Mo Works

We attend a lot of events as a company, they're incredibly valuable for driving brand awareness and building genuine connections. But one of the crucial mistakes we see businesses making is going in without a plan.

Looking to stand out at your next industry event? Focus on quality conversations, engage with value, and keep your sales team aligned for the best results.

Want more tips? Read our blog for the full guide! https://moworks.com.au/insights/make-the-most-of-your-next-trade-show-for-manufacturing

Should you be using memes, gifs, and emojis in your content?

It's fairly common for brands to jump on trends and include trending sounds, gifs, memes, and emojis in their content. But depending on your audience, it may not be for you...

Swipe to find out why there's no 'one size fits all' approach to using trends in marketing 👉

If you're one of the 445,081 construction companies in Australia, you know that competition is tough.

Learn how to build a marketing plan for long-term growth that connects with your audience and sets you apart from the competition, so you're always ready for your next step.

Get the full guide here 👉 https://moworks.com.au/insights/how-to-grow-your-construction-business-with-marketing

Does your marketing align with your sales process? Or are you losing potential customers along the way? 🤔

Our Discovery Phase takes a holistic look at your customer journey, aligning your sales and marketing to capture and convert high-quality leads.

Book a 90-minute Discovery Session and find out more about how mapping the customer journey can benefit your business 👉 https://calendar.app.google/BN3fXnsr58ZcpiGp9

🌱 Green marketing is key to attracting eco-conscious consumers, but how can you ensure your claims are aligned with Australian Consumer Law?

Find out how to avoid misleading conduct, stay compliant, and build trust in the Australian Energy Market. ⚖️💡

Read the blog for more 👉 https://moworks.com.au/insights/green-marketing-and-australian-consumer-law-best-practice

Looking to grow your educational institute's marketing plan, but not sure how to start?

We've got your guide to developing a strategy that builds awareness and brings prospective students closer, so you get the most from your marketing.

Read the blog for the full guide 👉 https://moworks.com.au/insights/your-complete-guide-to-education-marketing

Don’t just generate leads—build a seamless customer journey that drives real results 💪

Whether you're in energy, manufacturing, agriculture, or healthcare, a clear customer journey map can transform how you nurture leads and close deals.

Start by mapping your customer journey with our Discovery Phase. Read the blog for more 👉 https://moworks.com.au/insights/the-power-of-a-well-mapped-customer-journey-why-it-s-essential-for-b2-b-growth-1

Are you utilising your data properly?

Data can be instrumental in generating demand. It can tell you endless details about your audience, where they are, what they need, and how your product or service can fill that need.

Scroll through for our top tips on how to best use your data to drive demand 👉

Another year, another Good Design Award for the books! That's 4 years running!

We're thrilled to share that we won a Good Design Award for Digital Interface for our work on PwC's Digital Trust Manager.

PwC’s Digital Trust Manager: Assess, is a self-assessment platform that determines an organisation’s maturity across key risk areas. We designed the platform to identify and provide recommendations to eliminate gaps in organisational maturity in line with industry standards and best practices.

The business landscape is constantly evolving, and risk with it. This platform collects, analyses, and shares critical risk assessment information allowing businesses to efficiently and quickly identify and respond to risk.

We have created a platform that allows users to smoothly assess and respond to threats to their business, combining an improved development process and strong, evolutionary design to ensure faster development time for consistent updates and future-proofing of the platform.

Special thanks to the team for their stellar work on this one. Special shout out to Andres Herrera, Clemence Vandame, Jason Posada, Lidya Hartando, and Ezequiel Gallo 💪

Want to learn more about the project? Check it out here 👉 https://good-design.org/projects/pwc-digitial-trust-manager-risk-assessments-just-got-a-whole-lot-easier/

“We wanted to be part of a community that resonates with our values. We think that North Melbourne is an up-and-coming creative hub, and we wanted to be part of helping to shape its reputation."

It's safe to say that we've officially settled into North Melbourne, but we're continuing to learn more about our beautiful community and the incredible businesses and people that are a part of it.

Community is a huge part of what we value at Mo Works, we work closely with our clients to act as an extension of their brand, making sure they get the most from our partnership. Looking to grow your business with a company that genuinely cares about your success?

Give us a call or book in for one of our 90-minute Discovery Sessions and start experiencing impactful growth now. Read more about our move in our Trader Profile with the North & West Melbourne Precinct Association https://www.northwestmelbourne.com.au/mowoks

Proving the ROI of your content marketing can seem like an impossible task. How do you quantify storytelling and trust-building into metrics that reflect physical impacts?

We've been in the game for a while now, so we've broken it down for you 😎

Want more insights like this? Get in touch for tailored advice to grow your business.

The innovative and future-focused MyDriveHero blends tech, gamification, and rewards to incentivise safe driving behaviours and create safer roads for all Australians.

They came to us wanting to create a better user experience and refresh their app to be more professional, with a higher-level design that more accurately reflected their brand values and mission. They wanted to rebrand and reposition from ‘KSafe’, to focus more heavily on their mission to save lives through safer driving practices.

We faced two main challenges when developing this app.

The first? Creating a simplified user experience and strong user interface, balanced with gamification to incentivise drivers to improve their behaviours and subsequently enhance road safety while earning rewards.

The second? Creating a familiar user experience while introducing a new style, helping users build new habits and encouraging them to incorporate the app into their daily commuting routine.

Our gamified approach allows us to provide feedback to individuals on their driving in a positive manner, encouraging subtle behaviour modifications. We utilised visual codes most used in gaming to create a user-friendly, familiar interface employing playful, enjoyable designs and experiences that encourage continuous usage.

In under 12 months since the rebrand, MyDriveHero has had an incredible impact. Socially, it has seen an 18% increase in safe driving practices, with 20,000,000 km driven by over 62,000 users. Additionally, it has established 5 revenue streams, with a focus on revenue growth through continued user base expansion. Additionally, over $300,000 was raised in a Birchal campaign.

Looking to grow your business? Get in touch with our team today.

Is your sales team struggling with unqualified leads? It’s not the leads—it’s the customer journey 🛤️

Our Discovery Phase exposes any gaps in your customer journey and aligns your sales and marketing strategies.

The result? Engaged prospects who are ready to buy.

Learn how a well-mapped customer journey can boost your B2B growth! Read the blog 👉

https://moworks.com.au/insights/the-power-of-a-well-mapped-customer-journey-why-it-s-essential-for-b2-b-growth-1

87% of sales and marketing leaders say collaboration between their departments is critical for enabling business growth.

Setting shared goals allows marketing and sales to work towards the same objectives and KPIs, doubling efforts for greater success.

So how do you ensure your teams are working together effectively? Read through to find out 👉

PwC is an international leader in consulting whose mission is to build trust in society and solve important problems. When they came to us to advance their Digital Trust Manager: Assess, we knew we needed to be meticulous in our research and strategy to design a 𝙗𝙚𝙨𝙩-𝙞𝙣-𝙘𝙡𝙖𝙨𝙨 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙛𝙤𝙧 𝙪𝙨𝙚𝙧𝙨 𝙩𝙝𝙖𝙩 𝙬𝙤𝙪𝙡𝙙 𝙖𝙙𝙫𝙖𝙣𝙘𝙚 𝙩𝙝𝙚𝙞𝙧 𝙢𝙞𝙨𝙨𝙞𝙤𝙣 𝙖𝙣𝙙 𝙨𝙩𝙧𝙚𝙖𝙢𝙡𝙞𝙣𝙚 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙘𝙚𝙨𝙨𝙚𝙨.

Our main challenge was incorporating complex sets of assessment matrices and varied question formats, resulting in the need for a range of infographic and analysis dashboards. Each assessment had multi-layered categories and lengthy question sets, meaning we needed to create an experience that continually engaged the user throughout the lengthy assessment process.

We implemented design, motion, and guides for development to ensure the platform aligned with not only the business objectives but also UI and UX best practices. The combination of UX with new, advanced components allowed for an efficient, user-friendly platform that encourages consistent usage.

The UI kit was designed with an evolutionary focus. By creating a malleable and future-focused UI kit, we have been able to provide the client, their internal creative team, and external partners with a platform and design that can evolve with the business, trends, and technology landscape while maintaining a strong and familiar connection with the brand.

Our primary focus was simplifying the assessment process while improving the communication hierarchy for an enhanced user flow. The business landscape is constantly evolving, and risk with it. This platform collects, analyses, and shares critical risk assessment information allowing businesses to efficiently and quickly identify and respond to risk.

Users can now more smoothly assess and respond to threats to their business, anticipating, mitigating, and managing risk from one central base, building trust for PwC, and their customers.

Looking to streamline your processes with best-practice design and development? Get in touch with our team today.

We are extremely proud to announce that we have scored 96.45% at the Australian Achiever Awards! Our goal as a creative consultancy is to ensure our clients are getting the best of the best when it comes to their business, whether through web development, B2B branding and positioning, or growth strategies, so we were thrilled that our customer satisfaction score reflected this.

As a creative agency, we know there is no shortage of brilliant businesses to work with. It goes without saying - but we’ll say it anyway - that we are beyond thankful for our clients for sharing their positive experiences and praise of our team, who are the backbone of our business and go above and beyond for Mo Works’ clients.

Looking for a team that integrates with your business to provide exceptional service and innovative strategies for growth, branding, and development? You’re in the right place. Let’s work together.

Read more about what our clients had to say in the blog https://moworks.com.au/insights/certified-achievers-mo-works-scored-96-45-at-the-Australian-achiever-awards

Are your design practices impacting your sustainability efforts? 🕵️

Up to 80% of the environmental impact of a product, process, service, or environment is determined at the design phase. So here are some things you can do to offset your environmental impact to produce stellar sustainable designs ☝️

Want to optimise your design practices for sustainability? Get in touch with our team!

Brand repositioning 🙌

It's the hot topic of the moment. But why is it important?

Want to stay at the forefront of your customer's minds? Read the blog 👉 https://moworks.com.au/insights/the-power-of-brand-positioning-in-education

Benefit Cosmetics is a trusted leader in the international cosmetics industry, founded on the belief that good makeup doesn't have to be serious. ⚡

When it came to promoting their number one mascara, BADgal BANG!, they wanted to do something different with their campaign to communicate the superior formula and new colours. So they came to us.

With the goal of promoting the new shades in an innovative, engaging, and effective way, we created a game and GIF for Benefit's EDM campaign that brought together the campaign's global imagery with their space theme within a short, nostalgic yet current, space-invaders style game. The game lets users choose a colour, play the game, and enter the draw to win a year's supply of BADgal BANG!

By gamifying the EDM experience, we enhanced the customer journey, aligning with the brand's mission of making makeup fun in a shareable, modern fashion that built upon their existing campaign.

The result? In just 4 weeks, the activity garnered over 9,000 leads!

Want to enhance your next campaign? Get in touch with our team today.

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Are you looking to increase leads, but your big ad investments aren't getting results?

It could be time for a brand refresh... 👀

2024 is the third year running where brands have focused more on rebrands, refreshes, and repositionings over big splashy ad campaigns. Why, you ask?

Read through to find out 👆

Atlas2Blue came to us wanting to translate their brand style to encompass print and digital materials.

We created a print brand style that maintained full connection with their digital executions, creating a streamlined, cohesive brand that traverses digital and physical realms.

Through the expansion into print, Atlas Blue can communicate clearly with its audience and establish brand visibility and trust regardless of where they connect with the brand.

Want to grow your brand? Get in touch with our team today.

Video content has been the golden ticket for marketing for some time now. As businesses continually prioritise sales or visits as KPIs, despite a lack of measurement tools, how do you know if your videos are performing?

Read through to find out 🤔