Modern Legend

Modern Legend is a lifestyle store in Downtown Wilmington, NC dedicated to bringing together art, vi Let's get weird!

Modern Legend is a lifestyle store in the heart of Downtown Wilmington, NC, dedicated to bringing together art, vinyl records, fashion, housewares + more. We select specific brands across the US to create the most individual and authentic experience possible for our customers. Modern Legend is all about the little things, as well as setting yourself apart from the norm.

12/29/2021

It’s a gorgeous sunny day again! Grab your bestie, your sissy, your lovah, your ~whoever~ and come check out the new product that Cat + Haylee are getting to the floor! Open until 6 tonight! ☀️💖

Photos from Modern Legend's post 12/27/2021

It’s hot as hell outside so why not share photos of our super hot acting choices?! 🥵🔥 It’s been insanely busy on this summer day in December (mildly concerning but that’s okay) and we are trying to pump out the new goodies we are getting in for you guys as fast as we can! Shop is open until 6 tonight, Haylee + Cat are here with our shop dog Clooney! Also - keep your eyes peeled for a sale rolling out tomorrow for our leftover holiday things! 😉🙃

Photos from Modern Legend's post 12/26/2021

When summer weather sneaks in the day after Christmas?! Go get some beach time in and then come see us downtown! Open 12-5 today and back to normal hours as of tomorrow. It’s going to be a beautiful week, so let’s hang and talk holiday stories + your favorite new tunes. Loads of new year shipment coming in over the next week as well. See ya soon! ☀️✨💛

Big shout out to .photo for these ridiculously amazing photos! 🙌🏻

12/26/2021

When summer weather sneaks in the day after Christmas?! Go get some beach time in and then come see us downtown! Open 12-5 today and back to normal hours as of tomorrow! It’s going to be a beautiful week, so let’s hang and talk holiday stories + your favorite new tunes. Loads of new year shipment coming in over the next week as well. See ya soon! ☀️✨💛

12/26/2021

Was it Christmas yesterday? Because today it’s 75 degrees and I’ve been making this face all morning blinded by sunlight. Shop’s open 12-5 today, come tell me all of your holiday stories and enjoy the beautiful day! 😜☺️

Photos from Modern Legend's post 12/25/2021

Merry Christmas, friends ✨ Hope you have the absolute best time spending it with family, pals - however you enjoy the day. We’ll be back open normal hours tomorrow but today is all about holiday movies + records, lots of whiskey, pajamas all day, and quality time with loved ones. 🤍

Photos from Modern Legend's post 12/24/2021

We love Christmas miracles! All of our Ted Lasso + Schitt’s Creek mugs are HERE (we didn’t think they’d make it in time) and are ready for you! Perfect stocking stuffer ideas! Folks who pre ordered, we have yours set aside. We’re open until 3🎄HAPPY HOLIDAYS! ✨

12/23/2021

Hours info for the next few days! We are continuing to get new shipment in so be sure to swing by or message/call us if you’re looking for something! Looooove you all so much, thank you to our customers, makers, brands + pals for once again making this holiday season so amazing! We could never say thank you enough for the support, laughs, friendship, and overall great experience doing this damn thing with every one of you. You guys are the BEST!!! ✨🤍🎄

Photos from Modern Legend's post 12/22/2021

So the thing is.. we just got in a TON of tees + we have a good handful of tees arriving tomorrow! New styles + old favorites! Juuuust in the nick of time for last minute holiday shopping. If you need a style held, just let us know and we will make sure it’s ready for you (and even wrapped if you’d like) ✨🎄 Shop’s open 10-7 for the next few days, 9-3 Christmas Eve, and closed Christmas Day! Come get your final few holiday goodies! PS - we have mugs arriving tomorrow. Check out our story for all of the things that just arrived/will be arriving! 🥰😌

12/21/2021

Us currently as we let you guys know that between now and end of day Christmas Eve, we’ll totally GIFT WRAP FOR YOU! Cat had tons of leftover wrapping stuff at home so we said, heck, let’s dive into Christmas all the way this year - Seth Cohen style - and do the wrapping of your purchases too 🎅🏻🎄 Open 10-7 every day and 9-3 on Christmas Eve! Cat and Sarah are running the show today so come hang! See you soon!! ✨☺️

12/20/2021

We’re officially in the last week of holiday shopping! Store is open 10-7 every day this week outside of Christmas Eve (9-3 hours) and Christmas Day (closed). Come by and let’s talk about how Seth Cohen single handedly made this the best time of year by creating Chrismukkah. 🎅🏻🕎🎄

Photos from Modern Legend's post 12/19/2021

Surprise! We got in a *few hundred* records yesterday for last minute shoppers (aka: all of us this year). AND we are opening early all week, so we’re already open today and doing 10-5! We got the best sellers, new kids in town, old classics, deep cuts, and more. Plus tons of other fun gift things have arrived this weekend too. So heck, grab a damn coffee, and we’ll see you soon! ☺️

Photos from Modern Legend's post 12/18/2021

It’s sunny, warm, and definitely doesn’t feel like Christmas is in a week. It’s fine, everything’s fine! Shop is open 10-7 today so go get boozy at brunch in the sunshine and come shop! Cat is running the show today but the whole gang will be around for the next week so come through! We are still shipping orders priority but Monday/Tuesday will likely be the cutoff so get your orders in NOW! 💖✨💖

Photos from Modern Legend's post 12/17/2021

Tonight! Grab a pal or two and go see the very talented ’s artwork on display at the one and only . Friends supporting friends supporting friends. Supporting music, art, and community. Bound to be a good time. See you there!

Photos from Modern Legend's post 12/16/2021

Santa came early this year! A bunch of copies of Red (Taylor’s Version) are arriving this afternoon and will likely be gone by this time tomorrow. Dm us, call or email to hold one - orrrrr order it online and select in store pickup or ship! We are shipping orders daily until the last minute, and all of them are shipped priority. We also have a ton of other records showing up today and throughout the weekend, including releases dropping tomorrow and loads of best sellers and hidden gems, so keep up with our story to see what’s coming in!

Photos from Modern Legend's post 12/15/2021

HOURS UPDATE! 10 days left until Christmas so we are opening at 10am every day now (even Sunday) until after the holiday! Next week, we will close at 7pm instead of 6pm as well for folks who need some shopping time after their day jobs. Christmas Eve we are open 9am to 3pm for any last minute things. Online shop is always open and we will be shipping orders until the last moment! 🎄✨🎅🏻

Photos from Modern Legend's post 12/14/2021

What’s that?! A restock right before the holidays?! Dreams DO come true! Thanks Santa! Your favorites are available in store + online now. We got a lot of styles back and got some new ones in too so have fun! Gah, boss babes rule. 🥵🤘🏻🔥

Photos from Modern Legend's post 12/13/2021

We have spent a truly unreasonable amount of time (with a concerning amount of coffee and also maybe some red wine ok) working on our website over the last week so that you guys can shop EVERYTHING on there now! Even stickers! Every record, pin, article of clothing, gift idea, every damn thing. Our email babes, you just got a big ol’ discount code (check junk too just in time), and for those who aren’t on our list yet… get on there!

I know it sounds wild unless you’re in that world but honestly website stuff takes SO long and there are SO many components so be sure to show your favorite businesses some love on their pages. It’s seriously a full time job (and then some) in itself. Now go wild, our little cyber babes!!! 😜💖😘

Photos from Modern Legend's post 12/12/2021

Sunday scaries are in full force today after this gorgeous weather and the shop has been nuts this weekend (THANK YOU!!) so we’re just here with some meme content so we can pretend tomorrow isn’t Monday 😇🙃😉

PS: Had more work to do on our website than expected buuuut tomorrow - check your emails for a sweet lil code from us for you to use!! ☺️😘

12/10/2021

Happy Friday from us to you! We have been working overtime like crazy this week to get everything we have - EVERYTHING - even the little stuff like stickers - on the website for you guys so you can get all of your holiday shopping done! Hopefully it’ll be done today🤞🏻We will be sending out a code for a discount that will run all weekend to our email folks so if you haven’t subscribed, do so now! You can do it on the website or send us your email via DM. Can’t wait to show you guys what we’ve been working on! ✨

Photos from Modern Legend's post 12/08/2021

Us @ this weather today. Great day for buying records though. Shop’s open until 6 and the website is always ready for ya with these new pieces! We’re blasting Sufjan + Patsy. So we’re definitely totally fine emotionally. 😵‍💫😜

Photos from Modern Legend's post 12/07/2021

It’s finally sort of cold enough again for hot coffee + cold sweaters. We’ve got tons of new things rolling in this week so come grab holiday gifts + maybe a little somethin’ somethin’ for yourself ✨💞✨ Open until 6 every day this week and our website is gradually getting updated everyday so shop there if you’re an out of towner! $5 flat rate shipping to wherever, no matter what ya snag. 🙌🏻🥰

Photos from Modern Legend's post 12/06/2021

Grab the B. Davis to your P. Sawyer, the Coop to your Sum, the Blair to your Serena, and come hang! Shop is open all day and coffee from always makes Mondays more bearable. We can talk about how it’s too hot for it to be Christmas in less than three weeks and also discuss our favorite records of 2021 and our strong attraction as a society to Roy Kent. Sound good? Great! See you soon. Xoxo. 💖😉

Ps: big website update will be done this week! We are even getting stickers and things like that up for you guys so you can shop stocking stuffers online as well. We’ll post when it’s ready to roll. Woo!

Photos from Modern Legend's post 12/05/2021

What’s your Sunday Funday looking like today? Are you Clooney cozy in bed watching The Beatles Get Back documentary or are you Clooney out and about grabbing coffee and doing Christmas shopping? Both sound great to us! Check out our Holiday Collection online or come on in, we’re open until 5pm and Clooney’s here all day to chew your shoe laces! 🐶

Photos from Modern Legend's post 12/04/2021

We have a weekend of sunshine + super warm weather ahead, which feels really weird when it’s December but what the hell, might as well enjoy it ☀️🙃✨ Open all weekend with more stock of your favs as well as so many new great gift ideas for the holidays! Grab a coffee and hop around downtown on this gorgeous day! Rumor has it that a cute puppy may be there too… 😉🥲😜

Photos from Modern Legend's post 12/03/2021

Wait, WHAT?! Did you hear?! Loads of new vinyl + tons of cute new clothes arrived in the shop this week! Shop’s open all weekend and we’re refreshing the website today so stay tuned for the update! Happy Friday!!! 💕😉

Photos from Modern Legend's post 12/01/2021

• Let’s Dance + Harvest Moon •

The last year or so has had everyone in severe hustle mode, out of necessity. We decided it was time to bring some creativity back into the mix, and find a way to include local businesses along the way. I’ve been looking forward to collaborating with Damien for a long time but it was super important to me that it was for the right project. We all sat down and came up with the idea to recreate iconic album covers over the years, and to do so with our own spin on them and with using people in the community (makers, business owners, baristas, anyone who is involved locally) at places in the community (shops, parks, beaches, etc).

We chose these two first, because they are the two records containing the songs that the shop was named after (Modern Love by David Bowie and Unknown Legend by Neil Young). Young has always allowed me to embrace the depths of a complex heart while Bowie encourages me to explore my mind in unconventional ways. Young’s music creates a feeling of warmth, romance and understanding while Bowie’s represents a colorful brightness, spontaneity, and sense of self. These two artists defined both creativity and songwriting for me, and both are entirely bold in their own aspect of the word. Recreating their vision has been an absolute honor and I can’t wait to roll out all of the ones we do in the coming months.

A massive, sincere thank you to Damien for the time, effort, and brilliantly vibrant passion put into this project. You would be amazed to know what all goes into it. And thank you to Bella and Haylee, two customers turned friends turned colleagues (and also just amazing women) who have helped Modern become what it has and for delving into this concept wholeheartedly. Stay tuned for what’s next, and let us know if there’s any you’re dying to see us do!

Photos from Modern Legend's post 11/29/2021

1) When it’s the end of the holiday weekend and you think about how much alcohol you consumed and realize you’re supposed to get through Monday like a functioning adult. Damn you whiskey, damn you.

2) When you feel slightly better because you realize it’s Cyber Monday and there’s crazy good deals at ML for 25% off of the ENTIRE website - no code needed! Welcome to the internet! Could I interest you in everything? All of the time? A little bit of everything, all of the time?

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Our Story

Modern Legend is a lifestyle store in the heart of Downtown Wilmington, NC, dedicated to bringing together art, vinyl records, fashion, housewares, beauty & more. We select specific brands across the US to create the most individual and authentic experience possible for our customers. Modern Legend is all about the little things, as well as setting yourself apart from the norm. Let's get weird!

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130 N Front Street #102
Wilmington, NC
28401

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

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