Reload Media

🏆

Reflecting on last week’s celebration at both the & awards evening.

It has been great to celebrate the hard work across our industry and cheer on our key partners who took home wins on the night. 🌟

It has been a busy few weeks, with many of our team travelling for client meetings & partner events. Here’s a few photos we’ve managed to capture over the last month 📸

It's been a busy few weeks at Reload, with many of our team travelling for client meetings & partner events. Here’s a few photos, we’ve managed to capture over the last month ✈️

Awards season is in full swing and we're so excited to back up the recent Google awards, by being shortlisted across three categories in the B&T awards.

🏆 Best Digital Services 
🏆 Performance Agency of the Year 
🏆 People & Culture (Under 100 Employees)

Massive shoutout to all Reloaders for their hard work and dedication. Bring on the announcements in November!

We are incredibly proud to share, that once again, we have been announced as finalists in the Google Premier Partner Awards. This year, we have scored three finalists positions in the categories of App Growth, International Expansion and Brand Awareness 🎉

A brief recap of what some of our Reload team got up to this week:

Client Trip to Cooma ✅
Something Digital Event ✅
Hamper Packing at Foodbank ✅
IPX2023 Sydney Event ✅

Reloads Strategic Lead Maddie, has spent the last two days in Sydney at Advertising Week (APAC).

A snapshot of Maddie's key takeaways from the experience include:

🎨 In this data-driven world, it’s easy to “flood” the creative process with too many insights leading to weaker creative, it may be best to simplify it down to one insight and it’s human truth.

📊 Key challenges for brands and agencies continue to include, balancing the long and short term priorities, managing the business stakeholders to keep “growing a sustainable business” at the forefront. FY24 is proving difficult to forecast for many brands, with still so much category movement against these wider economic challenges.

👩‍🦰 Growing brands in the new economy should always start with a customer centric view, every initiative should come back to this (whether it’s digital transformation projects, innovation, or adapting to privacy changes).

💡 Innovation demands space. It’s important to have an eye on data, but leave space for stepping into unknown, this is where the magic is.

📺 CTV achieves 2x results for attentive seconds compared to linear, and 10x that of in-feed video.

Reloads Strategic Lead Maddie, has spent the last two days in Sydney at Advertising Week (APAC).

A snapshot of Maddie's key takeaways from her experience include:

🎨 In this data-driven world, it’s easy to “flood” the creative process with too many insights leading to weaker creative, it may be best to simplify it down to one insight and it’s human truth.

📊 Key challenges for brands and agencies continue to include, balancing the long and short term priorities, managing the business stakeholders to keep “growing a sustainable business” at the forefront. FY24 is proving difficult to forecast for many brands, with still so much category movement against these wider economic challenges.

👩‍🦰 Growing brands in the new economy should always start with a customer centric view, every initiative should come back to this (whether it’s digital transformation projects, innovation, or adapting to privacy changes).

💡 Innovation demands space. It’s important to have an eye on data, but leave space for stepping into unknown, this is where the magic is.

📺 CTV achieves 2x results for attentive seconds compared to linear, and 10x that of in-feed video.

Reflecting on an incredible year for our Email & Customer Lifecycle team.

From welcoming new clients and sharing insights at industry events to revolutionising customer experiences, we're proud to be the go-to choice for Australian & international brands.

At Reload, we're proud of the work we do and our commitment to delivering honest, expert advice to our clients.

To read more about our work with clients, you can check out some of our case studies here: https://www.reloadmedia.com.au/our-work/

At Reload, connecting with our clients and partners face-to-face is deeply ingrained in our values.

✈️ That's why our team is constantly on the move, frequently travelling between Sydney and Melbourne. We hold great importance in personally visiting our clients and partners, whether it means stepping into their headquarters or getting a tour behind the scenes of the warehouse & factory.

Reload isn't just in the business of digital marketing, we're striving to be a best-in-class workplace when it comes to the working environment and inclusivity for our employees.

As part of our commitment to continuously improve diversity and inclusion in the workplace, Reload is proud to offer the following paid leave entitlements for our team, which is why we've been named one of the top 10 places to work in our industry!
🧡 Paid Menstruation & Menopause Leave
🤰 Paid Fertility Treatment Leave
🍼 Paid Parental Leave (For all primary and secondary carers)
🧑‍🤝‍🧑 Paid Gender Transition Leave

Our hope is that through the small action of offering these benefits, we can help build a more inclusive workplace for all and continue pushing our industry forward.

We are honoured to be recognised as a Financial Review Best Places to Work List in the media & marketing industry for 2023. This is a testament to our commitment to being an exceptional employer, and our passion around creating a workplace culture that fosters growth and fulfilment for everyone in our business. Thank you for this incredible honour!

🏆 We are super excited to announce Reload has been awarded Agency Partner of the Year at the Retail Global VIP Awards!

These awards celebrate innovation and excellence among the retail community in Australia, showcasing those who empower others in the retail space and in the wide digital sphere.

Reloaders, Jess and Issy, were excited and proud to accept this award on behalf of Reload Media!

Some of our leaders, Terri, Kristy and Tahnee, headed down to Sydney last month to attend the 2023 Mumbrella Retail Marketing Summit.

This retail summit provided our team with the opportunity to listen to industry leaders and experts about key topics such as; customer retention and loyalty, preparing for a circular economy and maintaining customer loyalty when customers are pulling back on spending. The team expanded their knowledge and took every opportunity to learn from the best in the business!

2023 is well & truly underway for marketers & brands! So, what can you do to stay ahead?

All this and more is covered in Reload's 2023 Digital Marketing Trends Guide! Published for both B2C and B2B brands that want to get ahead this year and ride the wave of new digital features and consumer expectations.

Click here to download the complete 2023 Digital Marketing Trends Guide 📈 https://www.reloadmedia.com.au/searchstrategy/ecommerce/2023-digital-marketing-trends/

Happy 💙

A few of our team celebrated International Women's Day in style by attending the International Women's Day breakfast hosted by Women in Digital!

Reload leaders Jess and Gemma enjoyed a delicious breakfast accompanied by some of Brisbane's most innovative digital specialists. They loved networking and engaging with other amazing women in the digital industry.

With females making up 80% of our leadership team, we're passionate about supporting women at Reload and promoting female leadership not just today, but every day!

As Reload continues to grow so does our need for innovative and client-centred individuals!

We are pleased to announce that Kristy Field has been promoted to Senior Digital Account Manager. With her ability to be client-focused, along with training our client success team and mentoring many other Reloaders, we are so excited to welcome Kristy into the Senior team.

The Reload community is excited to see what Kristy accomplishes in this new role!

Alex McCann, our sensational Performance Marketing Lead has deservingly won Silver place in the Rising Star category!

Alex didn't see this one coming and was excited to win a Silver place, "Being recognized amongst the best in the APAC digital marketing industry is an incredible honour, and I am super proud to have achieved this. I am looking forward to continuing to push the boundaries in 2023 and beyond. Bring it on!"

To see how Reload can help you in your performance marketing, click here: https://www.reloadmedia.com.au/services/

As Reload continues to elevate our approach to innovate and expand the services we offer, we're excited to share that Amy Scott is stepping into the new role of Product Director!

With over 12 years at Reload under her belt and a wealth of experience working on diverse client strategies, Amy is ready for her next challenge driving forward all product areas across the business.

We can't wait to see what Amy does next in this new role!

We know that organic social media is constantly evolving and, with 2023 well and truly underway, we want your business to capitalise on each and every trend that comes along!

With our agency content experts, we've broken down how you can maximise your organic social strategy for 2023!

Are you ready to get ahead of the algorithm? If so, read here!
https://www.reloadmedia.com.au/searchstrategy/ecommerce/maximise-organic-social-media-2023/

And, that's a wrap for 2022🎉

It's been a phenomenal year and we couldn't have done it without our amazing Reload team. Their determination and drive to create success for our clients and build true partnerships is outstanding and we can't wait to see what this team will achieve in 2023!

See you next year👋are

A big shoutout to two of our new Reload team members, Brooke & Lisa!

Brooke and Lisa both started at Reload Media in the midst of finishing their studies at the Queensland University of Technology and have finally graduated this month (in the same ceremony too!).

We're so proud of both these women who have achieved so much in such a short time and can't wait to see what they accomplish in their career with us👏

It's time to wrap up the year and the Reload team did so in style🎄

Our annual Reload Christmas party kicked off with drinks in hand at the Jungle Bar in West End. Ending the night with a boogie and some karaoke was the perfect way to end the amazing year that was 2022!

We hope our team, clients and partners have a wonderful Christmas and a happy new year✨

Want to elevate your customer experience with TikTok?

Turning entertainment into shopping experiences is where TikTok marketing strategies have truly made its mark. And, we want to ensure each eCommerce business can leverage the organic and advertising features TikTok has to offer in 2023.

But, how exactly can TikTok marketing tools help brands thrive? Click here to find out more: https://www.reloadmedia.com.au/searchstrategy/ecommerce/tiktok-ecommerce-strategy/

We're thrilled to be Australia's Most Awarded Google Partner collecting two wins and four finalist nominations across the five categories at the 2022 Google Premier Partner Awards this month!

Our team were down in Sydney to accept the wins for Lead Generation and International Growth, in recognition of the results we've achieved for our clients this year.

We're incredibly proud of all the hard work our teams have put into achieving these results for our clients, and it is a privilege to be recognised by Google.

View all the 2022 award winners here: https://lnkd.in/da4cHQbD

Are you wanting to prioritise your eCommerce SEO strategy and take it to the next level in 2023?

Find out how using Google Shopping Optimisation could be the key to leveraging user experience and gaining more conversions 📈

Read the full article here👇
https://www.reloadmedia.com.au/searchstrategy/ecommerce/ecommerce-seo-strategy-google-shopping-optimisation/

Last month our General Manager Jess, Digital Account Manager Kristy and Email Specialist George attended the 2022 NORA Awards in Sydney.

We came away as a Finalist for Best Retail Marketing Agency and are very proud of the Reload Media team who helped us get this far in this competitive category.

Spending the night with some of our valued partners including Yotpo, Searchspring & Convert Digital and celebrating their wins was the highlight of the evening and we can't wait to go back next year!

The global market is ever-changing with a range of untapped potential for many Australian eCommerce brands 🌏

As a Google International Growth Agency Partner, Reload understands how to launch into the complex international area. So, if you've been thinking about international marketing for your business and expanding global, reach out to chat to our experts!

Read this complete guide to learn more🔽
https://www.reloadmedia.com.au/searchstrategy/articles/international-marketing-strategy-guide/