Compelling Copy

If you've been thinking of a career change to become a copywriter, I can hand-on-heart recommend Kate Toon's The Clever Copywriting School membership.

I joined many years ago before I really knew what a copywriter was or how to be one. It quickly became one of my favourite places to hang out, learn skills, meet fellow copybeasts and build my business with the support of like-minded freelance friends.

These days, I'm a community ambassador and am happy to recommend this membership to anyone taking the plunge into freelance copywriter life.

Being part of this group has given me so much practical knowledge and built my confidence as a business owner. And I’ve made many real-life friends and business connections who have quite literally changed my life.

Going into business is scary, but you don't have to do it alone.

Membership to The Clever Copywriting School is open now.
https://www.clevercopywritingschool.com/membership/

I'm thrilled to be one of the expert contributors to The Recipe for SEO Success course.

When I took this course (many years ago), I knew NOTHING about SEO. I'd never worked in digital marketing and was still learning to be a good copywriter.

Fast forward to today, and I'm an expert who helps to answer all the keyword research questions students have (the same questions I had all those years ago - but thanks to the Recipe course, now I know the answers)

If you're a small business owner who wants to be able to DIY their SEO (or at least have a good enough understanding that you can tell a good SEO operator from a dodgy one), or someone who works in digital marketing, this course is for you.

Taking this course is still one of the best investments I've made in my business. It gave me the knowledge I needed to be able to help my clients with their SEO content, and with ongoing access to the course, I can still go back and rewatch modules when I need a refresher.

The course is open for enrolment now. Don't put it off - it's the first step to becoming an SEO expert yourself.

Did you know we have multiple experts (other than me, Kate Toon) to help answer your sticky SEO questions in the Recipe for SEO Success Course?

Each of our experts attends one of the group Q&A calls to address questions specific to their field of expertise:

Ray Pastoors. Ray has a curious mind, is a critical thinker, and knows how to paint a clear picture from a whole set of data. Ray is passionate about empowering business owners to think about their analytics and turn truckloads of data into something worthwhile. Ray is a Google Analytics Wizard.

Johanna Kohler: Joh is a graduate of this course and a specialist SEO website copywriter. Joh creates clear and compelling content that helps Google send the right customers to the right website. And she does this through a deep understanding of keyword research. Joh is the Keyword Queen.

Tony Cosentino: Tony is an experienced WordPress specialist who creates smart, efficient, reliable business websites that integrate seamlessly with your existing processes and platforms.
He takes a professional, friendly, jargon-free approach to website creation, training and support. Tony is a WordPress Wiz.

Kerri Bennett: Kerri is a Shopify tragic.
Having found WordPress a tad geeky, Kerri fell in love with Shopify's sleek interface and robust, purpose-built eCommerce offering. She enjoys helping business owners bring website design principles, SEO, and conversion optimisation to the eCommerce stores they've created. Kerri is the Shopify Sheriff.

I like to limit the number of students for each round of the course to ensure each student gets the same level of support.
Don’t miss out - sign up today.

Head here: https://therecipeforseosuccess.com/seo-courses/ecourse/

Hey, Adelaide web dev mates... if you're looking for a new job opportunity, Brighter is looking for a Senior Web Dev - they are an AWESOME team to work with.

Senior Web developer Job in Adelaide SA Brighter is a leading creative agency, supporting a range of businesses across South Australia, and we need our next dev superstar!

Friends - this is not a shameless plug.

It's a proud and heart-filled plug to promote and support a supremely talented Aussie artist (and my beautiful brother-in-law).

Anth has poured heart and soul into this new album... and it's really rather brilliant.

This is an independent release where he has co-written 11 original songs plus recorded an **incredible** new version of The Prayer.

I've played the album in its entirety several times over the weekend, and the songs and production are simply stunning.

Definitely a CD you want to add to your physical or digital collection.

Buy it now - it's a fantastic album, and you'll be supporting independent Aussie artistry 👇🥰🎶🎤💿🎵

https://anthonycallea.mywaterfrontstore.com

𝗧𝗢𝗗𝗔𝗬 is the 𝗗𝗔𝗬! My heart is full of love and excitement ❤️ My new music is finally out there in the world and I could not be more proud to share it with you all 🙏🏼 Thanks to everyone who has already bought a physical CD, downloaded the album and or streamed 🎧🎼 And thank you for the beautiful messages…. I’m so HAPPY you love this album as much as I do ❤️ Would love to know what your favourite songs on the album are and why? Message below, but most of all… ENJOY the new album! Much love Ax

Thanks again for your support of and

My little miss was thrilled to wear my new shark socks to crazy sock day at school.

(I fear she may never give them back 🤣)

🦈🧦❤️

Good morning world! I've woken up this morning feeling (though perhaps not looking) surprisingly fresh and unsurprisingly (exhaustedly) happy.

Also... so bloody grateful.

As I drink hotel tea from my official copybeast mug, I am just so, so grateful for the fabulousness of the past few days at .

I may (or may not... my social media presence is nothing if not sporadic and inconsistent 🙃) have more to say and post about CopyCon in the coming days, but as I start forcing my way back to reality, I'm taking a moment to sit in happiness and gratitude for:

- The friendship, wisdom and absolute belly laughs shared with so many "old" copybeasts and buddies - my god you lot, it was great to see you!

- The chance to finally meet some of the newer copybeasts IRL and forge new friendships and connections - you all rock!

- The incredible speakers - such inspiration and wisdom... and so many things to take back to improve my business operations and outputs!

- The opportunity to co-judge a the Diversity and Inclusion award category with my cheese buddy, friend (and awesome presenter) Rashida Tayabi - such an impressive and competitive list of entries! Congrats to all the finalists and especially winner Zoe Simmons

- The incredible views overlooking my old hometown - I slept with the curtains open because I didn't want to miss a moment - she'll always have a massive piece of my heart

- Catching up IRL with so many people I work with, collaborate with, learn from and admire every day via Zoom - special mention to Matt Fenwick and team TNC crew (and congrats to Tanja Gardner for winning proofreader of the year! 🎉👏)

- The chance to dress up in and have a little fun - I usually hate a costume party, but this one was a blast

- The experience of being a speaker at Friday's Mastermind - hot damn, that was one massive leap out of my comfort zone... but I loved it!

- All of it... just happy and grateful for all of it ❤️

So - thank you Kate Toon and the brilliant (seriously brilliant) Stay Tooned team for bringing CopyCon back - you all smashed it out of the park!

No a bad spot for a lunchtime walk with and at ❤️🌞

A fabulous, heartfelt and inspiring presentation from fellow South Aussie

I think her 666 method will help me a lot ❤️

As an ex-event manager, I know how vital sponsors are to the success (and existence) of any event.

So I'm sending a big THANK YOU shout out to and all the sponsors and supporters who've helped put together the fabulous weekend

My cheese buddy, co-judge, friend and wonderful, fabulous human absolutely nailing her presentation on diversity, equity and inclusion at

🧀👏🙌❤🎉

After the fabulous (and nerve-racking) experience of presenting at yesterday's Mastermind, I'm thrilled to be here for all the fun at today's main conference day at

Some fab tips here to get your WordPress website set up to reach its best SEO potential
https://searchengineland.com/wordpress-seo-site-settings-387947

12 WordPress site settings that are critical to your SEO success Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.