Exclusivity by Design
Personalised gold jewellery which enables you to keep your loved ones close to you at all times. We started to create personalised jewellery in 2012.
We create personalised jewellery that is handcrafted in solid gold in our Johannesburg studio and creating pieces that tells your unique story is our passion. Our dream was to create beautiful, meaningful jewellery which tells your story and allows you to keep your loved ones always close to you. The very first piece we created was a solid gold initial disc necklace that was set with diamonds. Fro
05/06/2024
A very special Mila Necklace we created for Mother’s Day.
A lower case rose gold initial “d” with a 0.10ct round brilliant diamond that was claw set as opposed to our regular tube setting. What do you think? ✨
03/06/2024
It’s Mila Monday with your favourite initial necklace ✨
Our first signet ring coming to life ❤️ Creating custom-made pieces for you is our passion.
27/05/2024
Celebrating Election Day with a 10% discount code!
Our discount code is valid for just 24 hours from midnight on Tuesday 28th May to midnight on Wednesday 29th May.
The discount code is valid for all items on our website and items must be paid for within 24 hours if the EFT option is selected.
Enter”electionday10” the checkout or send us an email to place your order ([email protected])
27/05/2024
One of the most classic pieces of jewellery is a pair of gold and diamond stud earrings.
This beautiful pair were created with their four claw setting in our workshop. Is this a piece of jewellery you’d love to own?
17/05/2024
We love our Diamond Initial Bangles ❤️
15/05/2024
A beautiful gold disc pendant created with mum and daughter’s fingerprints to create a heart shape ❤️
12/05/2024
With love on Mother’s Day ❤️
11/04/2024
The beautiful .mcgregor wearing her Mila Necklace with the initials of her three children ✨
04/04/2024
The prettiest deliveries ✨
04/04/2024
This photo is a little flashback to Mother’s Day two years ago, when we created a yellow gold Mila Necklace with two initials for Tori. The two initials represented her husband, Marc and son William ❤️
How many initials would you add to your necklace?
01/04/2024
A few diamond initial necklaces to start the week off with a little sparkle ✨
Search “Diamond Mila Necklace” on our website (link in our bio)
27/03/2024
What do you think about mixing your diamonds initials with gold ones? Or would you prefer to keep it simple with gold or diamonds only ✨
10/03/2024
Beautiful white gold ✨
Which colour metal would you choose?
Looking for the perfect birthday gift? We think we might have found it 😍
A beautiful solid gold bangle with two gold discs set with the initials of your loved ones in diamonds 💫
01/03/2024
Our Delicate Gold Stacking Bands are now available to purchase on our website 💫
Each solid gold ring is handcrafted in our Johannesburg workshop before being custom, engraved with the names of your loved ones.
27/02/2024
You don’t need to wait until baby number two or three arrives before you create your Mila Initial Necklace. You can add your first initial now and we can collect the necklace from you via courier when you’re ready to add more initials ❤️
22/02/2024
It was almost impossible to take a good photo of this piece but we hope you love it 💫
This handcrafted 9ct rose gold round locket was created in our workshop before being custom engraved with the initials of our customer Charlotte and her husband.
What do you think?
13/02/2024
How would you personalise yours? 💫
07/02/2024
A beautiful yellow gold name necklace we created for a special birthday 💫
28/01/2024
Introducing our latest piece in our Personalised Collection - our beautiful Lola Necklace 💫
Handcrafted in solid gold and set with four round brilliant diamonds our Lola necklace is a luxury statement piece that celebrates your family.
Originally designed as a bespoke piece for out customer we loved it so much we decided to make it a part of our Personalised Collection.
Each gold ring is custom engraved with the names or initials of your loved ones before being suspended on a gold chain.
Each solid gold has a beautiful weight to it, and will make the perfect gift for a special birthday anniversary or gift for a new mom.
23/01/2024
Never not making our initial necklaces and we wouldn’t change it for the world!
Have you ordered yours yet? 💫
22/01/2024
Telling your stories through our jewellery is such a special part of what we do.
This Carter Pendant was particularly special as the three round brilliant diamonds on the right represented our customer’s children and the diamond slightly further apart represented a little one who didn’t make it, but who was still very much part of their family ❤️
How many diamonds would you add to your Carter Pendant?
20/01/2024
Mixed metal Mila Initial Necklace 💫
What do you think?
17/01/2024
A glimpse of a Carter Pendant ✨
14/01/2024
🚨 PRICE INCREASE 🚨
Our price increase comes into effect on Monday 15th of January. Today is your last chance to buy your piece of personalised jewellery at its current prices.
If we can help with any questions at all then please shoot us a DM and we’d love to help you 🫶
Click here to claim your Sponsored Listing.
Our Story
Handcrafted by us, personalised by you.
Creaters of the ever popular 9ct Gold and Diamond Initial Disc pendant, Exclusivity by Design creates custom made personalised fine jewellery to help you celebrate the special moments in life.
Our Head Jeweller Neil has over twenty five years experience in creating and designing fine jewellery. He trained in South Africa before working in London for both Tiffany & Co and DeBeers before returning to South Africa.
Each piece is handcrafted so is completely unique to you.
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Contact the business
Telephone
Address
Johannesburg
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |