Chic Way Media

🚨 IMPORTANT UPDATE 🚨

We will be taking a pause from posting on this account, it was a difficult decision but Melanie and I have felt a nudge to do so in a different manner.

You can still stay connected with us Chic Influencer to stay up to date with what we have going on!

There are a lot of EXCITING projects in the works and we cannot wait to share more details with you soon!

We are so grateful for each and every one of you who have followed along with us here at Chic Way Media, recommend our services to a friend, and encouraged your own followers to follow us here on this account.

We do want to note that we will still be offering the same services that we have through Chic Way Media, but instead it will now all be through Chic Influencer!

We will continue to root for each of you!!

Xo
Katy & Melanie

All the time we are seeing clients picking the same brand colors and fonts as the person who they admire or brand they love… ⬇️

Are we speaking to you, friend? 👀

While there’s absolutely nothing wrong with picking colors you love, we want to challenge you to be DIFFERENT!

Go above and beyond what’s expected, the norm and find a brand that you love and will make people remember you by only a glance.👏

If you’re sitting behind your screen wondering how could I ever think of brand colors? Fonts?! I’m not creative like that! 🤣

Then our Chic Branding Experience was made for YOU!!

If you are SERIOUS about leveling up on social and getting crystal clear with what your brand is, what your staple story is, what your thumbprints even are, and more, we have got you covered!

📲 Click the link in the comments below to snag your spot today!

You have no idea what to post anymore...

You have started writing and deleted the caption several times...
You keep thinking why bother when no one reads what I have to say anymore anyways...
You keep thinking that maybe this is just not for me...

Did I (Melanie) just describe you?

When it comes to content creation this is something that Katy and I LOVEEEEE getting to teach our clients!

We love creating content because we have spent over 10+ years in the online space continually learning, growing, improving our skills, and refining as we go.

But a few things we have learned along the way is this:

💫 Not every day you are going to be super creative, so when you feel inspired grab a notebook and write down all your ideas. (or in the notes section of your phone)

💫 Don’t be afraid to repurpose content that did well in the past. Every day, I check my “memories” on Facebook and see what past captions I can copy, edit, and reuse. This helps give me a bank to pull from.

💫 If you are just downright uninspired and you have nothing. Don’t force it. It’s better to have content that has a purpose than to create “so what” content that will get little to no traction!

But don’t let that “lack of inspiration” be an excuse, you are going to have to dig down and find a way to keep your consistency up! That’s why pulling from older content or that list helps.

Content writing for your social platforms is just like anything that you do for the first time.

It’s wonky and uncomfortable and you don’t always get it right the first or second time.

But the longer you write, take pictures, learn the app's new features, and engage with your audience, the easier it will be!

Don’t give up on marketing on social because the road is just a little rocky! Keep making chic happen friend!

Drop me your favorite emoji below if these tips helped you out ⤵️⤵️⤵️

Do you ever wonder what people are going to think about you?

Do you overanalyze everything to the point where it makes you not want to take action at all?

I’ll never forget back in 2011 when I made it social media official that I was going to be a Beachbody Coach & had ALL these questions going through my brain. ⤵️

💫 What if people didn’t like me?
💫 What if they thought I was just trying to sell them?
💫 What if they made fun of my posts?
💫 What if they unfriended me?
💫 What if I was annoying them?

I know that people unfriend me, that they avoid me in public or they think I am going to attempt to sell them something!! But if they think that - then they really do NOT know me at all! 🙅‍♀️

✨Confidence doesn’t come from everyone liking you! It comes from you LOVING you & not about who has an opinion!

✨Love yourself for all your imperfections, your mistakes & facing each day with a loving heart and your head held high!

✨This world needs your message, voice & positivity! Share your story, stand tall, have confidence in yourself & make an impact one day at a time!

There’s nothing Katy & I love more than getting to inspire others to live their life to the fullest potential too!

Just remember, you cannot pay your bills with someone else’s opinion 😉

TAG a friend who needs this reminder ⤵️

Early on in my business, I realized that if I wanted to actually grow my business vs. maintain it then I was going to have to change my approach!

Working to the minimum each month wasn’t going to get me to those big dreams that I had for my network marketing business.

THANK YOU John C Maxwell for the truth bomb in your book “The 21 Indispensible Qualities of a Leader”. You said NO ONE CAN DO THE MINIMUM AND REACH HIS MAXIMUM POTENTIAL.

Read that again…
Read it again…
And one more time…

You are not reading this because you want to build an average business.

You are reading this because you want to change YOUR life & those around you.

Here’s what you need to do:
1️⃣ Treat your business like a business which means having a GET IT DONE ATTITUDE & sometimes that means investing more time and energy to your passion so that it becomes your paycheck!

2️⃣ Be willing to show up even when its not convenient because you know that it is during those times that you make the biggest momentum shifts.

3️⃣ Act as if it’s the last day of the month and you work with that same intensity every single day of the month.

Watch your business transform right before your eyes, I promise that it will work.

TAG your team below who need this reminder ⤵️

Your story connects the past, present and future of your business!

Telling your personal story adds authenticity to your brand.

Your story allows people to feel more connected with you.

It separates you from other business owners in the same niche especially when it comes to social media.

If you struggling with how to effectively share your story on social media, you are totally missing out on connecting with your ideal clients my friend.

But lucky for you, we have a service to help you do just that!

The Chic Branding Experience is an investment intended for women just like you, in direct sales who are ready to take their social media content to the next level.

Are you ready to learn:
🌟 How to share your unique branding story
🌟 Identify the type of content that will captivate your audience
🌟 How to clarify your messaging to attract their ideal client
🌟 How to add value that increases the bottom line

And because The Chic Branding Experience is customized for each client, we want to ensure the highest quality of success.

After working with Katy and receiving your 30+ page document, you will work with an assigned social media specialist who will help you apply these new skills directly to your content!

📲 Snag one of our final few spots for September by clicking the link in the comments below ⤵️

“C’mon Katy. You don’t actually believe that everyone can be successful do you?”

I think I shocked her with my answer.

I guess it’s worth taking a step back and sharing what prompted her seemingly obvious somewhat sarcastic inquiry.

She was a woman who had signed up in a direct sales industry that had over 400,000 distributors.

She was a woman who believed in the products the company offered.

She was a woman watching, observing, and knowing full well that there was the potential of success in the business.

She was a woman who signed up with the “see what happens” mentality.

She was a woman who thought (similar to my own initial belief) that luck had something to do with success.

My response to her...the one that caused her to raise an eyebrow and the one that likely caused her to terminate her account before she ever really gave it a shot.

“No. I don’t. I don’t think most people will succeed. I think most people will give up. I think that most people are too busy focusing on what can I gain instead of what can I serve. I think that most people come into it wondering what will my income be instead of what can my impact be.”

She quit.

I get it. Because what people fail to fully understand is that NO MATTER the product you sell, the service you provide, or the experience you offer…

If you don’t dig roots deeper into WHY you do, you won’t see the full potential of it.

Listen, if you think you have competition of 4 or 400,000 the only person you are competing against is you, boo.

No matter your industry, the best way to serve others is to clarify the WHY of your selling it and we are here to help you do just that!

In 3 steps you must:

⚡️Know and speak to your ideal audience
⚡️Create content that engages your audience
⚡️Convert your audience into consumers

And if this is something that you struggle with and are looking for help when it comes to clarifying your message on social...

Look no further than our Chic Branding Experience, we have got you covered! We are already booking into September so if this is something that you have been thinking about, don't delay!

📲 Learn more here: https://chicwaymedia.com/service/chic-branding-experience/

🚨REMEMBER: Your content matters and it’s a direct reflection of your bottom line. 🚨

Rooting for you always!

A couple months ago when we introduced the The Chic Branding Experience, I made the assumption that the service would help business owners:

✅ clarify their marketing message
✅ simplify their content calendar
✅ create a content strategy that yielded results
✅identify their staple story.

During this experience part of my job is to find small, insignificant details in a footnote, and ask questions.

I latch onto their answer and pull out the story of WHY…

✅ WHY you market
✅ HOW you can do it differently
✅ WHAT you are actually selling
(🚨NEWSFLASH- it isn’t the product.)

With over 30 clients who’ve already invested, the testimonials are BUILDING and the outcome is 🤯🤯

Here’s why:

I listen for the small details.
I ask tough, purposeful questions.
I pause on the unspoken words.
I read their body language.

It’s your story, I just help you add the details that deliver a 💥💥

And we just know that we can help you the way we were able to help Leslie!

And because The Chic Branding Experience is customized for each client, we want to ensure the highest quality of success.

After working with Katy and receiving your 30+ page document, you will work with an assigned social media specialist who will help you apply these new skills directly to your content!

Are you in? Reserve your coveted spot today by clicking the link in the comments below!

*Reminder, this exclusive opportunity is open to 8 women per month. Once you’ve reserved your spot, you will work with our scheduling department to determine the best time and date that will work for you.

You have no idea what to post anymore... 👀

You have no idea why people follow you…

You have started writing and deleted the caption several times...
You keep thinking why bother when no one reads what I have to say anymore anyways...
You keep thinking that maybe this is just not for me...

Did I just describe you?

When it comes to helping clients nail down what to post on social, this is the #1 thing that Katy LOVES helping others do!

Katy and I love creating content because we have spent the past 10 years in the online space continually learning, growing and improving our skills and refining as we go.

But a few things we have learned along the way is this:
💫 Not every day you are going to be super creative, so when you feel inspired grab a notebook and write down all your ideas. (or in the notes section of your phone)

💫 Don’t be afraid to repurpose content that did well in the past. Every day I check my “memories” on Facebook and see what past captions I can copy and edit and reuse. This helps give me a bank to pull from.

Don’t let that “lack of inspiration” be an excuse, you are going to have to dig down and find a way to keep your consistency up! That’s why pulling from older content or that list helps.

Content writing for your social platforms is just like anything that you do for the first time.

It’s wonky, uncomfortable and you don’t always get it right the first or second time.⠀
But the longer you write, take pictures, learn the new features of the app, and engage with your audience the easier it truly will get!

Don’t give up on marketing on social because the road is just a little rocky! Keep making chic happen friend!

And if you are looking to work with Katy in a 1:1 setting, click the link in the comments below to learn more about the Chic Branding Experience that we offer!

All she needs is just one hour of your time and she will be able to present to you in a PDF what you should be talking about on your grid!

Are you in?!

Do you have a posting strategy when it comes to Instagram?

Do you wish you had a step-by-step guide on what you should be doing prior to posting? If so, then you are in luck!

This is the exact strategy we follow prior to posting on our account as well as recommend to our clients as well!

Here are our top 5 things to do before posting ⤵️

1️⃣ Be sure that you have a clear and correctly sized image for the Instagram platform. Instagram allows you to post images of any size, however, you want to be extra cautious of this! Sometimes if an image is too large, the top of your head will get cut off. We recommend using a square size image to avoid this altogether.

2️⃣ Your tagline is just as important as your scroll-stopping image! You want to be sure that your audience is captivated by your tagline and will want to read until the very end all the way down to your call to action!

3️⃣ Have well-researched hashtags to put at the end of your caption or in the very first comment of your post (if your caption is too long to fit them!). These hashtags should all be relevant to your image and the caption itself. Be sure to have a mix of different hashtags!

4️⃣ Always be sure to tag your location! This is a great way to get in front of your local audience!

5️⃣ Our best piece of advice is to always post at a peak time for your audience. Every account has a different peak time! Not sure what your exact peak time is? Check out your insights and utilize the information to your advantage.

TELL US IN THE COMMENTS: Which emoji represents you?
👍: You have a posting routine that you follow
👎: You just go with the flow without a routine

Raise your hand if you want to know how to grow your Instagram to drive the bottom line! 🙋🏼‍♀️

One of the biggest questions we get especially from our Chic Branding Experience clients is how to grow your following more authentically.

No one likes to send cold invites and guess what… NO ONE LIKES TO RECEIVE THEM EITHER!!

To help you increase your authenticity with your social media followers.

1️⃣ Ask questions that engage your followers that are NOT related to your business in your Instagram stories.

Example: What should I wear for date night tonight? The red dress or the blue dress?

Then, when someone votes you can message them and say thank them for taking the time to vote and be sure to let them know which option you ended up going with! It’s a simple way to start a conversation!

2️⃣ You can find followers not just by hashtags but by engaging with the followers of accounts that you like (not your own industry though).

Example: If you love food bloggers, you can go through their followers, see which ones would be potential ideal clients of yours, and begin by liking 3 posts, leaving at least 2 genuine comments, and following them.

3️⃣ Anytime that a new person follows your account, send a message to connect and thank them for following you and ask how they found you if you don’t already know them!

Remember- social media is meant to be social, which means we as network marketers have to have a give, give, give and then ask approach.

Are you engaging or are you just hoping that people will come to you?

Try these tips over the next 2 weeks and watch your engagement grow!!

If this was helpful, tag your business partners in the comments below!

Warning truth 💣⚠️

If you want others to take you seriously when it comes to your online business, you have to treat your online business seriously.👋🏼🎤

💣 I get it- it’s an awesome endorphin hit when that post takes off, but if that post doesn’t pay the bill, hiiieeeee ummm

I meaaaaannnn that’s cute and all but....

Here’s a couple of considerations if you want your side gig or main gig to take off:

1️⃣ Your content can’t be about you, but instead how you serve others. 👋🏼🎤
Instead of writing a post with a feel of “look at me,” how can you tweak it to a look at what can be?!

2️⃣ Be consistent with the message you’re conveying. It’s not about just showing up on your social, it’s about showing up consistently with the same message consistently. 👋🏼🎤

3️⃣ Plan your content! Unless you feel a creative spark- plan your content ahead of time with these questions in mind:
💥Is it helpful?
💥Is it hopeful?
💥Is it healing?

And of course, use the results of your content to help you clarify your message and serve your audience!

On a scale of 1 - 10, with 10 being the absolute best, how would you rate yourself when it comes to being able to effectively clarify your message?

It feels like you are doing everything right, but your followers just aren’t “buying it”.

You want to make an income, CORRECT?

You want to SEE your hard work pay off and you want to see the investment you’ve made in your business actually make you money.

You wonder, "How do I get social media to actually help me meet my business goals?"

If you want to “get” people to buy into what you offer, what are you GIVING first?

Every, I mean EVERY social media marketing plan has to LEAD with the give, not the buy "this" from me.

Here’s how we work with our clients when it comes to structuring their marketing:
1️⃣ Connect with your audience. Create a community where your audience WANTS to see you because there is something in it for them well before they purchase a thing.
2️⃣ TRUST is established with time. Your reputation and your credibility are built when you believe that what you have to offer is about how it SERVES others, not how it impacts your wallet.
3️⃣ Ask for them to take action. As a business owner, you want them to act, sign up, join, and/or purchase but we can’t do this until we’ve taken the time to connect and build trust with our audience.

🌟 REMEMBER: Your signature brand is created one unique post, message, & conversation at a time.

“But Melanie, I don’t have thousands or even hundreds of followers/friends on social media so there’s no way that I can build a successful direct sales business!”

Insert 🙄 because that is NOT TRUE!

Did you know that prior to starting my direct sales business I only ever posted on social media milestones like anniversaries, birth announcements, birthdays, vacations, etc…

I used Facebook to see what my friends from college/high school were up too but nothing more than that!

When I decided to launch my online business and was mentored to start posting multiple times a day on Facebook/Instagram I freaked out a bit!

CAN YOU RELATE?

Although, I realized that if I wanted to grow my business I was going to have to do things I’d never done before. I needed to follow the lead of others who were ahead of me and were seeing success!

The