Social Motive

Emails flows, who needs ‘em? (Probably you).

Have you implemented these 3 types of post-purchase email comms?

You’ll never guess what research shows leads to higher efficiency and creativity…

Okay you probably will guess..

It’s relationship building! Here at SM we’re stoked every day to work in a small team – we really know each other so we can really depend on one another.

Small business gets it done! Need a dedicated team of experts for your marketing? You found us 🔗

You can’t manage what you can’t measure.

A KPI without a timeline and quantifiable target is just a metric.

Ascribing metrics to your performance is a great way to keep your eye on the prize in terms of what to track, but to make it a KPI it needs specificity.

For example, Follower count is a metric. Increase follower count by 5% by April 1 is a specific KPI.

Create KPIs for all aspects of your agency, including client satisfaction and retention, ad performance and organic presence.

These client results from 8 Nov to 7 Dec 2023 show healthy upticks in customers and conversions.

We love to see testing and optimising paid ads pay off for our clients 🤑

We’ve said it once, we’ll say it again…

Ai is a TOOL for efficiency not a REPLACEMENT for human creativity.

=s

Do you want to lower your cost per lead within lead gen ads by 20%?

According to Meta, instant forms get leads cheaper than website forms.

Instant forms allow for one-click pre-filled answer options and customised questions which can streamline and improve the user experience.

We ❤️social media (duh), but we also 🧡💚💛 looking after mental health in today’s consuming digital landscape.

Find your line of time spent enjoying content before it’s time getting sucked into comparison or unhealthy media. Stay connected with your real world as well as your digital communities.

“I’m coming for you,” I whisper to the KitKat in my purse.

Want your audience to share your posts?

If you can help them bring valuable content to others, define themselves, stay connected, feel fulfilled or support a cause, you might improve your chances of this engagement type.

Taking off our Christmas Spirit goggles slowly🎄

Choosing a business name is no small task, and here’s how we landed on Social Motive all those years ago 👇

There’s a social psychological model called the social motives, which outlines the theory of what (get this) motivates us socially. They are…

Belonging
Understanding
Control
Self-enhancement
Trust

We thought those are pretty good goals to live life – or do business – by.

Get in touch with the Social Motive team 🔗

Advertising inspiration is all around us! Try these 3 sources of inspo 👇

1️⃣Facebook ad library for brands succeeding in your industry
TIP: Look at the longest running ads and surmise which elements of copy and creative you could emulate in your own branding.

2️⃣Swiped.co
A swipe file made for you! You can filter by niche. Particularly good for copywriters.

3️⃣DTC newsletter
Get impactful ad breakdowns to your inbox

But WHY do videos go viral?

Sometimes it’s inexplicable. Sometimes it’s bc they’re hilarious. Sometimes it’s absorbed into meme culture.

Often, you’ll find a mixture of emotional resonance, good or lucky timing, and motivating the audience to engage.

We call it the deep sales slumber.

Merry Christmas from team SM!

How does a copywriting formula paired with cognitive bias look? Here’s just one example 👇

Let’s use the Attract, Interest, Desire, Action (AIDA) Formula and pair it with the ‘Closing the loop’ cognitive bias.

The theory here is if you open on a question, readers will keep reading until you answer the question, because they want to ‘close the loop’ in their brain. This can keep them hanging on until your CTA.

Perhaps that’s why you’re still reading this… Now re-read, and see how this copy attracted you with a question, built interest of what we were going to do, created desire of keeping your audience around for your CTA and then gave you the action of re-reading.

Good review Tuesdays!

“Nat and the team helped me map out and implement a full marketing experience for my business. I had no idea where to start and they explained things in an easy to follow manner and implemented the system across social media and email marketing very promptly.”

Content creators do be their own muse, director and puppet 😅

Social Media Today predicts these trends for 2024 👇

👉🏼 Meta will add a range of new ad options aligned with messaging, following the popularity of its “Click To Message Ads” and the trend of Meta being used more for private messaging and less for public posting.

👉🏼 Instagram will see a rise in AI creation and editing tools, such as sticker creations and generative editing tools.

👉🏼 Meta will add more virtual avatar engagement options as they lean into the 3D avatar element of the Metaverse.

We’ll see!

The four most effective types of Social Media content

1️⃣ Educational
2️⃣ Visual
3️⃣ Interactive
4️⃣ Storytelling

Try including a new content type to your strategy and monitor performance to gauge what resonates with your audience.

Don’t speak to me until I’ve had my coffee amirite 😜(Please read with sarcasm).

2022 Royal Melbourne Show shoot with

Sets with dogs are perhaps our favourite sets 🐶

Got an upcoming campaign that could use a photo shoot? Reach out 🔗

If reading information is like digging into the dirt to find a gold nugget, infographics are like throwing the dirt in your face and handing you the gold nugget (but in a helpful, endearing way).

Infographics can communicate information quickly and you can utilise visual hierarchy of messaging within your graphic design.

Testing, testing, 1,2,3 (4,5,6 and on until we have our winner).

Since starting paid advertising with Social Motive, this fashion brand has enjoyed upticks in Revenue, Average Order Value and Total Orders.

Previously, they had been boosting organic posts. Wanna see boosts in your results, too? Reach out 🔗

Google has revealed 2023’s highest search terms, so if you’re feeling stuck for gift ideas, try grasping at these straws 👊

1️⃣ Claw Clips – for the hair accessoriser in your life
2️⃣ Cozyberry Candle Warmer – for the ambience obsessed
3️⃣ Lab-grown Diamond Tennis Necklace – for an all-out gesture
4️⃣ Human dog-bed – for the cat nap enthusiast
5️⃣ Puzzle Vase – for the DIY decor doers

AI won’t replace that human nuance, but it sure can save you time and mental bandwidth! Have you tried these three applications of Chat GPT?

“hey , do you have a minute?” I say, pulling out your earphones and tapping you on the shoulder.

It’s Nish! Nish keeps her finger on the pulse and helps inspire a bunch of our trending content. Go Nish!

Do you know the value equation?

Dream outcome X Perceived likelihood of achievement
Divided by
Time Delay X Effort & Sacrifice

If you can maximise your prospect’s perception of the likelihood they will achieve their dream outcome with your offer, and minimise or justify their effort, financial and time sacrifice to achieve it, your offer will have more value.

A free car delivered to your house tomorrow if you say “Bugatti” three times over? Who wouldn’t take that deal!