Gavin Bell Videos

A lot of agencies are about to be found out. AI is transforming the way advertising works - mostly automating a lot of what used to be manual work. The agencies that don’t adapt will die. Here’s what they will need to focus on more than ever:1. Creative output & testing - helping clients with wider marketing strategy, coming up with offers/hooks, creatives and testing all at scale. 2. Customer experience - agencies will have to add more value than just simply media buying. They’ll need to provide consultancy on business growth, diving into business model, profit margins & working with the client on all things post-clic.Like every industry - AI is going to shake things up big time. At Yatter, we’re doing a lot of work behind the scenes to make sure we’re ahead of the curve 💪

Simple hack to stop feeling overwhelmed 👇 It's normal to feel overwhelmed at times. But it shouldn't stop you from doing your best work. To get over it, simply: 1. Create a list of what to do, choosing the most important tasks first. 2. Start chipping away at your list, little by little. You might finish the list, you might not. But you made more progress than you would have if you froze with overwhelm. #work #overwhelm #business

Don’t make this mistake (like I did). If you suffer from shiny object syndrome like me, it can be easy to get caught up in the excitement of new ideas & strategies. You feel like you're making progress because you’re making big changes and implementing new ideas. But the painful reality is: you're not making progress. You're just making yourself busy. I've learned this the hard way. Real progress comes from consistent effort towards a single goal over time. For us, it means one thing: being the best agency in the country. That’s our focus. It's our goal; which ironically we’ll never hit as there is always room for improvement. PS. There might be a Yatter podcast coming soon 😉 We’re building a podcast set and we had a bit of fun playing around with it this week. #podcast #business #mistakes

Here's a little secret: Nobody knows how an ad campaign will perform before it goes live. One of the most common questions we get is: what will my results be if we invest with you? It would be so easy for us to make false promises and close a ton of business, but the reality is… Nobody can guarantee how a campaign will perform until it goes live and data is gathered. Good advertising is like a science experiment. 1. Create a hypothesis of what we believe will work 2. Roll out the hypothesis as a test 3. Monitor the data 4. Make optimisations and adjustments based on the data to get us closer to the desired business outcome This could take a day, a week, a month or a number of months. Don’t believe those who make big promises. PS. Hope you enjoy my spoon mic.

Amazing to get back to events for the first time in 3 years. Online is great, but nothing beats a handshake, a hug and meeting folk over coffee ☕️ It's so easy to get caught up in the *high* of an event without taking any action. I used to do it all the time. Go to event -> have a great time -> feel super motivated -> get home -> get busy -> motivation drops & back to the same old grind. What I've found helps me: - Go to less events - Choose better events to go to - Take good notes when you're there - Create an action plan for when you get back Hope this helps 🙌

Is your ad account a hot mess?! Scan the QR code at the end of this video for a FREE advertising audit by the Yatter team 🙌

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