Good Growth Academy
Original and curated insights to help your organization achieve good sustainable growth delivered to your inbox.
01/05/2023
EV Like it or not market is definitely going in that direction.
https://www.iea.org/reports/global-ev-outlook-2023
[Sustainability Essential]
In this video, Dr. Pooja Khosla will explain:
The 17 Sustainable Development Goals
The United Nations Global Compact
The Basics of ESG - Environmental, Social, and Governance
16/02/2022
[FREE WEBINAR]
This session will enable you to better understand:
• The keywords, key ideas, and key models around sustainability
• What sustainable consumer behavior is
• How it can be used to segment markets
• How you can make a difference today
• What are the psychological aspects of sustainability
You will also learn how our 6P Sustainability Model wraps all the key issues together in one simple framework.
Subscribe here
https://oxfordpeg.zoom.us/webinar/register/WN_NQYMMsxoQ82ijTiQmULYwg
14/01/2022
[FREE WEBINAR]
Are you confused about jargon?
Would you like to do more for the planet or be more confident in discussing sustainability in your next meeting?
Then we organized a fantastic free Webinar for you with Dr. Pooja Khosla and Edmund Bradford.
At the end of the webinar, You will be able to:
- Start your sustainability journey
- Learn the keywords, key ideas, and key methods
- Comprehend How Sustainability affects Marketing
- Bring your best sustainable ideas out
- Learn how you can make a difference today
- Understand Sustainability is not a destination it is a journey
For registration just click below (the webinar will be recorded too for your convenience if you cannot attend)
Welcome! You are invited to join a meeting: Speak Sustainability!. After registering, you will receive a confirmation email about joining the meeting. Welcome! You are invited to join a meeting: Speak Sustainability!. After registering, you will receive a confirmation email about joining the meeting.
30/12/2021
👉These supersized disasters just keep coming and coming. According to a recent analysis, there was about an average of three months in between each billion-dollar weather or climate event back in the early 1980s. And nowadays, the average is about 18 days between them.
Disaster Fatigue The time between billion-dollar disasters—time to help communities across the nation recover—has dropped to just 18 days on average in recent years (2016-2020), according to Climate Central’s new presentation of NOAA/NCEI data.
17/08/2021
Is your company working on Strategic Account Management?
If it does you should understand why sustainable SAM is the way to go to make sure your company will be viable for the years to come.
https://goodgrowthacademy.com/sustainable-sam/
Sustainable SAM: Are You Ready for The New Reality? Sustainable SAM - Strategic Account Management - will be a key differentiator for the future. Good metrics must be reported to reach it.
Marketer and sustainability are often synonyms of greenwashing. This is because people usually think of marketing just from the communication point of view, leaving behind the marketing strategy.
In this interview, we will focus on explaining what a marketer can do about reaching the company's sustainability goals.
Specifically, we will look at how:
Marketers can implement sustainability if they help to forge a strong sense of purpose in the company.
Consumers are positively responding to brands with a strong environmental sustainable purpose.
Not all Companies can achieve all ESG goals overnight, so it is important to clearly communicate the steps towards those goals even if they are years away.
Marketers should know more about ESG because they are in the best position to transition a company to a more sustainable path.
08/07/2021
Consumers are more attracted to brands who have a social purpose.
https://goodgrowthacademy.com/sustainability-differentiator/
How can sustainability be a real differentiator for companies? Consumers are more attracted to brands with an attractive perspective on the world who are promoting a sense of usefulness and sustainability.
If "sustainability" is the destination that stakeholders want to reach, then "ESG" is the measurement of progress towards that destination.
Interview with Brand Master Stephen Mangham we explain why now all the marketers needs to understand brand and sustainability.
26/06/2021
Do you know what a "Sustainable Brand" is?
We interview brand expert Stephen Mangham to tell you why now is essential to start implementing a Sustainable Brand policy
https://goodgrowthacademy.com/what-is-a-sustainable-brand/
What is a Sustainable Brand? The purpose of marketing is to produce growth, and a sustainable brand strategy. We defines the brand in terms of its social purpose.
08/06/2021
Sustainability is a rising business issue.
Customers are demanding more transparent sustainability in choosing their provider It, therefore, needs to be included in your marketing plan.
We explain why and how including it will help you and your brands to grow.
https://goodgrowthacademy.com/why-a-sustainable-marketing-plan-is-now-essential/
Why a Sustainable Marketing Plan is Now Essential – Good Growth Academy Why a Sustainable Marketing Plan is Now Essential In brief: Sustainability is a rising business issue Customers are demanding more transparent sustainability in choosing their provider It, therefore, needs to be included in your marketing plan We explain why and how including it will help you and yo...
22/04/2021
22/04/2021
Good Growth means delivering ESG (Environmental Social Governance) -measured sustainable performance by purpose-driven, collaborative leadership that delivers Good, Sustainable Prosperity while enhancing the Planet, treating People inclusively, ethically and adopting Good Governance Principles which produce good, sustainable profits and a positive impact on the world.
http://news.goodgrowthacademy.com/issues/what-is-good-growth-448843
What is Good Growth? What is Good Growth?Investors, Governments and customers are increasingly looking to move their money towards good companies. But are these companies the ones that are committed to sustainability, to inclusivity, to the community or to something else? Where does Corporate Social Responsibility (CSR)...
22/04/2021
Education, Engagement, and Momentum.
Many leaders would like their organization to be more sustainable. However, the path is not easy and one major challenge is dealing with the short-term demands of investors.
Read our exclusive interview with the VP of Entelligent - one of the most respected brands in climate risk assessment. It recently announced a partnership with Société Générale to launch an index to score companies in the S&P 500 on their exposure to environmental issues.
http://news.goodgrowthacademy.com/issues/3-simple-words-to-sustainability-563927
3 Simple Words to Sustainability An interview with Pooja Khosla of Entelligent
Our goal is to be a central point of insight where businesses and individuals can learn how to develop good market strategies to grow in a good way. We developed a 6P's approach: Planet, Prosperity, People, Principle, Purpose, and Profits.
We work for a purpose-driven leadership that delivers good, sustainable profits while enhancing the planet, treating people ethically, and protecting the company from significant shocks.
19/04/2021
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