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Happy Australia day everyone
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So Kaufland finally realized the cost of doing business in Australia is way too high compared to anywhere else in the world. No politician will ever say that but they know the truth. The result is that more and more businesses will shut down.

https://7news.com.au/business/kaufland-to-leave-australia-leaving-200-employees-and-developments-in-limbo-c-659470

German supermarket giant’s shock exit from Australia The decision leaves 200 Australian employees and the future of a number of planned locations across the country in limbo.

5 basic steps for building a Marketing strategy (continued...)

4. You can’t have a marketing strategy without goals

Now that you have an understanding of your brand, potential clients, and market, it is time to set goals for your business marketing strategy based on your gathered info.

Setting goals like “build awareness of my brand” or “sell more bags” or “reach more people” or “build a more powerful brand” is okay, but how will you measure their success?

Track and Measure all your marketing channels. See how many people you are reaching, how many are interacting, the links they are clicking, who is buying etc. These numbers and data will help you build and run your future campaigns.

5. Be in all the right places

Setting your goals was a lengthy process, but the next step is even trickier. It is all about the “how”. How will you achieve these goals?

There are lots of options when it comes to marketing methods. Determining which ones work for your business is sometimes a bit confusing and requires some trial and error. For your marketing strategy plan to be thorough, it needs to include marketing tactics depending on:

● The nature of your product or service.
● Where your potential clients are.

For instance, Megan is most likely to respond to advertising and word of mouth as opposed to digital marketing.
Here’s a list of marketing channels through which you can reach your audience:

Owned : Those are the marketing channels that your business owns, that includes your website, blog or social media profiles.

Earned : Those are the external marketing channels that cover your business, that includes articles on other blogs, press coverage for your event or your SEO rankings.

Paid: Those are the budgeted marketing channels that your business affords, that includes TV or print advertising and sponsored social media like Facebook or Google Ads.

The best marketing strategies try to incorporate all 3 elements into their marketing strategy for a more wholesome approach. Combining these elements together mixes in your traditional marketing techniques and tactics with all the modern nuances.

These 5 steps are sure to help you set an extensive marketing strategy for your business; in order to make the most out of your product or service, whilst also achieving the best results. Now it is left for your team to come up with cool and unique marketing ideas to execute within your marketing strategy plan. Start now!

If your marketing strategy is not fulfilling the results you need, then contact us and take advantage of our 15 days Free Marketing option. Apply Here: http://bit.ly/2H1vWAJ

And please give me a Like and Share this with your friends and family who might benefit from this knowledge.

bit.ly

5 basic steps for building a Marketing strategy (continued...)

Step - 3 : Who Am I?

• Brand
In order to start speaking to your audience, you need a consistent and engaging brand and voice. In coming up with your brand’s shape, you need to keep in mind that it is an investment; therefore, your choices should be measured, tested and precisely thought out.

Don’t fall for that mistake!
Your brand name should not be built on a specific trend because trends wear off and you are left stuck with a name from 2005. Likewise, your brand logo should be clear and catchy. Your brand elements like name, logo, colors used, slogan and tagline should all be compatible with each other; that gives your brand a strong and professional presence.

• Voice
Your brand voice is the way you speak as well as the style and tone of your communication with your customers. It is basically your brand’s personality which builds the relationship with your audience.

Don’t freak out yet, it’s easy!
In defining your brand’s voice, start by labeling it with three adjectives. We determine these three adjectives based on listening to our potential clients and the way they communicate in their day to day life. For instance, our bag brand is “sophisticated, bold, edgy”. What do you think?

By having insight into our buyer persona (Megan), we now understand how to answer her inquiries, have some fun banter with her and showcase our latest products to her in the most attractive fashion.

Don't forget to give me a Like and share it with someone who also might find this useful.

Step - 4: You can’t have a marketing strategy without goals (coming up tomorrow...)

5 basic steps for building a Marketing strategy (continued...)

Step - 2: Reaching the right audience

Basically understanding your target audience.

For your marketing content to work, it needs to be tailored to the right people. Depending on the type of product or service you are offering, the type of person more likely to be interested in you will be different. When you find out that type of person and customize your content to fit them, your content will be more focused and effective; therefore, bringing you better results.

You can start segmenting your audience into your marketing strategy by asking questions like:
• Who are they?
• What do they do?
• Which need motivates them to buy?
• What is their purchase journey like?
• Where or how do they shop (online or offline)?
• When do they look for my product\service?
• How do they qualify their product\service provider?

This will assist you in facilitating any hardships that face your clients while they are attempting to purchase your product or service.

“Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires.”
― Stacey Kehoe

In collecting your data, you can use analytics websites, social media channels, customer reviews or real-life surveying and interviewing of potential customers.

What happens if you don’t do the work?
You don’t want to be putting all your efforts into selling $500 bags to someone who can only afford $200 bags.

What’s next?
You should then categorize your data into profiles that are called “buyer personas”.

Step - 3: Who am I? (Read it tomorrow...)

If you like what you just read, please give me a Like and Share with your friends,

5 basic steps for building a Marketing strategy
(I will put in 1 Step everyday)👍

Whether you are starting a small business or beginning your career as a marketer, you have probably figured out by now that the way you showcase your brand or product will either capture your audience or send them away. Starting to present your brand or the product is tricky, that’s why you need a killer marketing strategy to start, otherwise; you are shooting blind arrows in the air.

Establishing a thorough and detailed marketing strategy will help put your business on a road-map towards success. You can not reach your destination without following specific directions. These directions will ultimately guide you through a safer route and towards more accurate results.

So, let’s start building your marketing strategy step by step from scratch.

Step - 1: Access Your Current Position

Any company or business offering a product and service should be fully aware of the strengths and weaknesses of what they are offering. Benchmarks will help you take advantage of uncharted territories in the market, as well as better understanding your weaknesses.
• Pre-launch
It is beneficial to build a market overview as well as an STP (Segmentation, Targeting and Positioning). This will guide you into launching your product or service in the market with more confidence and understanding of its niche.
• Post-launch
You will need a situational analysis. In order to properly assess your product or service, begin by writing down your best and worst features. After that, run a competitor analysis in which you list your best and worst features against competitors to understand where you stand in the market

How do you actually do that?

Well, for instance, the bags you offer are made from the highest quality materials, but they are more expensive when bench-marked with competitors. In this case, you have attained the strengths (high-quality materials) and weaknesses (higher price) of the product in question. This enables you to further move on to highlighting the strengths in your marketing strategy and using them to attract the right clients.

Not everyone is going to want to spend that extra buck or two to get the best quality but there are people who do. That’s why after zeroing in on your statement features, you need to focus on who will be interested in those features.

Step - 2: Reaching the Right Audience (Coming up tomorrow)

Let me know your thoughts and comments. If you like the content, then don't forget to Like and Share. 😀🙏

Today is a new day to start another great adventure.

Franchiser's like Nandos have no shame. The blame also goes to the Australian government for not giving adequate protections to the Franchisees. Couple of days back I went to our local shopping centre only to find out that 90% of the businesses are Franchisees. It is shocking and scary at the same time. With shop rents from $10k to $25K per month, I am absolutely sure that either everyone would be struggling to break even let alone making profit.

Franchisers should not be allowed to do renovations within the first 5 years, every franchisee should be allowed to spend on their own marketing as well. I would strongly urge all the Nandos franchisees to collectively put pressure on Nandos to make the changes or sell it back to them just like some have and recover your hard earned money.

Anyone who is looking to invest in a Franchisee, please have a chat with me.

‘We spent over $900,000 and came out with nothing’ EXCLUSIVE

You Don't Need Funnels, You Need Campaigns

Do you know why your website is not getting you customers? If you have a static website or a website that asks visitors to give their name, email and other details, then you need to change your website. Prospects do not like to provide their details as they have a fear of getting bombarded later with emails. So what is a campaign and how do you setup one, read my blog article to find it out.

Would love to hear your comments and don't forget to give it a like and share with business owners who can learn from this too.

http://workforprofits.com.au/you-dont-need-funnels-you-need-campaigns/

You Don’t Need Funnels You Need Campaigns – Work For Profits You Don't Need Funnels You Need Campaigns You must have seen funnels like this and these are becoming too common. When you land on a page like this, how inclined are you to provide all your information?I see funnels from marketers, funnels from e-commerce store owners, online agency owner funnels, c...

More and more restaurants and takeaway shops are removing themselves from online food ordering sites. Companies like Menulog and UberEats are destroying the small businesses. Menulog charges 15% and UberEats a massive 35% commission on each order.
(abc. net. au/news/2018-04-22/uber-eats-criticised-over-conditions-on-restaurant-owners/9662814)

High commissions, wages, rent and food costs have reduced margins to 10 cents in a dollar. One bad week and the food establishment doesn't even break-even. Sooner or later they will have to shut their doors.

Now most restaurants are increasing the online prices by 15 to 20%. If you order online, next time check the pricing on the app and on the restaurant website.

Please support local, go and buy at the store or call them and order. Talk to them, smile, make them feel good, become loyal customers. If you are not happy, talk to them. Most will fix the issue for you. Don't be in a hurry to give bad comments. Give them another chance. We are all humans and make mistakes. It worries me a lot to see good hard working people losing money and their businesses. There are better ways to market your business online.

Franchiser's are greedy. No wonder people are losing money. They control the marketing but hardly do any marketing. Franchisees should be allowed to do their own localized marketing. And this BS of asking money for store renovation makes me so angry.

https://www.news.com.au/finance/business/retail/sorry-this-restaurant-has-flown-the-coop-nandos-in-crisis-with-one-in-five-stores-closing-since-2014/news-story/d32982663f2ac864bb119cbb7c32fd99

Nando’s in crisis as stores go under EXCLUSIVE

Running a FB ad for a restaurant giving away Offer coupon. The 2 day results are good. I will update you when the ad stops and client agrees to share result pics. Otherwise I will just let you know the ROI.

Here is an update:

2 Weeks Results

28 new Customers from Messenger and 10 from other source
CPC - Cost per Click - $.15 (15 cents)
CPR - Cost per Result - $ 1.75

Amount Spent - $ 49.07

Would you like 38 new customers for $49 spent on Facebook Ad? No need to spend thousands. You can get great results if you run the ads strategically.

It's now easier to send Work For Profits a message.

Work For Profits updated their business hours.

Mexican chicken Fajitas for my son and me tonight
@ Berwick, Victoria

https://www.news.com.au/finance/markets/australian-markets/purplebricks-dubbed-the-aldi-of-real-estate-quits-australian-market/news-story/4156b6d3a264997cea76f63d19ed8803

Why did this happen? It was a good deal, no doubt for anyone who was selling. I put it down to bad marketing. Not enough research done and lack of conversation with prospects. I still can't understand how and where they spent 17 million dollars.

Had they used the power of Conversational Marketing, they would have been on the winning side.

‘Aldi of real estate’ quits Australia Online real estate agent Purplebricks is quitting the Australian market, two and half years after entering it with a promise to shake things up.

⏰ 𝐓𝐢𝐦𝐞 𝐃𝐨𝐞𝐬 𝐍𝐨𝐭 𝗪𝐚𝐢𝐭 𝐅𝐨𝐫 𝐀𝐧𝐲𝐨𝐧𝐞!!⁣
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Please comment below and enlighten everyone on what strategies do you have to achieve your financial goals?

My financial goal is to have $10 million 💰 by the end. This much money will be needed for me to maintain my current lifestyle during my retirement time 👴. I hope to live another 15 years after I retire.
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Calculate your "𝗪𝐞𝐞𝐤𝐬 𝐋𝐞𝐟𝐭" and share (optional)⁣
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𝐌𝐲 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐧𝐮𝐦𝐛𝐞𝐫 𝐢𝐬 - 𝟏𝟎𝟐𝟕 𝐰𝐞𝐞𝐤𝐬 𝐥𝐞𝐟𝐭 ⌛

How Cafes can use a Chatbot to drive more business through their doors?

1. Implement a Chatbot for your Cafe (See sample cafe bot video in next post) with a unique offer for people who scan the code. For example - a Free Coffee, Free Cookie/Cake slice with coffee, a Free appetizer, Free Chips and salad when they buy a dish.

2. Download your Unique Messenger Code (will have to switch over to QR code as Facebook will remove it on 15th August)

3. Print the code and stick them on each table, on the door, near the counter, on your menu, on your social media, email signature. Make sure to clearly mark the offer and how people can scan the code,

4. Then watch how the new and old customers will start filling up your database.

5. Then create new unique offers for certain days, times, occasions and send the offer to your list of customers

And if you have any questions or need help with implementation of Chatbot, then comment below and let me tell you about how you can get this for Free.

Listen to my 1st Podcast - Why Businesses Fail to Get Repeat Customers?

https://soundcloud.com/conversational_marketing/fail-to-get-repeat-customers

Facebook is getting rid of Messenger Code on 15th August. You can replace the messenger code with QR code and link the bot URL. Scan the code and connect with me on Messenger.

I am not mucking around this year. I will achieve my goals. No Resolutions this year only Revolutions. Launching my Digital Media Agency soon.