Good Growth Academy Videos

Sustainability Essentials: Sustainable Development goals, UN Global Compact, ESG Basics
[Sustainability Essential] In this video, Dr. Pooja Khosla will explain: The 17 Sustainable Development Goals The United Nations Global Compact The Basics of ESG - Environmental, Social, and Governance

How can a marketer help implement sustainability?
Marketer and sustainability are often synonyms of greenwashing. This is because people usually think of marketing just from the communication point of view, leaving behind the marketing strategy. In this interview, we will focus on explaining what a marketer can do about reaching the company's sustainability goals. Specifically, we will look at how: Marketers can implement sustainability if they help to forge a strong sense of purpose in the company. Consumers are positively responding to brands with a strong environmental sustainable purpose. Not all Companies can achieve all ESG goals overnight, so it is important to clearly communicate the steps towards those goals even if they are years away.

Why should marketers care about "ESG"?
Marketers should know more about ESG because they are in the best position to transition a company to a more sustainable path.

What is ESG and why is different from Sustainability?
If "sustainability" is the destination that stakeholders want to reach, then "ESG" is the measurement of progress towards that destination.

What is a Sustainable Brand?
Interview with Brand Master Stephen Mangham we explain why now all the marketers needs to understand brand and sustainability.