Ardos Media

As a young paid search agency we are hungry for high-quality PPC content. That is the reason we try to follow the respected professionals of the industry because it is so critical for our growth.

2021 is already history and now is a great time to reflect on the authors that have been helping us throughout our educational journey in Q4.

1. We would like to start with Kirk Williams because his contribution was the biggest. In his book named “Ponderings of a PPC professional” he philosophically shares approaches related to client relationships that we use daily. After reading the book we took his course about Google Smart Shopping Ads on Udemy, which adjusted our approach towards Google Shopping campaigns. We continue to read his blog, listen to his podcast (where he hosts the industry leaders), and actively follow him on LinkedIn.

2. Frederick Vallaeys in his book named “Digital marketing in an AI world” makes a great historical retrospective on how Google Ads was functioning at the beginning of the 2000s. Our main takeaway from it was that now with the development of Google machines, PPC professionals should embrace the three new roles (doctor, pilot, and teacher).

3. Digital agency business seems easy. In reality, it is easy to start one but x100 times tougher to grow and scale. Gareth Healey in his thought-provoking book “Standout or die” shares his framework that will help you grow your agency and enjoy the journey.

We are also looking for recommendations - which PPC professionals influenced you the most in 2021?

One of the first high level actions you should take when performing a Google Ads campaign setup is applying right campaign settings. There are a couple of reasons for this:

✔️ The default settings suggested by Google often are not optimal.

✔️ Suboptimal settings apply to all keywords and ads in the campaign, which means it can cause a lot of hidden waste or missed opportunities.

✔️ A lot change rapidly in the settings tab, and there are chances your campaigns are not fully taking advantage of all the new settings and options.

White-label Paid Search is a service that is mainly bought by agencies, rebranded, and resold as their own.

Few reasons why agencies use White-label Paid Search services:

1️⃣ Scaling the business by adding additional revenue to their bottom line.

2️⃣ No administrative hassle. There is no need to attract, interview, hire, onboard, compensate, and keep in-house Paid Search specialists.

3️⃣ An agency cannot be an expert in every field.

4️⃣ Agencies can concentrate on client management.

5️⃣ White-label service provider stays invisible to the agency's clients.

6️⃣The agency looks great because its clients get great results.

Do you track your key conversions on your website?

The main conversions for leads and sales are:
🛍 Store purchases
📋 Form submissions
☎ Calls ⁠
💻 Live chat sessions

You will be able to see your true results and optimize your campaigns only if you make them measurable from the beginning.

Why do you invest in paid search?
This may sound like a strange question, but it precedes all others.
Therefore, we have decided to answer that question.

Are you interested to know how Search Works?

3 months ago Google released a movie about Search and I highly recommend you watch it, here it is
https://www.youtube.com/watch?v=tFq6Q_muwG0&t=46s

Trillions of Questions, No Easy Answers: A (home) movie about how Google Search works Like any typical home movie, this one started in a dusty basement with boxes of old footage. Some conversations in 2019, a field trip to a data center, and a...

Ardos Media updated their business hours.

Ardos Media updated their website address.