https://www.linkedin.com/pulse/three-reasons-buyer-personas-critical-capturing-clients-jay-bower-kbice via
I was young, brash, stubborn, and irresponsible to the point of stupidity. But I was right. Tell me more, Jay, asked no one…https://www.linkedin.com/pulse/brashly-stupid-when-marketing-doesnt-work-magical-chatgpt-jay-bower-ndlpe via
Three Ways to Maximize Your 2024 Marketing Budget https://www.linkedin.com/pulse/three-ways-maximize-your-2024-marketing-budget-jay-bower-lbjye via
Crossbow Group We're an integrated marketing services firm providing strategic insight and seamless ex*****on of ca
Brashly Stupid?; When Marketing Doesn’t Work…; a Magical ChatGPT Prompt and a Cool Cap https://www.linkedin.com/pulse/brashly-stupid-when-marketing-doesnt-work-magical-chatgpt-jay-bower-si5te via
02/26/2024
Marketing With AI: Reap the benefits, skip the hype https://www.linkedin.com/pulse/marketing-ai-reap-benefits-skip-hype-jay-bower-rw2he via
Marketing With AI: Reap the benefits, skip the hype B2B marketing is changing at an unprecedented pace, and many marketers feel like they’re caught in a tornado of change. Cookieless environments, fluctuating media ROI, and increasingly tight budgets are enough to create havoc.
02/15/2024
AI and ChatGPT for Marketers: What matters, and what’s just chatter? https://www.linkedin.com/pulse/ai-chatgpt-marketers-what-matters-whats-just-chatter-jay-bower-czz5e via
AI and ChatGPT for Marketers: What matters, and what’s just chatter? As marketers, we love the idea of “new” — creating, testing, learning about customers, and evolving approaches is what marketing is all about. And when it comes to innovation, AI is about as exciting as it gets.
Late to the Google Analytics 4 party? https://www.linkedin.com/pulse/late-google-analytics-4-party-jay-bower-t6uoe via
02/06/2024
How AI can help (or hinder) the “like” factor in marketing
https://www.linkedin.com/pulse/how-ai-can-help-hinder-like-factor-marketing-jay-bower-tkz6e via
How AI can help (or hinder) the “like” factor in marketing AI is fast becoming a core digital strategy for marketers looking to build the “know, like, trust” factor at scale — and with good reason. AI is fast becoming a core digital strategy for marketers looking to build the “know, like, trust” factor at scale — and with good reason.
Marketing With AI: Reap the benefits, skip the hype
https://www.linkedin.com/pulse/marketing-ai-reap-benefits-skip-hype-jay-bower-th7pe via
01/29/2024
Check out Chief Archer, Jay Bower's, article: “Get Bent!”, Tips, and News https://www.linkedin.com/pulse/get-bent-tips-news-jay-bower-lgire via
“Get Bent!”, Tips, and News Friends and colleagues, My elfin 5’1” grandmother—a former professor, lifelong feminist, and hilariously profane social critic—was known for giving “the finger” to younger drivers who didn’t like how slowly she’d maneuver through the small Pennsylvania town I grew up in. “Get bent!...
I must, right? Because this weekend I paid Hulu to stop interrupting my program with, you know, ads. And then yesterday, I found myself repeatedly changing the radio station when ads ran between classic rock ballads I was awkwardly lip-synching---->
01/12/2024
Actually big news--->
Meta To Remove More Detailed Targeting Options for Ad Campaigns More changes to your Facebook ad targeting options.
01/03/2024
So do the robots have it right?--->
AI chatbots predict 2024’s hottest trends in social media and ad tech Ad Age asked Google Bard and other generative AI tools to forecast the year ahead.
Check out Jay's predictions and tips from January of this year. How'd he do?: The End of Daze…Three Predictions, Four Savory Tips, and a Partridge in a….. https://www.linkedin.com/pulse/end-dazethree-predictions-four-savory-tips-partridge-jay-bower-brrye via
12/13/2023
Where teens are--->
New Research Shows YouTube Remains the Top Social App for Teens New insights into how teens are engaging with social apps.
12/11/2023
Great work, well done--->
The top 5 creative campaigns you need to know about right now From mathematics to finance, this week’s top advertising work really crunched the numbers.
Three Ways to Maximize Your 2024 Marketing Budget https://www.linkedin.com/pulse/three-ways-maximize-your-2024-marketing-budget-jay-bower-ditpc via
Flinging Fruit, Whipping Willows, Tips, and News https://www.linkedin.com/pulse/flinging-fruit-whipping-willows-tips-news-jay-bower-mxlde via
Three Ways to Maximize Your 2024 Marketing Budget https://www.linkedin.com/pulse/three-ways-maximize-your-2024-marketing-budget-jay-bower-a4fie via
Check out my latest article: Flinging Fruit, Whipping Willows, Tips, and News https://www.linkedin.com/pulse/flinging-fruit-whipping-willows-tips-news-jay-bower-gxd3e via
Check out my latest article: The Tricky Thing About Marketing Innovation https://www.linkedin.com/pulse/tricky-thing-marketing-innovation-jay-bower-4zf4e via
10/23/2023
Check out my latest article: How AI can help (or hinder) the “like” factor in marketing https://www.linkedin.com/pulse/how-ai-can-help-hinder-like-factor-marketing-jay-bower-3e via
How AI can help (or hinder) the “like” factor in marketing AI is fast becoming a core digital strategy for marketers looking to build the “know, like, trust” factor at scale — and with good reason. AI technologies can collect and process data with incredible efficiency, predict customer behavior, and mimic human conversation with jaw-dropping accuracy...
Check out my latest article: Delusions of Brandeur, Tips and Your Tattoo https://www.linkedin.com/pulse/delusions-brandeur-tips-your-tattoo-jay-bower-1e via
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57 Wilton Road
Westport, CT
06880
Westport Interactive Media
8 Wright Street
Westport, 06880
Where small and medium businesses turn for their marketing needs! From east coast to west coast, WIM is the local marketing firm to get your business found.