The Profit Analyst

🚨 Did you know? 🚨

50% of Australian businesses don’t make it past the first 5 years. Even more eye-opening? Of those that fail, 80% cite Cashflow and Profitability issues as the main cause.

These stats hit hard because so many business owners go into business with passion, not because they love diving into the numbers. That’s why we created the Profit and Cash Flow Mastery™ Program – to bridge the gap and provide essential tools for lasting success.

If these numbers resonate with you, it’s not too late.

Book a Profit Pulse Check call today and take control of your business’s financial health. 💪 Link in bio!

🎉Thank You For An Amazing Party! 🎉

A huge thank you to and Gemma for allowing me be a guest speaker at The Profit Party Event on Monday.

That was my kind of party! 🎊

I loved sharing my insights on Profit and Cashflow Mastery™ with your incredible community. Seeing so many motivated business owners ready to take control of their financials was truly inspiring.

Key Takeaway- Understanding your financials is your responsibility, NOT your Accountants 💪

🚨Last Chance To Grab This October Offer🚨

This month we launched our Profit & Cash Flow Mastery™ 90-Day Program, and to celebrate, we've been offering something special for October:

I’m looking for:

👉 3 small to medium-sized business owners
👉 Who want to gain financial clarity and confidence, and boost profits
👉 Without stressing over cash flow or complex financials

Between now and October 31st (Tomorrow), I’m offering:

👉 Weekly Cash Flow Forecasting™ tool plugged straight into your business, updated weekly for real-time clarity
👉Visual Insights Reports™ to give you instant insights on what’s going on in your numbers and what to do next
👉The Profit Calculator™ set up for you with your numbers so you can identify your greatest opportunities for boosting profitability instantly
👉Full access to the Profit & Cash Flow Mastery™ Learning Modules and Weekly Q&A sessions
👉 Plus, a couple of bonus 1:1 sessions with me to help you accelerate results and embed these tools into your business right away

If you’ve been thinking about taking control of your financials and boosting your profitability, now is the perfect time to jump in!

Interested? DM me with the words "Profit Mastery" and I’ll share the details.

For the new faces here, i thought i would introduce myself!

“You’re like an accountant, but so much more—how did that happen?”

For those that are interested, this is my 3 part origin story of how The Profit Analyst came to be and why we have such a unique approach.

Part 1.
The story starts with the usual star performing bean counter journey; Accounting degree at university (tick), job at prestigious global accounting firm KPMG (tick), Chartered Accountant qualification (tick). Expert level accounting skills acquired (tick tick).

Part 2
Then came the fun stuff; what was intended to be a 6 month working holding in London turned into a 10 year international finance career spanning all corners of the globe. I worked for a global marketing agency listed on the London stock exchange, working my way from Commercial Analyst up to Chief Finance Officer. This is where I honed my commercial skills; buying and selling businesses, running a global budget, turning around loss making countries. It was this period where I mastered the ability to analyse numbers and use them to craft and execute business strategy.

Part 3.
I returned home to the Sunshine Coast and started my entrepreneurial journey. I started a pilates studio (which is now a group of studios), I bought a loss making bar (which is now multiple profitable bars), and all the while I kept helping other business owners with their numbers.

It was my passion for helping other business owners, combined with my finance skills and experience, which gave birth to The Profit Analyst.

The Profit Analyst is all about empowering other business owners with their numbers. I teach finance and commercial skills, but not in a boring accountant way. I teach the exact tools and skills which I implement and use day to day in my businesses. It’s the best stuff from a 20+ year commercial finance career, boiled down into what’s simple, practical and relevant for business owners to use day to day. And it works!

Are you ready to transform your business?

Book in for a Profit Pulse Check Call with me, and let’s get you set up on the path to financial clarity and growth! 🚀
🔗 In the bio

👉Are You Ready for Clarity?

Do you ever wonder, “Where is my money actually going?” Or stress over surprise expenses that you have no idea how you're going to pay for them?

We get it! Financial literacy is often left up to the accountant and can make can running a business feel overwhelming. That’s why our Profit and Cashflow™ Mastery Program is here to help the BUSINESS OWNER.

💪 Gain Full Control
With our easy-to-use Cashflow Forecasting™ tool, you'll know exactly where your money is and where it's headed—no surprises.

👉 Get a clear picture of your cash flow and make confident, data-driven decisions. Ready to see the difference?

DM "Clarity" to find out more.

I'm beyond excited to be presenting at Mick Scotney's event,

Beyond the Horizon: The Leadership Master Plan!

If you're a business owner, executive, or leader in mining, construction, or general services, managing a team of 10 to 100, you need to be there!

I'll be there to talk about Mastering your Financials and equipping you with actionable strategies for financial clarity and growth.

If you're ready to:

👉 Strengthen employee retention and foster a loyal, high-performing team?

👉Boost productivity while gaining time freedom?

👉Elevate profitability with strategic, sustainable leadership?

👉 Create a Leadership Master Plan to position your business for long-term success?

If this sounds like you, secure your spot today!
Head over to .business.
🔗 Link in his bio. Plus in the comments 👇

Thanks to everyone who joined our Weekly Profit & Cash Flow Mastery™ Coaching Call! 💼

It’s inspiring to see so many business owners gaining clarity and confidence in their numbers each week. 📊

If you, too, want to learn more about the Profit & Cash Flow Mastery Program and see what we offer, check out the video link in the comments! 🎥📈

My biggest announcement ever…

I’ve just launched the Profit & Cash Flow Mastery™ 90-Day Program, and to celebrate, I’m offering something special for October:

I’m looking for:

👉 5 small to medium-sized business owners
👉 Who want to gain financial clarity and confidence, and boost profits
👉 Without stressing over cash flow or complex financials

📌 Between now and October 31st, I’m offering:

👉 Weekly Cash Flow Forecasting™ tool plugged straight into your business, updated weekly for real-time clarity
👉 Visual Insights Reports™ to give you instant insights on what’s going on in your numbers and what to do next
👉 The Profit Calculator™ set up for you with your numbers so you can identify your greatest opportunities for boosting profitability instantly
👉 Full access to the Profit & Cash Flow Mastery™ Learning Modules and Weekly Q&A sessions
👉 Plus, a couple of bonus 1:1 sessions with me to help you accelerate results and embed these tools into your business right away

If you’ve been thinking about taking control of your financials and boosting your profitability, now is the perfect time to jump in.

Interested? DM me with the words "Profit Mastery" and I’ll share the details.

🚨 BIG ANNOUNCEMENT! 🚨

I’m beyond excited to announce the launch of our brand-new Profit & Cashflow Mastery 90-Day Program—this is the most powerful program we’ve ever created, and it’s designed to deliver real, fast results for business owners ready to take control of their financials!

This is the ultimate mix of personalised support, done-for-you tools and models, and all of my best systems packed into one program. You’ll work through three game-changing phases: financial clarity, financial confidence, and growth—all designed to help you unlock your business’s full potential.

This program is a complete financial transformation! 💥

If you're serious about scaling your business, you need to watch the video in the comments. I’ll walk you through exactly how this program can help you reach the next level of success.

What does success look like?

When business owners like yourself complete the Profit and Cash Flow Mastery program, you will have transformed the way you manage and understand your finances. YOU will:

Achieve Financial Clarity:
No more confusion around profit and loss statements or balance sheets. You will have full clarity on your financial data, easily interpreting your cash flow, and knowing exactly where your business stands financially at all times.

Gain Unshakable Confidence:
You'll feel empowered to make informed, data-driven decisions without hesitation. From knowing when to hire or expand, to making strategic investments, you'll have the financial confidence to make bold moves that propel your business forward.

Experience Sustainable Growth:
With the tools and knowledge from the program, you'll proactively manage your finances, leading to predictable cash flow and stronger profits. you'll feel in control, confident that your business is growing on a solid financial foundation.

In short, You as the business owner will walk away not only understanding your numbers but using that knowledge as a strategic advantage to fuel your business’s growth and success.

DM "Success" to get started.

🙌 The simple actionable plan 🙌

Step 1: Achieve Clarity
Join The Profit Analyst’s Profit and Cash Flow Mastery program, where we’ll simplify your financial numbers and provide you with powerful tools like cash flow forecasting models, profit calculators, and revenue trackers. We’ll set up clear, easy-to-read reports so you can quickly understand your financial health.

Step 2: Build Confidence
As you begin using these tools and working with our coaching support, you’ll start to know your numbers inside and out. You’ll gain confidence in understanding your financial data, allowing you to make informed, data-driven decisions that move your business forward.

Step 3: Drive Growth
With financial clarity and confidence, you’ll shift from being reactive to proactive. You’ll make better decisions that fuel your business’s growth, knowing exactly how to invest, scale, and plan for the future. Throughout this journey, The Profit Analyst team will support you with expert guidance and coaching at every step.

Link in the bio ☎

🚀 Transform Your Financial Journey! 🚀

"Before working with The Profit Analyst, I was constantly second-guessing my financial decisions. I didn’t have a clear picture of where my business was heading, and that uncertainty was holding me back."

Sound familiar? 🤔

This is how one of our participants felt before joining the Profit and Cash Flow Mastery™ program. But everything changed! Now, James has complete clarity on his numbers, accurate forecasting skills, and the confidence to make informed decisions. 💡

No more stress about cash flow or major expenses! This program has equipped him with the tools to manage his business finances like never before.

Are you ready to gain control over your financial future? Let’s make it happen together!

👉 Tap the link in our bio to learn more about our transformative program!

😖 Frustrated by financial jargon? Tired of feeling talked down to?

You're not alone. Many business owners feel lost when finance professionals bury them under complex terms and unnecessary jargon and long P&L statements.

At The Profit Analyst, we get it. Our mission is to show you how you can SIMPLIFY, KNOW and USE your financials so you can make decisions with confidence, without the jargon and without feeling small. 📊✨

We break down the numbers into plain, actionable insights—so you can lead your business with clarity. Let's transform your finances into something empowering, not intimidating. 💪

Ready to feel empowered by your numbers? DM us to get started. 📩

Imagine Leading Your Own Finance Meetings, Not Just Listening In💡

Do you ever feel like finances are a foreign language, and you’re worried about sounding unsure in discussions? 🤔

We understand the fear of feeling financially illiterate when it comes to your numbers. It can be overwhelming, but it doesn’t have to be this way. When your financials are simplified and made clear, you won’t just be listening in on finance meetings—you’ll be leading them with confidence.💪

Our Profit and Cash Flow Mastery™ coaching program helps you take control, understand your numbers deeply, and feel empowered to make informed decisions. Let’s turn finance fear into financial freedom! 📊

DM to find out how!

🌟 Level Up Your Financial Skills! 🌟

Feeling like you’re “not good with numbers”? It’s time to take back control! 🙌

A client of ours shared this powerful insight: “I have nothing to gain from this except the knowledge I’ve learned, which will change the trajectory of my business.”

With newfound skills, Ashleigh can now forecast better, make data-informed decisions about hiring, understand expense cycles, and evaluate the profitability of their offerings. Plus, they grasp the ROI needed from marketing efforts to justify spending! 💰

Don’t let numbers intimidate you. Join our program and transform your understanding of your business finances!

📈 Let’s turn confusion into clarity together!

👉 Click the link in our bio to start your journey!

Feeling overwhelmed and sick of handing over complete financial control to your accountant? It’s time to empower yourself! 💪

Your accountant shouldn't be the one in control of your finances—you should be! 🚀

As the business owner, having a clear grasp of your numbers is key to making smart decisions and driving growth. Our Profit and Cash Flow Mastery™ coaching program helps put the power back in your hands, providing you with the knowledge and tools to confidently understand your financials, forecast cash flow, and make informed decisions for your business's future. 📊

Take charge and feel empowered—let’s get started today!

Finance Coaching: Expense or Investment? 💸

Are you wondering if joining a finance coaching program is just an expense or a true investment? 🤔 Let's break it down:

Expense: Something that leaves your pocket without returns.
Investment: Something that grows your returns over time. We like to call it ROI.

With our Profit and Cash Flow Mastery™ program, you're not just spending money—you’re investing in gaining control, clarity, and confidence over your financials. 📊 This program is about understanding your key profit drivers, making data-driven decisions, and ultimately growing your business profitably. 🚀

Empowering Business Owners through their numbers is our ultimate goal.
Stop leaving growth to chance. 🌱✨
Click on the link above and book in for your FREE Profit Pulse Check call with us!

🚨 Missed warning signs in your financials can lead to serious issues like cash flow shortages, unexpected debts, or even insolvency.

Don’t let hidden financial risks go unnoticed. 📊

Our Profit and Cash Flow Mastery™ program is designed to help you identify these crucial signals before they become a problem. Gain visibility into your numbers, stay in control, and safeguard the future of your business. With your custom built Cash Flow Forecast™.

🛑 It's time to stop the guesswork. Book a Profit Pulse Check call with us today and ensure your business stays on track!
Link in the bio

💭 Feeling constant stress and anxiety about your cash flow?😟

You’re not alone! Many business owners feel overwhelmed, worrying whether they’ll have enough cash to cover surprise obligations like BAS, tax, or wages. 😣

But there’s a solution! You CAN gain control over your finances and stop the cycle of stress. Our Profit and Cash Flow Mastery™ Program is designed to help you track, manage, and project your cash flow with ease. 💡

Ready to leave that anxiety behind? Book a Profit Pulse Check with us and get started! ✨

"I know I need help understanding my numbers...but I don't know how and where to begin"... can you relate? 🤔
Many other Business Owners can....

That's why i created The Profit & Cash Flow Mastery™ Program. 🙌

After many years in the finance world i noticed that Business Owners were really good at their craft. However the numbers side of things were left up to the accountants. We're on a mission to EMPOWER every Business Owner to not only KNOW their numbers, but how to actually USE them.

If you can relate, book a Profit Pulse Check call with Us!

Marathon Complete! 🏃‍♂️🏅
& Fundraising Target Smashed! 🙌🙏

I'm very pumped that I checked off my bucket list goal of finishing a marathon in under 4 hours!

I started the year not running at all, devised a plan with ChatGPT, couch to marathon. 100 training runs/1000km later I was ready. The race was great fun for about 35km, then incredibly tough, fighting off cramps etc. to hold for sub 4hrs. 42km at 42 years old 💪

A huge shoutout to Andrew Urbahn at Sunshine Coast Osteopathy and Daniel Neill at Elite Foot Care for getting me back on track when the wheels fell off during training. Thanks to John Milne at Apex Training for the guidance & support.

Most importantly, endless thanks to Melinda Goodwin — my coach, support crew, and amazing running (and life) partner ❤️

Thank you to everyone who donated to the Cure Brain Cancer Foundation, we smashed my fundraising target and raised over $3,000 🙌. Very grateful to you all 🙏

This is what Kate, who owns a food production company had to say about The Profit Calculator™.

Are you Frustrated when your numbers just don't make sense?

I've spent years working on financials for businesses of all sizes, and I've seen the same struggles over and over. That's why I created the Profit Calculator™ - your key to simplifying financials, making informed decisions, and finally taking the guesswork out of financial decision-making!

It helps you:

👉🏼See how different expenses affect your profit, giving you the power to make strategic choices.

👉🏼Get instant insights; no more waiting for complex reports and analysis!

👉🏼Build a data-driven business with confidence, knowing the impact of every decision.

Get your FREE Profit Calculator™ today and start making profitable moves! Click the link in bio.

Feeling overwhelmed by cash flow stress? Trying to keep track of BAS, taxes, wages, and other financial obligations in your head? It’s exhausting! 😓

At The Profit Analyst, we help you stop the guesswork and start planning with confidence. Our Cash Flow Forecast™ and tools like the Profit Calculator™ take the stress out of managing your finances.

With the resources in our program, you'll learn how to predict the future of your cash flow, not just react to it.

Stop stressing and start thriving. 💰

Cashflow Forecasting™ workshop coming soon!