Robinson | Media

It's a BIG musical world - get out and go exploring on Barrett Media -

It’s Time For Radio To Start Exploring Again Free yourself from this repetitive music discovery routine – add some of the following non-sequitur platforms below for emerging music options.

No research - no problem! Be strategic with free tools available. Boom - research! Barrett Media

Music Research Without A Budget There are ample—free of charge—tools to build a solid strategic Music Matrix into your ongoing discipline.

New to a position? Or - want to learn how to do something new. Ask for help. Collaboration is powerful. Barrett Media

It’s OK For Broadcasters to Ask For Help With the Paris Olympiad saturating our tablets and TVs, it’s a great time to point out collaborations among teammates.

- Back when the boys of LOCASH had 'cowboys' in their name - and I had a decade and a half fewer years. on me. They are hosting Backstage Country this week - 7pm Eastern heard all over the country including client partner Marquette's Hit Country 103 FXD!

Hit music is getting dramatically shorter. Attention spans are fading. What to do about it? Jason Barrett Barrett Media -

What is the Right Length of a Song? Length of a song is everything in radio. TikToc’er Pink Pantheress said this past May that songs should be no more than 2:30 in length.

What's your message? Make it 'print'. Then double the exposure. Or - triple it. Barrett Media

If content is KING – frequency is QUEEN | Barrett Media You’re sitting alone in a T-Mobile store on a summer Saturday morning, asking why not one listener has appeared at your ‘live remote’.

Trust in coaching. Essential. And GROUP coaching. Just. Say. No. My inaugural Barrett Media piece. Below!

Building Trust Leads to Better Talent Coaching | In media - from my experience, 70% of talent receive zero coaching, 20% of talent receive bad coaching, 10% of talent receive rock-solid coaching

Taylor Swift - just arrived at The Big Sportsball Game. Imma keepin' an eye on her for you. SuperBowl The Kansas City Chiefs

Here it is - again! . In the WAY back machine - these numbers were key to HEAR your favorite DJ's in faraway lands. See kids - before the Interwebs, there were - LISTEN LINES - to the best stations in the country. You'd have to dial in - WITH long distance charges - to super secret numbers to grab audio on a station OR DJ you admired. THAT'S how old - I am.

Big things ahead!

Executive Action: Robinson & Ray • Congrats to veteran programmer and consultant Kevin Robinson, who has been elevated to Executive Director of listener-supported, non-profit 98.9 WYRZ/Brownsburg, IN, "The Voice of Hendricks County," a teaching radio facility operated by the Hendricks County Educational Foundation. Robinson (left...

Tumbling to #10 - trying to stretch to #1. Bud Light - and others - know it's possible!

The Robinson Report – Brand Busters « Audience Development Group Certainly you’ve read the discourse over the Anheuser-Busch decision to market their popular product Bud Light – with a famous Tik-Toker.

2022 Top 10 most viewed Robinson Reports - enjoy! Happy New Year!

http://www.audiencedevelopmentgroup.com/the-robinson-report-year-in-review-2022/ -

The Robinson Report – Year In Review – 2022 « Audience Development Group 4 – Fit Is Dead – If the resurrection of Kate Bush this year teaches us anything, it’s the listener decides what ‘fits’.

Is your endurance - Shackelton worthy?

http://www.audiencedevelopmentgroup.com/the-robinson-report-endurance/

The Robinson Report – Endurance « Audience Development Group “Men Wanted: For hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.” – Earnest Shackleton’s alleged recruitment ad

Robinson | Media updated their address.

Your brand - ANY brand can learn a thing (or more) from Trader Joe's. Check out that - HERE: http://www.audiencedevelopmentgroup.com/the-robinson-report-trader-joes/ -

The Robinson Report – Trader Joe’s | Audience Development Group Many legacy brands hold nefarious secrets. Coca-Cola was developed during The Civil War – laced with morphine – to ease the pain of soldiers in field hospitals. Both Volkswagen and […]

If the last few years has not signaled career evolution, you're not hearing the vibrations on the tracks. Or - seeing the train dead ahead. A word - here: http://www.audiencedevelopmentgroup.com/the-robinson-report-evolution/ -

The Robinson Report – Evolution | Audience Development Group ev-o-lu-tion – the gradual development of something, especially from a simple to a more complex form Stefani Joanne Angelina Germanotta was an accomplished vocalist and pianist, having studied at the […]

ICYMI - Most-read Robinson Report posts of 2021 - HERE: http://www.audiencedevelopmentgroup.com/the-robinson-report-top-posts-of-2021/ -

The Robinson Report – Top Posts of 2021 | Audience Development Group The feedback we receive year-round from our Audience Development Group posts are both rewarding and humbling. We hear from group VP’s who share our columns company-wide. Programmers who post relevant content in […]

Your brand is most likely well-built. Is it - unique? Short word on that - HERE: http://www.audiencedevelopmentgroup.com/the-robinson-report-unique/ -

The Robinson Report – Unique | Audience Development Group “We are shallow because our media are so horribly shallow. Every morning, I peruse the newspapers and there is so little to read in them. It is the same with […]

Talent coaching - ANY coaching - is a process without a destination. http://www.audiencedevelopmentgroup.com/the-robinson-report-coat-of-paint/

Different is the new - better! No matter the brand, make an impression! A word on that - and Quibi - HERE: http://www.audiencedevelopmentgroup.com/the-robinson-report-memorable/

The Robinson Report – Memorable | Audience Development Group “Make it simple. Make it memorable. Make it inviting. Make it fun.” –Leo Burnett What makes a brand – unique? What is the secret sauce that separates YOUR brand – from the competition? It […]

Business Etiquette is dying. We have a choice on how we treat each other in the professional spectrum. Let's make better choices. Thanks Buzz Knight Media for banging the drum. http://www.audiencedevelopmentgroup.com/the-robinson-report-how-we-live/ -

The Robinson Report – How We Live | Audience Development Group "Cuz it's not who you knew And it's not what you did It's how you live" -Point of Grace I remember the clip in All Access – more than a several years back. It

Not only am I honored to be on the 98.9 WYRZ Board of Directors, they put ME on the air! Check it HERE: WYRZ.ORG! The brand is the genius of Executive Director Shane Ray. Catch the KROB Radio Show every Saturday and Sunday mornings from 8am-12noon! Retro at its finest! I'm bettin' YOU will hear a ton of songs you've never heard before! Kevin Robinson