Balefire Marketing + Advertising

Big congratulations to Coldwell Banker Plaza Real Estate for this new chapter in their business!

Coldwell Banker Plaza Real Estate merges with Coldwell Banker Select to become the 6th largest Coldwell Banker franchise in the United States! 🎉🎉

John McKenzie, owner of Coldwell Banker Plaza Real Estate, in Wichita, KS, announced their company has joined Coldwell Banker Select, a Tulsa-based brokerage with 17 offices and 850-plus agents across the state of Oklahoma. The company will continue to operate under the Coldwell Banker Plaza name and will have the resources of the #7 ranked Coldwell Banker Affiliate, Coldwell Banker Select, to foster growth and expansion in the state.

McKenzie started Plaza Real Estate in 1981 and joined the Coldwell Banker Brand in 2009 as Coldwell Banker Plaza Real Estate. McKenzie and his leadership team have enjoyed tremendous growth over the years, and are the #1 Coldwell Banker affiliate in the state of Kansas. With over 85 agents, 2 offices, over 1,300 transactions, and $350 Million in production in 2021, they strive to provide the best customer experience in the area.

“Honesty, integrity, and doing right by others is what we believe in and we are pleased and excited to be joining Coldwell Banker Select while keeping our Coldwell Banker Plaza name. We share the same values and desire to provide the best experience to those we serve and are looking forward to this new partnership and what it will bring in the future,” said John McKenzie.

“I’ve known John for years and have always admired how he runs his company in Kansas. Now, we are putting the #1 Coldwell Banker in Kansas with the #1 Coldwell Banker in Oklahoma,” said Bryan Sheppard President & CEO of Coldwell Banker Select. “Coldwell Banker Plaza is a company with the highest integrity throughout the organization and it is truly an honor and pleasure to be associated with them, their agents, and staff.”

Todd Woodburn will be the Regional Vice-President of Kansas for the organization and will be responsible for operations and growth in the state. “What an exciting time this is for us,” Woodburn said. “The marketing capabilities, technology, and resources available to us will not only elevate our service to our agents but will help provide an even more incredible experience for our clients.”

This merger will create and strengthen the networking and marketing capabilities for Coldwell Banker Plaza and Coldwell Banker Select throughout the Oklahoma/Kansas region. It will add two real estate offices to Coldwell Banker Select bringing a total of 19 offices serving real estate customers throughout Oklahoma and Kansas. Together, Coldwell Banker Select and Coldwell Banker Plaza helped over 9,400 families either buy or sell a home in 2021 and had a closed annual production of close to $2.5 Billion in sales.

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for our clients using platforms like Google Ads, Facebook Ads, Bing Ad Center, etc. The PPC Manager will quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. The PPC manager is responsible for producing an ROI on all campaigns and providing reports to the account managers and/or clients.

The web developer is responsible for taking the designs of the creative team and building custom websites using HTML, PHP, CSS, and Javascript for the WordPress CMS. Website designs, mockups, and assets are provided in Adobe Photoshop, Adobe Illustrator, and/or Adobe XD. These websites will have fast, optimized code and advanced SEO features at the code and content levels. Assets from old client sites or client-provided content will be added to each page in a creative and thoughtful way. Launching websites will be a smooth process with full client communication. After launch, these websites may need updates and maintenance. While we predominantly develop for WordPress, there will be projects in other CMSs and platforms such as Shopify, BigCommerce, Cratejoy, and others.