Tokelo Motsepe

Tokelo Motsepe

Allowing them to grow and better connect with their audience.

Content marketing specialist Tokelo Motsepe, helps entrepreneurs and businesses build their online presence with strategic content (visual & written) shared online. Tokelo Motsepe is the founder of online marketing agency Afredigital and your go-to content marketing expert.

17/10/2022

Something to remember as you get into the new week.. ๐Ÿ˜‰๐Ÿ‘‡๐Ÿฝ

Challenges are a normal part of the process and they may even cause you to doubt whether you should be on the path you're on...
..but you shouldn't give up, because it's all preparing you for what lies ahead!

Go through it all knowing that you will be better prepared to handle the next level of things and grow through everything โค๏ธ

And remember, asking for help is also a necessary part of the process.
Nobody expects you to know or be able to do it all yourself!

So, if you need help with your online marketing strategy, positioning, social media content or influencer marketing, then you know who to call ๐Ÿ™‹๐Ÿฝโ€โ™€๏ธ

๐Ÿ“Œ Save this post or share it with someone who may need it!

Photos from Tokelo Motsepe's post 27/09/2022

SWIPE โžก for some food for thought & read below for examples ๐Ÿ‘‡๐Ÿพ

Your business model and goals will determine your strategy...

For example, if you are selling an affordable product that needs hundreds of sales for your business to be profitable, then you would have a different strategy to a service provider that only has the capacity to take on 10 clients at a premium pricing.

Your content, growth plan and customer retention rate will be different...

And in the same way, the strategy for an event would be different to those listed above, in its own way.

Understanding those key differences will help you focus on the right areas to help you make a difference in how you connect with people and convert them into customers - regardless of how the social platforms you are on may change ๐Ÿ˜‰

Photos from Tokelo Motsepe's post 11/08/2022

SWIPE ๐Ÿ‘‰๐Ÿพ to see how you can fix things! ๐Ÿ‘€

Yes, it's frustrating putting what you offer out there and not getting much of a response in terms of sales, but giving up is not the answer...

You need to look into what the problem could be and adapt what you're doing to try and get better results ๐ŸŽฏ

The points shared in the post above are a good place to start in figuring out where you may need to improve things...

And once you identify something you need to improve on, the next step would be brainstorming how you can adapt what you're doing and track how things go โœจ

๐Ÿ˜ƒ..we discussed some of these points and more in our Live Q&A session yesterday in my new membership platform - ๐Ÿ’ก

What happens on this platform? We have...

โœ… monthly live group coaching sessions.
โœ… downloadable resources to support the coaching.
โœ… weekly live Q&A sessions.
โœ… and general encouragement and sharing.

All the above is hosted by me () and you are able to engage and ask questions to get the clarity and help you need ๐Ÿง

We also have a group chat where you can engage with myself and other members [after introducing yourself ๐Ÿ˜‰] on what you do, have learned or need help with ๐Ÿคณ๐Ÿฝ

Sign up for a 7DAY FREE TRIAL on www.firstfoundersclub.com โœ๐Ÿฝ

If you have questions, you can comment below or Send me a DM ๐Ÿ™‹๐Ÿฝโ€โ™€๏ธ

17/02/2022

It's been change after change for the last 6 months... ๐Ÿคฆ๐Ÿฝโ€โ™€๏ธ

Since last August, it's been one thing after the other, some changes I had planned for and others took me by surprise! ๐Ÿ˜ฌ

The best way for me to handle that has been to take things one day or sometimes one step at a time if the day was overwhelming in itself ๐Ÿ˜…

I share this to remind you that there are challenges at every stage of life...

Even when you are actually living the life you prayed to live one day, it doesn't mean it will be smooth sailing and perfection all the time. Those bumps and hurdles have moulded you into the person you are today and the person you will go on to become ๐Ÿ™Œ๐Ÿพ ...that's life!

The last 6months have reminded me how precarious life can be...

And staying focused on what you are working towards, your purpose in life, the person you are working to become and the good people in your life, makes celebrating where you are [even amidst tumultuous changes] worth celebrating and being grateful for! ๐Ÿคฉ๐Ÿฅณ๐Ÿฅฐ

5 Things I'm especially grateful for this week...
โœจ my health
โœจ the vision I have for my life that keeps me going
โœจ my loving support system
โœจ the people that trust me with their businesses
โœจ my positive outlook on life, cause wow, this world!

I was reflecting on things while journaling earlier this morning and I thought I'd share that ๐Ÿ˜Š

๐Ÿ“Œ Why don't you share this post with someone you know might need to read it?

Otherwise, if you would like to share what you are grateful for or how this year is going for you in the comments below I would love to get to know a bit about you..

21/01/2022

The first thing I did when I wanted to get serious with my online business? ๐Ÿ‘‡๐Ÿฝ

Ask for help and tried to learn as much as I could from othersโ€ผ๏ธ

I was on a discovery call with start-up earlier today and I love how clear they were on where they ultimately wanted to get their business and the impact they want it to have...

They were still trying to figure out how they would go about building their business and achieving their goal - and that's where I come in... ๐Ÿ’๐Ÿฝโ€โ™€๏ธ

Thinking you know everything is the number 1 to sabotage your own growth and success because it is physically impossible to know it all ๐Ÿ™ƒ and knowing you need help and not asking for it, is just as bad by the way ๐Ÿคจ

Even if you are an expert in something, continually opening yourself up to learning from others can help improve your efforts or help you uncover new, maybe quicker ways of doing something - which can help you reach your objectives sooner.

๐Ÿคณ๐Ÿฝ If you feel you need help, then slide into my DM's and we can chat a bit and see if you or your business could benefit from what I do...

Otherwise, let me know what you think and share something you are happy you asked for help on in the comments below ๐Ÿ˜ƒ

21/09/2021

If not, then what are you going to do about it?

You can do one of 2 things right now...

โ˜๐Ÿฝ Either give up on building your online presence and use that time doing something else, like reading or watching series ๐Ÿคท๐Ÿฝโ€โ™€๏ธ cause there's no sense in wasting time doing things you don't believe in right?

โœŒ๐Ÿฝ Or you can take the time to learn how to improve your efforts and put your best foot forward with how you connect with people online - where many people are spending a lot of their time these days ๐Ÿคณ๐Ÿฝ when they aren't watching movies and series of course lol.

Are you happy with your website or social media page being your virtual business card?

______________________________

Do you need help setting your digital platforms up for success?

Book your 1:1 Consultation Call with me today! ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ป

14/09/2021

Photos from Tokelo Motsepe's post 27/08/2021

What value are you offering the people in your audience? ๐Ÿค”๐Ÿ‘‡๐Ÿฝ

How are you helping to make their lives easier?

If you want to be successful, then the clients you hope to attract and retain need to be at the centre of everything you do and share ๐Ÿ’ฏ

SWIPE โžก๏ธ if you aren't sure about yourself and whether you're on the right track.

And since I'm back and available to help you work towards achieving your business goals ๐Ÿ˜


You can Book a Consultation Call with me next week, so I can...

โœ… Do a full audit of your pages.
โœ… Help you gain clarity with your content strategy.
โœ… Give you lots of ideas and tips for content to create and share.
โœ… Share additional resources and tools to make life easier for you.

Because there really is no need for you to struggle with things on your own, when I'm here to help you, right? ๐Ÿ’๐Ÿฝโ€โ™€๏ธ

24/08/2021

Maybe I can help, let's chat in the comments ๐Ÿ‘‡๐Ÿฝ

I was interviewed in a live talk on 's YouTube channel about a week ago and found myself sharing my business-building journey and the lessons I've learned along the way with some other dynamic women that have created amazing businesses of their own!

See my stories for a link to the full interview where we also spoke on...

๐Ÿ‘‰๐Ÿฝ what keeps me motivated.
๐Ÿ‘‰๐Ÿฝ the do's and dont's of content creation.
๐Ÿ‘‰๐Ÿฝ wise words for new and aspiring entrepreneurs.

Also in the live session was:
๐Ÿ’๐Ÿฝโ€โ™€๏ธ the creator of
๐Ÿ’๐Ÿฝโ€โ™€๏ธ the creator of

Thank you for having me.. ๐Ÿ˜Š

17/08/2021

You think your need to please others is because you love them so very much...

But have you considered it may be because you fear...
๐Ÿ‘‰๐Ÿฝ their unsolicited comments
๐Ÿ‘‰๐Ÿฝ their disapproval
๐Ÿ‘‰๐Ÿฝ their criticism

A quote by recently made me think about this want to be everything to everyone and how detrimental it can be.

You and those around you, that might have been impacted by you living your best life won't experience all that awesomeness! ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

What do you think? ๐Ÿค”

22/07/2021

If you can't afford to hire a photographer, then...๐Ÿ‘‡

You're going to have to figure out how to create the best content you can with the phone or whatever you have at your disposal ๐Ÿ’ฏ

THAT"S WHAT IT MEANS TO START WHERE YOU ARE! I DID IT ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

How many people have you heard say they want to start this business or create that blog?

And it's been a year or two now and they haven't gotten started ๐Ÿ˜

For me, it's honestly way too many to count!

And the common denominator with all those people has to be wanting to get things JUUUUUST RIGHT before launching!

And time and experience has taught me that is not the way to go about things, because there is no such thing as perfect ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

So if you were looking for a sign... THIS IS IT!
๐Ÿ‘‰๐Ÿฝ start that business
๐Ÿ‘‰๐Ÿฝ launch that product
๐Ÿ‘‰๐Ÿฝ sign up for that course
๐Ÿ‘‰๐Ÿฝ book that consultation
๐Ÿ‘‰๐Ÿฝ buy that ebook

Tell me what you've been putting off in the comments? ๐Ÿ‘€๐Ÿ‘‡๐Ÿพ

Maybe I can help you get going ๐Ÿ˜

And why not share this with someone you think is in need of this message ๐Ÿ’

Photos from Tokelo Motsepe's post 15/07/2021

Swipe โžก๏ธ if you need help with content ideas ๐Ÿ˜‰

Only posting about sales and promotions isn't going to help you sell more on this platform.. ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ

You're going to diversify your content a bit and I have some ideas, that are easy to execte, to help you do just that!

๐Ÿ“Œ Don't forget to SAVE this post for later

And SHARE which one of these you're going to try in the comments ๐Ÿ‘‡๐Ÿฝ

12/07/2021

What's keeping you from actualy executing on your plans? ๐Ÿ‘‡๐Ÿฝ

Something interesting that came up in our Group Coaching session last night was how planning ahead is doable, but actually executing on that plan can sometimes be the hard part.

๐Ÿ‘‰๐Ÿฝ It could be because life happened and things got busy and now months have passed and that plan is collecting dust.

๐Ÿ‘‰๐Ÿฝ Or maybe you have a plan and got stuck with your ex*****on cause you didn't know how to or weher to start.

Either way, a plan is useless, if you don't action it!

And I'm here to remind you that planning is necessary cause it will make your life easier, yes!

BUT!

There is no way you can see results if you don't actually implement and put action behind those plans ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

And if the last year has left you not wanting to make plans, then I urge you to rather map out how you can possibly adapt your plans if things were to change instead of not planning at all. Planning is necessary, but being agile is crucial in these uncertain times! ๐Ÿ’ฏ

What are you looking to plan better? Your content, your workflow or your life in general ๐Ÿ‘€๐Ÿ‘‡

Photos from Tokelo Motsepe's post 11/07/2021

Are you being true to yourself on this platform? ๐Ÿค” READ ๐Ÿ‘‡๐Ÿฝ

This doesn't only speak to what you share and how you put yourself out there and connect with people, but also what content you consume while on thsi platform.

1๏ธโƒฃ Making sure what you share and put on this platform reflects who you are and what you value or believe in will make showing up here consistently much easier!

How?

Well, think about how draining it is to pretend to be something or someone you aren't ๐Ÿ˜ฉ ...it's EXHAUSTING!

So, being yourself and speaking to people as you normally would removes the pressure of 'doing it right' and makes your connections more authentic.

2๏ธโƒฃ Curating the content you consume on this platform is necessary because it will make sure you see posts that inspire and feed your spirit and don't leave you feeling less than or comparing yourself to others.

How?

Stay mindful of the content you look at, like and save!

๐Ÿ‘‰๐Ÿฝ Following people that educate you, make you laugh or inspire you is the first step.
๐Ÿ‘‰๐Ÿฝ Next you need to mute friends & family that brings up negative feelings and just unfollow pages you might have outgrown - open the list of people you follow to see the accounts you've "Least Interacted With" and unfollow.
๐Ÿ‘‰๐Ÿฝ Then you'll need to engage with posts (like, save and share) posts you want to see more of on your home feed to trigger their content being shown to you more.

Keep in mind that any new pages you follow will take priority (show up at the top) on your home feed.

And content you like, save or engage with that you don't follow will be shown to you on your explore feed, along with content that is similar to it!

SO if you want to see less, food pics, memes or celebrity news, you know what to do!

And the content you like, save or engage with that you don't follow will be shown to you on your explore feed, along with content that is similar to it!

Did you find this help full? And will you be trying this out? ๐Ÿ˜ฌ

05/07/2021

Have you heard of or watched a movie called Sully? Cause wooow! ๐Ÿ˜ฎ

๐Ÿ“Œ You're going to want to save this one ๐Ÿคž๐Ÿฝ

In a nutshell...
Sully: Miracle on the Hudson, is based on a true story about a commercial pilot who makes an emergency landing on the Hudson River after his plane [with over 150 passengers] is hit by birds.

It got me thinking about how the human element is often not factored into things when people rush to get the formulas and secrets to success.

Human element - your experience, your interests & personality, your unique story!

You can imitate what someone did to achieve what they have in life, but you can never become who they are..

You don't have the same life experiences and can't think, act or see the world as they do.

So you have to figure out what YOU want and enjoy doing and couple that with how you can use all that you have at your disposal to get to it.

This life thing is a journey towards becoming and not just hitting targets.

And THAT is why I always encourage my clients and audience to get clear on their vision and just be themselves on this platform...
.cause when that resistance or those challenges come, it will be much easier to stick to your guns and press on!

Following formulas is good and all, but being yourself and sharing that with the world is what I believe the world needs more of.. โค

Have you seen that movie before?

28/06/2021

We'๐Ÿ˜œre almost halfway through the year.. have you been doing the things so far? ๐Ÿ˜ฌ

You know what I mean...

You set goals for yourself and your life at the start of this year, quarter or month...

Have you been doing what you need to do every day or whenever to get you closer to achieving your goal? ๐Ÿคท๐Ÿพโ€โ™€๏ธ

Work wise, I'm on track, but with the personal stuff... not so much! ๐Ÿ™„

I've fallen off the wagon with my healthier life practices, like...

๐Ÿ“ my journaling

๐Ÿšถ๐Ÿฝโ€โ™€๏ธ moving my body daily

๐Ÿ’ฆ drinking 3L of water every day

I've been slowly working at redesigning my day-to-day and getting those basics right again, with all the changes in my work life ๐Ÿ˜Š

Being a content expert doesn't mean I have everything perfect or all figured out remember ๐Ÿ˜œ and that's ok, as long as I adapt accordingly and don't stop trying, right?

Slowing down and setting things right again is my main focus for the 2nd half of the year...

What's yours? Share with me in the comments ๐Ÿ‘‡๐Ÿฝ

______

Is connecting with more clients & customers on this platform something you're looking to do with the rest of your year? ๐Ÿค”

Let me help you set up your social media for success with my 4-Part Group Coaching sessions that start this Sunday 4 July...

What you will get from the 4-Part sessions?

โœ… Week 1: IG Bio Refresh & Structuring Your Content Plan

โœ… Week 2: Plan Your Feed & Craft Captions that Attract

โœ… Week 3: Finding The Right Hashtags & Driving Engagement

โœ… Week 4: Showing Up In Your Stories Made Easy

Tap the link in bio to secure your seat today - limited space available ๐Ÿ˜ฌ
๐Ÿ‘‰๐Ÿฝ www.afredigital.com/group-coaching

23/06/2021

Have you been busy or productive today? ๐Ÿ‘‡๐Ÿฝ

๐Ÿ“Œ Save this post to refer back to it later.

It's easy to get caught up daily tasks and racing to tick off things on your to-do list to end the day or week, but is that really getting you closer to living the life you actually want to live?

I don't have the answers lol ๐Ÿ˜…

I'm pondering that thought today, as I get ready to pop out to run errands ๐Ÿ˜ฌ


Share your thoughts in the comments โฌ‡๏ธ let's chat about this ๐Ÿ˜ƒ

22/06/2021

Here's how you can work smarter, by repurposing content and saving time, while increasing your reach! ๐Ÿคฏ

Save this post for late or share it with a friend that need it!

Why reinvent the wheel, when you can just give people more of what they like, need and probably would enjoy seeing again?

Repurposing old content is such a time saver.

And if you repurpose content that has previously performed well for you, then you increase the chances of your repurposed content doing well with your audience again!

Using existing content in a different way can give your old content a second chance at connecting with new people.

Watch this video to learn more about...

๐Ÿ‘‰๐Ÿผ What repurposing content is.

๐Ÿ‘‰๐Ÿผ 6 ways you can repurpose your content


Don't forget to let me know, which of the 6 you will be trying and if this video was helpful ๐Ÿ˜ in the comments below!

16/06/2021

How do I honour the youth that we commemorate on this day?

Days like today aren't simply to remember the sacrifices made, but to reflect on how those sacrifices have impacted us and our lives.

I am grateful for those that came before me and the tough sacrifices they made, that contributed to making the life I live today possible.

I work daily to live a life that I choose and not one that I have been pushed into.

I do all that I do, my work & what I share on this platform, to help others be their best selves with my skills and talents.

I choose to live a life I love and want to live, every day!

What are your thoughts on this Youth Day?

Share them in the comments below.

Photos from Tokelo Motsepe's post 13/06/2021

Ready to write IG captions that convert your followers into clients? โžกโ €โ €โ €โ €โ €โ €โ €
โ €โ €โ €โ €โ €โ €โ €โ €โ €
You're probably planning for the week ahead and I hope you haven't forgotten to include your social media content planning for the week in that ๐Ÿ˜

Speaking of content planning...

Your captions are a great place for you to solve a problem your audience faces, inspire them or educate them with your expertise and so much more.โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Every great caption has three parts:โ €
โ €โ €โ €โ €โ €โ €โ €โ €
1๏ธโƒฃ Headline: first 2 lines that hook them in.โ €โ €โ €โ €โ €โ €โ €โ €โ €
2๏ธโƒฃ Value Message: tell a story or expand on your headline.
3๏ธโƒฃ CTA (call-to-action): tell people what to do after reading your message.
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Swipe ๐Ÿ‘‰ for 5 call-to-action ideas you could use to get the people in your audience to take the action you need them to!โ €โ €โ €โ €โ €โ €โ €โ €โ €
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Which CTA's are you going to use? ๐Ÿ‘‡

07/06/2021

Do you feel like you're constantly chasing deadlines? ๐Ÿฅฒ

THIS will spare you so much stress ๐Ÿ‘‡๐Ÿฝ

It's so easy to get caught up in chasing deadlines.

And when you have your own business, it's easy to get overloaded with work and find yourself drowning ๐Ÿคฆ๐Ÿฝโ€โ™€๏ธ ..I've been there!

What causes us to do this?

๐Ÿ‘‰๐Ÿฝ the excitement of doing what you love
๐Ÿ‘‰๐Ÿฝ being eager to please
๐Ÿ‘‰๐Ÿฝ not knowing how long things take you

It's normal when you're just starting out, but it's important that you learn to manage your workload and clients expectations as you grow.


โœ… you need to monitor how much time it takes for you or your team to complete tasks.

โœ… you need to communicate your timelines upfront to clients/customers and make sure you give yourself or the people you work with enough time to do things unrushed.



If something is urgent, then it's OK to push to get it done quicker, but don't let this be a constant.

That means that sometimes you will need to tell a customer/client you won't be able to deliver within the required deadline without compromising the quality of the work you will deliver.

On the other hand, there will be times you may put in extra hours for a client that really needs it, but make sure that isnโ€™t the norm ๐Ÿ˜…


It's not a perfect science ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

You just need to learn to have boundaries, and learn how to nicely communicate those boundaries, so you don't become a slave to the work you love ๐Ÿ’ฏ

Everything can get done, but not necessarily all at the same time!

So tell me, have you been chasing endless deadlines lately? ๐Ÿค”

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Tokelo Motsepeโ€™s Story

A well rounded fashion and digital marketing maven, Tokelo Motsepe has been a contributor to the local industry for many years.

The digital marketing agency Afredigital was born out of her wanting to elevate brands in Africa, helping them tap into new markets and also assist international brands better understand and target their African customer base.

The fashion hub and marketplace AFRENAI, came from the need for a centralized platform giving easy access to learning about & shopping an array of sustainably made African brands; adding to building their digital presence, and opening them up to new, global markets.

Her studies in the Business of Fashion at LISOF and years of experience in retail buying and marketing help her connect brands and consumers in strategic & creative ways, bridging the gap with this platform and adding value with other digital creative solutions.

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Ever find how opportunities tend to come when you least expect it? ๐Ÿ‘‡๐Ÿฝ #fridayflashback

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