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😃 WordPress web design and its benefits.
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Wordpress web design WordPress is a powerful website design platform content management system (CMS) that offers an extensive range of features for creating truly impressive business websites

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Web Designers Gold Coast – SoRoc Web Designers Gold Coast, We work with businesses to help enhance their online sales and digital marketing efforts. T

Ten reasons why you need a website for your small business

1. A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

Beyond that, having your own website lets you create a branded email address (e.g. [email protected]) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.

2. Your website can attract new customers through Google

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.

A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.

3. You can clearly showcase your products and services

You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the UK restaurant Blackhouse has accomplished this on their website:

The Blockhouse business needs a website to show pictures of its food

You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location, like the Canadian restaurant Stormcrow Manor.

The Stormcrown Manner need a website to give a feel for its decor

Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.

4. You can display your best reviews and testimonials prominently on your website

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs:

Testimonials at the Steamlabs website

If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below:

Storm Crow manner publication list

Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews.

5. A website can encourage customers to contact you

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer:

Snakes and Lattes displaying its various locations

Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam.

6. You can integrate your website with Google Maps so people can find you more easily

A website lets you embed maps directly into your content. Some businesses, like STEAMLabs, have a map embedded directly onto their home page:

Steamlabs embeds a Google Maps map

An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.

7. Your website establishes your place in the industry

If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.

If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.

8. A website is no longer intimidating to create and manage

Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor:

The WordPress block editor makes it easy to create a website for your small business

In other words, it has never been simpler to create a functional, aesthetically pleasing website.

9. A website ensures your success over the long term

In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.

Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.

So to stay competitive in this increasingly digital world, your business needs to get online.

10. You can get all of these benefits without spending a fortune

Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for as little as $70 per year.

WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low.

So, do I need a website for my business? The final verdict

Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future.

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Website design | SoRoc Website Design | SoRoc Website Design SoRoc Website Design Company based in the Gold Coast, Queensland. SoRoc can create a website to help your brand and business reach it's potential.

Performance is about retaining users
Performance directly impacts the company's bottom line.

Performance plays a major role in the success of any online venture. High-performing sites engage and retain users better than low-performing ones.

Studies have also shown the negative impact poor performance can have on business goals. For example, the BBC found they lost an additional 10% of users for every additional second their site took to load.

Retaining users is crucial to improving conversions. Slow sites have a negative impact on revenue, and fast sites are shown to increase conversion rates.

For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000. Additionally, a 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.

You can check your website speed at: https://developers.google.com/speed/pagespeed/insights/

For website enquiries please visit: www.so-roc.com

https://www.so-roc.com/responsive-web-design-soroc/
What is responsive web design? Is your webpage Mobil & tablet friendly? Check out my blog post for more information.

Responsive Web Design | SoRoc Responsive Web Design Choosing a Responsive Website Design is important for your Website and your Business. What is Responsive Website design and how can it help.

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