Don McGrath

Dear William Raveis Family

We have some more good news this week: RIS Media named us the 8th largest brokerage in the U.S. for sales volume in 2021! Congratulations to all of you for your unwavering hard work and dedication!

We are excited to reunite next week at Mohegan Sun for our first energy-infused Convention in two years! We have so much in store for you. Personally, I look forward to addressing the general session about our vision for the future. Our company has a one-of-a-kind culture with our agents at the center of our business model. In this business, you need to have passion and patience, and I see you put that into practice every day. It's been a record-breaking two years. So, where do we go from here? After founding this company 48 years ago, I have found one thing for certain: the market is always changing and we have to change with it. That is why our innovation and ability to pivot are invaluable. We believe wholeheartedly in teamwork and helping each other. We are different from our Wall Street competitors in that way: we are not about the financial bottom line. We have built real communities within our eight-state footprint based on our core values: community, candor, courtesy and commitment. We are executing on the future together; it is our job to support you and help your business succeed. We want to empower you to unleash your creativity - with passion and drive! I'll share more of my predictions at Convention!

We are very proud of our innovations and the technology that we continue to roll out for your success. The tech reporter for Inman just reviewed our Next Level Raveis.com and RAMP, which he called "a valuable tool" and "an in-house winner." He wrote: "There is certainly an elegant integration to it all, providing exactly what the majority of agents ask for and know how to use." Of note, we will be branding the new dashboard and its capabilities externally as RaveisIQ. Stay tuned for more on that!

I hope to see you next week! And for some fun, don't forget to request your favorite song for the Avalon on Tuesday night. You all know my favorite, of course: "Don't Back Down" by Tom Petty!

With gratitude,
Bill

Dear William Raveis Family:

Just two weeks to go until Convention! Have you registered yet? We are packing a lot of content in our two days at Mohegan Sun on March 29-30. Our exciting line up can be found in our Convention Corner section. Register now!

In addition to the scheduled speakers and panelists, we will have some booths on-site for you to learn about some of our new initiatives this year. Come and check it out!

- Our new agent benefits package will be rolled out over the next month! The offerings will feature: health insurance (which includes supplemental health care, alternative health care, dental, vision and disability); life insurance; pet insurance; and retirement planning. You will be able to monitor all of these on a customized, digital platform on Raveis 365, with 24/7 online support. Our next agent offering webinar, which includes benefits, is this Thursday, and you can always watch the webinars on-demand. Our dedicated Agent Offerings Specialist Angela Warren will be available to answer any questions at Convention, so stop by the booth. Don't miss it!

- Studio One Recordings. Set up in 30 branches throughout our footprint this year, our new video marketing rooms will give you the opportunity to have the best and most easily accessible content in the marketplace. We will have two Studio One booths at Convention where MCs and field marketing staff can demonstrate the advantages and even help you shoot videos. Perfect opportunity to do a social shout-out or even tout an award!

Also not to be missed again this year, world-renowned real estate coach Tom Ferry will be the keynote in our general session. Back with his endless energy and to share his strategic insights, Tom's overall mission is "holding professionals accountable to fulfill their greatness." We see your greatness every day, and our goal is to give you all the innovative tools and resources possible to thrive and succeed.

See you in two weeks!

With gratitude,
Bill

Welcome to Raveis Escapes! Discover destinations and explore lifestyles. See this week's 5 featured properties:

14 Tides End Lane, Orleans, MA. $1,650,000
Listed by Andrea Howell

2149 Fairfield Beach Road, Fairfield, CT. $1,495,000
Listed by David Wilk

246 Salem Road, Pound Ridge, NY. $1,295,000
Listed by Nikki Mcmann

1700 Medeira Court, Marco Island, FL. $3,725,000
Listed by Natalie Kirstein

978 Boston Neck Road, North Kingstown, RI. $639,000
Listed by John Risica

Visit RaveisEscapes.com to explore more destinations within the Raveis Footprint.

Word of the Week: Assessed Value

Dear William Raveis Family,

When I heard that more than 1,000 CMAs were sent out in the first 2 weeks of our Raveis Challenge listing contest, I was impressed! This is an excellent start. I love the proactive enthusiasm to create inventory. The agents who have sent out the most so far are from the following offices: Naples, Fla., Hingham, Mass., and New Canaan, Conn. Remember: The more CMAs you send, the more likely you are to win. The contest runs through May 1 and has 3 categories: individuals, small teams (four or fewer) and large teams (five or more). You will be able to check the contest standings in your branch office and at your sales meetings every two weeks. Keep sending out those CMAs through Moxi Presents!

This is an important campaign to position yourself as the expert, as the knowledgeable real estate agent of choice, and win listings. You're providing an important service to the homeowners by helping them understand the potential value range of their home in this ever-changing market, which has exploded in the last two years. You are providing key information to help them make decisions - whether it be to list or refinance their home. And you're adding value to your communities! Be proactive and follow up!

If you don't have a homeowner's email address, Christa Ross had a great idea on how to capture their attention by showing the benefits of a digital CMA. Sara Swain in Marketing is creating more eye-catching tools with our new color splash, such as direct mail and door hangers. All to entice the homeowner to contact you for a free home market value analysis. Next: send them a CMA! Christa will discuss ways to implement the new campaign on her Morning Boost. She also suggested we add a drawing for the homeowners who reach out to you for an analysis, so we are now adding that to our contest! One homeowner will win a free trip to a coveted destination. More details to come.

Last but not least, our new Raveis company store launches today! We have curated some terrific new items for you to wear and to gift to clients! Check it out here. Also, be sure to check out our Convention Corner for updates on the Event of the year!

With gratitude,
Bill

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Dear William Raveis Family,

We are proud to be the first real estate brokerage to launch new video marketing rooms called Studio One in our branches! We want to give you the opportunity to have the best and most easily accessible content in the marketplace, positioning you for success. First launched by Senior VP David Friend and Sarah Hoffman in Brookline, MA, this opportunity has been received extremely well in the region. With professional video equipment and a uniquely branded background, they created an in-office studio to shoot videos, conduct interviews, podcasts and so much more with creativity and ease. The advantage is to have a dedicated space with top-tier equipment to shoot content on your own device and be able to quickly post to social media channels or send to your SOI.

Thanks to their success, we are starting to build out dedicated Studio One spaces in some of our offices; 30 branches are getting professional equipment this week. Check out the photos here. Studio One will look like your very own radio or TV studio with adjustable-height tables; professional microphones for video and podcasts; soft box studio lights and ring lights for ideal lighting; table holder to mount your phone or tablet; wall decal with Studio One logo background for continuity throughout our footprint. Thank you to Jessica Hunt and Su LaFleur and her team for making all
this happen.

Remember, you are the expert! Start with what you know: you can talk about market reports and listing promotions, or conduct interviews with local experts, business owners or influencers. Give your community and SOI content that will start a conversation. Create your own bio video about who you are, your expertise, and the value you add. Have fun with it and be creative. Elevate your brand and set
yourself apart!

To get a taste of what's to come, we will have a Studio One booth at Convention where MCs and field marketing staff can demonstrate the advantages and even help you shoot videos. Perfect opportunity to do a social shout-out or even tout an award!

Dear William Raveis Family,

We gave you a preview of the Raveis Challenge, our exciting new listing contest, at last week's Town Hall. Today, we have even more details on how you can win a fantastic trip in October!

Since inventory continues to be low, being proactive is everything. This contest is about creating opportunity for your SOI that results in signing new listings. Engage with homeowners through Moxi Presents CMA and show your value by sharing a range of prices they can get for their home right now. You're providing valuable info to the consumer. Be proactive and follow up! The more CMAs you send, the more likely you are to win. The contest runs through May 1 and has 3 categories: individuals, small teams (four or fewer) and large teams (five or more). You will be able to check the contest standings in your branch office and at your sales meetings every two weeks. Have fun with it!

Here is how it works:
1. The individuals or team members who send a minimum of 10 digital CMAs through Moxi Works will receive $100 credit to the new Raveis Company Store, which we will launch later this month.

2. The individual, team leader or any team member who sends out the MOST CMAs, overall, will win a free group trip with me, Ryan and Chris in fall 2022.

3. The top individuals and team leaders in each state who CONVERT the most CMAs to listings will also win the trip.

Also, this week, please be sure to read the new Inman article shining a spotlight on our new digital financial dashboard, Raveis.com Next Level. In the interview, Ryan shares how this one-of-a-kind ecosystem is differentiating us in the marketplace: “We're redefining client engagement. Agents become an invaluable concierge, interpreting data and insights and providing expert guidance. This technology is a sophisticated tool to help our agents stay in front of their clients in a consistent, valuable and intelligent way.”

Go team!

With gratitude,
Bill

Welcome to Raveis Escapes! Discover destinations and explore lifestyles. See this week's 5 featured properties:

62 Moon Shadow Drive, Ludlow, VT. $3,700,000
Listed by Katherine K. Burns

260 Channel Drive, Naples, FL. $13,900,000
Listed by Lesley Garlock

969 North Street, Greenwich, CT. $7,300,000
Listed by Martin Nirschel

19 Glades Road, Scituate, MA. $3,495,000
Listed by Mary Ann Devine .a.devine.1

1 Peck Road, Mount Kisco, NY. $1,379,000
Listed by Amanda Goldberg

Visit RaveisEscapes.com to explore more destinations within the Raveis Footprint.

Dear William Raveis Family,

We have several exciting announcements today about our Raveis.com Next Level launch, our new listing contest with outstanding prizes, and a new exclusive benefits package for agents! We will elaborate on all of these topics at our Town Hall this Wednesday at 9 a.m., so register now. Find out how your best can only get better!

With our new Raveis.com Next Level, we are creating a customer for life. It's more than a web site, it's a revolutionary, digitally interactive ecosystem to help you personally engage, interact and communicate with your clients, so the typical seven-year agent/client communication cycle will become obsolete. Here are some of the most important aspects: 1. It will block out the competing agent noise and capture your client's full attention; 2. You'll be able to elevate your value, bolstered by our family of business partners in mortgage and insurance, all committed to superior client service and outcomes; and 3. You can take your client relationships to the next level with valuable insights that redefine your role as agent concierge and expert advocate. Your value to your clients will be redefined! We'll show you all the new features and capabilities at the Town Hall and during upcoming training sessions.

We will launch an exciting listing contest, which Chris will announce in more detail on Wednesday. Here's how it works: Send 10 CMAs through Moxi Works, and we will award you with a preliminary prize of $100 credit to the Raveis Company Store. The top individual agents and team leaders in four states - NY, CT, MA, and FL - who convert the most CMAs to listings will win a trip to the Bahamas! Also, the individual or team who sends out the most CMAs will also win a trip!

A home mortgage is often one of your most important financial decisions. Even if you are preapproved by another lender, it pays to compare. Partner with William Raveis Mortgage and potentially save thousands of dollars over the life of your loan. Call or text me to get a competitive quote to buy or refinance your home.

Dear William Raveis Family:

This week, we are embarking on a real estate revolution! We are thrilled to launch our Next Level Raveis.com. We're redefining how you do business with a leading-edge, digitally interactive ecosystem. We're calling it Next Level because that's exactly what it is -- we're taking your client interactions, your touchpoints, and your communications to the next level in a multi-dimensional and insight-driven way. Its brilliance is that it integrates all the pieces of the real estate journey and ecosystem—from agent to client to mortgage to insurance to closing table and then to management of the home, like refinancing, remodeling, and even future selling. Next Level raveis.com streamlines all the research, insights, and transactions into one customized visual dashboard, continually updated and available 24/7.

Clients need—and will soon demand—a comprehensive financial dashboard of their real estate profile across real estate, mortgage and insurance. Together with your knowledgeable interpretation of their current home situation and relevant marketplace insights, like rising home prices with lower inventory or growing interest rates, clients will benefit from your expertise and personalized guidance. Just like a Fidelity summary account dashboard, William Raveis is offering a similar single pane of glass into client's real estate position. Better still, you as their agent have an All Star Team within Mortgage and Insurance to help you provide additional client value by truly understanding a client's multiple housing needs and partnering to meet those needs within the Raveis family. No other real estate firm can make this bold claim—it differentiates us from the competition.

Next Level raveis.com is the enabler, powered by sophisticated backend analytics. Advanced technology, embedded within raveis.com, allows for identification of opportunities to inform and progress in-person agent-client conversations.

Get a mortgage from the family who gets real estate.