Maverick

The Female Frontier Awards are coming and we are delighted to say that our very own Co-Founder Carron Edmonds is shortlisted for Entrepreneur of the Year!

Join us in sending your Congratulations to Carron and all the other incredible women making a change in their industry.

Black Friday is here! Is your website optimised? Have you got your discount codes ready? If you want to make sure shoppers will click that checkout button, have a read of this helpful guide. http://ow.ly/MLkr50GWi4E

Translating marketing materials is not just about translation… 📑 so if you want to know why you should consider a boutique translation agency, then read on…

https://maverick-group.com/marketing-translation-agencies/

Why small marketing translation agencies talk your language(s) Small is beautiful. A look at why boutique translation outfits can compete with the big translation agencies.

Meet Michaela, magical multi-tasker, CSR superhero and finder of lost rhinos... 🦏🦏🦏

Find out more about our Maverick miracle worker 💥
https://maverick-group.com/mav-meets-michaela-hendey/

Mav Meets... Michaela - our radiant Office Manager Meet Michaela, magical multi-tasker, CSR superhero and all round superstar, who does a lot more than just keep Maverick HQ running!

"Never was so much owed by so many to so few." - Winston Churchill
🌹

Da na na na *click, click*
Da na na na *click, click*
The Maverick Family

🎃🎃🎃🎃

Hot off the press... 🔥🔥🔥 it's the latest edition of our M2 magazine. 📕

Why not dive into this jam-packed issue, complete with our latest work, some company news, and our views. 🦏🦏🦏

https://online.flippingbook.com/view/632427395

If you’re in need of a good book this October, look no further. 📚

In honour of Black History Month, Team CRASH 🦏🦏🦏 (our EDI team) have put together a selection of key reads. https://maverick-group.com/black-history-month-reading-list/

With many brands lacking real differentiation 🤷‍♂‍, we asked our Head of Mavis, Andy Myring, which ones he thinks are getting it right. 🚀

Interested to find out which breakthrough brands make the cut? Read on… ⏩ https://maverick-group.com/new-british-brands/

New British Brands: 20 breakthrough names and why they’re so exciting Looking for the 'new guard' when it comes to the best brands in the UK? We count down 20 of the best new British brands...

🚀 Meet a man on a mission… 🚀

We recently announced that Chris Tedman was taking the reins of the day to day side of the business, as the new Managing Director of The Maverick Group. 🦏🦏🦏 And with a whole lot that he’s hoping to change, in our Mav Meets series, we asked Chris to tell us what he hopes to achieve while steering the proverbial Maverick ship. 🚢

Interested to find out why he thinks that the ‘fundamentals never go out of fashion’? 👕 Then read on… https://maverick-group.com/mav-meets-chris-tedman/

Mav Meets…. Chris Tedman, the new Managing Director of The Maverick Group Meet Chris Tedman, the Managing Director of The Maverick Group. We try to find out what makes a great business leader, and find out the direction for the business...

🚨Proud agency alert🚨

Our two founders, Owen Rees and Carron Edmonds have been named in the LDC Top 50 Most Ambitious Leaders list. Of course we know they’re pioneers and innovators, but it’s great to get some external kudos too!

https://ldc.co.uk/top-50/owen-rees-and-carron-edmonds/

It’s time for your biggest marketing challenges to meet our best strategic and creative thinkers... to give you a short, sharp rush of creativity. 💡

Whatever your biggest marketing challenge might be, 90 minutes is all we need to pull it apart, for free. Then, in two weeks we’ll come back to you with three ideas to give you the boost your need. 📈

Interested? https://joltsessions.com

It’s World Rhino Day today… 🦏 and with Flyno as our brand icon, we want to make a difference. So for every Maverick, we will be adopting a rhino for a year. And from now on, a rhino will also be adopted for every new employee that joins the Group. 🤝

Want to adopt a rhino? Check out more here https://support.wwf.org.uk/adopt-a-rhino or maybe look at the job openings that we have at the company and get in touch. 📞

Every brand has a story to tell. 📚 But the challenge is really in telling that story effectively, to the right people.

Enter the (not so dark) art of content marketing. 🎨 Our head of content marketing, Tom Lenham, walks us through how to tell your brand story, with impact. 💥

https://maverick-group.com/content-marketing-strategy/

Do I need a content marketing strategy? | The Maverick Group Want to understand if your business should be using content marketing? We asked our Head of Content Marketing, to share some insights...

Is it you or your competitors that are being kept awake at night because of your current advertising ideas? 🛌 If rival brands are sleeping soundly while you toss and turn, then it’s time for a Jolt Session. ⚡

Just give us 90 minutes to understand the problem that’s causing your adsomnia and we’ll come back with three ideas, for free, that will get you sleeping like a baby. 👶
Curious to find out more? Give it a shot here: https://joltsessions.com

What if we said forget your lovely big pile of sales leads – just concentrate on a handful? Sound counter-intuitive? We asked our Head of Marketing, James Scrivener, why Account Based Marketing (ABM) should be at the heart of many businesses’ marketing efforts. https://maverick-group.com/account-based-marketing-abm-campaign/

Account Based Marketing | How to kick off an ABM campaign Want to launch an ABM campaign but not sure where to start? We break down everything you need to know about account based marketing.

Has your marketing strategy lost it’s spark? 🌟 It’s time for a Jolt Session. ⚡

Whatever your most pressing marketing challenge might be, 90 minutes of your time is all we need to pull apart your problem. Then, in two weeks we’ll come back to you with three ideas to solve it. 💡

Find out more here https://joltsessions.com

The Buggles were right: video has not only killed the radio star, but text and image content, too. Because over here at The Maverick Group we do love a bit of video 📹, we thought we’d set out a step-by-step guide for your first corporate video production.

Get started here: https://maverick-group.com/corporate-video-production/

A guide to corporate video production: how to make the perfect corporate film Looking to create the perfect corporate film? Here is a guide to everything you need to know about the corporate video production process.

According to , in 2019 only 15% of CMO’s said brand strategy was among their Top 3 priorities. But in 2020? It shot up to 33%; above even the holy digital grail of marketing analytics 📊 . Not sure what they’re on about? We break down the basics of strategic planning for marketers.

https://maverick-group.com/importance-of-strategic-planning/

The importance of strategic planning for brands | The Maverick Group Need to understand why strategy matters? We cover the importance of strategic planning for brands, plus many more areas of business.

They’ve been and gone and, from most people’s view, the Tokyo Olympics were a sporting success. 🤾‍♀‍🏊‍♀‍ But what about from a sponsorship perspective?

Our head of Maverick Sports & Entertainment, Lucy Cadel, looks at whether the sponsorship performance was medal-worthy too. 🏅

Read it here ➡https://maverick-group.com/tokyo-olympics-sponsorship/

The Tokyo Olympics: A sporting success, but what about the sponsorship? Empty stadiums… locals protesting… the weirdness of masked athletes and socially distanced medal ceremonies… But still, the Tokyo Olympics managed to be a phenomenal success, from a sporting point of view.

The translation industry has flourished during the pandemic, with more businesses heading online and the need to interact cross border, in multiple languages. So we asked Louise Ludgrove, who looks after our own translation business, Maverick Global to talk us through the current trends in the industry.

Read on to find out more… https://maverick-group.com/translation-trends/

Seven translation trends that are driving growth in the industry Interested to find out what translation trends are impacting the industry? We asked our Account Director, Louise Ludgrove to fill us in...

Interested to hear how we’re trying to make not only our business, but the wider world a better, fairer and more enlightened place? Meet CRASH, our EDI team, who are here to shatter the norm.

https://maverick-group.com/meet-team-crash/

Mav Meets... Team CRASH - here to shatter the norm We recently launched our EDI initiative, CRASH, and so we interviewed its members to find out more about its purpose and what it aims to achieve...

Are you in the know, when it comes to the upcoming privacy changes?

We asked our Head of Digital, Paul Slee, to let us know what it could mean for your business, and what you should start doing to prepare for these changes.

Read on to find out more: https://maverick-group.com/cookie-privacy-policy-changes/

The Cookie is dead. Long live… what exactly? Confused about the upcoming privacy changes? We look at what these will mean to your business and how you need to plan for them.

📣📣 Another Important Announcement 📣📣

It is World Chocolate Day today… 🍫 which means you have the right to gorge yourself on the “food of the gods”.

Nestlé – it’s about time that you brought out a Maverick chocolate bar…! 🤣

Some big news just in from Maverick HQ... 📣

https://maverick-group.com/chris-tedman-md-carron-edmonds-chairperson/

The Maverick Group appoints Chris Tedman as MD, Carron Edmonds as Chairperson The Maverick Group, has announced the appointment of Chris Tedman, previously Chief Operating Officer, as the new Managing Director of the business....

Sustainability is more than a buzzword ⚡ – it’s a way of doing business that is critical not just in satisfying customers, but in actually doing good for this wonderful planet of ours 🌍.

But what does that mean what it comes to marketing? Our Head of Sports & Entertainment (incidentally also our CSR lead), Lucy Cadel, has a few thoughts to share on sustainable partnerships, and how they are now a priority in a brand’s sponsorship stable.

Read it here ➡https://maverick-group.com/sustainable-partnerships/

Should sustainable partnerships be part of your sponsorship portfolio? Consumers want to see brands making a difference, we look at how Sustainable Partnerships should fit into a brand's sponsorship portfolio.

In our new ‘Mav Meets’ profile series, we caught up with the man who really puts the maverick thinking 💡 into the Maverick Group, our ECD, Jamie Bell.

So if you’re keen to learn what makes one of the best creatives tick ⏰, his thoughts on the industry and what it’s like to head up a creative department, read on here ➡ https://maverick-group.com/mav-meets-jamie-bell/

Mav Meets... An interview with Jamie Bell, Executive Creative Dircector Want to know where our creative inspiration comes from, we asked our ECD, Jamie Bell a few questions about what makes him tick, and what needs to shake up in the industry...

When it comes to company culture, our Head of Strategy 🧠, Jamie Chadwick believes that the majority of businesses are focusing on the wrong thing: values.

Instead they should shift their attention to… behaviours 😍.

And they should keep them simple and repeat, repeat and then repeat them again.🔁🔁🔁

It’s what the most successful brands do… read on to find out more ➡ https://maverick-group.com/behaviours-eat-values-for-breakfast/

Behaviours Eat Values for Breakfast | The Maverick Group Brands are obsessed with creating brand values, but our Head of Strategy, Jamie Chadwick, thinks that they are missing a trick and instead should be focused on behaviours...

We'll just leave this here... 🤣

Happy Father's Day 🧔🍻 to all the awesome dads out there.

With a well-known Glassdoor study proving that, for 56% of employees, company culture 🤗 is more important than salary 💰, there has never been a better time to understand, and distill what gives your company its vibe.

So, how do you actually do it? Our engagement experts and Heads of our Engage division, Eddie Cubberley and Ross Langdell, have a few things to say about why workplace culture is so important, and what companies can do to take care of their all-important culture.

Read more here ➡ https://maverick-group.com/workplace-culture/

Why workplace culture matters | The true value of great company culture Our in-depth article takes a look at the key factors needed in creating and maintaining a strong workplace culture...