Suits&Sneakers
A collective of handpicked talent in strategy, creative, tech and production for marketing and adver
LinkedIn content strategy that drives sales. Suits+Sneakers' founder Anne Miles is interviewed to break down the top fails that even those who call themselves LinkedIn specialists don't get right when it comes to driving sales and ROI. If you're using LinkedIn as if it is Facebook, but for Business, or it just isn't driving to measurable sales, then you need to watch this.
https://buff.ly/3OYULxD
Do we need Influencer Marketing or Influencer Relations? Trevor Young is a top Content Marketing and Communications Specialist (aka the PR Warrior) and is leading the way in all things content including Influencer Strategy.
https://buff.ly/3nqI3vF
Subscribe to Suits&SneakersTV for top marketing insights and professional development - for marketers, advertising and creative talent
HERE: https://buff.ly/3zosoEo
(Help me get my first 100 subscribers to get the URL tidy! Thank you!)
Can a brand be lucky!? Meet from UK Author of Go Luck Yourself
Subscribe to Suits&SneakersTV for top marketing insights and professional development - for marketers, advertising and creative talent
HERE: https://buff.ly/3zosoEo
(Help me get my first 100 subscribers to get the URL tidy! Thank you!)
Come and join top industry talent sharing top marketing insights on YouTube
Don't forget that if you have a topic that is leading edge, expanding conscious marketing insights or solving the harm that stereotypes are doing then please get in touch.
https://lnkd.in/gY3gSvwj
Thanks to Andrew Banks at Mumbrella for acknowledging the importance of this issue to overhaul media, marketing and advertising's self-regulation system. We need to make some noise about this together and put the accountability onto the Ad Standards Board run by the AANA - Australian Association of National Advertisers. I'm happy for the AANA's fact checkers to try and prove this data wrong (their own published data) and will look forward to a response that shows us what they are doing to fix their engrained issues and finally be fully transparent and accountable.
This is what blowing the whistle looks like and I'm definitely up for the expected fight. As I say "Let's Unbox Australia!" Watch this space...
https://mumbrella.com.au/unconscious-bias-is-more-than-hiring-and-casting-the-entire-marketing-process-needs-upheaval-738388
Unconscious bias is more than hiring and casting - the entire marketing process needs upheaval As an industry we are starting to give more attention to our internal hiring practices, the people we recruit, and at best we’re starting to think more consciously about our casting process too. These are a good step forward for sure.Given that feminist activism is now backfiring, and outdated fem...
How to take harmful stereotypes from media, marketing and advertising (without activism and feminism):
https://www.linkedin.com/pulse/unconscious-bias-more-than-hiring-casting-entire-anne-miles-cpm-/
Unconscious Bias is more than hiring and casting - the entire marketing process needs upheaval As an industry we are starting to give more attention to our internal hiring practices, the people we recruit, and at best we're starting to think more consciously about our casting process too. Theses are a good step forward for sure.
Anyone need a 'Get s**t done coach'? That's Anne Miles! Check out coaching and training programs here. Be accountable and inspired.
https://www.eventbrite.com.au/o/suitsampsneakers-14167699505
A good dive into why the Disney remake of Snow White is problematic for the community with Dwarfism. Fair call... https://buff.ly/3AHbCiy
Stereotypes about the ad industry in Emily in Paris. The irony... https://buff.ly/3r9eYrr
A good explanation of why the depiction of stereotypes in Asian eye shapes is upsetting: https://buff.ly/3uaNpzJ
For all parents, grandparents, aunts/uncles who want to prevent bullying and mental health issues in their children. Please share with your network so we can have an impact on this problem. Your support is appreciated!
Take charge of bullying - parent without harmful stereotypes An introduction for Kiddipedia parents on harmful stereotypes that are linked to bullying and mental health problems.
How the media is causing bullying and mental health problems for our children. Thanks to for sharing this.
https://buff.ly/3fX3oJz
Happy to share that I have a column on to share thoughts on how we can remove stereotypes and help the next generation be kept out of the boxes many of us are forced into daily. The first is on how to Take Charge of Bullying.
https://buff.ly/3KJol8S
Big secrets to business success from Siimon Reynolds. How to move from being a young creative director to owning a $500m business network. What's Siimon doing to keep driving his and others' success? Huge thanks to - one of the most inspiring interviews.
https://buff.ly/3Gy1Xg2
How to align magic and logic? How can marketing be seen as an investment? What is the role of conscious capitalism? Matt Perfect is a procurement specialist and is joined by Darren Woolley, Marketing Management Consultant from TrinityP3. Both are joining forces in this episode to chat about the role of procurement and marketing.
https://buff.ly/3HYhp5K
Thanks to F/ MAG for covering my stereotypes POV in their publication that celebrates Female Success. Every little bit helps, right!? https://buff.ly/3K55NQa
Looking back on some older projects and enjoying remembering the days without lockdown and we chose to work remotely! These projects are so lovely for retail.
https://buff.ly/3mzrDRV
You can mimic a result but not the creativity.
https://buff.ly/3pZ7OWw
Celebrating a lovely design job for brand identity. Two fabulous freelance talent nailing design on this. Case study here: https://buff.ly/3BGcDWO
Doing pretty well on the awards finalists of late. Another one just now with the Australian Marketing Institute's Certified Practising Marketer of the Year finalist 2021. Despite being the bridesmaid a few times of late this one is a pretty cool one to be a finalist at the very least. Thanks to the sponsors and Australian Marketing Institute for making this all happen and to support those of us doing our best to make a difference on a daily basis. Days like today keep the momentum going.
Thanks to all my wonderful supporters who have made this all possible.
Last call for anyone who wants to find out a completely different way to use LinkedIn to grow business that doesn't give a damn about likes, shares and mass engagement. For all the social media strategists, if your brief is to grow qualified leads that convert to business then you need this (only if you don't argue about your engrained thinking please). This is a business development and account based marketing approach and proven more effective with actual ROI. Come if you are open minded about business growth and conversion only.
https://www.basicbananas.com/teach-me-linkedin/
Teach Me LinkedIn Live Online Workshop Deep dive into the LinkedIn Eco-System
Chuffed to be involved as a judge at PauseFest coming up. Totally hope I get the B-Good category!! My fav. This is an interview about what I care about and my perspective on judging. Some of my own experience with awards too. https://buff.ly/3xp8kxE
Account Based Marketing has seen a lot of hype about it from the CRM tech companies of late. So what’s the real story? CMO Ann Pocock talks pros and cons and how to keep the tech team on board. https://buff.ly/3cFcIQV
Episode: Unearthing the ethics of the beauty industry: Interview with Professor Martha Laham author of "Made Up" on the future of the beauty industry, who is the real customer and we discuss ethics.
https://buff.ly/3ghi0UQ
for those who want to stretch their minds and challenge the status quo. Marketing insights to make us better at what we do and do better. https://buff.ly/3wkmZJX
Thanks to the incredible talent who are sharing their best insights. Subscribe to get notifications.
Episode: Understanding the Rural Audience. Rural Sales & Marketing expert St John Craner about the often forgotten and misunderstood rural sector.
https://buff.ly/35gmNQo
Ad industry ageism - study says it is real and may be because of how we define "creativity".
https://buff.ly/3veo84J
If you are segmenting your audiences to Millennials then you need this badly. Great research insights from
https://buff.ly/2SuOQZs
For top marketing industry suits and sneakers who want to develop skills in conscious marketing practices and creative performance. Check out Suits&SneakersTV and discover insights from top global talent https://buff.ly/3znakbh
For top marketing industry suits and sneakers who want to develop skills in conscious marketing practices and creative performance. Check out Suits&SneakersTV and discover insights from top global talent
https://buff.ly/3znakbh
Thanks to Michael Ray Solo Dad and Equality advocate for sharing the insights into stereotypes in parenting. Big thanks to
https://buff.ly/2RRILGc
How do you depict the transgender community in media? Is gender bias real?
Thanks to the amazing Cadence Bell
https://buff.ly/2ZlCm63
Is there such a thing as Brand Luck? What makes us lucky? What role does luck play in brand growth? Thanks to
https://buff.ly/3zxY3Rw
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About Suits&Sneakers
We are a diverse collective of hand picked strategists and creatives for marketing and advertising from around the world.
If you need marketing and advertising people, then you need to start here.
This is the home of some of the industry’s best independent strategic (the suits), creative, tech and production talent (the sneakers) all under the one roof and with the industry’s top creative buyers, producers and project managers to keep the job on track on your behalf.
We’re experts at delivering world class marketing projects of all kinds.
We get things done and help navigate complex and conflicting stakeholders to align all parties for the most effective marketing and to maintain costs.
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