NWU - TREES

TREES is the Tourism Research Unit at the North-West University. Privacy policy: https://www.nwu.ac.za/access-to-information-act

Tourism Research in Economic, Environs & Society, or TREES, is a focus area for tourism research at North-West University. TREES has been or is currently working with various clients which include South African National Parks (SANParks), ATKV, Pilanesberg National Game Reserve, Big Concerts, major arts and music festivals in South Africa (Jazz Festival, Aardklop, Vryfees and Innibos for example) a

Photos from NWU - TREES's post 30/08/2024

This is our final post celebrating Women's Month. ๐ŸŒŸ

Women drive our tourism industry forward, making up 51% of the workforce and 45% of ownership. From management to entrepreneurship, their contributions shape South Africa's position as Africa's top tourism economy. Here's to the women powering our vibrant tourism sector!

27/08/2024

โš ๐’๐”๐‘๐•๐„๐˜ ๐€๐‹๐„๐‘๐“โš 

Do you love live music events? โค๐ŸŽถ

We have a few excellent surveys coming up where you can really feel the beat ๐ŸŽง

1. H2O Party - Boksburg: ๐Ÿ๐Ÿ– ๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’

2. Joy of Jazz - Sandton: ๐Ÿ๐Ÿ•-๐Ÿ๐Ÿ— ๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’

3. Spring Fiesta - Boksburg: ๐ŸŽ๐Ÿ“ ๐Ž๐œ๐ญ๐จ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’

๐‡๐ž๐ซ๐ž ๐ข๐ฌ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐œ๐š๐ง ๐ฅ๐จ๐จ๐ค ๐Ÿ๐จ๐ซ๐ฐ๐š๐ซ๐ ๐ญ๐จ:
โ€ข Hands-on research experience
โ€ข Accommodation (Joy of Jazz), entrance, return transport and meals provided
โ€ข An unforgettable music experience

๐–๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐จ:
โ€ข Distribute questionnaires, interact with festivalgoers, and help us uncover key findings that will contribute to our research and help the industry.

๐’๐ˆ๐†๐ ๐”๐ ๐๐Ž๐–
โ€ข Sign up sheets in Building E3, across from office 234

22/08/2024

The external review of TREES concluded! Thank you to the excellent evaluation panel! It was a privilege to host you at the NWU! Prof R van Niekerk (Chairperson; NMU), Prof J Velvin (University of South-Eastern Norway), Dr H Bartis (NMU), Prof M Molope (NWU), Prof K Dube (VUT), Mr J Blaauw (Report writer) and Ms Z Kose (Research support). Thank you to Prof Surujlal (Executive Dean, Faculty of Economic and Management Sciences) and Prof Leendertz (Deputy Dean, Research and Innovation, EMS) for your support during the process.

NWU Faculty of Economic and Management Sciences

21/08/2024

โš ๏ธ๐’๐”๐‘๐•๐„๐˜ ๐€๐‹๐„๐‘๐“: โš ๏ธ

๐ŸŒท๐‘ฉ๐‘ณ๐‘ถ๐‘ด๐‘ด๐‘ฌ & ๐‘ฉ๐‘ผ๐‘ฉ๐‘ฉ๐‘ณ๐‘ฌ๐‘บ ๐‘ญ๐‘ฌ๐‘บ๐‘ป๐‘ฐ๐‘ฝ๐‘จ๐‘ณ ๐‘บ๐‘ผ๐‘น๐‘ฝ๐‘ฌ๐’€ ๐Ÿพ
โฐDates: 4-13 September 2024
๐Ÿ“ŒLocation: Paternoster, West Coast

Join us for an exciting fieldwork opportunity at the Blomme & Bubbles Festival! Our research team is heading to Paternoster to gather valuable insights from festival visitors and local businesses.

Here is what you can look forward to:
โ€ข Hands-on research experience
โ€ข Exploring the beautiful West Coast
โ€ข Accommodation and meals provided

What you will do:
Distribute questionnaires, interact with festivalgoers, and help us uncover key findings that will contribute to our research.

Sign up now in Building E3 across Office 234 and be part of this exciting research journey!

18/08/2024

https://www.facebook.com/share/p/bZm3H7gXWf1rPk5e/?mibextid=WC7FNe

Interested in doing your Master's or PhD degree in France? The 2025 France-South Africa Scholarship Programme is open to South African students as well as students from Lesotho and Malawi. Please follow this link for details: https://southafrica-france-scholarships.com/

Follow Campus France South Africa on social media for more information.

Deadline: 14 October 2024

Photos from NWU - TREES's post 16/08/2024

๐–๐จ๐ฆ๐ž๐ง'๐ฌ ๐–๐จ๐ง๐๐ž๐ซ: ๐๐จ๐ฐ๐ž๐ซ๐ข๐ง๐  ๐’๐€'๐ฌ ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐“๐ซ๐ข๐ฎ๐ฆ๐ฉ๐ก

This Women's Month, we celebrate the remarkable women enriching South Africa's tourism and culture. From arts to sports, their leadership and creativity drive inclusivity and sustainability. Let's honour their achievements and support initiatives empowering women, ensuring a vibrant and diverse future for our nation's tourism industry.

Photos from NWU - TREES's post 09/08/2024

๐ŸŒท๐“๐จ ๐ญ๐ก๐ž ๐„๐ฑ๐ญ๐ซ๐š๐จ๐ซ๐๐ข๐ง๐š๐ซ๐ฒ ๐–๐จ๐ฆ๐ž๐ง ๐จ๐Ÿ ๐“๐‘๐„๐„๐’๐ŸŒท

This group of remarkable women embodies beauty, expertise, passion, and dedication to tourism in higher education and the industry. Over the past 25 years, they have guided countless students, led numerous research projects, and represented the NWU on various platforms. You are pillars of strength, yet compassionate when needed. We are proud of you for who you are and your work. You set an exemplary standard!

During August, we celebrate women, and you will see posts throughout Women's Month from our Wonderful Women. Watch this space!

Photos from NWU - TREES's post 05/08/2024

โ›ณ๏ธ A Hole-in-One Day โ›ณ๏ธ

What a fantastic day it was at the School of Tourism Management's Honours Students' Golf Day! Thank you to all who made this day a !

29/07/2024

Attention all EMS honours students
Follow the link bit.ly/3LGbeXI to apply

26/07/2024

๐ŸŒŸ๐Ÿ‡ฟ๐Ÿ‡ฆ Good Luck Team South Africa! ๐Ÿ‡ฟ๐Ÿ‡ฆ๐ŸŒŸ

Weโ€™re cheering you on as you head into the start of the Olympic Games in France! Your dedication, hard work, and passion inspire us all. Sport plays a crucial role in uniting our nation, promoting health, and fostering a spirit of camaraderie and excellence.

Go make us proud, bring back the ๐Ÿฅ‡! ๐Ÿ’š๐Ÿ’›๐Ÿ’™โค๏ธ๐Ÿ–ค

26/07/2024

๐ŸŒŸ Join the Leaders in Tourism! ๐ŸŒŸ

Are you passionate about the future of tourism? ๐ŸŒโœจ

Note our application due date: 30 November 2024
Registration for the 2025 academic year: 31 March 2025.

Do not wait; apply now!!!

09/07/2024

๐Ÿฆ‰๐ŸŽ‰ Look who just got a fabulous makeover! Our beloved mascot Treesi has been busy "refeathering the nest" and is ready to soar to new heights with a fresh look! ๐Ÿš€โœจ

Say hello to the upgraded Treesi, which is now more stylish and charming than ever! With those bright yellow eyes and fluffy feathers, Treesi is here to welcome our Tourism Management students with open wings!

Leave a โค๏ธ in the comments if you love Treesi's new look as much as we do!

02/07/2024

Our researchers have just returned from the prestigious International Conference on Arts and Cultural Management (AIMAC), held in beautiful , and we are thrilled to share our incredible success! ๐ŸŒŸโœจ

At AIMAC, our team (Prof. Kruger and Prof Viljoen) presented groundbreaking research on cultural and heritage preservation in South African arts festivals, and the response was phenomenal! ๐ŸŒ๐Ÿ“š The conference provided an invaluable platform for networking, learning, and sharing our innovative ideas with global experts.

Attending AIMAC has elevated TREES and the NWU Faculty of Economic and Management Sciences, but has also brought significant recognition to . Here are some key benefits we experienced:

1. Global Collaboration: We connected with researchers and professionals worldwide, opening doors to exciting collaborative opportunities. ๐Ÿค
2. Cutting-Edge Insights: We gained access to the latest trends, methodologies, and technologies, which will enhance our research. ๐Ÿ“ˆ๐Ÿ”
3. Enhanced Reputation: Our presence at AIMAC has showcased our commitment to excellence and innovation, strengthening our university's reputation on an international scale. ๐Ÿ…๐ŸŒ

We are incredibly proud of our team and grateful for the support that made this achievement possible.

Photos from NWU - TREES's post 02/07/2024

๐ŸŒŸ Celebrating Success at the Innibos Arts Festival! ๐ŸŒŸ

This past weekend, our dedicated research team had an incredible time conducting visitor surveys at the vibrant and colourful Innibos Laeveld Nasionale Kunstefees!

The festival, a highlight in South Africa's cultural calendar, brought together art lovers, performers, and enthusiasts, creating the perfect backdrop for our research. Our team worked tirelessly, engaging with festival-goers to gather valuable insights to help us understand and preserve this amazing event.

We are thrilled to share that the feedback was overwhelmingly positive! Your enthusiasm and participation made our job not only easier but immensely rewarding.
A huge shoutout to our amazing team for their hard work and dedication. Your passion and commitment shine through in every interaction.

Check out these snapshots of our team in action and some highlights from the festival! A special thank you to Dr. Wessels, who administrated the team!

Photos from NWU - TREES's post 29/06/2024

TREES researchers attended the ICOT conference in Corfu (Greece) this week. It was an excellent opportunity to reflect on current practices, share current research initiatives, meet old friends and make new friends. The tourism sector is in an exciting phase, and the importance of research is growing. Digital technologies are a significant part of the future of tourism, but the tourist remains king.

Papers delivered:
A comparative analysis of the socio-economic impacts and participation in tourism for communities surrounding the Ukhahlamba Drakensberg Park (Chambwe, M) - also won best paper ๐ŸŽ‰

Investigation of destination management and resources in contributing to competitive advantage: A tourism business perspective (Gugwana, Z, Tseane-Gumbi, L & du Plessis, E)

Delineating the South African tourism accommodation grading system: A demand perspective on contemporary quality indicators (Slabbert, E. & Matiza, T)

The skills, skills gaps and requirements of the South African hospitality sector (du Plessis, E, Slabbert, E. & Matiza, T.)

17/06/2024

Happy Youth Month! Enjoy and respect the hard won freedoms!

14/06/2024

Prof. Martinette Kruger, Prof. Adam Viljoen, and Dr. Walter Wessels from TREES at the North-West University presented papers at The INC in Amsterdam that offered insights into how digital transformation influences the experiences of youth at music festivals, segmentation of Airbnb guests in Cape Town, and the needs for family-friendly offerings at art festivals in South Africa, respectively. Their presentations were well-received, and the paper by Profs. Kruger and Viljoen, on the role of digital technologies in shaping identities and fostering a sense of community among young festivalgoers, was nominated for the best paper award in the events pillar of the conference.

30/05/2024

For those interested in seeing our democracy in action, the IEC has a live election results dashboard.

You can visit: https://results.elections.org.za/dashboards/npe/ to see the latest updates as the votes keep rolling in!

27/05/2024

South Africa stole the show at this yearโ€™s RHS Chelsea Flower Show when it not only won a gold medal with perfect scores from the Royal Horticultural Society (RHS) judges, but was awarded best exhibit in the Great Pavilion as well as the best new design award. This is unprecedented for South Africa.

Read more here: https://www.citizen.co.za/network-news/lnn/article/sa-wins-multiple-awards-at-chelsea-flower-show/ #:~:text=South%20Africa%20stole%20the%20show,is%20unprecedented%20for%20South%20Africa.

15/05/2024

https://www.facebook.com/share/p/Wzc6E3bg2kFJLXvV/?mibextid=WC7FNe

Have you heard about Thuso Connect? It is an online platform where South African Emerging Researchers and Scholars can access resources and info to help them grow and connect. Follow this link to their website for details: https://thusoresources.usaf.ac.za/

15/05/2024

๐€๐ง๐จ๐ญ๐ก๐ž๐ซ ๐๐ˆ๐† ๐ฐ๐ข๐ง ๐Ÿ๐จ๐ซ ๐“๐‘๐„๐„๐’

For the fifth time, TREES won a Best Paper award at the International Student Conference in Tourism Research (ISCONTOUR)! This year, the conference was held from 13-14 May 2024 at the MCI University of Applied Sciences Innsbruck, Austria. Charlise Botha (supervisor Prof Serena Lucrezi) won second place with their paper, โ€œAssessing the resilience of scuba diving tourism systems: The case of Maputo National Park.โ€ We are incredibly proud of this achievement!

Photos from NWU - TREES's post 15/05/2024

๐๐จ๐ฌ๐ญ๐ ๐ซ๐š๐๐ฎ๐š๐ญ๐ž ๐“๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ ๐’๐ญ๐ฎ๐๐ž๐ง๐ญ ๐‚๐จ๐ง๐Ÿ๐ž๐ซ๐ž๐ง๐œ๐ž ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’

Nine post-graduate tourism students from Potchefstroom and Mahikeng Campus presented at the 11th International Student Conference in Tourism Research (ISCONTOUR) held from 13-14 May 2024 at the MCI University of Applied Sciences Innsbruck, Austria, under the supervision of Prof Martinette Kruger and Prof Adam Viljoen. The conference provides a platform for students and graduates to present their research and facilitates knowledge transfer and networking among attendees from academia, industry, government, and other organisations. It focuses on sustainable development in tourism research and is specifically designed for Masters and PhD students in the tourism and leisure management field. The annual postgraduate international student conference provides the NWU and the tourism postgraduate programme with invaluable exposure, showcasing its academic excellence and research capabilities to a global audience. We are grateful for the support from the School of Tourism Management, TREES and NWU Faculty of Economic and Management Sciences. We look forward to next year's conference!

15/05/2024

โš ๏ธโš ๏ธโš ๏ธ SURVEY ALERT โš ๏ธโš ๏ธโš ๏ธ

Fieldworkers needed for INNIBOS Arts Festival.

Signup sheet available in Building E3, opposite Room 234.

07/05/2024

https://www.facebook.com/share/p/L4nin8hR1yndnHjt/?

The South African Young Academy of Science (SAYAS),
hosted by the Academy of Science of South Africa (ASSAf)
cordially invites you to a webinar on: Empowering your success for 3rd Year Students and Postgraduates (Hons, Masters, & PhD)- writing/preparing funding applications.

The South African Young Academy of Science (SAYAS) Task Team on Feeding the Pipeline has developed a funding application toolkit. NOTE that his is not a SAYAS funding call, the purpose is to assist graduates in the preparation for potential funding applications for postgraduate studies. Come and learn how to write a winning proposal/application for funding for your postgraduate studies.

Date: 16 May 2024
Time: 15:00 -17:00
Format: Webinar (the event will also be livestreamed via the SAYAS page)
RSVP: https://assaf-org-za.zoom.us/meeting/register/tJApcOGvqz8qGN3jAlHmElOwlHrYXx0rqPE8

From cultivation to cup: South Africa must brew up rooibos tea tourism - North-West University (NWU) 02/05/2024

It does not take the Mad Hatter sharing a cup with Alice down in Wonderland to know that few things soothe the soul as much as a steaming serving of tea. But, as Prof Martinette Kruger from the North-West University (NWU) explains, South Africaโ€™s indigenous tea is all that, and more: โ€œRooibos tea is more than just a beverage; it is a cultural treasure.โ€

Learn more: https://brnw.ch/21wJoie

From cultivation to cup: South Africa must brew up rooibos tea tourism - North-West University (NWU) Rooibos tea, which is indigenous to South Africa, is a significant part of the countryโ€™s cultural tapestry and holds many tourism opportunities...

Photos from NWU - TREES's post 02/05/2024

๐‚๐ž๐ฅ๐ž๐›๐ซ๐š๐ญ๐ข๐ง๐  ๐จ๐ฎ๐ซ ๐†๐ซ๐š๐๐ฎ๐š๐ญ๐ž๐ฌ

We are incredibly proud of our recent PhD graduates. We know the journey was long and sometimes very difficult, yet you achieved your goal! We share your happiness and wish you the best of luck in all future endeavours! Congratulations on reaching this milestone. We know that you will make us proud and represent the values of the NWU; remember .

Congratulations to Dr Zoรซgnรฉ Luyt, Dr Noah Edson Nansongole and Dr Antonietta dโ€™Agnessa on this achievement.

We also wish to congratulate the promoters and co-promoters on their students' achievements.


NWU Faculty of Economic and Management Sciences

01/05/2024

Happy Workers' Day!

29/04/2024

๐‘บ๐’‘๐’†๐’„๐’Š๐’‚๐’ ๐’˜๐’๐’“๐’…๐’” ๐’๐’‡ ๐‘จ๐’‘๐’‘๐’“๐’†๐’„๐’Š๐’‚๐’•๐’Š๐’๐’

As the African proverb goes, "๐’Š๐’• ๐’•๐’‚๐’Œ๐’†๐’” ๐’‚ ๐’—๐’Š๐’๐’๐’‚๐’ˆ๐’†" in the case of organising a conference, the same sentiment is felt. We want to thank all the delegates for attending the Travel and Tourism Research Association conference held in George, South Africa, at the beautiful Fancourt Luxury Hotel and Resort. We want to especially highlight our esteem for our Keynote speakers in guiding and providing insights into navigating sustainable futures. Our excellent keynote speakers included Mr Tim Harris, Prof Dimitrios Buhalis, Prof Sara Dolnicar and Prof Peet vd Merwe.

The team from TTRA and the NWU also recognises and appreciates the support from our sponsors, without whom this conference would not have been possible.
Lighthouse Intelligence City Destinations Alliance .estate Namaste Corporate Events AOSIS Tours for South Africa Oaksrest Vineyards Guest Farm Parapax Paragliding Cape Town ATKV-oorde .dm Club Mykonos Langebaan

29/04/2024

๐™’๐™๐™–๐™ฉ ๐™ฌ๐™ž๐™จ๐™™๐™ค๐™ข ๐™˜๐™–๐™ฃ ๐™ฎ๐™ค๐™ช ๐™›๐™ž๐™ฃ๐™™ ๐™ฉ๐™๐™–๐™ฉ ๐™ž๐™จ ๐™œ๐™ง๐™š๐™–๐™ฉ๐™š๐™ง ๐™ฉ๐™๐™–๐™ฃ ๐™ ๐™ž๐™ฃ๐™™๐™ฃ๐™š๐™จ๐™จ?

The delegates attending the Travel and Tourism Research Association conference in George, South Africa, participated in a special event by planting (๐˜—๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ญ๐˜ข๐˜ค๐˜ข๐˜ณ๐˜ช๐˜ข ๐˜ˆ๐˜ง๐˜ณ๐˜ข) at the ๐‘น๐’๐’”๐’†๐’Ž๐’๐’๐’“ ๐‘ฏ๐’๐’Ž๐’† ๐’‡๐’๐’“ ๐’•๐’‰๐’† ๐‘จ๐’ˆ๐’†๐’…. We want to thank the President of TTRA, Olivier Henry-Biabaud, for recognising the importance of getting together to make a difference.


NWU Faculty of Economic and Management Sciences

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