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Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Trends of marketing leaders
Most marketing leaders want to invest in social media marketing, growth content, content marketing, design, web development and management.

Most essential marketing plans
Target market, goals, budget, market research, strategic competitive analysis , marketing Strategy , metrics.

Most of the time people are searching directly for infomation and solutions. This is the reason why your content has the power to hook up visitors and make them into becoming your regular costumers.

The purpose of creative content is to expres emotions, ideas and answers questions that the audience would like to know more about.

-Effective Content Writing
The headline determines whether audience will read the rest of your work, and that is why the headline is as important as the article itself. Whatever your writing about you need to be attractive to your audience by adding videos and images,also, grammer-readability is important on engaging to readers. The best content often consist of short sentences, short paragraphs,and bullet lists.

Even social media uses the power of content marketing to reach users, its important to produce high-quality content.

Content Trends for 2021
•Personal Stroies
•A greater need for research and insights
•Agile content creation

Many business executives overlook the importance of web design in overall marketing performance, but the truth is it can make or break your campaign, especially if you’re marketing online.

Even though your business marketing may be what grabs people’s attention, your web design will often decide whether or not they make the purchase. 🛒

Check the stats below to get a better understanding of the importance of having a business website today. 📊

How a White Label agency can help you increase your business revenues.

White label services and products are sold under a business brand name but developed by a third party. There are many reasons why a business considers White Label services, such as:
✅ Increase revenues
✅ Enable flexibility
✅ Benefit from the expertise

Read more👉 bit.ly/37zAidZ

As we all know and have come to realize, video content has exploded on the web and started to play new roles in people’s lives. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts, especially your social strategy.

Check out the stats below to understand how Video Marketing is worth investing in for your overall marketing success. 🚀

Why Interactive Content should be integrated into your Marketing Strategy.

The truth is we can’t escape advertising even we try. Most of us are subject to hundreds of ads online and offline each day.
Interactive content is a highly effective way to break through the noise and offer real value, advice, and education while allowing the user to directly engage with that content.

Interactive Content can help your business:
✅ Improve brand awareness
✅ Educate buyers
✅ Achieve Lead Generation goals
✅ Boost your marketing campaigns
✅ Build a relationship with your customers

Learn more: https://bit.ly/3f6jWMH

SEO is critical for overall online success for any business.

Many brands and businesses know (or they think they know) that they need SEO for their digital properties, and the benefits they will gain from SEO activities implemented on their behalf. 📊

SEO will certainly improve a website’s overall search activities and visibility, but what other real value does it offer? 🤔

Let's take a look at the info-graphic below.

If you want your business to be successful in the marketplace, you’ve got to have a professional website to mirror your products and services.

The main benefits of having a professional and fully functioning website are:

✅ Improve business credibility

✅ Build your business

✅ Enhance your online presence

✅ Improve Advertising

✅ Increase sales and ROI

✅ Gain consumer insights

👉 Read more: bit.ly/2Xto0QZ

Why is targeting in marketing so important?

In Marketing, if you’re trying to reach everyone with an ad, you’re not reaching anyone. Ads with general messages are less likely to relate with specific and the right audiences – which is why targeting in marketing is so important.

Read more 👉 https://bit.ly/2XeeNMv

Your customer service operations have a big impact on your company’s performance. The main goal of customer service is to build and maintain good relationships with customers so that they are satisfied with your products/ services.

Increase your ROI through qualitative Customer Service operations, by:
✔ Listening to your customers
✔ Not making your customers wait
✔ Hiring knowledgable and caring agents
✔ Giving your agents all the information they need

Learn more: https://bit.ly/3c8obpd

Let’s discover the main benefits of Content Marketing. 🤩

Considering the dynamic and competitive B2B marketing landscape, companies are investing in building Content Marketing strategies and programs to assure success.

The main benefits of Content Marketing are:
• Increase audience retention
• Improve social media engagement
• Establish trust with the audience
• Generate leads
• Enhance SEO

Read more 👉 https://www.thefaktorygroup.com/blog/why-content-marketing-is-important-for-your-business/

Less than 15% of business owners and managers admit that they feel like they’re not spending valuable time on the activities that really matter.

The top services that have brought success to companies that decided to outsource are 👇
✔️ Marketing
✔️ IT
✔️ Human Resources
✔️ Accounting/ Finance
✔️ Logistics
✔️ Customer Support/ Back Office

Find out more ➡️ https://www.thefaktorygroup.com/blog/what-services-should-be-outsourced/

Your business should be ONLINE, NOW! 💻

Since the spread of Covid-19, online shopping behaviors have certainly been impacted around the world. While the virus is hurting in-store traffic for some retailers, others have seen drastic shifts towards online shopping, as anxiety over the virus increases.
According to a recent survey by SearchEngine, online sales in the US have grown 30% across grocery and non-grocery purchases.

IS YOUR BUSINESS READY TO MOVE ONLINE FAST? 🚀
The Faktory Group can help, get in touch for a consultation.

Learn more: https://www.thefaktorygroup.com/blog/your-business-online-now/

The Faktory Group is constantly looking for digital talent to integrate into our young, dynamic, and rapidly growing team.

📢 OPEN VACANCIES:
- IT Project Manager
- Graphic and Web Designer
- Video Editors (3)

Learn more about these profiles and the application process here: https://www.thefaktorygroup.com/careers/

How to nurture leads through effective Sales Evolution Support activities.

Having effective Sales Evolution Support activities in place for your business is vital since companies are adopting outbound Marketing activities to generate more leads. In some cases, only a small percentage of inbound leads will actually go through to the final purchase.
Let’s find out how this number can be increased.
👉 Practicing appointment activities
👉 Building a B2B database for targeted campaigns
👉 Optimizing lead generation and management activities

Find out more: https://www.thefaktorygroup.com/blog/nurturing-leads-through-sales-support-activities/

Did you know that the best time to invest in building your brand is during uncertain times? 🤔

Usually, in times of uncertainty, similarly to the current outbreak situation, businesses tend to stop operations and cut on spending to survive. In these cases, the marketing budget is the first to get reduced among others.

Find out why and how these times are proven to be the best times to invest in brand building 👉https://www.thefaktorygroup.com/blog/brand-in-uncertain-times/

Why Digital Marketing is Essential for Businesses Today.

Digital Marketing has become an essential part of what a business is to its customers. Simply having a website or just running campaigns is not enough to be the first choice when comparing you to your competition.
As the Internet becomes entangled with everything we do, the importance of Digital Marketing is increasing day by day. In order for your business to grow and thrive, you need to have in place an up-to-date and professional Digital Marketing strategy, for the following reasons:

✔ Reach your customers directly, using the right channels and the right time
The average person spends over 2 hours a day on social media (teenagers average 9 hours). Social media is integrated into everything we do, but do people really purchase there? Based on recent studies, one of the top 10 reasons people say they’re on social media is to purchase advertised products. To gain success, your business needs a detailed Social Media Marketing Strategy. Social Media Marketing and Advertising are only a piece of Digital Marketing, but a very critical one.

✔ Be the first on Search Engines
Digital marketing enables smaller businesses to hold a top-ranking position using a set of different tools, with a much smaller advertising budget. When managed effectively, it gives businesses control over where and how they spend their budget, which automatically leads to making smarter decisions.

✔ Target the proper audience
One of the most powerful benefits of Digital Marketing is the ability to target specific demographics. We can narrow audiences down to get super-focused on a specific kind of person, i.e. based on education, interests, behaviors, job titles, gender, age, etc. By proper targeting, you can show your ad to very specific target groups.

✔ Learn if your ads are getting seen and understood
Digital Marketing allows you to gather and manage analytics from your ad, such as learning if the audience actually saw it; if they interacted with it; if they liked it; if they lingered on it or if they shared it with a friend - which you can’t normally do through traditional marketing. Other data you will gather are: what do those people do online; how did they find you; which websites they visited that lead them to yours, etc.

✔ Boost your ROI
Based on analytics, the method that seems to increase ROI the most is Email Marketing with a combination of Content Marketing and Social Media Marketing. Content marketing can generate leads for up to 3X more than traditional marketing. Based on a Forbes study, companies using social media outsell 78% of businesses who don’t use social media.
Thus, as a small business, cost-effectiveness is your ultimate priority. Every dollar you spend matters.

Find out how we can help you employ Digital Marketing to grow your business and increase your ROI. 💰

What is a Digital Factory?

The term “digital production” refers to the process by which creative ideas and assets (images, text and interactive apps) are transformed into a display of digital media (web sites, banner ads, HTML emails, mobile and social media applications) – so that the most accurate messages are delivered through the most relevant channel at the right time to the right people. In short, the main goal of a Digital Factory is to bring creative concepts to life and as a result, increase the ROI. 🎯

Previously, companies used mostly in-house creative teams/ ad agencies to deal with production. However, considering the dynamic evolution in this field and thus the greater technical complexity, businesses are hiring skilled Digital Production (or Digital Factory as we like to say) teams that are on top of all leading practices.

Another factor is that experienced Digital Production teams have automated and scalable production models and communication processes – which isn’t the case with most ad agencies. Thus, all these factors impact the overall cost-savings and quality assurance.

In short, we all know that in this century the emergence of budget allocation to the digital world has risen; thus we emphasize that Digital Production is a critical factor for businesses today.

Learn how your business can immediately begin to reduce costs and increase the ROI through our Digital Factory. 👉

Why Outsource to Kosovo? 🇽🇰

In recent years, outsourcing has increased significantly mainly because of the advancement in technology and competitive business environment. One might ask, what is outsourcing? In short, outsourcing is hiring external competent people to do the work instead of doing it in-house.

Until now, outsourcing was practiced mainly to reduce costs, however today considering the rapid advancements in technology, outsourcing is seen as a major strategic tool that may transform the global economy.

Relating to this vital fact and trend, Kosovo has emerged as one of Europe’s top Geo-locations for global sourcing, specifically for the following reasons:

👉 A Qualified and Dynamic Youth
Kosovo has the youngest population in Europe and a level of education comparable to Western and American standards, as well as widespread digital skills.
👉 Advantageous Economic Conditions
It is the ideal Country for quality outsourcing with highly competitive prices on the market.
👉 Economic and Political Stability
Kosovo has recently reformed its legal system, has a stable banking system and uses the Euro as official currency.
👉 Strategic Geographical Position
It is located in the heart of Europe and is a one hour flight from Milan and Berlin and less than three hours from London.

Thinking of outsourcing your digital production in Kosovo? Let’s arrange a call and discover growth opportunities for your business today. 📈

What is a White Label Agency and why does your agency need one?

Have you ever found yourself in a situation where a top client asked your product or services and you had to respond negatively because of the lack of in-house resources? If yes, then you should consider engaging a White Label Agency!
White Label Marketing services are mainly fulfillment services where the work for the clients of Company A is completed by Company B, and the credit is given to Company A, for which they then resell these services under their own brand name.

In a world where demand is always increasing and where unpredictable orders increase every day, White Label agencies are the solution to a number of important issues.

✔️ They can help to scale your business services.
Your agency can be offering a much more comprehensive portfolio of Marketing services by using a White Label Agency since there isn’t a need to be particularly specialized in every single service that you offer.

✔️ They help you to reduce costs.
By outsourcing services to a white label marketing services provider, you can avoid the hassle of hiring full-time employees regularly, along with cutting costs of:
• Salaries and benefits for full-time employees
• Overhead costs
• Training costs for training your in-house team

✔️ They can help you improve client retention and service quality.
With a third-party provider dealing with the operations of important projects and services, you will have plenty of time to focus on client relationship management. Most importantly, since you would have more disposable resources, both human and non-human, you won’t have to say no every time your clients come to you with an extra request.
Moreover, with White Label Marketing services, you will have top professionals and experts in the relevant field to work on your projects. As a result, your brand will strengthen its reputation in quality and timeliness.
What’s more, is that you can position your business to be the go-to agency for all digital marketing services, resulting in generating new leads and clients in a flash!

Have you ever tried using white label marketing services for your agency? Let's arrange a quick chat and discover how we can foster a successful strategy. 🎯

Why we shouldn’t procrastinate during an outbreak.

For some organizations, this is the first “dark-time” that they are experiencing since the beginning of their operations. However, it is important to understand that during these circumstances, communication must not only continue but intensify and be carried strategically, for the following main reasons:

✔️ Showing support - People need to see that we are calm partners who encourage, support and give optimism whenever possible while also being realistic.

✔️ Effective Communication - It is the most important time for people to see who we are and what we stand for; thus, the method and nature of our communications matter. We should be strategic and wise in how we send out messages to our audiences and bear in mind that it's not the right time to exploit the situation for direct selling.

✔️ Plan for the future – We should also consider to evaluate current practices and plan to sustain them, whether they are standard practices or business continuity. Better planning always leads to more effective results.

Don’t forget to stay home and protect yourselves and loved ones! 🏠

Extraordinary situations need extraordinary responses.
We have not, at any moment stopped working with our clients and partners around the world. We have nonetheless taken every measure to protect the Faktory Group employees in these difficult times, by enabling them to work from home since the very moment the first cases of Covid-19 were reported in Kosovo.

We want to express our most heartfelt wishes for the people of Italy, the people of Kosovo and the people all around the world to overcome this difficult situation.
We can do this if we stay strong and together.

Our hearts and minds are with you all!