Total Outdoor Media

Our landmark static site in Mickleham is one of nearly 3,000 OOH placements selected nationwide to showcase Telstra latest campaign, “Wherever We Go”, celebrating the power of connectivity no matter where life takes you. This campaign recognises the scale, reach and impact of OOH advertising, especially in high-traffic locations like our Mickleham landmark.

We couldn’t think of a better OOH placement for maximum impact, our Mickleham delivers with:

> Over 1 million vehicles passing monthly
> The largest, most prominent billboard on the Hume Hwy
> 24/7 visibility to ensure your message is always on, always visible, and always working for your brand

TOM > Regional Media Redefined

OOH ads are unskippable and can't be turned off—perfect for maximum exposure! In a world full of digital distractions, OOH ads are always ON. No skipping, no ad-blockers, no swiping away! Whether it's a massive billboard or a bus shelter ad, OOH media commands attention 24/7. Your brand stays front and center, capturing the attention of busy commuters, shoppers, and passersby.

Ready to make a lasting impression? Let us show you the power of OOH with TOM's premium large format billboards! ⛔️👀🚦

TOM > Regional Media Redefined

Our strategically placed billboards along the route from Melbourne to Adelaide—spanning Geelong, Ararat, Horsham, Stawell, and Nhill, are driving tourism towards South Australia with our latest campaign for The Overland train service!

Showcasing what TOM does best: delivering high-impact advertising where it matters most.

Boost your brand’s visibility with our expansive network of regional billboards! 🌍

TOM > Regional Media Redefined

We’re excited to launch our latest OOH campaign with Luv-a-Duck, taking flight across Regional Victoria and proudly spotlighting Nhill, the heart of Luv-a-Duk’s production!

It’s extra special to see this campaign in Wimmera, where the Luv-a-Duk team's dedication and craftsmanship bring Australia’s favorite duck products to life.

So, keep your eyes peeled for our billboards across the state and savor the quality and care behind every Luv-a-Duk meal! 🦆

TOM > Regional Media Redefined

This weekend, the TOM team got to experience the opening of Medieval to Metal at Art Gallery of Ballarat, and it did not disappoint! From medieval instruments to iconic rock guitars, this exhibition is something special. 🤘

We’re proud to be a major partner of this incredible showcase and support it through our billboards across the region. Seeing over 40 rare guitars from the National Guitar Museum (USA), along with some stunning artistic pieces, was an unforgettable experience. If you’re into music and art, this is a must-see!

The exhibition runs until February—make sure you don’t miss it!

TOM > Regional Media Redefined

Pioneer Seeds has a rich history in Australia, spanning over 40 years. As you drive through regional Victoria and see the golden canola stretching to the horizon, there's a good chance those farmers are supported by the unmatched agronomic knowledge and solutions provided by .

TOM > Regional Media Redefined

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Full Stop Australia has been on the frontlines of sexual, domestic and family violence for 50 years. Working across prevention, response and recovery, Full Stop Australia knows that a life free from violence is possible. TOM is proud to amplify their call to action utilising our extensive Regional Victorian OOH network to end abuse and support a future free from violence.

Consider making a tax-deductible donation to Full Stop Australia today by visiting donate.fullstop.org.au.

If you or someone you know is impacted by sexual, domestic, or family violence, Full Stop Australia offers free, confidential, 24/7 trauma-specialist counselling. Call 1800 FULL STOP (1800 385 578) or use their webchat at fullstop.org.au.

TOM > Regional Media Redefined

Only 1 day to go! Our Geelong Spectacular sites are proudly displaying the iconic blue & white as we gear up for the Prelim Finals! Who's ready to back the Cats?

TOM > Regional Media Redefined

Mildura—now proudly known as Tropical North Victoria —is undergoing its biggest tourism rebrand ever! Last month, Mildura Rural City Council teamed up with us to showcase their new identity on our high-impact digital billboard along the Sturt Hwy, seen by over 263,320 people every week.

Head to Mildura.com to catch a glimpse of Shane Jacobson catching his first King Cod 🎣

TOM > Regional Media Redefined

Another success story from our friends at Good Land Brewing Co! Who reached full capacity for their recent event, Good Days Festival by running their campaign on our Traralgon & Bairnsdale sites in conjunction with social media.

The proof is in the results! Out-of-Home advertising is a game-changer. When combined with other media channels, OOH amplifies your message, driving mobile engagement, social interactions, and digital conversions.

TOM > Regional Media Redefined

Always Live is Back in 2024! ⚡

From underground venues to century old theatres, local pubs and late-night dance floors, throughout the 17-day statewide live music celebration, we’ll see 289 artists (208 of whom are Victorian) take the stage to create millions of memorable music moments.

TOM is thrilled to feature this campaign across our DOOH sites from now until November. Dive into this year's Always Live program through the link in our bio and uncover amazing regional talent, like The Bellarine’s own punk rock duo, "Good Sniff." Catch them at the Geelong West Town Hall as part of The Push All Ages Tour.

TOM > Regional Media Redefined

ALWAYS LIVE Visit Melbourne Good Sniff

Portland, a hidden gem along the Great Ocean Road, boasts rugged landscapes and a rich heritage that captivates over 5 million visitors annually making the region an ideal location
for brands to make a lasting impact.

Currently featured on our Portland large-format billboards is Alcoa, a leading aluminium manufacturer in Australia and the largest employer in the region. As Alcoa pioneers the path to net-zero carbon emissions by 2050, your brand can shine alongside this forward-thinking community.

TOM > Regional Media Redefined

This year's NAIDOC Week theme is an unapologetic celebration of the enduring strength and unyielding spirit of First Nations communities. It honors their resilience in upholding the oldest living culture in the world, despite the challenges faced over generations.

TOM is proud to amplify this message in Regional Victoria through our Large Format Digital network. We stand with Aboriginal and Torres Strait Islander communities in this campaign, inviting all Australians to join in solidarity and amplify their voices that have long been silenced.

We couldn’t think of a better way to showcase our newest Large Format Digital sign on Gunaikurnai Country in Bairnsdale:

“Keep the Fire Burning! Blak, Loud and Proud.”

TOM > Regional Media Redefined

We are delighted to share that Heidi Lawrie has been nominated for B&T’s Women in Media People’s Choice Award!

Heidi – TOM’s Sales Director has catapulted TOM to the next level, educating the market about the benefits of Premium Large Format Out of Home in Regional Victoria.

More importantly, Heidi is an out of home champion, loved and respected industry-wide. A leader with a rare and unique combination of attributes – sincerity, humility, intelligence and kindness – which makes her a great contender for the ‘People’s Choice’ award.

We would love your help recognising Heidi’s incredible contribution to the industry. Please take a minute to VOTE FOR HEIDI LAWRIE via the link in our bio.

We, at TOM feel very fortunate to work with Heidi every day and witness her integrity, courage, compassion, and resilience.

Many thanks in advance, and good luck to any of your teams who also made the list!

TOM > Regional Media Redefined

National Reconciliation Week (NRW) is underway, from May 27 to June 3, 2024.
NRW is a time for all Australians to learn about our shared histories, cultures, and achievements, and to explore how each of us can contribute to achieving reconciliation in Australia. As always, TOM are proud to support NRW with recognition across our Victorian state-wide premium large-format digital billboard network.

The TOM team excursion took them to see a fabulous exhibition of artworks at the Glen Eira city council gallery presented by The Torch called Confined 15.
Confined 15 includes artworks by First Nations artists currently in or recently released from prisons across Victoria.

Featuring a diverse selection of over 400 artworks by more than 380 artists, Confined 15 presents a strong visual metaphor for the over-representation of Indigenous people in the criminal justice system and showcases the power of culture in the process of healing and reconnection. Get along and see this great show whilst you can.

Glen Eira City Council Gallery
3 May – 2 June 2024

Happy Reconciliation Week from the TOM Team

TOM > Regional Media Redefined

Have you spotted this in Castlemaine? We're thrilled that our current off-site billboard featuring this vivid artwork by Yorta Yorta/Wiradjuri artist Ash Thomas continues to be extended for locals and visitors to experience in person.

Presented on the Midland Highway (42 Johnstone Street, Castlemaine), 𝘛𝘩𝘦 𝘏𝘶𝘯𝘵𝘦𝘳𝘴 "represents the stories and knowledge passed down through the years, about hunting and tracking food and about skins for trade and warmth in the colder months," as stated by the artist.

Thank you to billboard partner Total Outdoor Media. This is a National Exhibitions Touring Support - NETS Victoria touring project, with support from The Torch, Victoria . This project emerges from the touring exhibition Collective Movements, initiated by the Monash University Museum of Art.

https://castlemaineartmuseum.org.au/exhibitions/collective-movements-ash-thomas

Image: Installation view, Ash Thomas (Yorta Yorta/Wiradjuri), 𝘛𝘩𝘦 𝘏𝘶𝘯𝘵𝘦𝘳𝘴, 2022, Billboard, 3.35 x 12.66 metres. Courtesy of Ash Thomas and The Torch. Image: James McArdle.

On March 8, we honour International Women's Day, a significant occasion dedicated to honouring women's accomplishments and advocating for gender equality. Today. TOM shines its spotlight on the remarkable Rosie, a cherished member of the TOM team.
Rosie not only excels in curating all social media platforms for the group but has also recently welcomed a beautiful addition to her family. Romy Belle - We love you Rosie!

TOM > Regional Media Redefined.

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Have you spotted Harold and Marian around Geelong? With support from Total Outdoor Media , The Music Man is shining bright across multiple billboards!

Onstage in two weeks at the Geelong Arts Centre .

Experience the allure of regional Victoria through the captivating Visit Victoria campaign!

As the Easter long weekend gets closer, let’s rally behind regional travel and immerse ourselves in the wonders just waiting to be discovered. Join us in supporting local communities, and uncovering the hidden treasures that make our state truly extraordinary.

TOM > Regional Media Redefined