Fiori Marketing Videos

Any other business owners feel like this? 🙋‍♀️ I promise it gets easier the more you do it.

Facebook is now saying they’ll pay me for posting Reels on Facebook. I’m not a fan of Facebook for business lately, but let’s try it! ➡️ Some interesting data came out from @latermedia recently. They looked at 81 million IG feed posts and found some differences in how frequently you should post for the size of your audience. Here’s what they recommended for the highest engagement rates: 1️⃣ Less than 1k followers: 14 times a week 2️⃣ 1k - 250k followers: 14-20 times a week 3️⃣ More than 250k followers: 1 time per week

One of my favorite strategies for content creation is to start with one, high-value piece of content and then REMIX it. That could be a blog, a long video, or a podcast. Those things take time and you should be getting the most out of your time creating content. Here are some ideas for inspiration: ✨ Blog with 5 tips = 5 Instagram posts about each tip, a reel outlining the 5 tips, a LinkedIn article, a Pinterest post, live video answering questions about that topic ✨ Long YouTube video = snippet videos for social, blog post about content in the video, quote graphics from the video ✨ Podcast = sound snippets on a graphic, video of the podcast being recorded, quote graphics from key points. There are plenty of other ideas too (and you can repurpose evergreen content you previously made). What's your favorite way to repurpose content?

A speaker in college once told me that you could only wear black, brown, or navy in professional settings. As she said it, she looked directly at me...I was wearing a pink, sequin bolero. 😬 Well, I say wear pink in every setting! 💕 Showing up authentically in business is more important and more effective than pretending to be something you're not.

Elle Woods Reel
I think we all know Elle Woods is an icon! ⚖️ 💕

Social Media Tip for Small Businesses
This is a simple tip, but it can save you a lot of time! ⏰ Sure you can repurpose your content from one platform onto another (like I'm currently doing with this Reel.) However, the best content follows a specific strategy for each platform. If that's too much worj, just focus on the platform that's most likely to have your audience. It's better to do one page really well than to do a bunch poorly.

Ideas for Service Providers on Social Media
Looking at a blank social media calendar with no inspiration? That's the worst! 🤦‍♀️ I hear it from my clients all the time. Especially the ones who are service providers or work in "boring" industries. There's still so much you can post about! Take a screenshot at the end of this video or save it for future reference. Any ideas I missed? 🤔 There are plenty more!

Want to improve your business's social media today? Here are five tips to help.

Instagram is slowly becoming an SEO platform, which means that hashtags have lower reach and your captions are more important than ever. Find out more about how to make this work for your business here: http://ow.ly/OZ5A50DG2qe