WSI - Simply Social

Are your competitors outshining you in the content game? Then it might be time for a content gap analysis. Ahrefs' latest blog post provides a step-by-step guide on identifying gaps in your content marketing strategy and gaining a competitive edge. Learn more here. https://ahrefs.com/blog/content-gap-analysis/

Don't get left behind! The future of SEO is here, and it's all about visual search, voice search, and EEAT.

Want to stay ahead of the curve and dominate the SERPs in 2024? Look no further than this insightful blog post by Ahrefs: https://ahrefs.com/blog/seo-trends/.

This post dives deep into the latest trends shaping the SEO landscape and provides actionable tips on adapting your strategy to stay ahead of the competition.

Here's a sneak peek at what you'll learn:
** The rise of visual search: People use visual search tools like Google Lens and Bing Visual Search more than ever to find information and make purchases.
** The growing importance of voice search: More and more people are using voice search to get things done, so you must ensure your website is optimized for voice queries.
** The critical role of EEAT: Google is increasingly focused on Experience, Expertise, Authority, and Trustworthiness when ranking websites.

Don't wait! Read this blog post today and start preparing for the future of SEO.

Are you looking to boost your local search presence and attract more customers? Then, you need to master the art of Google Business Profile photos! ️

In this comprehensive guide from Moz, you'll learn:
** 30 photo ideas to showcase your business in the best light
** Essential technical guidelines for optimal image quality and performance ️
** How to leverage Google Business Profile photos for SEO and increased visibility

Don't let your competitors steal the spotlight!

Click here to unlock the secrets of local SEO success with Google Business Profile photos: https://moz.com/blog/local-business-gbp-profile-photos

Thanks to the proliferation of smartphones, tablets, and other eReaders, eBooks are currently an $8.69 billion industry - and still growing. eBooks offer an excellent payoff for brands and businesses as they can help you build trust, showcase your expertise, and help you stand out from your competition. Learn how to plan your eBook marketing strategy here. https://www.wsiworld.com/blog/ebook-marketing-strategy

Ready to revamp your design game for 2024? Discover the seven design trends that will redefine creativity in the upcoming year, as highlighted in this infographic by Social Media Today. From 3D graphics to nostalgic vibes, these trends are a goldmine for designers and marketers alike. https://www.socialmediatoday.com/news/7-creative-design-trends-for-2024-infographic/700654/

Artificial intelligence is ushering in a new era for the automotive industry, transforming how vehicles are designed, manufactured, and operated. As AI continues to evolve, digital marketing strategies in the automotive sector must adapt to this technological revolution. In our latest article, we will explore the profound impact of AI on the automotive industry and how digital marketing is evolving in response. https://www.wsiworld.com/blog/the-road-ahead-how-ai-is-revolutionizing-the-automotive-industry

TikTok has developed into a potent instrument for advertising and a platform for amusement and self-expression. In this blog post, we delve into TikTok advertising, looking at the different ad formats, targeting choices, campaign setup, creative approaches, performance measurement, and best practices you need to know. After you're done reading, you will know how to use TikTok ads to build your brand. https://www.wsiworld.com/blog/guide-on-how-to-use-tiktok-ads

Forget the click; focus on engagement!
Zero-click content is the new wave in social media, and it's all about providing valuable information directly within the platform. No more relying on clicks to keep your audience engaged.
In this blog post by Hootsuite, you'll learn:
What zero-click content is and why it matters
How to create compelling and engaging zero-click content for your audience
Strategies for measuring and tracking your zero-click content success
Ready to boost your social media engagement without the clicks?
Read the full blog post here: https://blog.hootsuite.com/zero-click-content/: https://blog.hootsuite.com/zero-click-content/
-clickcontent

Looking to make the most out of social media for your business? Check out our latest blog post that explores the differences between Facebook and Instagram and helps you decide which platform suits your business best. Whether aiming for broader reach and engagement on Facebook or focusing on visual storytelling and connecting with a younger audience on Instagram, this article provides valuable insights to help you make an informed choice. https://www.wsiworld.com/blog/facebook-vs-instagram-which-social-media-platform-is-right-for-your-business

Diversity is more than just a trendy word; it is a corporate responsibility but also as a vital factor for success in an increasingly diverse market. Marketers should constantly assess how their target market evolves and changes over time. The traditional marketing landscape is evolving - here’s how companies are recognizing the importance of embracing diversity in their strategies. https://www.forbes.com/sites/kalinabryant/2023/11/17/the-importance-of-diversity-and-authenticity-in-digital-marketing/?sh=29c35445152a

Content is still king, but it's not just about churning out content; it's about crafting quality narratives that resonate with your audience. Content briefs are indispensable to ensure consistency and clarity in messaging. However, drafting a comprehensive brief can be time-consuming. This is where Artificial Intelligence (AI) tools come into play. Read our helpful tips for using AI for content briefs.
https://www.wsiworld.com/blog/harnessing-ai-tools-for-crafting-efficient-content-briefs-in-minutes

1 Jan
“Write it on your heart that every day is the best day in the year.” - Ralph Waldo Emerson.

Wishing you beautiful moments, treasured memories, and all the best that life can bring for you, your friends, and your family! #2024

A common challenge businesses face when attempting to improve their engagement with customers is prioritizing and focusing on customer experiences. As businesses increasingly invest in their digital engagement with consumers, there is a never-ending backlog of potential enhancements enabled by new ideas, improved device capabilities, and the relentless progress of — all of which continuously increase consumers' expectations. Standing still is never an option, but knowing where to focus and what will make the greatest difference to your customer's experience is key. Read Harvard Business Review's advice here. https://hbr.org/2023/03/3-core-principles-of-digital-customer-experience

May the holiday spirit be with you and your family today and throughout the New Year. Merry Christmas!

SEO is a complex and ever-changing field, so keeping up with the latest trends and best practices can be challenging. That's why it's essential to have a team of experienced SEO professionals on your side.
But how do you build an SEO team? And what skills and experience should you look for in team members?
In this blog post from Ahrefs, you'll learn everything you need to know about building an SEO team. If you're serious about SEO, I recommend reading this blog post. It's packed with valuable information to help you build a team that will help you achieve your SEO goals.
Here is the link to get you started: https://ahrefs.com/blog/seo-team/
Do you have any tips for building an SEO team? Share your thoughts in the comments below!

For most people, the holiday season is filled with tradition. Whether chopping down a real Christmas tree, having a braai, or feasting on a delicious turkey dinner, families worldwide look forward to the comfort and joy of their holiday traditions. Read WSI's blog post to find out what five lessons you can learn from classic holiday characters: https://www.wsiworld.com/blog/4-marketing-lessons-from-classic-holiday-characters.

Social media calendar tools can save you time and help you stay organized. Plan and schedule your social media posts in advance so that you can focus on other essential tasks.

Which social media calendar tool do you use? Share your recommendations in the comments below!
https://blog.hootsuite.com/social-media-calendar-tool/

Programmatic provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews yearly. Read Ahrefs' latest blog on the topic to learn more!
https://ahrefs.com/blog/programmatic-seo/

Relaxing for 3 weeks

Policymakers in Europe and the UK have studied how the design and architecture of online interactions impacts consumers and markets, and they have already issued regulations to protect consumers. An interesting perspective on not taking advantage of customers through digital design from Harvard Business review: https://bit.ly/2X8Zwiy

Do Your Digital Design Choices Take Advantage of Customers? Options that manipulate consumers into spending more can also hurt you in the long run.

A marketing tech-stack a group of tech-based tools that marketers and businesses use to improve their marketing activities. Here’s what we recommend: https://bit.ly/3nesok3

A Guide to Building a Marketing Tech Stack Do you want the right business marketing tech stack for your business? Here is a guide from digital marketing experts at WSI.

Still not using Facebook Reactions? Reactions are Facebook’s way of helping to facilitate that emotional conversation online. Here’s how to use them. https://bit.ly/376Z2LE

How to Use Facebook Reactions in Your Marketing Efforts What do you think of the new Facebook Reactions? See our Marketing Director’s opinion! Continue reading.

86% of people skip television ads, 44% of direct mail is never opened, and 91% of email users have unsubscribed from company emails they previously opted into. This article discusses the importance of keeping your lead generation pipeline full. https://bit.ly/3aCLkSy

The Importance of Keeping Your Lead Generation Pipeline Full Potential clients can’t help you grow if they remain indifferent. Getting someone’s attention and converting them into clients is known as lead generation.

In her webinar, WSI’s Cynthia Mordecai shared six best practices to help you make your email marketing go further for your business. Read this blog post for her tips on making email marketing work for your business: https://bit.ly/3njXPrv

RECAP: How Email Marketing Works for Your Business Email marketing is one of the most effective digital marketing tactics available to businesses. Learn the essentials of email marketing here.

Data collection and storage is more of a norm than an exception. Each time a business collects and processes an individual’s personal data, it does so as a ‘controller’ or a ‘processor.’ Find out what a data controller does here.https://bit.ly/2X4XTCD

Responsibilities of a Controller, Processor & Data Protection Officer Data controller vs. Data processor: who is impacted & when does an organization need to hire a Data Protection Officer? Read more here.