OutSource

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“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration

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Keep Smiling
Rochelle

THE STATUS QUO

There is only two end point for sales either yes, or no? Wrong there is a third option for your buyer and that “no decision”. So, if 40% of your buyers decide to remain in their current situation you are fighting a serious case of inertia. The only motivator you have is to create a buying vision that stimulates the need to change.

Every story needs a hero, right? Someone who will overcome obstacles on their journey towards a happily ever after. But every hero needs a wise mentor who understands their problems and realizes there potential. In this story the hero is your client, and you are the wise mentor, and your role is to help your client see what’s changed in their world and how they can adapt and survive better.
How do connect with prospects?

Perhaps you’ve tried telling your buyer about his pain points. Does that work? You’ll probably end up sounding like a tape-recorder and not a trusted adviser. Think about your buyers unconsidered needs or opportunities that are holding them back. To create this powerful perception of value you need to highlight the before and after strategy. Paint a picture for your client demonstrating the before using your product / service and after, showing the tremendous value.

Above all else avoid the three most deadly sins of sales especially when selling your company’s value propositions.
1. Stop providing too much information.
2. Not providing value from the buyer’s perspective.
3. Failing to identify the buyer’s uniqueness.

In conclusion you need to apply the 80-20 rule (Pareto Principle) which is - identify your high value leads worth chasing then tell them a story like the one below, this salesperson is trying to sell a new brand of dog food. The salesperson has identified the client’s needs and address them in this story.

The entire sales force of Bestie Dog Food was gathered for their national sales convention in Sandton. The marketing director was giving a performance that any revivalist would have been proud of. Using the old pattern of call and response, he was really working up the spirits of his sales team.

“Who’s got the greatest dog food in South Africa?” the marketing director asked.
“We have!” the audience replied.
“And who’s got the greatest advertising campaigns?”
“We have!”
“Who’s got the most attractive packages?”
“We have!”
“Who’s got the biggest distribution?”
“WE HAVE!”
“Okay. So why aren’t we selling more of the product?”
One bold voice from the crowd replied:
“Because the darned dogs don’t like it.”

I hope you’ve enjoyed this post as much as I enjoyed writing it!
BE OUR HERO, SO WE CAN BE YOUR MENTOR.

Keep Smiling,
OutSource

Hi,
I was reading a report on consumer trends and, something really stuck with me. As a nation we do things we understand and are familiar with and that may have worked in the past, but the buyer is getting more intelligent by the day and old ways of selling are over!
In 2021 48% of businesses did not meet revenue targets and on the other hand 68% of customers were lost due to indifference and not mistakes or price. Despite everything your company’s goals for the coming year are probably the same as always to grow and increase sales revenue. Over 90% of consumers already know “the what” about your product and company. What they need from you is the why. In essence consumers are losing interest in hard sales and product focused marketing. The biggest trend this year has been personalized target marketing such as text, chatbots and social media.

Are your salespeople drowning?

DID YOU KNOW?

The average salesperson only spend 38% of their day selling. The rest of their time is focused on admin tasks such as Lead Generation.

At OutSource we offer a full list of sales functions to assist in house staff to focus on high valued work.

If you would like to find out more about OutSource and how our value ad services can increase your sales pipeline give us a call today and we will throw you a lifeline. 066 571-7829 or email [email protected].

OutSource specializes in sales strategies. We are offering free advice to help grow your sales. Leave your details in comments.

Change Your Mind About Sales!🙃

Make Sales Your Priority! 🤝

And the Solution is?

So, let’s face it if you not prospecting your business isn’t going anywhere.

But finding new prospects takes time and if your salespeople spend too much time on prospecting, they will have less time pitching to new clients and ultimately closing the deals and in the world of business time is money.

The other concerns are developing your salespeople, prospecting is no longer just about working on a cold contact list it’s become about creatively sourcing the right customer. The greatest security and stability that any company has is a pipeline full of potentially high valued customers, this strategy is critical to your business stability
Outsourcing your sales prospecting is the smartest investment decision you can make and will save you money.

Decide to Outsource. Our trained professionals are experienced in prospecting campaigns, target audience marketing and profile building. Your company will be able to rely on experts to set up the right strategy for your company. We become an extension of your sales team!

We provide higher calls per hour, higher lead quality and better qualified prospects. Therefore, higher close ratio for your sales team.

With all these benefits as a service provider we bring an external view on your marketing and sales. We set-up a prospecting strategy that has reliable and achievable solutions to improve your sales pipeline

Rochelle
Think Sale, Think OutSource

Prospecting is so Frustrating!

So, the other day I was talking to my bank manager, but he kept looking at his watch. Clearly, he was not listening and when our conversation finished, I felt like I had wasted my valuable time.

And that is selling without prospecting! The truth is sales is changing - and quickly.

Prospecting has become a lifeline to many companies out there and is a powerful tool to create brand awareness.

Competition is everywhere and understanding your prospects and the brands they are considering is key. Even though your sales team is prospecting, are they capable of formulating strategies and platforms that lead to a closing sale?
The sales landscape has changed forever, we need to outline various processes and key strategies for sales prospecting. This is admittingly the most time-consuming task for a salesperson but it’s the most important step to get right. Salespeople who are top performers at prospecting generate 3 times more sales meetings.

Rochelle
Think Sale, Think OutSource

Reach your full sales potential with OutSource!