sugar.com

East London's favourite Cake Shop. Cakes, cupcakes, gift cakes, cookies and many more baked treats.

20/09/2024

Thank you to everyone that entered our Spring Competition!

A big congratulations to Mpupu Klaas.

Photos from sugar.com's post 18/09/2024

A mille-feuille
French: [mil fล“j]; lit. 'thousand-sheets'),

also known as a Custard Slice or Vanilla Slice is a delicious French pastry that consists of flakey pastry layered with a thick delicious vanilla custard filling and topped with a simple vanilla icing.

So happy Wednesday bestie! Treat yourself with one of these yummy bad boys... You deserve it.

Photos from sugar.com's post 16/09/2024

Some days, you just need a slice of Double Chocolate Cake with caramel filling that is covered in ganache.

Today is one of those days ๐Ÿ˜‰

03/09/2024

The first Wednesday of September is Secretary Day.

Like a house needs a foundation, administrative professionals serve as the foundation of any company. They flair their job with organization, facilitation, wisdom and knowledge.

So spoil that administrative professional this Wednesday, show them how much you appreciate their time and skills with a lovely treat box from sugar.com!

Please whatsapp us to order 071 785 1763

Photos from sugar.com's post 02/09/2024

Spring has arrived, and what better way to celebrate than with a delicious cupcake from sugar.com?

These sweet treats are perfect for enjoying the seasonโ€™s freshness and adding a touch of joy to your day.

Whether you're indulging in a classic vanilla, rich chocolate, or a seasonal flavor, sugar.com cupcakes are sure to bring a smile to your face.

Cheers to spring and the simple pleasures of life!

Photos from sugar.com's post 30/08/2024

Stunning gift cakes in store just in time for the weekend!

Photos from sugar.com's post 22/08/2024

Why custom cakes are important for events...

Not only do they add a personal and memorable touch to any celebration but they bring:

๐ŸŽ‚ Personalization: Custom cakes can be designed to reflect the theme of the event, the personality of the guest of honor, or specific interests, making the celebration feel more unique and tailored.

๐Ÿฐ Aesthetic Appeal: A well-designed custom cake serves as a centerpiece at an event, enhancing the overall dรฉcor and contributing to the visual experience.

๐Ÿง Memorable Experience: Custom cakes often incorporate creative designs and flavors, leaving a lasting impression on guests and making the event more memorable.

๐ŸŽ‚ Celebration Focus: For occasions like weddings, birthdays, or anniversaries, a custom cake often symbolizes the significance of the milestone being celebrated, adding emotional value.

๐Ÿฐ Guest Engagement: A custom cake can spark conversations and excitement among guests, making the event more engaging and enjoyable.

Contact us today!

Photos from sugar.com's post 21/08/2024

Today, we have our delicious Cinnamon buns something NEW; Strawberry shortcake waffles.

Our strawberry shortcake waffle is a waffle baked to golden perfection with a strawberry pastry cream on top, a strawberry puree drizzled over it topped with shortbread biscuits.

Today's cupcake flavors are:
-Vanilla
-Chocolate buttermilk
-Sticky chocolate
-Vanilla caramel
-Chocolate caramel
-Marble
-Carrot
-Red velvet
-White chocolate
-Lemon meringue
-Chocolate cheesecake
-Malva pudding
-Carrot cheesecake

Photos from sugar.com's post 14/08/2024

Warm and ready to go!

Pop past and grab one of these YUMMY Cookie Dough Cinnamon Buns!

HAPPY wednesโŒ๏ธ.... PASTRY DAY!

14/08/2024

You know what day it is!
And something NEW is on its way fresh out of the oven!

Cookie Dough Cinnamon Buns headed your way ๐Ÿ˜‰

09/08/2024

Today, we celebrate the strength, resilience, and achievements of South African women. Womenโ€™s Day is a reminder of the incredible contributions women have made to our society and the ongoing journey toward equality and empowerment.

At Sugar.com, we recognize the power of women in shaping our communities, our businesses, and our future. We are committed to supporting and uplifting women, whether through our products, our workplace, or our community initiatives.

Letโ€™s continue to advocate for gender equality, celebrate the successes of women from all walks of life, and inspire future generations to dream big and achieve even more.

Hereโ€™s to the incredible women of South Africaโ€”may your voices always be heard, your rights always respected, and your dreams always fulfilled.

Happy Women's Day!!!

08/08/2024

In celebration of Women's Day, our lovely ladies will be taking the well-deserved day off!

We will be closed tomorrow, DO NOT WORRY, we will be open again on Saturday!

Pop past 52a Beach Road Nahoon for all your favourites and celebrate with something delicious!

07/08/2024

Can you believe these SCRUMPTIOUS, DECADENT and oh so yummy cupcakes have been available from us for 10 years already??

In celebration of these beauts, they will be on special for R30.00 each this whole week!

Photos from sugar.com's post 06/08/2024

Now thinkin' 'bout me every night, oh
Is it that sweet? I guess so!

Well Gift Cakes are available for this week so you can enjoy one instead of thinking about enjoying one ๐Ÿ˜‰

Photos from sugar.com's post 02/08/2024

Happy Friday Sweet Treats!

We've got something AWESOME in our craft charity corner!

This amazing mutli purpose crocheted Build A Burger, is great for sensory play or as coffee table coasters!!

How adorable! Watch this space for more food themed crochet goodies!

Photos from sugar.com's post 31/07/2024

You know you want it....๐Ÿ˜‰

Biscoff cinnamon buns in store ๐Ÿ˜˜

Photos from sugar.com's post 24/07/2024

Happy Wednesday Darlings!

Treat yourself to a Biscoff Glaze Donut! You deserve it bestie! ๐Ÿ˜˜

Photos from sugar.com's post 23/07/2024

If you look over the years, the styles have changed - the clothes, the hair, the production, the approach to the songs. The icing to the cake has changed flavors. But if you really look at the cake itself, it's really the same. - John Oates

23/07/2024

Show someone you love them with CAKE!

Gift Cakes available in store!

Photos from sugar.com's post 19/07/2024

Handmade Adorables available in store ๐Ÿฅ๐Ÿท๐ŸฆŸ

3D handmade fondant decorations available in store.

17/07/2024

Today's cupcake flavors are:
-Vanilla
-Chocolate buttermilk
-Sticky chocolate
-Vanilla caramel
-Chocolate caramel
-Marble
-Carrot
-Apple and cinnamon
-Double chocolate
-Chocolate cheesecake
-Lemon cheesecake
-Malva pudding

Have a wonderful Wednesday!

17/07/2024

Celebrating baby Eli Valerie ๐Ÿ’•

This gorgeous 4" is our plant based chocolate cake with plant based buttercream, 2D, and 3D decor handmade from fondant.

17/07/2024

"I'm going to buy you a cake when you're dead" - Stewie Griffin

This sexy beast is made up of our delicious chocolate buttermilk cake with caramel filling and blue buttercream.

Ordered by Charne

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Videos (show all)

Thank you to everyone that entered our Spring Competition! A big congratulations to @Pinkie Mpupu Klaas. #sugardotcom #e...
You know what day it is! And something NEW is on its way fresh out of the oven! Cookie Dough Cinnamon Buns headed your w...
Can you believe these SCRUMPTIOUS, DECADENT and oh so yummy cupcakes have been available from us for 10 years already?? ...
It's Friday bestie, and you know what that means! #sugardotcom #eastlondonbakers #craftbakers #customcakes #handmadedeco...
Did you know Sugar.Com has been at 52a Beach Road for 20 years?!  Well, now you know ๐Ÿ˜‰Yup, we've been adding magic and l...
Imagine getting through this week, all the way to Friday, and not getting cake from Sugar.com. Sounds like absolute madn...
Happy Friday Sweet Treats! Wanna hear some great news? It's a long weekend baby! Pop into 52a Beach Road Nahoon and stoc...
Grab your lunchtime treats, bestie! #sugardotcom #eastlondonbakers #craftbakers #customcakes #handmadedecorations #handm...
Get ready with us this morning ๐Ÿ˜‰#sugardotcom #eastlondonbakers #craftbakers #customcakes #handmadedecorations #handmadeg...
Happy Friday Sweet Treats ๐Ÿง ๐Ÿซ Come on in and spoil yourself with the most scrumptious goodies known to mankind ๐Ÿ˜‰๐Ÿ˜˜It is F...
Spoil your Mom at Sugar.com Mother's Day cookies in store! #sugardotcom #eastlondonbakers #craftbakers #customcakes #han...
Hippty Hop, have you seen what's in the shop?!๐Ÿ‡๐Ÿฉท๐Ÿ‡๐Ÿ’š๐Ÿ‡๐Ÿงก๐Ÿ‡๐Ÿ’™๐Ÿ‡๐Ÿ’œ#sugardotcom #eastlondonbakers #craftbakers #customcakes #handma...

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Address


52a Beach Road, Nahoon
East London
5241

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday 09:00 - 13:00

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