Red Crayon

Sportsbet engaged Red Crayon to develop an employer brand identity and campaign which clearly articulates the Sportsbet Employer Value Proposition.

In collaboration with the Employer Branding team at Sportsbet, the concept of ‘ The Green Tick Feeling ‘ was born - mirroring the experience of consumers and the excitement that is felt
when that Green Tick appears on the screen after a successful bet.

‘Tis the season for Xmas celebrations! A big year deserves a big cheers 🥂🎄

A fun day lunch and learning with the Channel 9 Media team. Thanks for having us!

Tiffany’s Kitchen approached Red Crayon to assist with the development of a new dip brand they are launching into Woolworths to fulfill a gap in the market. The brief was to create a logo, style guide and rollout packaging for Tiffany’s Kitchen which would need to appeal to a younger female audience whilst not alienating the broader shopper demographic.

We explored modern and traditional styles and landed on a current and trending illustration style, which features long flowing hair as a key feature in the design. This results in a bold and quirky brand, whilst also being simple and elegant.

The range launched successfully in Woolworths late September. We are looking forward to continuing to work with the Tiffany’s Kitchen team and stay tuned for an upcoming launch campaign!

We recently worked with Airco Brands to assist with the launch of their new product, the Otter dEXPERT decking screw. As part of the brief, several new assets were required to support the launch of the product, both in-store and online.

Our solution was a simple one, to create a design that had WOW factor and would stand out in a competitive and saturated market.

The newly developed creative & logo was rolled out across several packaging outputs, a merchandiser POS display, digital ads and a campaign landing page.

Red Crayon was appointed by Chris’ Dips to develop and execute their 2023/24 brand campaign. The headline “Chris’ never misses “ speaks to the consistent quality, taste and flavour Chris’ Dips are known for. Whilst the new tagline of “the go-to since 82“ hero’s the heritage of the brand and its ability to stand the test of time.

The campaign brings the Chris’ brand and dipping experience to life through multiple usage occasions and various relatable personas that feature in segmented digital creative.

We're on the hunt for another fabulous human to join our team.
If you are a talented senior graphic designer looking for a new adventure, apply today!

All the juicy details about the role can be found via the link in our bio ➡️ linktr.ee ➡️ Job Alert!

Hard day at the office deciding what colour our office pup is! We landed on Wally Wombat Grey 🐾

This week on the Glittery Bones of Advertising, SURPRISE, It’s a team takeover! The girls take on the Fifa Women's World Cup and shed some tears over a sporting ad. Talking about jumping on the bandwagon, should every brand and their dog be making a soccer ad? Join the team and have a listen. ⚽️ Link in bio 🔗

Happy clients make for a happy Friday! ⭐️⭐️⭐️⭐️⭐️ Thank you to the team at Tork Australasia for taking the time to share this positive feedback!

S4_Ep25_Banner.pngThis week on the Glittery Bones of Advertising, we talk how much we love Russell Coight, and coincidentally he’s in a car ad. For the Hardest Question, we ask are celebrities/influencers worth the money? When it comes to Glenn Robbins it’s a BIG YES from us. 🔗 Link in bio

This week on The Glittery Bones we’re talking Chrome-mance, front facing cameras, data tracking & a mention of catfishing. Pondering how many passwords are too many, and does adding a porky or two help or hinder a good story?
Pop on over and have a listen - Link in bio 🔗

We worked closely with the Remer team to define their brand tone of voice. Crafting product descriptions for their new website to highlight product features and evoke emotion for consumers seeking information during their purchase research and consideration phase.

We were engaged by Remer to develop brand assets for the new Remer website. We had the objective to bring to life the Remer brand story through copywriting, imagery, and video assets.

We love ending the week on a high note especially with an illuminating 5 star review. 🪞✨We absolutely love working with the Remer team and look forward to upcoming projects.

Dogs - Who doesn't love them? For this weeks bone we watch a pooch adoption campaign out of the UK with full hearts and wagging tails. In an unrelated tangent we then talk all this Barbie v. Oppenheimer - Did pink win the atomic race? Tune in for the fall-out. 🔗 link in bio

We have some exciting news… Red Crayon is back on Gruen! You heard right, tune into ABC at 8:30pm AEST this Wednesday to find out if we'll be bringing home another win. 🏆📺

This week on the Bones we talk all things moreish. More to spend on an exotic fish, a canoe or even a glass case to store our teeth. H&R Block explores what you can do with the more you’ll get back from this years tax return. Are we sold? Or is $10k just not enough to get our tongues wagging, the hardest question in advertising will have us stumped.

Check it out! Link in bio 🔗

We love that winning feeling, especially when it’s for one of our longest tenure clients. Congratulations on being voted the best Online Report for the public sector via the Australasian Reporting Awards 2023.

Our annual deep dive into the world of council reporting is made all the better when working with such a fabulous team, you know who you are 🏆🥇

On this weeks Glittery Bones - we take a look at the latest Stella Insurance ad hopes to unify people, but does it unify the team? And we look at an impossible advertising challenge. And wonder why the argument from one of the team sinks faster than a luxury liner in the North Atlantic. It's a little bit serious and a little bit not.

Have a looksie 👀, link in bio 🔗

AI. Is it a good thing? A bad thing ? Or a completely made up thing? We look at virtual fun and check in on the realities of what it means. Or doesn't. Maybe it's all a dream. Or not. What do you think, Mr Anderson?

Check out our new episode of The Glittery Bones, link in bio 🔗

We love working with amazing clients 🙌🏼 always a pleasure working with Sportsbet. Stay tuned for some exciting new work coming soon 👀.

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This week on The Glittery Bones, grab a Maccas coffee and join our Fearless Foursome as we discuss the big yellow rainbow’s latest cafe claim. Then answer a simple question that may be too simple. Or is it. Or not. Hmmm. It all seems to make sense in the end. Or does it? You tell us!!! 🔗 Link in bio

The concept was rolled out across several different assets to fulfill both print and digital media channels. Head to our website to check it out!