Superdry

roots: the thrift stores of London, the heritage style of America, our ever-obsessive attention to detail and craftsmanship. Laid-back, unique, iconic, this is the home of our brand. CODE

Classic sports and street-style design. CODE delivers modern style with bold graphic language, original design, and a premium fit and finish. Classic sports logos with a contemporary spin, authentic colour runs, heavyweight quality, and obsessive attention to detail are the signatures of the brand. We’re passionate about the premium product and design that runs deep in our DNA. We’re committed to the highest quality and continued evolution of our craft. We’re devoted to detail with every stitch, seam, and section. We’re doing things right, even when no one’s watching. We’re drawing inspiration from the past to shape a generation of future icons. We’re defying the odds and doing the unexpected. We’re unafraid, unfiltered, and fuelled

by our ambition. We embrace and support our diverse community of conscious consumers: united through their

love of style. Our vision is to be the #1 sustainable style destination and we’re committed to our strategy

to ‘lead through sustainability’. The three core pillars of this strategy include:

USE LOW IMPACT MATERIALS

MOVING TO NET ZERO

COMMUNICATING OUR JOURNEY WITH INTEGRITY

FIND A STORE NEAR YOU

CAPE TOWN

V&A Waterfront

Canal Walk

Cavendish Square

KWAZULU NATAL

Gateway Theatre of Shopping

Ballito Junction

GAUTENG

Nicolway Bryanston

Sandton City

Eastgate Shopping Centre

Menlyn Park

Fourways Mall

Mall of Africa