Chic Way Media Videos

No one is engaging with my content & I don’t understand why. 😤😤😤 When it comes to creating engaging content, there is so much more that has to go into it that requires effort. If you want a big business, you have to focus on serving small! Let me let you in on a few of my go-to, tried and true tips: ⚡️STOP the scroll! You need a captivating image with a matching tagline as the first sentence of your text. If your followers can visualize themselves in your story, they will pause to read on! The pause creates the connection, and connection builds trust. ⚡️If someone is showing up for you, let them know that you are listening. Engagement forces us to slow down, to think about our words, and to interact with those who are processing our content. ⚡️Keep sentences short using italics, ellipsis, or even emojis to keep my followers interested. Pay attention to small details that connect you to them by knowing what your audience gravitates towards the most! ⚡️Show people that when they comment you are going to be there to respond! This creates personal connection between you and the individual follower (remember we are speaking to individuals, not masses). It is the foundation of how relationships are built. ⚡️When you cultivate conversation, think about it as a drip of dopamine: you want to come back for more. That reinforces the followers commenting behavior and increases the likelihood that they will interact the next time you post. It’s not just a post anymore; it’s an opportunity to cultivate community. ⚡️If someone likes, comments, or watches, this is what I call eye contact. If someone is kind enough to check you out, reciprocate! Engage with their account too! If this is something that you currently are struggling with, we encourage you to check out our Chic Branding Experience. The Chic Branding Experience will help you: 🌟 Share your unique branding story 🌟 Identify the type of content that will captivate you

You are struggling with figuring out how to stand out on social media and it’s become a little overwhelming… Am I right?! 🫣 Let me be the first to tell you, that once you start making a few small tweaks to your messaging, your success becomes kinda addictive and (dare I say it...SIMPLE!). There are so many people on the same journey as you, spending time scouring the internet for inspiration, listening to any training they can get their hands on, implementing all the tips of the top in industry... BUT WHY?! Why then isn't it clicking. 🤷‍♀️ If you're anything like me, the mental game that trying to "figure it out on your own" is taking a toll, and maybe you're questioning if you CAN actually succeed in the business! Here's what I know- a few small adjustments to your content might be exactly what you need to start increasing your engagement and increasing your opportunity to have real conversations! Can you imagine how good that would feel? It's time to level up. 🤩 Let me, Katy (a l0+ year marketing vet in the story marketing industry), teach you how to craft and execute your brand story while CONFIDENTLY showcasing your products and services! Can I get a yes, please?! 🙌 Stop putting barriers up for yourself and know that you ARE worth it. 💯 Your business IS worth it! 💯 I truly care about you and your business and know that you can be successful if you just believe in yourself. 📲 Snag one of our final few open spots for the Chic Branding Experience HERE: https://chicwaymedia.com/service/chic-branding-experience/

WAIT WHAT?!⁣ 🤯 ⁣ What matters then if likes don’t? ⁣ ⁣ There are 3️⃣ things that you want to look at when it comes to a really great quality post.⁣ ⁣ 1️⃣ SAVES. If your audience is saving your content, this shows that they liked your post so much that they eventually are going to come back and refer to it again.⁣ ⁣ 2️⃣ SHARES. If your audience is sharing your content to stories, this shows that your content resonated enough with them that they are now willing to share it with others. This is HUGE especially when it comes to getting more eyes on your content.⁣ ⁣ 3️⃣ ENGAGEMENT RATE. If your audience is engaging with your post by commenting then that is great! Anything above a 2.5% is pretty amazing. To find your engagement rate on each of your posts, use the following formula: Engagement = (likes + comments) / followers! ⁣ ⁣ If you are looking for more help when it comes to better understanding Instagram, and tracking your progress the @makechichappenplanner is the WAY TO GO! ⁣ The next time you are worried about the number of likes you get, don’t forget to take these 3️⃣ things into consideration.⁣ ⁣ 🌟 Be sure to SAVE this Reel so that you can spend more time focusing on the RIGHT things!

📸 HOW TO: take good pictures on your 📱 when you don’t have someone else to take your photo ⁣ Do you know how important it is to have good lighting when growing a business on social media? Good lighting can ultimately be the difference between a hit or a complete miss. Of course a tripod is just as important for your images when wanting to have quality content. You can take an average picture and turn it into a masterpiece with the right lighting. ⁣ Here’s what you’ll need: ⁣ ⁣ 1️⃣ Your phone ⁣ ⁣ 2️⃣ Tripod⁣ ⁣ 3️⃣ Bluetooth remote ⁣ ⁣ 4️⃣ Ring Light⁣ Here is what we suggest using... The largest Neewer Ring Light Kit 18” is perfect for creating portrait YouTube videos & going live in a large space.⁣ The desktop Neewer Ring Light 14” is the one I use when I take photos around my house. ⠀⁣ The B-Land 5.7” Ring Light which is the smallest one sits on my desk for when I want to go live or record any videos in advance!⠀⁣ I also invested in a tripod that is adjustable so that I am able to properly prop up my phone instead of on a water bottle or books like I was before. ⁣ ⠀⁣ Lastly, is this bluetooth remote control. In order to get the best shot I will hold that remote timer in my hand, get in place and click the little button. ⁣ ⁣ You can snap a ton of pictures and then save the best ones. No more trying to hit the button and run to your spot before the 10 second timer is up! AHH lifesaver! ⁣ ⁣ What are some of your MUST HAVES as an #entrepreneur? Share below 👇🏼

When you try to do ALL THE THINGS, you end up doing NOTHING well. 🙅‍♀️⠀ ⠀ Let me talk a little truth at you for a few. If you want to be successful at ANYTHING… You have to get laser focused on JUST that one thing you want to succeed at. ⠀⠀ ⠀ 🔹If you want to make more money with your network marketing business... ⠀⠀ 🔹If you want to advance to the next rank in your network marketing business... ⠀⠀ 🔹If you want to be position yourself as an expert across your social media… ⠀ You can’t be throwing in extras like volunteering, committing to extra projects at work if you want to make the MAIN THING, THE MAIN THING. ⠀ ⠀ You cannot be doing the hokey pokey with your ONE THING. ⠀ ⠀ FOR REAL, if you want to see some massive movement towards a goal you are going to have to take out your planner, clear off some space, get comfortable with the word NO and stop letting other less important things take space on your calendar. ⠀ ⠀ ⠀ I guarantee that right now you are NOT working to your max capacity.⠀ ⠀ I guarantee you are wasting time.⠀ ⠀ I guarantee you are letting others control your calendar instead of you. ⠀⠀ ⠀ We all have the same 24 hours in a day and the most productive people are always evaluating how their time is being spent.⠀ When’s the last time you have evaluated how your time is being spent?! Think 👏 about 👏 that!! ⠀ Can you drop me your favorite emoji if you get what I am throwing down? ⤵️

As a network marketer, we LOVE to see data. Not only does data help your network marketing biz grow but it also measures what isn’t working. The same goes for your social media insights as well. Social media data (aka insights) helps you understand your audience AND it tells you how they do things, what they prefer, and who they are (just to name a few)! These insights help measure the impact of your marketing efforts across different platforms to see if there’s something you need to do differently for example: 🌟Post at a certain time of day 🌟Experiment with a new content format 🌟Increase engagement And more! Insights indicate the number of actions that users took on your profile as a result of seeing your post. This doesn’t show how valuable your products are, how well you work, or what you have to offer, so do NOT feel defeated if your insights aren’t where you want them to be! Every Friday, we take note of our social media insights inside our @makechichappenplanner. That way, we then have the ability to compare stats from the week prior! To use your Instagram Insights, you must first have a professional account in order to access them. If you are currently using a personal account, this is your PSA to make the switch! But now we are curious, do you take note of your social media stats week-to-week? COMMENT BELOW: What day of the week do your write down your stats? ⤵️

Ever wonder if the marketing story you tell is resonating with your audience? Ever feel like a broken record when it comes to speaking about your services? Ever feel like there’s a disconnect between you and your ideal client? I sooooo get it! At Chic Way Media, one of the biggest struggles we hear from business owners is that they can’t seem to grow their online presence. One of the strategies we teach is crafting a staple story. A staple story is a marketing message that elicits an emotion from the audience. The technique allows the marketer (you) to tell a personal story about the product or the service but deliver it so that the audience feels like you are speaking right to them. As the creator of the Chic Branding Experience, I mentor women how to effectively share their story and turn it into a profitable business. I’ve figured out after seeing firsthand the highs and lows and plot twists and turnarounds, that if you are going to find success as a business owner, the first thing... You must OWN your staple story. 🙌🙌🙌 Take your audience on the journey from where you started with the products and services to when you realized that they were effective or when you could confidently endorse them (we call this the ah-ha moment) until you end your story with what where you are now because of the decision you made to start. The purpose of the staple story is to allow your reader to see themselves taking the same path! When you speak your story often enough, they begin to imagine what’s possible for them as well. The staple story works in any industry but especially for those in direct sales. It helps people connect to you as well as build trust. Need help writing your staple story? This is just a small part of the most highly sought after services! 📌 Enrollment is officially OPEN for the Chic Branding Experience!! And above all. I hope you know... I am truly rooting for you. Click the link in the comments

Tonight is the night! 🎉 It’s the last call to reserve your spot for our 4 Branding Secrets of a Network Marketing Pro masterclass that is taking place TONIGHT at 7 PM EST. Listen, I have been involved in the direct sales industry for 10 years. I have seen a lot of people in the industry who seem to just be crushing it on social and confident with what they have to offer all while being able to organically bring people into their business. But you know what… I have also seen a lot of people fumbling through, trying to really figure out how it is even possible to be successful. These people do everything on paper and check off the boxes but can’t quite get their message delivered in a way that yields results. But you know what… It DOES NOT have to be that way anymore and I am here to help! There are just a few simple tweaks that you can make that can end up being a mind-blowing, gamechanger for you and your business. Best of all, I will be sharing those mind-blowing tweaks tonight on the masterclass! Still didn’t snag your spot? What are you waiting for friend?! Comment below this emoji → 💯 and I will get you the link to register ASAP. Be sure to share the link with your team because business is always better with your biz partners, see you soon! 🙌

Be honest… Do you question what even can be possible in the direct sales space? Do you feel like you waste more time trying to get inspired on what to post that you end up not even completing your income producing activities for the day? Are you wishing someone with experience in the industry could share with you what it actually takes that ultimately leads to your ideal client learning more about what you have to offer through direct sales? You know you are thinking...there is some secret that these leaders on Instagram are using to create content that ultimately has an impact on the bottom line. Well here is the deal! With over 10 years in the online space using social media to grow our businesses, our very own, Katy Ursta knows exactly what it takes and can help you too! It is truly all about simplifying your message, getting crystal clear on what you are marketing, creating content that ultimately converts, and so much more! The secret sauce is focusing on having a CONSISTENT purpose when it comes to effectively marketing on social media. When you show up to serve and add value- you will create trust, you will break down barriers and you will convert your followers to paying customers that keep coming back for more. It takes time, but it is so worth it in the end! You are invited to come hangout with Katy tomorrow night for the 4 Branding Secrets of a Network Marketing Pro masterclass. With over 500+ people registered, it is evident that there is a NEED for this. Don’t forget to be on live because giveaways will be happening all throughout the class as a thank you for spending your night with Katy! Snag your spot today by clicking the link in the comments below!

“No one is engaging with my content & I don’t understand why. "😤😤😤 Katy and I can look at just 3 posts and immediately know what needs to change. The mistake can be so small, so subtle that to the "untrained eye" it wouldn't have been noticed. But since storytelling is basically Katy’s own Olympic sport 🤣, she truly knows a thing or two about the SMALL details that make for a BIG delivery. When it comes to creating engaging content, there's more to it than a witty caption or a trending sound. #sorrynotsorry If you're struggling to deliver engaging content, then you are invited to the 4 Branding Secrets of a Network Marketing Pro masterclass happening this TUESDAY at 7 PM est. It’s totally free and giveaways will be happening all throughout the class!! Want in? Drop me this emoji below —> 🙌and we will send you a link with all of the details, over 280+ people have reserved there spot! What are you waiting for?

Do I have full transparency to be honest with you for a second?! I used to hide my direct sales opportunity because I was so worried about being judged. A couple months into my business, I had a high school acquaintance call me out on social media for “scheming people.” 🤯 Friend, I was so taken aback by the offense she took to my business, that I began to get curious about WHY she had such distaste for what I was doing. It’s no secret that direct sales (network marketing) sometimes gets a bad rep. With over 65 million women in the industry, there’s an obvious appeal but there is still a stigma. If you’re anything like I was, perhaps you find yourself shying away from speaking about the opportunity. 🤫 💫 Perhaps you find yourself stumbling over words when it comes to sending out invitations. 💫 Perhaps you find yourself frustrated when your content doesn’t seem to get any traction. 💫 Perhaps you find yourself wondering how do other people make it look so easy! Of course it can be defeating! But there is a solution. 💁‍♀️ With 10 years of experience building my own network marketing business as well as coaching women to effectively share their story on social media, I am thrilled to give you an opportunity to learn the 4 branding secrets of network marketing pros! In this one hour class, I am going to walk you through specific branding secrets that the top leaders in the industry are using to see results, but aren’t sharing with others! This one hour masterclass is taking place on July 26, 2022 at 7 pm est. Want all the details on this FREE class?! Drop me your favorite emoji below and I will send you the details! Ohh and p.s. be sure to register because we will be giving away a Make Chic Happen Time Blocker to one lucky winner!!

Do you find yourself doing all the business tasks yet feel like you aren't seeing the business success that you are wanting? Do you find yourself showing up consistently on social media but can’t seem to get anyone to engage? Do you find yourself wondering what top leaders in the industry are doing differently to yield massive results? I get it! 🙌 With 10 years of direct selling experience, I can tell you that top leaders in the industry are applying these 4 seemingly subtle skills to their social media to contribute to their success. You’re officially invited to a free masterclass hosted by me (@katywritescontent) a story marketing expert and direct sales industry leader to learn the 4 branding secrets of the networking marketing pros next Tuesday at 7 PM EST on July 26th. This is a FREE masterclass that you CAN NOT miss out on!! And speaking of free… Once you register, you will be entered to win a Make Chic Happen Time Blocker!! All you have to do is drop your favorite emoji below and we will send you the details on how to snag your spot and be entered to win! Good luck!!

Do your struggle when it comes to figuring out your niche, target audience + attracting those people back to your page?! Is that you? Are you the business owner who is banging your head against the wall when it comes to finding your brand voice, message & target audience? I totally understand your frustration! When I first started my biz, I followed the lead of my mentor. I copied her approach to business even down to who I was marketing too! I literally would post the same exact type of post that she would make. She would get tons of engagement & comments & I would get ZERO. Most people would have thrown up their hands & said, “this business doesn’t work for me!” I took a step back & did a little reflection. I asked myself a few ?’s: ✨Why are my current friends/followers not engaging? ✨Am I speaking to my current friends & followers? Do they have the problems that I’m offering a solution too? ✨Am I solving the same problems for others, as I solved for myself? I was not actually talking to my people! My people are not getting ready to go on spring break! My people don’t care about being “bikini ready!” My people are moms who are trying to reclaim their body after having kids! My people are women who are trying to feel confident in their skin! I was fired up! So I started posting: -Kid friendly healthy recipes -Ways to get in workouts with young kids -How to make yourself a priority in the busy mom life season -How to build back confidence in your newfound body I advertised for my battle of the bulge group & it filled up! My messages were flowing, comments were happening & I found my people! I just needed to step back, get clear on WHO I serve & HOW I serve them! I know you are a network marketer trying to figure out social media on your own and please know, that we have a *FREE* opportunity to help teach you some of our top secrets on how to do so! Drop me your favorite emoji below and we will send you a message with more d

The feedback that we have been getting from our Chic Branding Experience has been legit 🔥🔥🔥 and gosh, does it make our ❤️ so full! But don’t just take our word for it, listen to hear what Sarah had to say at the end of her call with Katy! The Chic Branding Experience is a true EXPERIENCE that we offer to really help YOU clarify your unique brand story using the thumbprint marketing method and it is a 100% customized experience with 4 phases! What can you expect from this experience? 🤷‍♀️⤵️ Our goal as your guides through this experience isn’t just to help you “grow your social media” (although that is a likely perk!). Our goal is to help you stand out from the crowd, clarify your messaging, identify the unique experience you offer your clients, and ultimately generate more leads through your messaging! 💻 If you are interested in sustainable growth through a clear message and ideas for delivery, snag one of our final few spots left for the month of July by clicking the link in the comments below ⤵️

🧐 Instead of asking, “Who is my ideal client?”, try this… “What is my ideal client googling?” Here’s why: When we ask who an ideal client is, we can get tripped up on age, gender, background, and not ever ask ourselves, “can I actually serve this person?” When you begin to ask “what is my ideal client googling,” we become solution-oriented. It becomes less about the “avatar” and more about the problem you can resolve for them. Let me give you an example: Your avatar statement may look like: I serve women in their 30s. I serve moms of kids ages 6-11. I serve women who want to lose weight. I serve women who are busy. But Google is going to give you A LOT more content to work with. For example, if your ideal client Googles: “Weight loss tips for women over 30.” “Healthy meal prep for weight loss.” “Busy healthy dinner ideas.” “Healthy family recipes + clean.” “Best at-home workouts under 30 minutes” “How to lose 10 pounds fast.” “Fast weight loss.” “How to get back in shape.” “How to make your marriage better.” “Does my husband still find me attractive?” We can ask “How do these Google questions serve as content?” My new avatar statement is niched down to: “She just turned 36. She has two kids, and is busy running around between sports. She finds that most of her friends are other moms who are just as busy “running.” She finds herself wearing sweatpants most days, and hardly ever wears makeup. She started asking herself “what’s the point?” She swears that next week she is going to get in shape, but next week always turns into the next, and the next and the next. She knows that she should lose weight but the idea of starting and failing again is daunting. Let alone the idea of what to cook- ugh. But on top of that she is starting to get the feeling that her husband is drifting away from her. Or maybe it’s her…drifting from him. When you go to Google, y

Are you ready to FINALLY make an investment in your business that will give you the CLARITY for your brand that you’ve been looking for?! If so, we totally have got you covered in that department! As media experts, our mission here at Chic Way Media is to help you generate more leads through brand storytelling, customizable content, and media mentorship services and one of the ways we do that is through our Chic Branding Experience! But don’t just take our word for it, check out what @morgantebeau has to say after her hour long call with Katy! 🔊🔊🔊 Our goal as your guides through this experience isn’t just to help you “grow your social media” (although that is a likely perk!). Our goal is to help you stand out from the crowd, clarify your messaging, identify the unique experience you offer your clients, and ultimately generate more leads through your messaging! If you are interested in sustainable growth through a clear message and ideas for delivery, reserve your spot today by clicking the link in the comments below. *Please note- due to the customization of this service, we are only able to serve just a handful of clients a month.

“But I don’t have a story like you do....” I looked at her knowing that feeling of “nothing special.” I looked at her knowing that feeling of “I’m just a mom.” I started there too. I knew her story... The story that started as a mom, a teacher, a woman who was looking to lose 20 pounds.... The story that started as a woman who was working incredibly hard as a educator and crossing her fingers that there was enough in the bank account to get the groceries. The story that started as a girl who decided a big investment in herself was WORTH the risk. That story of a girl whose investment paid her back. But the story... The story started because she decided it was time to start wishing for more than getting by and doing something about it... My story, my journey to creating a successful business didn’t start fancy. It started with curiosity and a refusal to believe that living paycheck to paycheck was the only way. I mentor women on how to effectively share their story and turn it into a profitable business. I mentor women on how to start sharing their journey using their products & connecting their audience to a bigger purpose. I’ve figured out after seeing firsthand the highs and lows and plot twists and turnarounds, that if you are going to find success as a business owner, the first thing... You must OWN is your story, right where you are NOW; girl, don’t try to fast forward to the part where you think it should get good. Simply pick up the pen where you feel most intrigued to write. And just start. That’s it. Just start. Would you like me to help you write that story? Start that first step? Help you build the foundation?⠀ Give you a step by step approach to master your marketing strategy to your story strategy? 📌 Enrollment is officially BACK OPEN for the Chic Branding Experience!! above all. I hope you know... I am truly rooting for you. 🔗 Click the link in the comments below to snag one of our final few spots

Are you finding yourself overwhelmed by the ongoing updates and the impossible to understand algorithms? 🤷‍♀️ Are you finding yourself overwhelmed by the complex “rules” for curating content, & the well meaning advice from the “experts”? 🤷‍♀️ If you are sitting here and shaking your head yes, know that you ARE NOT alone. It’s no wonder that most marketers miss the mark when it comes to their messaging. But that’s where we come in here at Chic Way Media. Too often we hear the importance of growing your audience, but at Chic Way Media, we know that increased profits start with connection growth. And that is definitely not the same as increasing followers. Let us help you gain a better understanding of your brand and messaging & ultimately help you increase your presence through The Chic Branding Experience. Let us help your clarify your unique brand story using the “thumbprint marketing method”. The Thumbprint Method is a marketing strategy to help business owners increase their brand awareness while capturing the attention of their audience through purposeful content. Is the Chic Branding Experience the right fit for you? You tell me! Do you answer “yes” to any of the following: 🌟You lack confidence in your current marketing and/or the products/services you offers. 🌟You waste a lot of time wondering “what to post.” 🌟Your Instagram account looks great, but it doesn’t bring in sales. If so, The Chic Branding Experience is designed with you in mind! Your media is our mission! 💯 Enroll for your personalized branding session today & let us help create a customized package that summarizes your unique brand into a marketing strategy you can leverage to grow your business! We have just a few spots left as we are booking for July!! 💻 Click the link in the comments to snag one of our final few spots!

“I didn’t know what to expect but I think everyone should do this.“ #micdrop When Adriana said this at the end of the call, it made my heart so dang full. When we launched the Chic Branding Experience a few months ago, I (Katy) saw the potential for those who already have a presence on social need a bit more clarity and direction in order to successfully hit there marketing goals. 🙌 With 4 major steps to elevate in your brand, there are a ton of other small pieces along the way! You’ll be mentored through your 30 days of content, have lifetime access to your sessions and a professional social media specialist to answer any and all questions you might have! 🎉 Adriana is a Chic Branding Experience client who took the leap of faith and is forever grateful that she did! We are so excited to watch Adriana crush her biz goals and brand along the way. Thank you Adriana, for trusting us to help you! �Are you ready to take the leap and make the investment?! If so, we are already booking for the month of July!! Yes, you read that right ⤴️ 🚨 Don’t miss your chance to get in on this incredible experience.🚨 🔗 Click the link in the comments below to snag your spot! Have questions about the Chic Branding Experience? Send us a DM and let’s chat if this is a good fit for you!!

“I just don’t want to build my business like my upline.” 🫣 I sat across the table from a woman sharing her internal conflict. It’s the same conflict I’ve heard from hundred of women in the direct sales industry. It’s the same conflict I had a few short years ago. And I get it. Success leaves clues, and if your upline is successful, the clues are staring right at you, right? She tells you to post everyday, so you do. She tells you to create invite everyone, so you do. She tells you to track conversations, so you do. She tells you to talk about the business on social, so you do. She tells you to use the products, so you do. She tells you ALL THE THINGS to do, and so you DO all the things… so why then… Why then… Why then isn’t it working? Here’s the truth. You can be doing all the right things in direct sales… You can listen to all the best advice, send the invites, use a tracker, and still not see results... Because direct sales is simple. Are there flaws in the model? Sure. But anyone who’s had success will tell you that the foundation is an unwavering belief in yourself as well as your products and your opportunity. You don’t have to build it like your upline to have success. In fact if her systems and strategy don’t FEEL right to you, they WONT BE RIGHT FOR you. But you do have to find a system that WILL work for you. THere’s no way around the work, friend. NONE. I didn’t build a successful business by doing it the same way as my upline @melaniemitro (the 4x top coach in our company). I found a way to speak up on social using my own formula that brought clients to me and increased my belief in myself. 🚨Would you like that formula, free? Drop a 🔥and I’ll send it over!