The Sphere Agency

Meet DIGGER, the Plushie Pup with a Purpose 🐾

Over the weekend, our client Australian Defence Apparel unveiled their latest initiative with the Australian Kookaburra Kids Foundation!

With every DIGGER purchased, all proceeds directly support the Australian Kookaburra Kids Foundation.

To support this important initiative, head to ada.com.au to purchase your own DIGGER plushie 🐶

As a team of brand and reputation builders and protectors, we have been watching the impacts of the Brad Banducci Four Corners interview and so we asked our Managing Partner Jacinta Chapman to share her thoughts...

Lessons we can all take from Brad Banducci’s Four Corners Interview - Sphere Agency Thoughts from our Managing Partner, Jacinta Chapman: When executives face high-pressure situations such as media interviews, especially during a crisis, their responses...

🏈 How did the Super Bowl become such an advertising event? 🏈

Our latest blog explores the history of Super Bowl ads and dives into some of the most iconic and memorable commercials from over the years.

Read here 👇

thesphereagency.com.au

Nothing beats the joy of summer holidays as a kid. ☀️🍃
If you have children, consider making this summer their best one ever by enrolling them in a Summer Camp!
We’re proud to share that we’ve been spearheading PR and influencer engagement for PGL Adventure Camps. Designed for children aged 8-14, the camps are renowned for fun and exhilarating adventures that leave children awe-inspired. 🤗🙌

In 2013, Veil Cover Cream decided that their product needed to be publicly proven. Sphere helped them achieve this through a highly televised Dane Swan ‘clean skin’ stunt.

This high-impact, low-cost campaign proved to be one of the most effective services we have ever done for a client, with Veil’s website traffic being increased by over 400%, laying the foundation for Veil’s brand image today.

We love to reminisce about much fun this stunt was to rollout to millions of footy fans, and all these years on we still love to celebrate how impactful the outcomes were for our client to prove their product’s amazing capabilities.

R U OK? Day is not just a reminder to casually ask this question but also a platform to foster a culture of empathy, support, and genuine concern for one another's wellbeing. At Sphere, we’re committed to ensuring the wellbeing of our team all year-round. The above is just a glimpse of what we do.

For more details, be sure to check out our latest blog. Simply click this link: https://thesphereagency.com.au/r-u-ok-day/

We created Adriatic’s ‘Exclusive, Yes. Expensive? No.’ positioning over 15 years ago and it is still in use to this day.

The positioning was launched with a campaign which famously presented Adriatic as “the furniture those rich people don’t want you to have”. The campaign, featuring well-known Melbourne socialite Lillian Frank, quickly became a much-loved favourite.

In an ideal world, everyone would have the Sunday Serenities instead of the Sunday Scaries. But no matter how great your job, Mondayitis can strike you down from time to time. Here are some tips to help you get through it!

The year was 1998. The internet was still just a baby learning to crawl, Bill Clinton “did not have sexual relations with that woman” and many of us would spend our weekends searching for the latest releases at the video store. Plus, it was also the year that Sphere was born! Let’s take a quick look back!

https://thesphereagency.com.au/work/25-years-of-sphere/

It’s hard to believe, but it has now been 25 years since Michael launched Sphere way back in 1998.

Despite having no staff or clients and still living with his parents, he took out a $23,000-a-year lease on an office, and the rest is history. (And so too are his days of trying to look like a member of Peaky Blinders, we hope).

Since then, we like to think we’ve continued to build a rich tradition of daring to think big and boldly. We can’t wait to show you what we have found in the archives.

https://thesphereagency.com.au/work/25-years-of-sphere/

Today, we wanted to pay tribute to Sphere’s dynamic duo, who have been helping brands grow for 25 years now. To the outside world, Michael is the Founder and Executive Creative Director of Sphere, and Jacinta (Cin) is Sphere’s Managing Partner.

However, to us, they’re really like our work mum and dad. The perfect Yin and Yang combination that help get the most out of each other’s abilities (and the team’s). Through their guidance and mentorship, they have created an environment where each person’s weaknesses are fortified, and strengths magnified.

Thanks for being the best work parents ever!

Whether you’re helping create or maintain a brand, the three Cs should always front of mind: Clarity, Consistency, and Character. Together, these elements help build awareness of the brand and its strengths, positioning it for success.

We had some very exciting celebrations in the office last week! 🍾

The team have been working with Mukesh and Hugh for the past 12 months on bringing their idea to life! We are beyond excited to see their product hit the shelves while helping start a sustainability movement 🌱🌳

At Sphere, we can help your brand become a social butterfly that consumers love to engage with📱🦋

We find the right platforms for your brand and develop unique content pillars to ensure you are building brand awareness and loyalty to achieve your goals!

We love seeing our work come to life!
Enphase Energy launched their new battery and microinverters at the Smart Energy Conference in Sydney this week showcasing their work to over 6,000 attendees.
We worked with Enphase to produce various touch points for this “electrifying” event! 😉

Earlier this month, the Sphere PR team supported ADA (AUSTRALIAN DEFENCE APPAREL PTY LTD) at the official opening of their Commonwealth Hub in Canberra!

This purpose-built facility is set to revolutionise uniform supply and the wearer experience for our defence and frontline workers.

The event was a great success, having this milestone event covered in media and seeing our client happy and excited for future projects is all that we can ask for ✨

Consumer research is integral to a successful campaign (or business!) and thorough, reliable research is essential.

At Sphere, we draw essential insights on your current and future consumers, from consumer profiles through to competitor analysis to ensure you’re destined for success!

Looking for consumer insights? Get in contact via our website 🚀

At the simplest level, a brand should tell a cohesive story that invokes the desired response from their target audience.

Our brand strategy sessions help our clients understand where they are in the market, where they want to be, who their competitors are and where they sit, helping them identify opportunities for growth and paths to future success.

If brand strategy is something you feel your business could benefit from, get in contact today at mailto:[email protected]

Here at Sphere we love food and we swoon over a good BBQ, so when the chance came to help Adriatic Furniture celebrate their outdoor range, we roped in our good friend @‌garymehigan to lend a hand. Gary delivered a private BBQ with some of the most delicious food for a special Adriatic customer, all served up with their new outdoor furniture!

Sphere had the pleasure of supporting our client, Enphase, on a very exciting project recently. World-class sporting venue Allianz Stadium has solar with each panel equipped with an powerful Enphase Microinverter - there’s 371 of them so you just know they’re harnessing the sun!

Our team was on the ground to capture this really complex installation alongside our video production partner, Jasper Pictures, using drones and conducting interviews to capture the significance of the project. We can’t wait to share it soon 👀📽️

We are proud to work alongside a company whose values align so deeply with The Sphere Agency. is a company that represents dedication, passion and who are not afraid to pull up their sleeves.
With a rich Australian history and an inspiring story behind them, check out why SPC Global’s CEO, Rob Giles’ story, featured in The ‘s BOSS, inspired our team and acted as a reminder that a ‘can do’ attitude and hard work can go a very long way... It was a pleasure assisting Rob in getting this story the coverage it deserves.

Happy Birthday to the one and only M.A! 🎂🎂
Wishing you the happiest of birthdays from the whole team at Sphere!

We were delighted to see our partnership with Enphase Energy come to life at Australia’s largest clean energy forum ‘All Energy Australia’. We got to engage with industry stakeholders and connect with the brightest minds in the renewable energy space!

Clean energy is so important, and we loved capturing a glimpse into the future of the all-electric home through the lens of industry professionals.

Investing in our staff

At Sphere we make sure our team is constantly growing and evolving into their higher selves. Whether there’s an interesting seminar, a personal development course or they’d like to explore an area to build their knowledge - we want to help them to achieve their greatest potential! Recently, we enrolled a few of our team into Certificate IVs in Business as well as Leadership. We can’t wait to see what ideas and learnings they bring back to the rest of us - Watch this space!

Have you heard of the increasingly popular social media app BeReal? ⚠️
Our latest blog explores what the app is and whether it is worth brands incorporating it into social media plans moving forward.
https://thesphereagency.com.au/bereal-really/

Today is which is a great reminder to check in on friends, family, co-workers, members of your community or anyone you feel may need it, not just today, but every day.
One in five Australians are struggling with their mental health, so chances are someone you know needs some extra support.
If you or someone you know needs expert help or someone to talk to, there are amazing free resources available, such as Lifeline - 13 11 14 and Beyond Blue - 1300 22 4636.