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Building brands, driving sales and doing good – South Africa's foremost cause marketing implementa Doing good is good for business.
We specialise in dynamic change-making partnerships, ethical-marketing activations, purpose-driven in-store promotions and inspirational below-the-line marketing campaigns. dotGOOD creates and magnifies socially responsible solutions that make a difference while increasing brand awareness, trust, loyalty and most importantly sales. Let us help you do good, better.
Today, we had the privilege of donating food and spending quality time with the children at Hearts of Hope Orphanage Home.
Thank you to everyone who contributed to this meaningful day. Together, we are making a difference, one good deed at a time.
We believe that everyone deserves respect, kindness and understanding. That's why we're proud to support the LGBTQ+ community and celebrate love in all its forms. Let's work together to create a more inclusive and compassionate world for all.
As South Africa's leading cause marketing agency, we understand the power of purpose-driven initiatives. Having a clearly defined purpose enables ones organisation to transform for good.
Sharing this with the world can offer a multitude of benefits for your business including:
• Building brand equity
• Boosting customer loyalty
• Differentiating your brand
• Inspiring staff
Let us be your guide in leveraging these benefits for your brand. Contact us today to embark on a journey of impact and growth.
Let’s reflect on a decade of promoting eco-friendly products and services! Our dedication to making a positive impact for both people and the planet is as important now as it was when we started. Join us in celebrating Earth Day 2024!
We're looking for brands to donate tinned food and beverages to the Metpac-SA Trash 4 Treats Schools Recycling Programme. The initiative uses food hampers to incentivize positive recycling habits among primary school learners at 65 schools in under-resourced communities across the country. DM us if you are keen to get involved.
Celebrating the power of local, one purchase at a time at the Proudly South African Summit. Buying local is our commitment to our community, our environment and our future. By supporting local businesses, we're nurturing economic growth, reducing our carbon footprint, and preserving the unique character of our neighborhoods.
We asked some of our team members what Human Rights Day means to them. Here is what they had to say.
We applaud Premier FMCG (Pty) Ltd and Super Sun Maize for prioritizing healthy bodies and minds. We're equally passionate about educating communities about the importance of a healthy diet. Together we're shaping a healthier future!
In developing countries, women and girls face significant challenges related to menstrual health. Cultural taboos and stigmas surrounding menstruation often lead to adverse health outcomes and barriers to education and participation in daily activities.
Our team is currently on the ground Namibia University of Science and Technology - NUST fostering awareness for a cause that truly matters among women.
https://www.canva.com/learn/cause-marketing/
Cause marketing campaigns bridge the gap between purpose and consumer passion. Canva has pulled together an article about 20 visual campaigns that created change. Cause marketing is not only limited to non-profits; it also involves brands aligning their businesses with a cause or social issue. When brands align with meaningful causes, it's not just about selling a product; it's about making a positive impact.
Cause Marketing: 20 Campaigns That Made an Impact 20 wonderful examples of cause marketing and how these campaigns helped spread meaningful ideas and fought to improve the world we live in.
Purpose-led marketing is fast becoming the norm for South Africa’s leading businesses.
As you pave the way for your brand's success in 2024, consider the impact that your organisation has on people and the planet. Let us help you to not only boost your business but also make a positive impact. Cheers to doing marketing that matters!
Thanks to all our clients for their continued support this year. Our offices will be closed from 14 December until 2 January 2024 for the team to take a well-deserved break. Looking forward to making change with you again in the new year!
Over the last decade we've developed approaches and strategies to assist many for-impact organisations in sharing engaging messages about HIV and Aids. Our efforts have connected with millions, encouraging over 350 000 individuals to undergo testing. This World AIDS Day, we express gratitude to the clients who have trusted us to not only meet but surpass their goals in combating the pandemic.
As we approach the season of giving, why not elevate your company's gift-giving tradition with a sustainable twist? Consider incorporating eco-friendly and socially impactful corporate gifts into your year-end festivities, not only demonstrating your commitment to sustainability but also fostering a greener lifestyle among your customers or staff.
Here are valuable tips to guide you in selecting the perfect corporate gift:
1️. Champion Local Businesses: Strengthen your ties with the community by supporting small, local enterprises. Explore businesses in your vicinity for something unique.
2️. Choose Eco: Source items that are upcycled, made from environmentally friendly material or that are better for the recipient and the planet.
3. Consider Wrapping: Repurpose old promotional material, packaging, fabric off cuts or other by-products of your production line. When it comes to sustainable wrapping less is more.
Join the movement of purpose-led conscious corporate gifting! 🌱
Let your year-end gifts be a token of thanks and a reflection of your dedication to sustainability and conscious living.
🌍💚
Every year the Santa Shoebox Project gathers and delivers custom gifts, including essentials and treats, to disadvantaged kids in South Africa and Namibia. Our incredible team united to collect and pack 53 gifts for Santa Shoebox, brightening children's lives this holiday season.
When you work or play with purpose you can achieve great things.
Goooooo bokke!!!
"The majority of our people are unemployed, some don't have homes, so for me not giving everything will be cheating, not just myself and the team but the rest of the people at home. The harder we play, the more we work, the more we are able to open up opportunities for others” – Siya Kolisi
To meaningfully engage an audience brands should first know and define their purpose. Gen Z is at the forefront of the most significant shift in the way that people interact with the products and services that they buy. For insights on capturing the attention of Gen Z in cause marketing campaigns, check out this article Nyiko Sibusiso Sithole and get in contact with us.
This Heritage Day, we reflect on the importance of cultural heritage in shaping our identities and storytelling. It’s in the fusion of these unique perspectives that we find inspiration for our marketing campaigns.
Happy Heritage Day from all of us at [dot]GOOD! 🌎🥳
Speakers at the Nedbank IMC Conference last week agree that a clearly defined purpose is the best way to building long lasting and mutually beneficial relationships with stakeholders. Here are three of our most inspiring quotes. Which is your favourite?
1. Emotion leads to action; reason leads to conclusion - Mteto Nyati
2. Marketers have more spending power to improve South Africa than the government does - Doug Place Chief Marketing Officer Nando’s Middle East and South Asia.
3. People don't buy products. They buy better versions of themselves. - Steve Jobs
"The inner part of your brand, the spirit, the part that no one sees, has a robust support system. It's the most powerful source. Use it to direct your brand and it develops authentically."
-Pearl Thusi
[dot]GOOD is thrilled to be attending the Nedbank IMC Conference – a gathering of marketing minds! 🚀 Ready to soak up insights, network, and take our marketing game to the next level. Let's connect and make the most of this fantastic event!
We can make an immense impact on those around us simply by spreading kindness. Random Acts of Kindness Week is observed annually from 14 – 20 Feb; it’s a celebration of all the ways we can become a positive influence in each other’s lives.
Unfold Here :
https://galoresa.online/2023/02/07/the-psychology-of-kindness-five-tips-to-encourage-your-child-to-be-kind/
Or Visit WWW.GALORESA.ONLINE
Manhattan Sweets
dot GOOD
This is the last week for Santa Shoebox collections! This initiative is a great way to do something purposeful with your colleagues while also giving essential items and treats to under privileged children across South Africa over the festive season. Here are our prezzies. For more visit https://support.santashoebox.org.za
Creating purposeful and engaging content for targeted media is an effective way to leverage purpose-led initiatives to positively impact more people. Here’s a piece on how to shop smarter and healthier on a budget for Super Sun Maize. This message is part of the ongoing work that they are doing, with our help, to create healthier bodies and minds.
Five tips to help you shop smarter and healthier | Rekord East With these tips, you’ll be able to still feed your family a nutritious meal while staying within your budget.
Various psychosocial factors have resulted in Church leaders having more credibility than many government officials in South Africa. We’ve been working with Project Last Mile and the Western Cape Department of Health to develop and deliver a toolkit and a series of interventions to encourage healthier life choices amongst church-goers in under-resourced communities in the Western Cape.
Gugulethu church brings services to the people | News24 Members of the JL Zwane Memorial Church, in Gugulethu, in partnership with the Western Cape Department of Health held a wellness day at the church on Sunday 11 September to encourage and motivate the congregants and community to stay healthy.
We celebrate all the fearless women who are making change in their businesses and communities. We salute your courage, resilience and leadership and we are here to support you.
We can all brush up on our LGBTQIA+. Here’s a film that spells it out for you because seven letters will never really be enough!
The team standing together to help Reach-For-A-Dream Foundation make dreams come true!
Waste producers are going to have to think creatively about how to solve South Africa's litter problem. Here's an example of how we created a waste eco system for our client Million Plus Friends of Zoo Lake
Recycling campaign launches at Zoo Lake | Rosebank Killarney Gazette PARKVIEW – Two sets of recycling bins, 20 benches made of recycled plastic, 10 table and bench sets made of recycled plastic, a Zoo Lake attraction picture frame and a recycling depot have been installed so far.
As an agency we're committed to reducing waste to landfill and the environment. This we launched an initiative at in Johannesburg for Million Plus. The value in the recyclable waste being collected in and around the park is being used to fund infrastructural upgrades and maintenance. Please support us if you live in the area. ADreach Group Friends of Zoo Lake
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