Margin Media

Is your website struggling to attract the right kind of traffic? Or maybe you're seeing visits but not enough conversions? 😓

This is a challenge many businesses face—getting found online by potential customers who are ready to buy. That’s where SEO (Search Engine Optimisation) comes in. It’s not just about ranking higher on Google; it’s about generating high-quality leads that are more likely to convert into sales. 🚀

At Margin Media, we work with businesses that want to optimise their digital presence to attract the right audience. When businesses approach us, it's usually because they aren’t seeing the results they need—whether that's low visibility, underperforming organic traffic, or missed sales opportunities. One of the first things we do is review and enhance their SEO strategy to align with their goals. 🛠️

SEO isn’t just a trendy buzzword—it's one of the most powerful long-term investments you can make in your business. A well-executed SEO strategy helps you not only rank higher on search engines but also ensures you're getting the right type of traffic—people who are actively looking for what you offer. 🔍

In our latest case study, we helped our client significantly boost their organic traffic by implementing a strategic, keyword-focused approach. By identifying high-value keywords, creating new targeted content, optimising existing pages, and enhancing the overall website structure, we attracted the right audience. This resulted in a noticeable increase in both quality leads and sales, showcasing the power of a well-executed SEO strategy. 📈

Want the same result for your business? Get in touch with our SEO experts today at https://marginmedia.com.au/seo-agency-brisbane

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Constantly asking why you're not generating income from your email marketing efforts, even though you feel like you're doing all the right things? 😵‍💫

Using our tried, tested, and data-backed tactics we increased our client's email click rate by 162% in 3 months! Here are our top tips so that you can improve your email marketing too. 📧

✅ Test send times to find your optimal cadence
✅ Optimise your universal header elements to drive clicks
✅ Strategically use emojis in subject lines to STAND OUT 💥
✅ Use a mix of free text and images to improve deliverability

In today’s digital world, email marketing remains one of the most effective tools to connect with your audience, build relationships, and drive conversions. Are you utilising it to its full potential?

Not sure where to start? Send us a DM to get started 👉

Say "Dream Team!" 😃📸

We've added some much needed fire power to our in-office resources, which means our team has grown exponentially in the past couple of months. 🔥

These are the faces behind your web design, development, and copy, your Google and Meta ads, your digital marketing and SEO strategy, your social media posts, and the growth of your digital footprint!

At Margin Media, we are incredibly passionate about helping you run better digital and increasing your business's revenue. 📈

Thank you to for capturing this shot.

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Are you struggling to convert website visitors into paying customers? 👀

Well, you're not alone. It's one thing to attract traffic, but another to turn that traffic into leads to nurture and convert.

Have you considered that your website’s SEO content could be holding you back? It’s essential to cover all three key stages of the customer journey: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). So, let's break it down. 👇

✅ Top of the Funnel (TOFU): At this stage, potential customers are just beginning to identify their problems and seek information. Your content should focus on creating awareness and attracting traffic through engaging blog posts, eBooks or resources, and shareable infographics. This is where you capture attention and generate leads!

✅ Middle of the Funnel (MOFU): Once prospects are aware of their needs, they enter the consideration phase. This is your opportunity to provide valuable resources like case studies, social proof, and in-depth guides that educate them about your solutions. Nurturing relationships here can significantly boost your chances of conversion.

✅ Bottom of the Funnel (BOFU): At this stage, customers are ready to make a purchase decision. Tailor your content to highlight your unique selling propositions with product pages and demos, testimonials, and special offers. This is where you convert leads into loyal customers!

By strategically addressing each stage of the funnel, you can create a seamless customer journey that builds trust and guides potential customers from discovery to purchase. Don’t leave any gaps—ensure your SEO content aligns with the customer’s needs at every stage! 🙌

💬 How is your SEO strategy addressing the customer journey? Let us know in the comments!

Team Spotlight 🔦

Fon is our resident SEO superstar here at Margin. With 15 years of industry experience, Fon has helped countless clients climb to the top of search rankings through expert on-page and off-page SEO Strategies. 🚀

Fon's impressive track record of delivering measurable growth for businesses speaks for itself. Her approach is always strategic, results-driven, and tailored to each client’s goals. 📈

We’re thrilled to have Fon on our team! ⭐️

UX and UI are acronyms that get thrown around the office all the time, but what do they actually mean for web design? Let's break it down:

🛠️ User Experience (UX): This is where the journey begins. UX design starts with understanding your users. This means mapping out wireframes, crafting user journeys, and structuring information in a way that’s intuitive and seamless. It’s all about ensuring that every interaction on your website feels natural and effortless.

🎨 User Interface (UI): Once the UX foundation is set, it’s time to bring your design to life. UI design is a big part of your brand's visual style - colors, typography, buttons, and imagery all reflect your brand’s identity. These are the finishing touches that makes your website not only functional but also visually engaging and instantly recognisable in the eye of your consumer or client.

🕹️ UX then UI: Think of it as building a house. UX is the blueprint, laying out the structure and solid foundation, while UI is the finishes and decor, showcasing your style and personality. Both work hand-in-hand to create a digital space that’s both user-friendly and aesthetically pleasing.

Want to see how we can combine UX and UI to make your website truly stand out? Let’s talk! Connect with us today at https://hubs.li/Q02QybHk0

We are thrilled to introduce our newest Senior Account Manager to the Margin office, Kym 👏

Kym brings over 15 years of agency experience to Margin Media! She has worked across a range of industries - from eCommerce to B2B - and she will be heading up our Paid Performace Team, as well as handling a number of our accounts. 📈

Kym drives Google Ads and Meta marketing campaigns with proven instrumental growth for her clients, and is already making a great impact with us. 😄

Welcome Kym, we are excited to have you in the office! 🎉

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Celebrating a Decade with Cher! 🎉

Ten years ago, I made one of the best decisions of my career—hiring Cher Ho. As my very first hire, she’s been by my side through every twist and turn since then. In a time when loyalty can be hard to find, Cher has consistently demonstrated what true dedication looks like.

We've weathered storms and celebrated victories together, working on countless projects and helping many businesses succeed online. Cher, your unwavering commitment, hard work, and positivity have been the foundation of so much of our success.

I can't thank you enough for everything you've done and continue to do. Margin Media would not be the success it is today without you.

On behalf of the entire team, we’re incredibly proud of you. Thank you, thank you, thank you! 🥂

Happy Father's Day to the Margin Dads, Mat Lewis and Matt Kennedy 🥳

Celebrating you and your sons today! 👨‍👦

From the Margin team, cheers to all the amazing dads out there. 🍻

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For B2B, many searchers are in the market, but they are not ready to buy yet.🧐

SEO for B2B often focuses on building awareness and trust - two crucial elements to get your lead across the line. When a lead is still in the 'search behavior mode' of the exploration phase, it means you have the opportunity to stand out and make a lasting impression with strategic SEO. Successful companies use SEO to position themselves as industry leaders, which provides valuable insights and information to nurture their leads until they are ready to buy.🌱

But what if you feel like you're doing everything right?🤷

Let’s check out a few reasons why many B2B searchers who land on your website won’t convert yet.

Looking for more SEO expert tips? Download our FREE SEO Checklist so that you can optimise your website for search results that actually convert. Download the checklist here 👉https://hubs.li/Q02KmDpy0

Last night, Mat had the privilege of speaking at SLConX Session III. The speakers, and the audience of students and parents, got to explore some of the most exciting fields in technology—IT, Cyber Security, Software Development, and Web Design.🎤

As a 1994 Lauries alumni, and Managing Director at Margin Media, Mat had the opportunity to share insights from his professional journey, honing in on his expertise in Web Design and how it has, and continuing, to change the landscape of digital media.

To the students and parents who joined us, we hope Mat’s story and tips inspire you on your own journey. Thanks again to everyone who made the night memorable! 🙌

To celebrate another big EOFY, the team got together for an afternoon of delicious share plates, drinks and good vibes at Sunsets Rooftop.🌇

Cheers to another financial year filled with even more growth. Go team!🥳

Receiving negative reviews for your business can hurt. You’ve worked so hard to get your business running and yet, your customers aren’t satisfied. While it can be tempting to delete or ignore negative Google reviews, this will only do further damage to your reputation. The best solution is to take the time to respond.💬

Reviews have the power to attract or deter customers. According to a recent study, more consumers are reading online reviews than ever before. In fact, 77% of people read Google reviews when looking for local businesses!

Swipe to see how best to mitigate negative reviews, and handle them when and if your business encounters one.👉

We had a chat with our dev expert Matt on why WordPress is his preferred CMS platform, and here is what he had to say👇

"The WordPress content management system (CMS) is an amazing tool for beginners and experts alike.

WordPress comes in 2 flavours: As either a Hosted Platform, or a Self-Hosted solution.🍦

Think of it as the difference between taking your car to the mechanic, or fixing it yourself.🔧

If you just want to create a website without worrying about things like hosting, security, or uptime, then the Hosted Platform on https://hubs.li/Q02CM1-j0 is for you. https://hubs.li/Q02CM1-j0 takes care of a lot of the backend things that keep a website running, letting you focus on creating your website with the built-in themes and tools.

However, if you want more control, you can go to https://hubs.li/Q02CM1xd0 and download the core WordPress files. Upload these files to the host of your choice and build the site your way. You could start with a commercially available theme, or create one from the ground up. You can install any plugins you wish from the thousands available, or build your own. You control the process from start to finish."🙌

Looking for some inspo? Visit https://hubs.li/Q02CM1Q20 and have a look at some of the great websites we have created using the WordPress platform!

Does a bigger logo really make a brand more recognisable? 🤔 Let's dive into the impact of logo sizes on design:

👀Visual Hierarchy: Designers guide eye movement. Having the wrong prominence, or focus to a design, can mislead the viewer and cause them to miss the critical information in your content. Keep in mind that you have seconds to convey a message! Your design hierarchy ensures the most important information is seen first.

👀Customer Perception: Bigger logos don’t increase the love, or likability, of a brand love. It can even seem like you’re shouting, which can send the wrong message. Large logos also increase the cognitive load when we information process, which makes it harder for viewers to absorb your content, and therefore retain you and your business in their mind.

👀Professional Design: Oversized logos create clutter, competing with other elements and looking unprofessional. So much so, that visual clutter can drop brand recognition by 29% and brand liking by 20%.

Swipe through for more insight!

Ready to see your business grow? Get in touch with our team to learn more today at https://hubs.li/Q02CL-4s0

Did you know more than 5 billion searches are made on Google every day? 🤯

This means Search Engine Optimisation (SEO) is more important than ever.

SEO is the process of adjusting your website to boost the amount of quality traffic that lands there. SEO helps new customers discover your website, increase your leads, and ultimately increase revenue for your business. 📈

Wondering how to improve your website's SEO for your business? Read our latest blog and download our checklist to find out.

👉 https://hubs.li/Q02Cp6tm0

The ROI of SEO

SEO ROI: The Key to Long-Term Business Growth📈

Investing in SEO isn’t just about ranking higher on search engines. It’s about driving consistent, organic leads/revenue to your businesses.

Why SEO?🤔

✅Cost-Effective: Compared to paid advertising, SEO offers sustained visibility.
✅Builds Trust: High search rankings build credibility and trust with your audience.
✅Long-Term Gains: Unlike quick-fix strategies, SEO delivers ongoing benefits.

Every dollar spent on SEO is an investment in your business’s future. The longer you invest, the greater the returns!

SEO is more than a marketing expense. It’s a strategic investment with high ROI.

Ready to see your business grow? Get in touch with our team to learn more about it at https://hubs.li/Q02Bv9yL0

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Can you believe it’s June already? 🤯

That means the end of the financial year is just around the corner.

If you want to make the most of this sales season for your business, then it pays to be prepared. Swipe to discover our 7 tips for prepping your ecommerce store for EOFY. 👉

Happy Easter from the team at Margin Media 🙌

We hope you have a great long weekend making memories! 😎

Welcome to Margin Media, Fon! 🚀

We’re excited to welcome Fon as our new SEO expert! With over a decade of experience, Fon is passionate about simplifying SEO and fostering better client relationships.

📈 Her commitment to clarity, ROI, and treating your business as her own aligns perfectly with our core values.

Welcome aboard, Fon!

This month, we marked the 6th work anniversary of our resident web wizard🧙‍♂️, Matt Kennedy.

Matt is like the duct tape of our team - fixing things, sticking to deadlines, and always keeping it together. Oh, and he’s not too bad at building websites either. 💻

Here's to another 6 years of Matt's coding magic! ✨

🚀 Exciting news! We’ve just launched a brand new website for Meridian IT, Australia.

Meridian IT empowers businesses with cutting-edge IT solutions and services both here and around the globe. 💻🌐

This project involved designing and building a WordPress website with Salesforce integration in a very tight time frame. Congratulations to all of the team who worked tirelessly to deliver such a great website for Meridian IT.

Take a look for yourself at meridianit.com.au

Swipe through to see their new home page in its entirety ➡️