Enterprise Print Group

Print or digital for better retention?

A wealth of research comparing print and digital reading points to the same conclusion — print matters. For most students, print is the most effective way to learn and to retain that knowledge long-term.

When measuring reading comprehension, researchers typically ask people to read passages and then answer questions or write short essays. Regardless of the age of the students, reliably similar patterns occur.

When the text is longer than about 500 words, readers generally perform better on comprehension tests with print passages. The superiority of print especially shines through when experimenters go beyond questions having superficial answers to those whose responses require inferences, details about the text, or remembering when and where in a story an event took place.

Naomi S. Baron is professor emerita of linguistics at American University and author of "How We Read Now: Strategic Choices for Print, Screen, and Audio."

The difference between offset and digital printing.

What is Offset Printing?
Offset printing is a traditional and common printing method that uses a printing press with printing plates and wet ink. This method produces the highest quality print work while still serving as the cost-efficient choice for large quantity print projects.

The Process
With offset printing, first, the image is placed onto a plate, coated with ink, then the plate is flushed with water to ensure that ink does not apply to the areas of the design that are meant to be blank. The image is then transferred (or “offset”) from the plate to a rubber blanket, and finally offset again onto the sheet of paper, producing a clean, crisp image.

Since offset printing uses a 4-color process, CMYK, this process is repeated 4 times, one for each color, until the desired colors are produced. The ink is applied as tiny dots, which when combined in different concentration levels of each, produce the specific hue.

What is Digital Printing?
Digital printing is a method of printing that uses a digital-based image to directly print on a variety of different media from paper stocks to signage materials. The types of printers used for professional digital printing are large-format or high-volume laser or inkjet printers. Typically, digital prints come at a higher cost than those printed with the offset printing method because of the on-demand printing it offers due to shorter production times.

The Process
Digital printing has a much more direct process, as it does not require as much pre-press work. One must keep in mind that digital printing technology can vary with different machines and printers, which will in turn, affect everything from the turnaround, to the quality of the prints. Typically, most digital presses use laser technology to expose the image onto a drum or belt, after which charged toner is attracted to the image, then transferred onto the paper.

The more advanced digital process is on a digital press with a plate cylinder, blanket cylinder, and an impression cylinder, which means that the quality of the prints is very high and comparable to that produced by offset presses. In addition, using liquid ink produces optimal results.

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WiFi Day recognizes the huge role of WiFi, which has become an integral part of both our professional and personal lives.

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