Iva Marie Creed, Stylist

F all Fashions are creeping into the stores. But what do you buy? Do you have things that work from last year?

As we look forward to a new season, remember fashions and trends come and go, but having style is forever chic.

What if I told you I bet you have fabulous “new” fall outfits already in your closet?!
New outfits! That you already own!

It just takes some styling, and that's what I do!

Let's work together 👗

You’ll leave our session ready for the new season, and know what trends feel right for you. You’ll have a closet full of things you love, and you’ll know how to wear them!

Knowing ✨how✨ to wear what you already own cuts down on morning stress & it saves you $$ bc you aren’t buying new “things just to have” you wearing what you have and you’ll know what to buy next!

And you’ll feel great in what you wear!
My clients love learning new tricks to look better in their clothes 🤍

If a closet full of things you will wear sounds like what you want, call me. We will talk about your wardrobe needs & how we can work together 👯‍♀️

Message me for your Free Consult Call.

Isn’t a quick call worth taking the stress out of knowing what to buy for fall?

Xoxo

Cheers to the official last pool party weekend of the season!

Don’t worry, I won’t tell if you throw a few more after this one. As long as you invite me 😉

Wear your summer favorites, grab a cocktail, maybe even a cute pool float, and I’ll see you poolside.

Xoxo

Ps. We’ll talk next week about when to put away your summer whites and brights, and more importantly which ones can get a fall transition makeover!

My favorite texts are when you share your wins with me!

This incredible woman needed a little refresh, and we started in her closet. During her Closet Cleanse we revamped her existing wardrobe to make dozens of new looks for the season and created a focused shopping list to get only what she really needed.

I gave her a lookbook that she could scroll on her own that had all of her new outfit combos right there at her fingertips.
Think that Clueless closet computer!

I love getting the end of the season updates, hearing how our work together continues to help you shine 🩷

If you want a more streamlined wardrobe, a lookbook of fail proof outfits, and ongoing results that make you feel your best — let’s talk!

A quick consult call is all it takes to start feeling amazing in your clothes tomorrow.

Xoxo

✨Confidence✨

I probably don’t talk about that enough, but it’s a common conversation I have with clients. Mrs. Reluctant at First was just that, reluctant to work with me, because her confidence in her style was gone.

She didn’t think style or her clothes were something that mattered all that much, she “wasn’t fancy or stylish, like that”. We talked about her hesitation to even spend time on her wardrobe, and I did push her a little. I knew the transformation would change her life.

I’m not exaggerating, a Closet Cleanse can be life changing. (I’m not even putting an exclamation point there. It’s a statement.)

It did change her life. She’s not dressing for the cover of Vogue, or red carpets, don’t think that. She is dressing for her everyday life in outfits that fit her, look good, and feel like her.

She knows she looks good, bc we’ve worked together to teach her what works best for her.
And, she walks out of the house every day feeling confident.

That confidence in your style is contagious. It will make you stand taller, take on the day stronger, be kinder, even handle the kids better. That last one may be a stretch, but better is better 😉

If you aren’t exactly confident in what you are wearing, let’s talk.

I want to work with you, bc I truly believe every woman deserves a wardrobe that empowers her, and that she feels good in.

Message me to set up a free consultation call.

Xoxo

Does this ever happen to you? You wake up, have your coffee and the day feels good - but your mood shifts when you go to get dressed.

It’s the overwhelm. Not knowing what to wear, in a closet FULL of clothes. Maybe you have an amazing wardrobe, but there is so much to choose from you can’t even begin. Maybe you have pieces that just don’t go with anything.

I have two words that will solve this very common problem: Capsule Wardrobe

Sticking with the color palette you can mix and match to dozens of looks. Start with neutrals like black, navy and camel, then add pops of fall colors from pumpkin, to Bordeaux, hunter, red, purple... you get it.

“But, Iva won’t this get boring? How many looks can you possibly make?”

You’d be surprised.

Recently put together 11 items for a client, and made over 30 looks for a trip. That’s 1 + 1 = 30 in fashion math 😃

Having your capsule in place makes getting dressed easier, because you now have the right pieces to pull together dozens of looks.

If this sounds like the solution you’ve been looking for, I can help.

I am creating Fall Capsule Wardrobes for clients and taking the stress out of getting dressed!

You’ll get a personalized Styled wardrobe.

I teach you the outfit combinations, and give you a photo look book to reference back to. It’s the easiest way to get ready for a stylish fall you’ll feel chic in!

The first step is to jump on a quick consult call 📲 📲📲

We will talk about what’s overwhelming you right now in your closet & what you want for your fall style.

My clients walk away with clothing they actually love & the confidence to put together new looks that turn heads!

Xoxo

Really, put it in the comments. What is ?

I’ve heard a few different explanations, including ones where parents ask their tween to explain and none of it makes sense compared to the last.
I’ve heard it’s a boss babe, party girl, a cool girl, someone who doesn’t care about being cool, and Taylor is not brat, a chill bro, “it’s just brat!”

Also, I guess the school system is no longer teaching you can’t define a word by using the word. Bc “asking about brat is so not brat” doesn’t help 😂

So please, if you know, or even have a guess let me know

Xoxo An Old, ie someone born in the 1900s

Ps. 2000 is as far away today as the 70s were when I was in HS so I may owe Cathy an apology for also calling her old 🤍

Happy Fourth!

Packing for summer vacations get you stressed?

It’s something I do for styling clients, taking the stress and the chaos of getting it all to fit in a suitcase. Believe me, I have a gold medal in packing 🥇

Working with a stylist isn’t just for events, I take the stress out of getting dressed for all your everyday activities and even family vacations!

Message me to chat about how I can help you in your style and packing. 📲

Xoxo

My favorite texts are the ones where you tell me that our styling made you feel confident and getting dressed was easy!

Mrs. European Vaca and I worked on a summer style capsule that she could wear for a variety of events. We talked about how to pack, and how to make the most of her suitcase.

Getting ready for an easy to style summer is just a call away!

Xoxo

Just a few of the Obi belts I have made lately 🩷
Xoxo

It starts with a Closet Cleanse.

In a Closet Cleanse we edit out what doesn’t work, and we style your wardrobe in new ways that enhance your personal style.
You’ll leave our session with a closet full of only things you love, and you’ll know how to wear them!

But Iva, how many new outfits could you possibly make out of my closet?!?

Let’s see the latest results.

😍 67 new outfit combos in a Closet Cleanse
😎 39 new outfits in her Summer Capsule
☺️ 37 new outfits in a Mini at Home Styling
🤩 38 new outfit combos in a Closet Cleanse
🥰 42 new outfits in her Summer Capsule
😁 145 new outfit combos in a Closet Cleanse
🥳 28 outfits in a Travel Capsule (carry-on)

Sure, sometimes we shop, but most times we start with what you already have!

Ready to change your wardrobe?! Ready to love what you already own? Want to know what to wear tomorrow?

Message me today & we will set a quick consult call to talk about how to get started.

Xoxo

Are we ready for a Closet Cleanse? Let’s do it!

It’s been a little hectic around here lately, am I right?! But nothing helps more than clearing out the clutter and getting Closet Clarity.

The impact goes beyond just a messy closet. It helps your mornings run smoother to start the day off in a clear closet.

But wait, there’s more!

In a Closet Cleanse with me as your Stylist we go beyond clearing out the junk and organizing (we definitely do that too). I work with you on your personal style and create looks for the season with you out of what you already own.

In a recent Closet Cleanse, Ms. Beautiful Inside & Out wasn’t feeling her most confident. She was ready to get her sparkle back, and knew creating outfits wasn’t her skill set. She wanted a closet that felt easy & looks that could be put together in a snap.

I created 145 looks for Summer for this incredible client, giving her outfits to make her feel as confident and chic as she is kind, smart and amazing!

When I left, her closet was organized, on the right hangers (yes there are right and wrong hangers), looks were styled, she had her own lookbook with all her outfits at her fingers, and she had a small shopping list of things to be on the lookout for to round out her wardrobe.

Summer Style, mastered for Ms. Beautiful Inside & Out!

Ready for a whole new wardrobe out of what you already own? Closet Clarity? Organized HGTV worthy closet? Peaceful mornings?

Let’s chat about your Closet Cleanse 📲

I can’t wait to help you feel beautiful inside and out.
Xoxo

Message me to set up a free quick consult call

Recently I did a Closet Cleanse with a new client, such an amazing woman, but more on that later. She and I met for the first time IRL (in real life) on the morning of her Closet Cleanse.

Her goal was as to see what outfits we could make, and then go shopping later as needed. She didn’t want to buy a whole new wardrobe, and really, who blames her. So let’s see what we can style! It’s my favorite part of working with clients - the wardrobe magic math.

Without buying anything new, wait that’s a lie, she bought one belt and two pairs of shorts. By adding only 3 items to her wardrobe we made 145 summer looks for her.

ONE HUNDRED AND FORTY FIVE outfits completely styled head to toe for the season.

Completely
We’re talking, outfit + shoe + bag + jewelry all put together for her & photographed in her own Styled lookbook 📸

How big is her closet? She must have a huge wardrobe to begin with right?!?
No, not really. Come back to stories later. I have photos and I’ll do the math. It’s a way less than you think.

I have time to take on a few new clients this month & am booking for June now.

Let’s chat 📲

New looks are ready to be styled for you too!

Xoxo

Ps. That Closet Cleanse with 145 new completely styled looks took a grand total of 11 hours over 2 days.

Happy Mother’s Day to the woman who has been listening to me say, “you need a belt with that” since the 80s.

I love you, even when you lie and tell people you taught me all about style, even when you steal my clothes, even when you open your Christmas presents early “on accident”, even when you shop for you on my bday, and especially when you cheat at cards 😂😂😂

I have to keep a running list of the silly things you do, bc you do so much so well!

Thank you for always believing in us, serving sorbet for dinner when it was too hot to cook, taking us to musicals, encouraging us to volunteer, teaching us art, playing cards poolside, leading with kindness, taking little beach trips and road trips, living room dance parties, and forever burning chocolate chip cookies.

We love you Cathy.
Xoxo

Ps. In hindsight, I feel like we should have done raffia espadrilles with this jumpsuit. I’m not a fan of the matchy yellow flats, but I’ll let it slide, I was young.

Hang in there, it’s . I learned that word last year, bc somehow May, with graduations and Mother’s Day and summer coming and kids finishing up school and April finally done (longest month ever this year), somehow May feels like December with a thousand things to do.

So hang in there! Here is what is on my agenda this week:

👗 I’ve got a new Closet Cleanse, so of course I’m thinking about hangers. We will talk about those this week.

💐 May gift guides, Mother’s Day, graduation and teacher gifts, I’ll give you a few ideas I love right now.

🗓️ Summer Schedules, I know summer can be crazy (for me too!) so let’s plan ahead! I want to get you on my calendar now. 🧳 Packing for an upcoming trip 🛍️ Summer Shopping 👗 Closet Cleanse

If any of that sounds like something you need more of, stay tuned!

If you want to talk summmer schedules or how to work together 📲 Let’s talk now!

Message me, call or carrier pigeon me to set up a time to chat. New to Styled by IMC?!? We start with a free consult call to talk about your goals.

Can’t wait to get started on all that May has to bring.

Xoxo

Friday feels. It’s been a busy week, and in case we haven’t had a chance to chat lately here’s what I’ve been up to.

Hi! I’m IMC and I’m a fashion stylist here in Winter Park, a boutique consultant, former fashion exec with 350+ fashion shows under my belt, a recovering frequently flier (see fashion show count), expert packer (also see above), was raised on equal parts PBS + John Hughes films + musicals circa 1950s & 60s, and recently I started designing and making leather belts!

It’s May, and April kinda whooshed by. Didn’t it though?!

👗 I’ve been working with styling clients on creating spring outfits they feel confident in.

🛍️ I’ve been shopping for the perfect jeans. Trust the process. We will find them together!

🧳 I’ve created summer travel capsules for clients. Is everyone spending the summer in Europe?! Bc this has been a very popular project!! I have two more already on book for May!

👗 I’ve been editing closets to create spaces that are calm and help visualize your wardrobe. Making mornings easier.

🛍️ I’ve been making belts and selling them to clients! You can get yours locally at The Grove, or message me for an online link! Also taking custom orders. It’s my new favorite project.

🙈 I’ve been ignoring my own closet & storage room, if I’m being honest. I am literally the cobbler whose children have no shoes. It’s bad guys. Send help.

🚴‍♀️ I’ve recently gotten into spin. Loving it. Who knew?!

🤳🏼 I’ve been working with a few small businesses to share their message on social media and I love getting to help you share your dream. I live for all the bloopers on my phone.

But that’s not to say I don’t have time for a few new faces!

😍😍

I absolutely love helping you find the perfect look, create clarity out of your closet and pack for an upcoming trip!

Want to chat about working together? I’m just a message away.

Shoot me a DM and we’ll set up a time to chat.

Xoxo

Have a closet full of nothing to wear?
So did this busy mom.

What if I told you that just like her, you didn’t have to throw out everything you own to look & feel better in your clothes?!

You could wake up tomorrow with new outfits before you ever hit the stores?!
You would look styled, put together & feel amazing?!

It just takes some styling, and that’s what I do! And bonus, you’ll have a picture perfect closet when we are done.

Let’s work together!

Link in my bio for a free consult call to get started. It’s that easy!

Xoxo

Don’t forget to slow it down, enjoy the coffee, read a magazine and take a break today.

That’s a reminder for me, but if y’all need it too, by all means! I can often forget to slow down. I love what I do, I love my clients, so work doesn’t really feel like work, but that doesn’t mean I don’t need to slow down too.

We all need rest, and adorable pajamas, actual pajamas not that old marathon t-shirt. “But Iva my old t-shirt is fine!” No, hear me out.

😴 You never know who you might meet in your dreams. Dress for good dreams!

🌙 If you are still in pajamas when someone knocks on the door Sunday morning they will realize they came too early and leave. In an old t-shirt and shorts, they may think you are gardening and offer to stay & help. Same applies to facetime.

😴 Proper pajamas feel a little like luxury (even the target ones) and you, my friend deserve to be pampered.

🌙 Psychologically, switching into an outfit for an activity tells your body it’s time for that activity. If you wear yoga pants to yoga and to pick up the kids and to garden and to bed… your body and brain takes time to catch up. Dress for success means dressing for the activity you want to accomplish, like 9 hours of sleep.

😴 Yes, I said 9 hours. Studies now show that women need 9 hours on average of sleep per night, and even more during their cycle. You’re in pajamas a lot during the day, pick pretty ones! Also, get more sleep.

And today, if you need me, I’ll probably be in pajamas a little too late, so don’t call me unless it’s about a late brunch!

Xoxo

I love a good Sunday! Hope you are enjoying your Sunday and have all the good stuff planned for the rest of the day!

Xoxo imc

Do you have a favorite shoe? This is mine, and I buy it on repeat, a lot. I also have its twin from Stuart Weitzman, but the Yaro from Sam Edelman is my go to.

Do I think that’s boring? No. I think of it as fashion practical.

Finding a timeless heel that really does go with everything, but make sure you can walk in it & wear it for the whole day, is key.

When I discovered these fit the bill, and I could wear them for 12 hour days working at fashion shows (really a test), I bought a second color, and then a third.

Here’s what I love, what makes it timelessly chic:
🤍 the small strap on the toe is simple and elegant
🩷 the skinny ankle strap is low profile (long leg line)
🖤 the block heel gives support
🤍 the styling makes it possible to dress up or down
(but not to black tie, I’d recommend the SW Nudist Stiletto)
🩷 the classic colors never go out of style
🖤 the simplicity of the style makes bold color still classic

Is this the only shoe I would buy on repeat? No.
Is this the same shoe I recommend to every client? No.

But I do like this one if it fits your personal style & definitely fits mine (going strong with it for over a decade)

Curious about more go-to shoes and what ones are best for your personal style? Let’s work together on your style!

Message me today to set up a free consultation call to talk about what you need.

Xoxo

Absolutely, you do need clothes in your wardrobe that you can use in many different ways. They need to make you feel “you”, ie personal style, and they should be comfortable.

Do you have that? Can I help?

As a personal stylist, it’s not only my job, it’s my raison d’etre.

My second purpose in life is to remember quotes that perfectly sum up what is going on life from movies, historical figures, icons like DVF, or even my friends. I’ve been told it’s equal parts fun, educational, and confusing to hang out with me, bc I randomly ask if you remember people, movies, and tv shows.

But back to a wardrobe that works for you, it’s called a capsule and it cuts out the chaos of getting dressed, while simultaneously creates more style confidence so you’ll never be stomping your foot on a Tuesday morning asking where your white collarless shirt from Fred Siegel is.

More on this in stories today.

But also if you want that style confidence, less chaos in your wardrobe, let’s talk. A bet a Closet Cleanse and a few new pieces in your wardrobe will make all the difference!
Message me about it today.

Xoxo

Ps. If I’m honest, I do actually say “where’s my white collarless shirt” a lot, but mostly when I can’t remember if something is in the laundry 😂

Also, Cher Horowitz really did shape a lot of my teen years, her and John Hughes.

Too much of a good thing isn’t always a good thing. Let me know explain.

Having too many options can overwhelm and even paralyze decision making. What do you pick? Is this the right choice? There are so many choices I couldn’t possibly know which one to pick.

Have you ever been to the Cheesecake Factory? Their menu is over 20 pages and has over 250 menu items. If I came in right before you and tore out half the pages, you wouldn’t even know, and yet you’d still be overwhelmed. If you’re like me, you had one dish there once and if you ever go again you just pick that same dish to make life easier. Because the extreme amount of choices makes it impossible to decide.

That is exactly what happens when you have too much in your closet, or in this photo too much jewelry.

How are you supposed to know what to wear when there are hundreds of options? Just like at the Cheesecake Factory, you are probably wearing the same three things over and over again out of decision overwhelm.

It’s not you. You aren’t the problem.
It’s your closet.

Go ahead, yell at your closet. It’s her fault.

There are too many things, sure you bought them all bc you loved them at the time, but by never weeding things out it became a black hole. The answer is a Closet Cleanse.

In a Closet Cleanse we don’t just get rid of things you aren’t wearing, I carefully curate what you have into the best pieces for you and your style. I show you what can be worn differently & leave you with a better system of organizing your closet. And yes, bag and bags will be taken out!

In this photo, Ms. Loves a Complete Look went from overwhelming amounts of accessories and less decisions, to the right amount of options and style

Less clutter, less chaos more clarity in your style.
That’s the goal.

Ready to tackle your closet? Call me.

Xoxo

Sometimes a Closet Cleanse focuses on the clutter, sometimes it focuses on your style and creating more looks, sometimes both.

What I love about working with you in your closet is the chance to personalize our time together to give what you need the most. That and the after 🤩

I love hearing how you are doing after, the results that keep on going, like this busy working woman who discovered easier mornings started by knowing what to wear.

I honestly love what I do bc it changes your day to day life making things a little easier, and more confident through style.

Ready to transform your mornings? Call me.

Xoxo

Sunglasses are my favorite accessory. They complete a look, add mystery, compliment your face shape, hide tired eyes, make a classic look sporty or chic in an instant, and they protect from the sun.

But they don’t protect from an eclipse.

According to NASA (and they should know) eclipse glasses are NOT regular sunglasses; regular sunglasses, no matter how dark, are not safe for viewing the Sun. Solar safe glasses (eclipse glasses) are thousands of times darker.

Also according to NASA:
☀️ View the Sun through eclipse glasses or a handheld solar viewer during the partial eclipse phases before and after totality.

☀️ Do NOT look at the Sun through a camera lens, telescope, or binoculars while wearing eclipse glasses — the concentrated solar rays will burn through the filter and cause serious eye injury.

According to astrology, this eclipse is going to be like a full moon X a thousand, so keep that road rage in check (emotions will be unhinged) and if you can’t say anything nice, say it in French.

Basically, grab your sunnies, do not look directly into the sun, be nice and if you want to stare at the eclipse read nasa’s webpage first.

Xoxo imc

I learned a lot from the movie Steel Magnolias.

I learned that blush and bashful are pinks, and that the more creative the color name the more fun it is to say it. Fun fact: thistle is one of my favorite colors not just for the color itself, its soft and peaceful, but for the name, and for the fact it feels like a secret bc I have to explain the color.

I learned that accessories matter. “The only thing that separates us from the animals is our ability to accessorize.” on that note, I learned that Dolly Parton is a treasure. I have yet to change that opinion. In Dolly I trust.

I learned that friendships with your girlfriends are one of the most valuable things in life.

I learned the power of a makeover. Annelle goes through like four makeovers in that movie! It changes everything!

I learned it’s ok to be too colorful for words, sit next to someone to say something that’s not nice, cry when someone else cries, and to really love your luggage, as long as you love your friends a little bit more.

Anyways, I love this movie.
I also got new luggage this week! Want to see it?!

Xoxo

Yesterday was the first day of Spring 🌸 this is the time to do a seasonal closet cleanse and get ready for the season ahead!

Are you ready?
Why do we clean our closet every season? I’ll answer that question in stories today 👗👗

Call me. I have time for a few new Closet Cleanses before the end of March.

Xoxo

I love you too!!!! No really, I do.

I absolutely love helping you feel confident, pretty and polished. Fun fact, looking “put together” or “polished” is the most common thing clients say to me.
Even more fun fact: that’s so achievable with styling!!

I love helping clients reach their style goals, and can’t wait to hear about yours if we haven’t had the chance to talk yet.

First step: an easy & quick consult call. We talk about your style goals and what is going on in your wardrobe.

Step two: you have a little homework assignment, I promise it’s not too hard!

Step three: you let me do the work!

If you are ready for an easier wardrobe in 3 easy steps, just message me today!

Xoxo

Some days the to do list is bigger than the coffee.

Yes, that is a paper to do list, and an old Henri Bendel coffee cup that reminds me of New York, and countless days shopping after brunch. Omg and the time I put Alexis’ initials on my sister in law’s engagement gift bc she called at the exact moment I was telling the gentleman what I needed 🤦🏻‍♀️

I loved Bendel’s, but don’t google it. Since they closed their doors someone took the name and made a website with bags that are clearly not theirs and it’s kind of sad.

I still have a bag or two, lots of little travel organizers, sunnies and this coffee cup I bought at the end to remind me of the store. I also have all my old datebook planners with their gorgeous art from Do you remember his art? He did so many fun fashion girl sketches in their marketing & on some products in the 2000s.

Anyways, side story over. I have got to get on this very long, two sided, to do list which feels a bit never ending today.

Xoxo

I was taking a Sunday.
I was taking a Sunday, WAS, but then a fashion emergency happened with one of my VIPs and let’s be honest I love what I do so much I just can’t help it, I have to jump!

I love what I do, and my clients about as much as I love a run-on sentence, and we all know I love a run-on, a “so”, and a long story never made short 😂🤣

A VIP called me (not that there is a ranking system with my clients, but my all year Four Season clients we call “VIP Style”). So, I get a call, bless her for waiting until after 1130am on daylight saving time, and we have a work pant emergency!

Of course I said yes, and made a coffee run request. I mean, she is the one already dressed and ready 😉

It’s fine, I’ll rest when I’m dead. Or when everyone in town has a perfect wardrobe, whichever comes first.
I couldn’t rest knowing you all have chaotic closets and pants that don’t fit anyways!

Off to Sunday shopping and saving your stress one outfit at a time.

Xoxo

Ps. Yes, fashion emergencies happen, and yes, I will always take that call.

But also call me before it’s an emergency too! Consider me Style Preventative Care ❤️‍🩹

Happy International Women’s Day, not that I ever needed an excuse to celebrate all that women do
Today, we celebrate the beauty, strength, and individuality that each of you brings to the world.

As a stylist, I’m inspired by the countless ways women express themselves through their style. Fashion is a way we show our sense of self, our strength, gentleness, fearlessness, passions and emotions.

Style empowers, and that’s why I love working with women on their style. I love learning about what you want to show off, be it your legs or your personality (always choose both!)

I love getting to know you all and seeing what makes you different, special, beautiful and what inspires you. I love being able to showcase that with your style, making you unapologetically chic and unapologetically you.

Bc, yes I think we should all stop apologizing for everything. I mean I am still a work in progress on that one too, but it’s a goal.

Here’s to the women who embrace those around them with confidence, grace, elegance, and style!

Xoxo