Magnetic Socials

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Emerald Cruises Explore Travel

I'm so excited to share this news with you! It's been a long time coming.

Between business, life and the holidays what I thought would be a 1 month project dragged out a little more than expected.

Has that ever happened to you?

I'd love to hear your thoughts and feedback.

Website is 𝕨𝕨𝕨.𝕞𝕒𝕘𝕟𝕖𝕥𝕚𝕔𝕤𝕠𝕔𝕚𝕒𝕝𝕤.𝕔𝕠𝕞 but you can find it via the link in my bio!

Breaking news from today!

Did you see it?

What do you think?

🤔I wonder if there will be free subscription options and What price ranges creators will get to choose between?

❓What questions do you have around this new direction?

Sound off in the comments!

Your brand is dictated by every little element that is out for the world to see, it doesn't necessarily have to be marketing collateral!

You're def going want to save this one for later!

Follow through these slides to prompt what you need to be aware of for your brand.

I'm sure you're aware that Instagram is constantly adding and changing things!

They always have the user experience front of mind.

This coming update means if you don't like seeing what the algorithm recommends for you, don't like be recommended new accounts, you can choose a chronological feed of your follow.
This is how it used to be.

Favourites feed is for you to add all the accounts where you don't want to miss a thing!
It could be your holiday mode, or a feed you quickly check when you first jump on.

You have complete control over who you add to your favourites!

Keep with the home feed means you'll never run out of new content to see, you'll be shown what Instagram think you like seeing (based of your interactions), you'll be recommend content by people you don't already follow to help you discover and learn more.

For me I love the Home feed style.

What about you?
Which will be your go to?

ps. As always with updates they will be slowly rolled out starting with the US!

If you could only choose one, what would it be?⁣
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This is a hard one, because it really depends on the stage and goals of your business.⁣
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For me, it would have to be content marketing, at-least initially, especially for early stage entrepreneurs.⁣
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My main reason for choosing that is because it's FREE and more genuine. You can drive more connection.⁣
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People don't like being 'sold' to, so when you can warm them up by sharing value when it's time to 'sell' it's much more welcomed.⁣
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Digital Marketing is to actively encourage someone to engage with you.⁣
You specifically target them, but they may not have asked to be targeted, so their reaction to your brand may not always be a nice one!⁣
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While content marketing can make a lot of sense across the whole funnel, digital marketing is more of a natural fit as a retargeting/down funnel mechanism.⁣
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This is why it appears as though digital marketing is better at converting; but it’s merely because it’s attacking lower hanging fruits instead.⁣
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🤔So if you think about it like this.. 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐭𝐨 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐲𝐨𝐮 𝐨𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐨 𝐭𝐨 𝐭𝐡𝐞𝐦?⁣
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𝘓𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸 𝘣𝘦𝘭𝘰𝘸.⁣
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𝙳𝚒𝚜𝚌𝚕𝚊𝚒𝚖𝚎𝚛: I do not recommend actually choosing one to stick with, for the best results use content and digital marketing combined. ⁣
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What I believe is while you can slowly step into promoting your content with digital marketing, it’s just wasting money to dive into digital marketing too early. ⁣
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For those who love an analogy..⁣
Digital Marketing is like a 🏎 flashy new race car, you think it will get your there faster, but it actually requires a lot of maintenance and costs a fortune. ⁣
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Content Marketing is the 🚗 modest but reliable family car that gets you where you need to, safer, more sustainably, and more economically.⁣⁣⁣⁣
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"I need help learning how to get clients" 😫 is a question I hear sooo much!

So here is a huge secret! 🤫

This is the sort of information people pay thousands to learn and I'm exposing it to you now for free! 🤑

It's one thing to be told a strategy it's another to know how to implement it however.

🤔 Is this a strategy you could consider for your business?

🤔 Or is this potentially a strategy you're already using?

Let me know below 👇

2021 taught us all a lot about everything really.. but here are the biggest 4 lesson I learnt in business!

I hired a coach right at the start of the year whom I had the entire year! I had just experienced a huge dip in work and decided to pivot slightly!
This came with huge growth I wasn't prepared for.

I was fully booked almost the entire year, meaning I couldn't help many others who I otherwise could have if I had other options for them.

I always had 3 main offers
Marketing Coaching
Social Media Management
& Wix Webdesign

All which need a lot of my time... the one resource we can't get more of right!

Anyway, I outsourced what I could, but it barely saved me much time at all.
I've been balancing letting go of complete control whilst still managing quality control.
I pride myself on the services I provide and it pains me too much to have something out of my control lessen the quality of my service.

The cycle of hire, train, fire is an exhausting time consuming cycle I want to avoid.
I even put on an internship in-replacement of interviews.

So with all I learnt I've started building out products I can sell. This means I can help more people without it taking my time.

It's a huge process to set up, so I don't have it ready to launch just yet.

But stay tuned! 🎁

❓What was your biggest biz lessons of 2021?

Good-bye 2021! Less go 2022!

2 is my favourite number!
So I know 2022 is going to bring so much greatness for me and I cannot wait!

My goals are to buy a house in my home town & scale my business further now it's ready!

Comment below, what are your goals for the new year?

I hope you're celebrate the year that was today and tomorrow.

Much love
Em xo

I bet you don't jump on social media to be sold to!?

When we follow a business account we understand we will be sold to, however we don't want that to be all they give us or we will quickly unfollow.. Am. I. right!?

It's so important to always put yourself in your audience's shoes.

You need to earn your right to share your offer with them.

When you can warm them up by providing value and the benefits they're faaaarrrr more likely to get excited when you launch or promote something!

I cringe when I see businesses only sharing their products! It's essential to connect with your audience guys 😘

🗣Let me know if you found this useful by commenting or sharing.

You know you should be using hashtags, but you're not sure if they're worth learning.

I'm here to tell you they absolutely are!

Whilst they are not the most important of your strategies, they really are the cherry on the cake with getting bonus visibility!

Your hashtags help the algorithms determine what your content is about and who it's for.

Hashtags are just like keywords in a search engine.

Your customers will be using and following certain hashtags that relate to them.

They will also search a hashtag if they're looking to discover a particular type of business or niche.

So give your content a chance to be found by people who don't already follow you and master your hashtag strategy!

This is just one part of the proven hashtag strategy I recommend, stay tuned for what you need to consider next!

Who doesn't love some myth busting!?

These are all common misconceptions.

Please don't feel dumb for thinking any of these.

Comment below, which one did you believe?

There should be many elements to your marketing strategy.. content marketing is one of them!

This is the one I consider the fun bit!

Swipe to see my very top tips you need to know when it comes to your content strategy.

📩Save this for when you're working on your strategies.

Comment below, what platforms have your focus? 🧐

When you think about marketing your products or service one of the first things you go to are the features and benefit right!?
Which are of course important for you to know and understand, however they're not the first thing you customers need to know and understand.

Leading with your F & B's does not help sell your product at all!

You should lead with what feelings and what result the customer will get by purchasing. 🔑

🔽You can use the comments to practice - what do you help your customer with?🔽

Videos are an important part of a content strategy.⁣
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It allows your audience to connect with you MORE⁣
Get to know you MORE⁣
Like you MORE⁣
& trust you MORE⁣
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Then any other content type.⁣
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However it can be daunting, you need to build up your confidence, you need to pre plan what you're going to say and then present it how you want your audience to perceive you.⁣
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It's only natural to feel down when your number of 𝘷𝘪𝘦𝘸𝘴 are down.⁣
When the number of 𝘭𝘪𝘬𝘦𝘴 are down.⁣
When the number of 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 are down.⁣
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So I wanted to share this reminder and words of encouragement with you.⁣
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Because the online sea of people is so large we often take for granted the number of people we are actually reaching with our message.⁣
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Has this help changed your perspective?⁣⁣⁣⁣⁣

It's that time of year when we are thinking about our business plans for the new year.⁣
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But I'm guessing you probably haven't thought to include this...⁣
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Think of the relationships you have with friends.⁣
The most special relationships are either forged over time or under situations of great stress, enjoyment or a lot of time together.⁣ 🥰
But in general relationships wither away when you don't keep seeing people in person.⁣ 🥀
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I've experienced this far too often for my liking, and initially not despite my effort to keep the communication lines open and interact. But we all live busy lives, so if there isn't a need to communicate that drops off too doesn't it!⁣
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This is the same with business relationships. You need to find opportunities to interact with your clients. Keep in touch. Because if you don't 'see' them your competitors will. ⁣
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You've heard me say it many times, you need to have the ᴋɴᴏᴡ, ʟɪᴋᴇ ᴀɴᴅ ᴛʀᴜꜱᴛ ꜰᴀᴄᴛᴏʀ for someone to buy from you. ⁣
And if they know and like someone else (who offers a similar thing) more than you, guess what... the sale is not yours my friend 😔
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❓Have you included a 'stay front of mind' strategy in your business plan?⁣
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The time is here! it's a time when we are generally more socially busy, in real life. Not online. ⁣
When we are online, we're shopping!⁣
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Do you know what this means!? That's right! ⁣
LESS PEOPLE SEEING AND ENGAGING WITH YOUR CONTENT!⁣
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Also with this being the time of year everyone $pend$ the most, a lot of the content is promotional.⁣
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Promotional content in general has a lower engagement rate! ⁣
(totally normal, it's not designed for engagement)⁣
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ꜱᴏ ᴡʜᴀᴛ ᴄᴀɴ ʏᴏᴜ ᴅᴏ ᴛᴏ ʙᴏᴏꜱᴛ ʏᴏᴜʀ ᴇɴɢᴀɢᴇᴍᴇɴᴛ ʀɪɢʜᴛ ɴᴏᴡ?⁣
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NOTHING! ⁣
Go and enjoy yourself! 🥂⁣
Take a break from posting, reset, recharge ready to hit the ground running in the new year 🎉⁣
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Even entrepreneurs need to take holidays! 🏖⁣
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🎄What will you be doing to take a break this Christmas season?⁣⁣⁣⁣⁣
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We've all experienced these, and those who don't have the highest attention to detail are likely to have been sucked into every.single.one.⁣
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One of the things I've recognised that sets me apart from many other marketers is this. ⁣
😡I don't like any NEGATIVE form of persuasion. 😡⁣
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Here are some examples of what they look like on websites!⁣
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👿 It says FREE... but then you have to pay something.⁣
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👿 When there are multiple download buttons and you don't know which ones which.⁣
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👿 Confirm-shaming, i actually find funny sometimes and don't really take offence to this. But the theory of making your audience feel ashamed I really hate!⁣
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👿 When you click through and all you get is recommended add on after add on, or it automatically adds something on for you! (the airlines love this one!)⁣
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👿 When they ask for all your contacts! Umm no why!?⁣
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👿 The trick question, we all know we tick to opt in, we shouldn't have to tick to opt out!⁣
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👿 When you need to get out of a subscription or contract and they make it the most difficult thing in the world! Like come on, we all know it doesn't have to be this way!⁣
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👿 Fake FOMO, no Wish! I know you don't only have 4 of those left!⁣
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👿 The hidden costs - probably the one i have the strongest hatred for!⁣
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𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗶𝗰𝗸𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝗱𝗼 𝘆𝗼𝘂 𝗵𝗮𝘁𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?⁣
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I recently came across this article by Danny Sapio labeled 10 Evil Types of Dark UX Patterns. 😈⁣
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He has created the graphics so perfectly so I wanted to share them here for you too! Thanks ⁣
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This is it! If there was only one piece of content you save and actually continuously check back on it's this!

Stop having your content go unnoticed!

Write down all of your answers to these questions and keep them in sight.👀

You should refer back to these when making any content!
✨Social Media posts
✨Blogs
✨Emails
✨Website content!

the lot! 💥

The sooner you can master these.. the sooner you'll become MAGNETIC! 🧲

Drop your score out of 10 below. 👇
How many of the 10 questions can you answer?

Have you been wondering why you are always behind your competitors? 🤔⁣
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One reason can be that you are positioning your brand in a wrong way 😬 as you don't have a clear USP - Unique Selling Proposition.⁣
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With a clear and well-advertised USP, you can get rid of the mindset of being behind or ahead of your competitors! ⁣
And adopt the abundance mindset of being unique and growing on a different path to them.✨⁣
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Stand out, set your own path, find your niche and have your ideal clients magnetise to you! 🧲⁣
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If you know your USP, drop it below.⁣
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If you don't;⁣
Save this⁣
Give it a go⁣
and you're welcome to reach out if you need any advice around it.⁣
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Much love⁣
M x⁣⁣⁣⁣⁣
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Have you been wondering why you are always behind your competitors? 🤔⁣
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One reason can be that you are positioning your brand in a wrong way 😬 as you don't have a clear USP - Unique Selling Proposition.⁣
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With a clear and well-advertised USP, you can get rid of the mindset of being behind or ahead of your competitors! ⁣
And adopt the abundance mindset of being unique and growing on a different path to them.✨⁣
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Stand out, set your own path, find your niche and have your ideal clients magnetise to you! 🧲⁣
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If you know your USP, drop it below.⁣
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If you don't;⁣
Save this⁣
Give it a go⁣
and you're welcome to reach out if you need any advice around it.⁣
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Much love⁣
M x⁣⁣⁣⁣⁣
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Unless you have clarity around who you are and what you do, it will be a struggle! 😣⁣
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💡This is all linked to your personal branding guys!⁣
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Please note: clarity will come and go, it's important to keep finding your clarity to stay on track.⁣
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This is normal when you're a conscious entrepreneur running a small business. ⁣
You grow, the business grows, your audience grows, so things change! You need to adapt with it and continuously work to keep your clarity.⁣
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I've had a few people recently say, "I want to start my own business, but not sure what to do"⁣
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Or "I've started doing 'this' but I'm not sure it's what I should be doing?"⁣
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Or "I've got this idea, but not sure if it will work for me?"⁣
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𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐞𝐞𝐥𝐢𝐧𝐠𝐬 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐢𝐧 𝐨𝐫𝐝𝐞𝐫 𝐟𝐨𝐫 𝐚𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐡𝐚𝐩𝐩𝐞𝐧!⁣
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It's also one of the key factors people think they have but are actually missing when they come to me and say "why can't i get clients!?"⁣
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So I want you to ask yourself... "Do I have complete clarity with what I should be doing in business?"⁣
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Let me know below 👇⁣⁣⁣⁣⁣⁣
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🎁15 days until Black Friday sales ⁣
🎁44 days until Xmas ⁣
🎁45 days until Boxing Day sales ⁣
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Aussies are predicted to spend $11 billion this Christmas and almost half of that will be online. ⁣
So you have lots of $$ reasons to look forward to this Christmas period!⁣
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Are you prepared?⁣
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𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐢𝐝𝐞𝐚𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮:⁣
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💲Bundle products⁣
💲Offer additional products for free⁣
💲Offer a discount⁣
💲Offer a giveaway⁣
💲Watch the big guys⁣
💲Jump on a trend⁣
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𝐒𝐨𝐦𝐞 𝐭𝐢𝐩𝐬:⁣
👉Be ready for an influx - do you need more inventory or more staff? Be prepared!⁣
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👉Keep it simple⁣
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👉But my biggest tip is - try to think outside the box!⁣
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So, are you prepared?⁣⁣⁣⁣⁣

Shout out to all my conscious entrepreneurs!

Is this you?

I genuinely would love to connect with you 🥰

ps. don't be scared away by my somewhat creepy excited face saying "let's be friends", a giggle is all that's intended 😜

When you do what everyone else is doing, and copy a style that's not you can only blend in!

Standing is out if how you will be seen, how you will be noticed!

So stand tall and glow my friends, show up and be yourself!

(technically at the Met Gala where this image was taken, Kendall was the one who blended in with all the other glamorous dresses, and Kim was the one who stood out with her unique all black everything!
But you get the message! 😂)

Show me some love below if you agree!
❤️ 💯

After having over a month off due to life demands, I'm back! ⁣
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So I wanted to kick off with an update on all the new changes lately.⁣
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🔗 Link stickers are now available to everyone - not just those over 10k followers anymore! - This means you can now share clickable urls in your stories to make it easier for your audience! ⁣
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👥 Collaborations - You can now invite a collaborator to join you on your reels!⁣
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🗓You can schedule and practice your lives! ⁣
That's right you can essential set up a calendar invite for when you will go live so more people can make it on!⁣
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📹Your IG TV's are now just videos and our audience get to watch 60 whole seconds, before needing to click keep watching. You'll also be able to trim, add filters, captions & people and location tagging.⁣
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™️There is now a branded content partnership feature, this allows influencers to easily brand their content to the sponsor they're promoting, but also for brands to find suitable influencers easier even coming with a partnership message alert so it doesn't get missed.⁣
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👜You can add product collections to your account and now easily tag them in your images, reels, videos or stories (let me know if you need a how-to on these I can send you the link)⁣
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🎞I've already announced this, but reels are coming to FB.⁣
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🖥You can now upload your content directly to instagram on DESKTOP, not only via Facebook Business Suite or Creator Studio.⁣
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Also did you know the new company name that incorporates FB, Messenger, IG, Whatsap & Oculus is 'Meta'⁣
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Which update are you most excited about?⁣⁣⁣⁣
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1 year ago I was run off my feet as a busy VA.⁣
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Since then my business has continued to grow and transform.⁣
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I've been taking a break from daily posting to put my focus into setting my business up to allow for the growth I'm experiencing.⁣
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You see my little business grew so fast I couldn't keep up. ⁣
I am only 1 person, there is only so much I can do.⁣
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6 months ago I hired my first staff.⁣
But that is no longer enough either.⁣
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When we and our business' grow and evolve, our branding does too, so I thought it was only fitting to change the name to something more aligned with the path I'm on, largely to avoid confusion on what exactly I offer.⁣
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If you're wanting to become a magnetic brand and have leads chasing you, I can help you!⁣
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Ensure you're following to stay tuned on the new look, feel and content.⁣
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ECVA - East Coast Virtual Assistance is now Magnetic Socials


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