ALF Southern Africa

our field of high-end designer furniture, we recently had the opportunity of showcasing some of our suites against some of our opposition products. The net result was that the superiority in quality and design of our ranges clearly spoke for themselves. This opportunity allowed us to position our product as a highly sought after commodity within the retail industry. Alf Italia is a production facility that houses an 80,000 square meter production area. Our company re-enforces our vision and values by creating a creative environment and encouraging strong leadership and team dynamics. We pride ourselves in being a family owned and managed business that manufactures not only in Italy, but also abroad, through the brands of Alf and Da Frè (bedroom and living room ranges) as well as managing a variety of furnishing programs.