Light Media

Love being able to support our amazing clients

As we close out the financial year here is a shout out to all those individuals with a big idea that made it work. We salute you.

Every business needs professional copywriting.

Yours included.

It could be for your website, blog, social media or email campaign, professional copy across all your platforms is what will unify your brand and ensure you present a cohesive and inviting tone of voice.

If you’re in need of making this happen reach out and we’d only be too happy to assist.

The team here at Light Media are exceptional.

On all levels.

And our clients are like family.

We take the time to listen to your concerns, address your queries and work through any situation that may arise.

If you’re looking for a full and complete digital agency that can facilitate everything from UX Design to Information Architecture, Website Creation to Software and App Development to much much more then we’d love to chat. Contact Us | Light Media

Upskill and uplevel your staff with educational courses and training programs through an LMS.

A Learning Management System or LMS is a hub housing training programs and courses you can use to train your staff efficiently. It not only allows your staff to learn and update their knowledge anywhere and anytime but also allows you to keep track of their progress. These systems have been used by corporations, businesses, and companies all around the world to streamline their training processes and ensure every employee is getting the best information possible to complete the job at hand.

Curious to know more, reach out, we’d love to help.

The clients that we have are like family to us and when they leave reviews like that of below we are just so grateful.

………I am going to steal a line off another happy reviewer. " You get what you pay for" not at all we got far more than what we paid. The service delivery and professionalism far exceeded my expectations. I rudely emailed Adriana the General Manager many times after 8pm and always received a quick repose. She guided me through the process clearly and advised of what was best for my business. I overloaded her team with so much data and information and at no point did complain. There was no hidden fees or charges they diligently worked hard and produced a spectacular website that is modern, interactive, easy to navigate and most importantly compatible with Google. Once the website was launched we have had a unprecedent number of inquires and bookings and the phone has not stopped. They are honest, hardworking and take pride in their work at a cost that is very affordable. I fully recommend Light Media for all your website requirements…….

We often talk about marketing and targeting your social media to your niche market but do you have, or do you even need a niche market?

Niche marketing isn’t for every business, but if you have the opportunity to cater your business toward a niche, there are many benefits to be had.

1. Enhanced customer relationships – niche marketing targets a very specific kind of customer.
2. Reduced competition - When you have a highly specific product or service, there will be less companies out there with the exact same offering.
3. Increased visibility - Increased visibility is a benefit of niche marketing that not only leads to more customers but can also improve your online presence.

We have the team to help you define your target market and we have the team to help you with your marketing.

Are you ready?

Unfortunately, it doesn’t look like COVID is going to leave us anytime soon.

With that in mind are you requiring new or replacement social distancing stickers?

It’s good to note that not all labels and stickers are created equal, ie what sticks to wood may not stick to concrete; do they require a certain level of UV protection and are they being used indoors or outdoors?

Light Media offers professional and reliable complete print solutions. We offer a vast range of high quality print services at competitive market rates, with the latest technology available for your marketing and printing needs.

So if you’re after flyers, brochures, catalogues or presentation folders then reach out, we’d be only too happy to help.

Are you wanting to stand out from the crowd?

Are you fully utilising your range of business stationery as an effective marketing tool?

There are a number of different types of stationery including letterheads, business cards, with-compliment slips, brochures, folders, etc and having a variety will allow you to constantly be marketing your business in a creative, professional, and non-intrusive manner.

The stationery should be unique to the company with a distinct logo, memorable, high quality, and reflect the professionalism of the company.

If this is something that you’d like to look into then we’d love to help.

Do you have a business card?

Although business these days is primarily on-line business cards continue to be the bedrock of any business’ marketing arsenal.

They provide a ‘first impression’ to your clients, building an image of what your business and brand represents in your clients’ mind.

How does your business card stack up against others?

Do you feel that the marketing strategies that you have in place for your business, are all in alignment.

❓Your website is amazing yet there is no lead capture forms attached to it.
❓ You’re running Google Ads yet conversions are not high.
❓ You have a large number of email addresses yet your email marketing campaigns are few and far between.

Why not leave all the hard stuff to us. Our online marketing team will take the time to understand your brand and your audience. Your marketing strategy will be unique to your business, based off of the problems you solve for your customers.

Your product or service could be the best out there, but without good marketing, nobody will know it exists.

We know how much care and work you put into your business, ensuring that your products or services are the best they can be. Our expert marketing team ensure that your ideal clients and customer understand this as well.

Light Media moves the digital industry forward.

Don’t you want to be a part of that?

Below is a lit of the services we offer, we look forward to chatting with you soon.

🌟 UX/UI Website Development & Design
🌟 SEO and SEM
🌟Marketing
🌟 iPhone and Android Apps
🌟 Media Buying / Planning / Advertising
🌟 Graphic Design / Brand Identity
🌟 Information Architecture
🌟 3D Rendering
🌟 CMS / CRM
🌟 Learning Management Systems
🌟 Printing
🌟 Photography
🌟 Illustration / Animation
🌟 Web Applications
🌟 Social Media
🌟 eCommerce
🌟 Video Production & Editing
🌟 Copywriting / Storytelling / Content
🌟 Event and Project Management

Alternatively, you can find them all here - https://buff.ly/3htygB9

It’s feedback like this that keeps us motivated to deliver each and every time. Everyone here at Light Media loves what we do and it shows.

And just like that the weekend is over and we’re back into it! How is everyone feeling about the week ahead? We’d love to hear from you.

Why hire an organization such as Light Media to carry out your SEO?

Why can’t you just learn how to do it yourself?

SEO is a complex beast and yes, while you may get some aspects of it correct, we’re adamant that you won’t be able to cover all bases accurately and effectively; which in turn, has the potential to leave your website and your business in a worse state.

SEO is our area of expertise, let us take care of it for you.

We’ve spoken a lot about SEO lately but another factor that you should be conscious off regarding your website is how quickly your pages load.

Your website will take longer on a mobile device but if clients are kept waiting any longer than what they deem acceptable then you’ve potentially lost out.

It’s important to take steps to ensure that your website is loading quickly on both a desktop and mobile devices.

Have you heard that there is on-page SEO as well as off-page SEO?
And do you know the difference?

On-page SEO looks at what your site, or your page is all about and off-page SEO looks at how much authority your site holds and how popular it is.

How high you rank within Google etc is largely determined by off-page SEO.

If all of this sounds confusing then let’s chat because SEO as a whole needs to be ticking along in the background in conjunction with say Google Ads etc.

Delivering hybrid events have become the new normal in 2021; allowing the collaboration of live and streaming events to run simultaneously.

Event Negotiators is a dedicated division of Light Media have over 20 years of experience in event management working with the most influential organisations and talent worldwide.

When it comes to exceptional live or virtual events, no matter what size, our work embraces and integrates innovate design and technology from conception to completion ensuring to reflect our clients brand and personality; hand in hand with Light Media’s exceptional Marketing team.

Backlinks are a key element of a website’s off-page SEO and play a very important role in search engine algorithms. Since they started being used as hyperlink posts from site to site, they have immediately proven their power and value.

But how does one get a ‘backlink’?

An easy method to earn quality backlinks is to write testimonials for websites you are using. You'll spend only a few minutes, and you can earn a link from the homepage of an authoritative website. As long as you are a customer of that product, there’s a high possibility you can get a link in exchange for a testimonial.

Search engine optimisation (SEO) is all about making it easy for search engines, such as Google, Bing and DuckDuckGo, to find you on the web. When establishing your website below are a few points to consider.

1. Know who your ideal customers are.
2. Use relevant keywords to your business, service or location.
3. Update and refresh your page content frequently
4. Apply backlinks!
5. and………………ALWAYS include the meta description tag

If you’re wanting to know more about any of the above, contact our SEO department and we’ll be able to answer all your questions.

If you’re wanting to kick-start your advertising campaign TODAY then we have a team of industry leading professionals waiting to work with and for you.

https://buff.ly/3htygB9

What problem is your business solving?

When you think about it, every business, whether it be selling a product or a service is solving some sort of problem.

And once you know what your audience’ problem is, you will be able to target them with your advertising and ultimately go on to present a solution.

Why not let us take care of your leads so that you can focus on doing what you do best – growing your business!

Are you struggling to reach your ideal client?
Do you know who your ideal client is?
Do you know where you should be advertising?

Before we create any advertising for your business, we first need to establish who your target audience is and where they are online. From there we can begin the media buying process, buying digital space for you and your business to be seen by your target audience.

This could be on social media, search engines, specific websites, or anywhere else your audience spends their time online, we will manage your digital advertisements.

If you’re struggling to reach your audience then let’s kick-start your advertising campaign today. By getting to know your brand and your ideal customer we will find the most effective way to advertise your business.

Another option if you’re looking into eCommerce is Shopify.

Shopify is an ecommerce solution that enables entrepreneurs, small to medium-sized businesses and larger businesses to create an online store and begin selling products and / or services to make money online.

It can also be used to sell in person through the Shopify POS system.

Choosing the right eCommerce platform is so important – let us help you. https://buff.ly/3cd2xmH

Another long weekend – yes, yes, yes!

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

What is WooCommerce and why should I use it?

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress.

WooCommerce makes it easy and affordable to sell any product and service on your website. It allows you to sell digital and physical products, take secure payments, manage inventory, and sort taxes automatically.

The major selling point for WooCommerce is that it integrates seamlessly with WordPress.

Following on from Friday’s post about how it is super advantageous to have animation videos for your eCommerce business – let’s talk about eCommerce as a whole.

If you are thinking about eCommerce there are a range of online store builders available and we can easily help you decide which is best for you and your business.

We can assist you in the development stage ensuring it works intuitively for you and your customers.

Let’s connect so we can have you hitting the ground running. https://buff.ly/3cd2xmH

If you have an ecommerce business, you can also use animation to easily explain the benefits of your product to your customers. People are more likely to watch the entire video on your website or social media pages rather than reading paragraph after paragraph providing the same information.

Light Media have a full team dedicated to creating any type of videos that you require for your business. Let’s chat. https://buff.ly/3sga4qL

Video Production and Editing Services Melbourne | Light Media Videos for marketing, animation, product or service, staff training, events, conferences or presentations, our videographers and editors can help

There is no better way to promote and drive your brand following than through an animated explainer video. We have morphed into a technological and digitalised society and as such our sales tactics have morphed as well.

Besides sharing your animated video on social media, another great way to promote your brand is to have one on your landing page.

Rather than having to read through all of your information, your customers can watch a quick, aesthetically pleasing and professional video instead.

And in turn, making everyone’s lives easier.

Animated videos are the videos that tend to live on your homepage and provide your visitors with a quick snapshot of who you are and what you’re about.

They are the attention-grabbing mechanism that conveys your message more effectively and when produced in the right way, your audience will not be able to take their eyes off of these videos.

You can also use these videos in email marketing campaigns, on your social media and many many more.

There are many different types of videos that can be used across your various platforms, all of which we can help you with. Below are just a few suggestions:

• Social media videos
• Promotional videos
• Training and educational videos
• Animations
• Product demonstration videos
• Explainer videos
• Interviews, testimonials and case studies
• Company highlight reels
• Video presentation
• Real estate videos
• Event and conference videography
• Drone aerial videography
• Video editing

When you engage us to carry out your corporate video work, we consult on all aspects of your project, including: concept development, scripting, casting, location scouting, filming, directing, editing, music selection, delivery and distribution.

Furthermore we delivery on-time and on-budget.

Fore more information head to our website - https://buff.ly/31b8N8n

Are you the star in your own movie? You should be. And if not, Light Media can help you get there.

We offer professional corporate videos for businesses across Australia. We provide a full, end-to-end service, working with you to execute your vision from conception to completion.

We have extensive experience producing videos for both external and internal audiences.

Whether you need videos for marketing, demonstrating your product or explaining your service, staff training, conferences or presentations, we can help. Our team will make sure they understand your organisation’s mission, values, brand identity and market position to communicate these effectively.

Let’s get the camera rolling – on YOU.

As we wrap up our Easter Long Weekend, share with us how you’re feeling about heading back into work this week?

Happy Easter everyone!!!

Easter this year is very different to that of 12 months ago.
Who is taking the opportunity to get away this long weekend?