Cúpla Videos

CUP0005-15Sec-Square.mp4
NEW WORK! Winter is coming...and Mt Hotham is waiting to welcome seasoned skiers and first-time snow visitors alike with more inspiring and enriching experiences than ever. Check out our new Winter 2024 campaign for Mt Hotham resort (and why not take a peak at their mid-week deals too 👀)

Cupla_CaseStudy_Website_SenseSolutions_Post1.mp4
NEW WORK! InfraBuild , Australia’s only fully vertically-integrated steel manufacturer, launched Australia’s first, locally-made lower embodied carbon steel solution range. With more innovations in the works, the team at InfraBuild wanted a confident and inventive product brand to lead the country to a more sustainable future built with steel. To develop this new brand, we consulted a range of industry experts, as well as deep-diving with the InfraBuild team, to create the name, positioning and identity. ‘Sense Solutions’, delivered by InfraBuild, features a stylised brand mark, bold green tones and distinctive iconography along with a straightforward, direct and easygoing TOV. It ladders back to the master InfraBuild brand, while feeling unique in the market and demonstrating how the company cares about building a better future for all Australians.

CUP0004-Lifestyle-Hike-15sec-11-v5.mp4
NEW WORK! Move over winter - the green season is in full swing at Mt Hotham, and we're helping Mt Hotham tell the world about it. Looking to reach three key audiences - hikers, bikers, and lifestyle travellers - we created a digital campaign that captured the inspiring experiences and moments of connection that define the magic of Peak Summer at Mt Hotham. Working with the successful 'Peak' messaging from campaigns we have previously collaborated on, this new campaign continues to weave in Mt Hotham's new brand strategy and key messaging - and shows our audiences that this incredible alpine resort has more to offer than snow season alone.

CUP0004-Lifestyle-Bike-15sec-11-v5.mp4
NEW WORK! Move over winter - the green season is in full swing at Mt Hotham, and we're helping Mt Hotham tell the world about it. Looking to reach three key audiences - hikers, bikers, and lifestyle travellers - we created a digital campaign that captured the inspiring experiences and moments of connection that define the magic of Peak Summer at Mt Hotham. Working with the successful 'Peak' messaging from campaigns we have previously collaborated on, this new campaign continues to weave in Mt Hotham's new brand strategy and key messaging - and shows our audiences that this incredible alpine resort has more to offer than snow season alone.

74_WesternPortBiosphere_5Sept23_Post3_V2.mp4
NEW WORK! Western Port Biosphere is one of only five UNESCO-listed Biospheres in Australia. The foundation works closely with the community to create a sustainable future for Western Port, through research, education, community engagement, partnerships and on-ground conservation efforts. We're proud to have partnered with the Western Port Biosphere team to develop their new distinctive brand identity to increase community awareness and attract new partners and funding. Visit biosphere.org.au to learn more or check out the full case study on our site now, link in bio.

NEW WORK! Messy Monkeys snacks and cereals are wholesome, nutritious and made for kids! We’ve recently been working with the wonderful team at Good Food Partners to rejuvenate the brand’s packaging designs and to create an engaging website for this fun and characterful brand. Don’t miss cheeky Marty the Monkey – the iconic Messy Monkeys ambassador – you’ll find him scoffling the products as fast as the kids! Website case study up on our site now www.cuplastudio.co, or visit www.messymonkeys.com.au #newwork #websitedesign #packagingdesign #retail #graphicdesign