Cúpla

NEW WORK! .community is a job platform and community that bridges the gap between international students and Australian employers. We worked with Stint to develop a digital-first visual identity that balances the approachable warmth of their supportive student community, with the sleek professionalism needed to serve employers. The brandmark features a handwritten highlight on the letters ‘in’, representing INternational students being placed IN their dream jobs. This handwritten element builds out into a suite of ownable icons, and a playful format for tone of voice expression. With a distinctive colour palette featuring a hero purple, Stint’s new brand helps the inspiring start-up connect with both their key audiences without compromise. To see more of this case study, visit our website. Link in bio.

NEW WORK! Stint is a job platform and community that bridges the gap between international students and Australian employers. We worked with Stint to develop a digital-first visual identity that balances the approachable warmth of their supportive student community, with the sleek professionalism needed to serve employers. The brandmark features a handwritten highlight on the letters 'in', representing INternational students being placed IN their dream jobs. This handwritten element builds out into a suite of ownable icons, and a playful format for tone of voice expression. With a distinctive colour palette featuring a hero purple, Stint's new brand helps the inspiring start-up connect with both their key audiences without compromise. To see more of this case study, visit our website: https://buff.ly/3YUuYi4

🩸Spotted and shared...or should we say, spotting and shared🩸 This moving campaign by Bodyform UK is a visceral and powerful exploration of the many facets of experiencing menstruation. From a young girl's fear seeing her first period, to a woman battling to have her endometriosis medically recognised, this video boldly swaps euphemisms for a call for accurate, shame-free information on periods. Because it's never 'just' a period.

https://www.youtube.com/watch?v=GpFYcj2sJ3A

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NEW WORK! We recently worked with Bass Coast Shire Council to create their new wayfinding strategy and signage design, helping residents and visitors alike explore the stunning region with confidence. Streamlining their existing strategy for greater clarity of communication and connection to the Council brand, the new wayfinding strategy and designs deliver best-practice accessibility and visual harmony with the landscape. To read more, check out our full case study: https://buff.ly/3WKOVGP

Is your brand design truly accessible? At Cupla, we're always trying to improve the accessibility of our designs, to ensure our clients can reach as many people as possible with their message. Here are three tools and tests we're currently using, or are looking to use along our journey of making our designs more accessible:
💡colourcontrast.cc is a fantastic free tool that helps you check the accessibility of different font sizes and weights against different coloured backgrounds
💡Google Fonts Knowledge has an excellent guide to exploring accessible typography design
💡Website alt text allows you to label images, improving accessibility for audiences using a screen reader (and Google's algorithms, as a bonus!)
Read our blog to learn more: https://buff.ly/3A8Ed3N

Congratulations to Women's Health Victoria, they have been using their new identity to achieve some seriously powerful results on social media, comms and earned media. The team recently delivered their largest and most successful campaign EVER, bringing the new identity and tone of voice to life for L***a Library. We are grateful for the WHV team's kind words about Cúpla's part in these stellar results.

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Puffing Billy Railway lights up this July and we are loving it! While this year's tickets are all sold out, looks like it'll be back in 2025 - a reason to look forward to winter again in this extra chilly weather. It got us nostalgic for our work revitalising this beloved icon's brand identity, with the Puffing Billy team and Tania Farrelly One of our first of many favourites!

A fantastic first day at the from including a heartfelt Welcome to Country from Uncle Allen and the ; challenging and inspiring keynote address from ; considered discussions on how to drive the ‘S’ outcomes in ESG; and heartening news on the social value of creative and arts institutions, people and industry in Australia from Creative Australia and the Opera House. Including some amazing live graphic reporting from the very talented Looking forward to what today will bring!

Leadership that inspires us: Reframing Autism is an Autistic-led charity, reframing the understanding of Autism through education, resources and research, underpinned by the lived experience of its members. In a society that often prioritises neurotypical voices over neurodivergent experiences and knowledge, we look to learn from organisations flipping that script on its head and supporting Autistic people to know they are competent, worthy and valuable.

Many of us think of SEO as a purely technology-focused art. But as we learned in our recent client workshop with Amy Broadfoot of This Is Human, when we change our perspective to look at website and content performance through the lens of human behaviour and audience needs, we can uncover easy wins to improve our SEO strategy. Read our new blog to discover our top 3 insights from the workshop: https://buff.ly/4c3lp48

NEW WORK! After expanding their service offering and an organisational restructure, Beechworth Community Early Years Learning Centre needed a new visual identity to express its important role within the close-knit local community. We developed an identity that evokes childlike wonder, nurturing warmth and safe exploration. Taking the 'B' from Beechworth and combining it with a heart to represent the Centre's ethos of 'we share the care', we created a suite of icons that evolve into a range of characters and experiences, symbolising the journey of early childhood education. This is supported by a welcoming tone of voice centred on the pillars of 'Being, Belonging, Becoming', and a warm and bright colour palette. Together, these elements build an identity that focuses on each child's individual growth, while bringing educators, families and the wider community into the story, recognising their vital role in shaping and encouraging little minds to grow.
CREDITS: Photography and website build by Louise Friend.

Leadership that inspires us: Our Village Bringing together generosity, sustainability and support for those most in need, Our Village rehomes essentials such as clothes, toiletries and more for at-risk children and their families, to ensure every child has the best start in life. Looking at this exciting new chapter for St Kilda Mums, Geelong Mums and Eureka Mums, we are inspired by how the thoughtfulness of a few women has now amplified to a thriving community, impacting hundreds of families.

Health inequity has many frontiers. Our new work with Women's Health Victoria is helping the organisation tackle all of them, bringing their bold new strategy to life with a visual identity refresh. Learn more about the project at buff.ly/4bMqq0Z, or access WHV's resources at whv.org.au

Very Special Kids 24-Hour Treadmill Challenge is back! 👟👟VSK provides holistic palliative care for children and young people with life-limiting conditions, and tailored support for their families – through life, death and bereavement. We had the privilege of working with this very special organisation to optimise and expand their brand identity, ensuring they had the creative tools to communicate across a broad range of tones, from exciting events such as the Treadmill Challenge, to sensitive communications about bereavement. Learn more about the Treadmill Challenge here: https://vsktreadmill.org.au/

Early morning start for Hannah and Lyndal, smashing out a strength session and chatting to the amazing, inspiring members of in

Can’t wait to help share their stories, and the work Tania and her team are doing. Ladies of all ages, who want to be fit at forty and beyond, check out Fit After Forty (they’re online too).

(Wo)man we love our jobs!

Learning in progress 🧠🤯✍️ Today we’re hosting an SEO upskilling course with our valued partner This Is Human, helping our clients make the most of their online presence with some easy-to-action tips and foundational knowledge. Stay tuned for our next blog, where we’ll share our favourite insights!

Catch our co-founder, Lyndal, on Food Stars tonight flexing her design judging muscles with one Gordon Ramsay and a team of fab industry experts. 7.30pm on 🌟

Our founders, Justine and Lyndal, recently attended the Australia and Aotearoa B Corp Assembly. They were profoundly impacted and inspired by the people and businesses who shared their stories at the event, and the knowledge that there are so many others out there who believe businesses can be a force for good.

Read our latest blog to see the top 6 things that our dynamic duo felt challenged, enriched and uplifted by: https://buff.ly/3xM9jNt

Pineapple on pizza? ❌ Pineapple leather? ✅ Favourite sustainable design of the week goes to Piñatex an innovative vegan leather made from cellulose fibres extracted from pineapple leaves. Not only does the textile offer a cruelty-free alternative to leather, it also makes use of the 400,000 tonnes of pineapple waste product created each year.

When you’re logo is Lego-fied at !

Wishing everyone a safe and relaxing Easter break 🥚🐰🍫 We'll be back in the office on Tuesday 2nd of April.

🐰The Easter bunny will be visiting soon🐰 Here's a few of our fave ethical chocolate brands to help kickstart your sugar cravings:
Pana Organic
Tony's Chocolonely
Loving Earth

Brand values are often the most complex (and sometimes controversial) part of our organisational strategy projects. While everyone can agree values are important - it's not so easy to get people to agree on what they actually are, and what they should achieve for an organisation.

Read more here: https://buff.ly/4c2zlM9

This International Women's Day comes off the back of the first gender pay gap report. Across private companies that reported, Australia has a median 14.5 per cent pay gap when it comes to base remuneration. One of the best ways to celebrate women is to pay us equally. It sure makes it easier to enjoy the cake.

Leadership that inspires us: Bush Heritage Australia Bush Heritage Australia is a not-for-profit organisation that protects ecosystems and wildlife across the continent. The organisation partners with Traditional Land Owners and farmers to help achieve joint conservation goals, through purchasing and managing land. We're inspired by their work nurturing our incredible landscapes in consultation with First Nations peoples, who have been caring for Country for thousands of years.

NEW WORK: Following the finalisation of a bold new strategy, Women's Health Victoria (WHV) needed a new visual identity that symbolised the evolution of the organisation. As WHV relentlessly works to improve health outcomes, services, information and access for women (cis and trans inclusive) and gender-diverse people, WHV wanted an identity that conveyed progress and inclusivity. On top of this, they needed a visual system to clarify their brand architecture, and their suite of resources, services and sub-brands.

Taking inspiration from WHV's dedication to constantly moving forward, we created a visual identity that conveys dynamic movement and builds brand recognition, through the acronym wordmark, vibrant colour palette and photography, and flexible 'Progression Angle' visual language, which allows unique new graphics to be created as needed, while maintaining a strong visual link to the brandmark.

Check out the full case study on our website to learn more: https://buff.ly/4acuAy7