Melissa Willcocks - Digital Marketing Videos

Small Biz Pain Point #12983752469087: Bookkeeping and accounting. 😂 If you’re anything like me, the accounting side of your business is a bit of a drag. You know there’s money coming in. You *definitely* know there’s money going out, but how do they all connect? Early on in biz I was using a trusty old excel spreadsheet with a highlighting system. This seemed to do the trick until I found myself too busy, chasing up payments, and wondering if I accidentally highlighted a cell yellow instead of red. 🫠 I *finally* bit the bullet and set up @xero Let me tell you: TOTAL game changer.

You know you’ve got a dream client when they say “Heck YES” to GIFs on a new website. That’s the joy I had working with @scrunchsocial on her new, sunshine-filled website. I’m lucky enough to call Jordan from Scrunch Social one of my absolute biz besties. An incredibly talented copywriter and creative social media genius, I was beyond excited to craft her brand new site. This website was focused on delivering an incredibly Scrunch-appropriate look and feel (cue the confetti), improving UX, SEO and lead gen capabilities, and creating an online store to host all of her digital products. If you’re not already following this sunshine filled business, head over to Scrunch Social and give her a follow. She’s creative, funny, caring, and loves coffee and wine just as much as I do. It really is a win-win!

Do you think a website is done and dusted as soon as I hand over the keys? Think again 😎 Instead, you’ll be met with a helpful: ⚡️ Personalised handover video so you can confidently update and manage your site. ⚡️ One month of support from yours truly, so I can make any final changes while you’re finding your feet on the new site. And you also have the option of my (brand new!) ongoing website maintenance service. This offer is for new and existing clients who would love an extra set of hands on the job, with maintenance every three months to update the copy and images, optimise for SEO and make sure everything’s running smoothly. Find your new favourite service via the link in my bio, or DM me to chat all about it!

Are you on the hunt for a professionally designed, creative website for your business? Trust one of my amazing clients and certified speech pathologist, Mariam from Kids of Melbourne Speech Pathology, when she says I can create a strategic website to help grow your business. "Melissa was a delight to work with. She was professional, she was able to creatively respond to my ideas and thoughts about my website and marketing and also provide sound advice on how to achieve the goals we set! She was patient with the process and generous with her time - the finished work speaks for itself! Thank you!” ~ Mariam, Kids of Melbourne Speech Pathology. I’m now taking bookings for March, so visit my website www.melissawillcocks.com to find out how I can help! 👩🏼‍💻

You bet i'm excited! Last night we had the MW Digital Christmas Party. I invited my #1 cheerleader/barista/gin-mixer/sounding board [my husband] the director of household sport [son #1] and my chief trouble maker [son #2]. It was important for me to celebrate with these guys because the success I’ve had from this year could not have been possible without the support and patience from my family. #WhatAYear and by what a year I mean is it over yet? 😅 For 2022 I have some big plans and exciting new things happening [this is the plan, but… we all know after the last 2 years we need to be flexible 🧘🏼‍♀️] Before I head off to eat, drink and be ridiculously merry I have 2 x very special websites to hand over this week. @scrunchsocial @kids_of_melbourne_sp what a FUN way to end the year working with you ladies. 📸 Gif cred and all-round photo-legend: Jessica Roberts

Freelancing, living the absolute dream…. or not? 🤔 Head to my blog [link in comments] to read about my experience as a Freelance Digital Marketer. 👩🏼‍💻 #keepinitreal #freelancing #mwdigitalmarketing

It’s meant to sound like a jet engine, right!? 🤷🏼‍♀️ #webdeveloper #websites #websitedesigner #websiteswithpersonality #webdesign #webdev #online #onlinebusiness #smallbusiness

A brand new digital home for Whistler's Plumbing Services. 💻🎉 Built on Squarespace, this site is modern, clean and easy to use. I've included clear call to actions throughout, optimised services page, FAQ's, about page, connected social media and centralised CRM [customer relationship manager]. By linking to a CRM Whistler's have the ability to easily segment their database, create newsletters, forms, specific landing pages and so much more. When I conducted the keyword research I made sure the words and phrases were consistent, not only on their website, but across all other digital platforms they are using. We also included a blog which will be an ongoing S.E.O booster and provide great value for the user when they are on the website. And lastly, optimised for location based search [something a lot of websites miss]. Yay 🎉 onto my next build. #mwdigitalmarketing #wesbite #digitalstrategy

Do you repurpose your content? 🤷🏼‍♀️ With a little imagination you can easily repurpose your content which will save you time, and enable you to reach more people! 🤔 How does it work? Say you’ve written an awesome blog post which you share to your website. Hopefully you attach to your monthly newsletter too, but after this what happens? All that *incredible* content just sits there, and you still have so many people who need to read your blog! It’s time to....repurpose! There are heaps of ways to do this visually across your social media and tie back to your original blog article. Here are some ideas 💡 ↪ Infographic ↪ Meme ↪ Social Media Posts ↪ Create an e-book ↪ Create a video ↪ Create a reel * And remember, always include a CTA - Call To Action! Do you need a hand with content creation in your business? Send me a DM or email [email protected] 👩🏼‍💻

Amirite!? 😆 Book in a consult with me to discuss website development. DM, Email, Drop a comment below. I work my magic on Wordpress | Shopify | Showit

Are you feeling overwhelmed by trying to create content on your own? Trust me, you are not alone. You may feel like you're posting on social media with no engagement? Or maybe you just don't know *what* to post? Overtime you'll feel deflated, and we don't want that because social media is GREAT. My best advice. Take the time to create a content marketing strategy. Really understand your target audience [aka: those people who are dying to work with or buy from you] and create content based on what interests they have and what problem you're trying to solve. If this resonates with you ...... lean in closer: I offer a service which includes a 60 min strategy session [via zoom or face to face if your in Melbs - my shout ☕️]. After our chat I'll create a content marketing strategy specific to your business and let you in on my best tips to create highly engaging content that your target audience want to see. #social #socialmedia #instagram #marketing #socialmediamarketing #business #media #instagood #photography #art #facebook #design #fashion #digitalmarketing #a #branding #life #fun #digital #entrepreneur #solopreneurlife #community #photo #bhfyp #smallbusiness #smallbiz #businesstips #facebook #instagram #pinterest

Anyone else feeling the pressure of the [short] week? 🙉